Killing Love
Killing Love Rebecca Poulson
Campaign Objectives: • Publishing a strong Australian voice in memoir • Launching Killing Love as the winner of The Great Aussie Book Prize with Barnardos Australia Core Target Audience: • Readers of memoir 35+ • Readers of stories about overcoming the odds
Media Budget: • $10K plus $200K media value
The Great Aussie Book Prize Killing Love is the winner of The Great Australia Book Prize, launched by Barnardos Australia in 2014 aimed at unearthing extraordinary stories that would touch the hearts of Australians everywhere.
We’ll be working with Barnardos to tap into their existing promotional channels. This will start in May with their annual Mother’s Day Breakfast where we will be providing 500 samplers promoting Killing Love.
Media First TV interview will be pitched to 60 minutes.
First radio interview will be pitched to 2GB, 3AW, 4BC, 5AA & 6PR radio stations. Women’s Day will run an extract on release.
REACH: 1.7 million nationally
Media Media will continue in September with reviews in magazines and newspapers nationally and interviews on ABC and commercial radio stations Across Australia.
REACH: 3.5 million nationally ESTIMATED MEDIA VALUE: $250,000
Key opinion makers Copies will be sent to key opinion makers in this space including:
Jessica Rowe Tara Moss Lisa Wilkinson Dr Kerryn Phelps Natarsha Belling Noni Hazlehurst Debra Lawrence Tracey Spicer Ita Buttrose Jessica Rowe Mia Freedman
. Killing Love
Rebecca Poulson September 2015
Campaign Objectives: • Publishing a strong Australian voice in memoir • Launching Killing Love as the winner of The Great Aussie Book Prize with Barnardos Australia Core Target Audience: • Readers of memoir 35+ • Readers of stories about overcoming the odds
Media Budget: • $10K plus $200K media value
The Great Aussie Book Prize Killing Love is the winner of The Great Australia Book Prize, launched by Barnardos Australia in 2014 aimed at unearthing extraordinary stories that would touch the hearts of Australians everywhere.
We’ll be working with Barnardos to tap into their existing promotional channels. This will start in May with their annual Mother’s Day Breakfast where we will be providing 500 samplers promoting Killing Love.
Media First TV interview will be pitched to 60 minutes.
First radio interview will be pitched to 2GB, 3AW, 4BC, 5AA & 6PR radio stations. Women’s Day will run an extract on release.
REACH: 1.7 million nationally
Media Media will continue in September with reviews in magazines and newspapers nationally and interviews on ABC and commercial radio stations Across Australia.
REACH: 3.5 million nationally ESTIMATED MEDIA VALUE: $250,000
Key opinion makers Copies will be sent to key opinion makers in this space including:
Jessica Rowe Tara Moss Lisa Wilkinson Dr Kerryn Phelps Natarsha Belling Noni Hazlehurst Debra Lawrence Tracey Spicer Ita Buttrose Jessica Rowe Mia Freedman
. Killing Love
Rebecca Poulson September 2015
