Kombucha
GT’s Synergy Drinks: Kombucha
By Kristina Berteska
Situa&on Analysis
love-‐olu&on.com
Dave and his mom, Laraine
C o m p a n y
! Dave founded and began bo9ling GT’s Synergy drinks in
1995 aBer seeing how the tea helped his mom with an aggressive & rare breast cancer ba9le. ! Being only a teenager at the &me, he had no business plan just a desire to share this amazing giB with everyone. ! "To combine the wisdom of ancient medicinal foods with the resources of the modern day to create products that upliB and enlighten the health of all those who enjoy them." -‐GT Dave
Company's website: h9p://synergydrinks.com/enlightened/home.aspx
L A R A I N E ’s
* Laraine was first introduced to Kombucha in 1993 aBer a friend gave her a baby culture to make at home. * She was diagnosed with a rare and aggressive form of breast cancer, known for moving quickly to the lymph nodes and bones. * The doctors could not give Laraine even a year to live, yet aBer being tested again, to everyone’s surprise, the cancerous cells had not metastasized. * When asked what she was doing, she replied: “Drinking Kombucha everyday!” * She credits Kombucha to keeping her strong through chemotherapy and radia&on to remove the cancerous cells and aBer. * “ It truly is one of nature’s best kept secrets, and I made a commitment to spread the word of Kombucha to all those near, dear, far, and wide, in the hope that it could touch other people’s lives like it touched mine. I am proud to say that to this day, I remain cancer-‐free, and Kombucha plays a major role in my life, keeping me healthy, happy, and strong.” -‐ Laraine
Story
• •
Situa&on Analysis P r o d u c t
Kombucha has been around for thousands of years and its true origin is hard to pin-‐point. Referred to “The Tea of Immortality”, “The Remedy for Immortality”, “Miracle Drink”, ect… 81 names for it: h9p://kombuchachic.blogspot.com/2006/12/81-‐different-‐ names-‐for-‐kombucha.html
• • •
• •
Kombucha is a fermented enzyme tea with numerous health benefits. Made with tea, sugar, and the “mother” . Mixture results in a liquid which contains a “mother”, vinegar, B vitamins, and a number of other wonderful chemical compounds . Depending on the company they may add other vitamins, fiber, and other anHoxidants. Kombucha Benefits include: detoxificaHon, cancer prevenHon, probioHcs, improves digesHon, reducing/eliminaHng symptoms of fibromyalgia, depression, anxiety, helps treat arthriHs, boots immune system and energy levels, helps with Candida overgrowth, anH-‐oxidants rich, rich in certain vitamins, amino acids, and organic acids.
Situa&on Analysis P r o d u c t cont.
• • •
Having many flavors everyone can find one they enjoy J Price: $ 3.49 at my local Whole foods. Price may vary by each state/store. LocaFons: Health foods stores, Whole Foods, FruiNul Yield, Jewel Osco, Dominique's, and others all over the US -‐ refer to company’s website to find a locaHon near you!
Poem from a huge fan! Magical Kombucha Love By Aaron Mangal You’re a cultured handmade tea With probiotics and enzymes you see A miraculous fungus–an elixir of life Alkalizes and heals like Mr. Royal Rife You look like floating jelly fish strands So darn healthy I’m growing more hands GT Dave introduced Kombucha and I Created for his mothers’ cancer battle, oh my I don’t care how you look Whether you’re proven in a book Even though you erupt with foam I still think you belong in every home O Kombucha you are the best Your help allows my body to rest Using magic is an esoteric art Kombucha is truly the best way to start Magical Kombucha Love! hVp://www.love-‐oluHon.com/blog/2009/09/magical-‐kombucha-‐love/
Situa&on Analysis Target Market & Market
Demographics
Psychographics
Gender: Female Age: 22 -‐ 50 EducaFon: college educated HHI: $50, 000 + Marital Status: married & single OccupaFon: Professional and related occupa&ons
Mrs. Jessica Jacobson is a 34 year old wife, soon to be mother, and journalist. She lives a very ac&ve and health conscious lifestyle. Obtained both her bachelors and masters from ISU in journalism. Currently not working much because she is pregnant. Expected to return to her job at Michigan Avenue Magazine next spring. Lives in the suburbs with her husband, close to her family. Belongs to a fitness club and loves educa&ng herself and her loved ones on healthy habits.
Situa&on Analysis Competition •
• People making KOMBUCHA at home Companies: Wonder Drink, Honest Kombucha, Ke Vita, and more.
Marketing & Media Objectives Company's Website
1. Brand Awareness 2. RecogniFon 3. Loyalty Through an all year naFonal media run.
Current AdverFsements
Social Media
TwiYer
Facebook
WOM
Geography Adver&sing all throughout the US (na&onal), Everyone needs to know about this miraculous miracle!
Seasonality Increasing more adver&sements April -‐ October, holidays, and the new year.
• April through October – Breast Cancer Awareness Walk! • Kombucha would make a fabulous holiday gi]!
• Many New Years resoluHons include being healthier and more fit!
Media Strategies Magazines – Print ads are personable, in&mate, &me independent. Can be reread and portable. It’s great for busy consumers. OOH – OOH adver&sing is more important than anything. Consumers are always out and about. It reaches more than just the target market admired. Sponsoring Events – Will be sponsoring Breast Cancer Walks with Avon. Great way to really engage with consumers for an amazing cause!
Media Mix M a g a z i n e s – Natural Health Editorial Profile: Natural Health Mission Statement Grounded in an approach to health that honors our innate ability to be well and be happy, Natural Health is dedicated to helping readers feel good and look good, and-‐as a byproduct-‐do good in the world around them. It is a magazine for smart, successful women who want out of life the things that genuinely maYer: vibrant good health, plenty of energy, focused calm, posiFve relaFonships, a connecFon to community and to nature, a meaningful spiritual life and to get the most from their Fme and money
Natural Health
$50,333.00
$43,776.00
0
$50,333.00
2013
2013
Media Mix M a g a z i n e s - Self Editorial Profile: Self launched in 1979 as the first-‐ever magazine of total well-‐being, integraFng beauty and health, fitness and nutriFon, and happiness and personal style together in one package. Since the magazine's incep&on the achievement of well-‐being has become the cultural mantra of our &me. Self is a resource for the woman who wants to stay informed, get inspired, grow and achieve her personal goals.
Self
$190,992.0
N/A
0
$190,992.0 0
2013
N/A
Media Mix M a g a z i n e s - Shape Editorial Profile: She has more on her mind than her body. Our reader lives a high-‐energy life and she relies on Shape for guidance on how to live it to the fullest. We're a magazine about confidence, because when you feel good about yourself you can achieve more. Shape inspires and mo&vates the ac&on-‐oriented woman with smart, stylish, straight-‐talking content for all facets of her busy life. As more and more women embrace this ac&ve lifestyle, Shape's credibility is paramount. That's because we founded this movement and have fueled it for over 20 years. Shape is about nurturing, building, enhancing, achieving -‐ even flaun&ng. Because when she's got it, she knows what to do with it. Shaping her look, shaping her life. The power of Shape.
Shape
$187,484.0
$150,308.0
N/A
N/A
2013
2013
Media Mix M a g a z i n e s - Yoga Journal Editorial Profile: For more than 30 years, Yoga Journal has been helping readers achieve the balance and well-‐being they seek in their everyday lives. With every issue, Yoga Journal strives to inform and empower readers to make lifestyle choices that are healthy for their bodies and minds. We are dedicated to providing in-‐depth, thoughuul editorial on topics such as yoga, food and nutriFon, fitness, wellness, travel, and fashion and beauty.
Yoga Journal
$38,505.00
$33,957.00
0
$38,505.00
2012
2012
Media Mix M a g a z i n e s – Prevention Editorial Profile: For 60 years, Preven&on has delivered the kind of authorita&ve informa&on, breaking news and energizing lifestyle advice that women can use today for happier, healthier, stronger life tomorrow and beyond. With Preven&on, she conFnuously discovers health, beauty, fitness and nutriFon advice that makes her more inspired, more confident than ever before. Industry acclaim, large and unwavering consumer demand and highly ac&onable, relevant content have changed the way these woman see life: always fresh, always opHmisHc and always beVer with a does of PrevenHon.
Preven&on
$150,200.0 N/A
0
$150,200.0 0
2012
N/A
Media Mix M a g a z i n e s – Women’s Health Editorial Profile: The Woman's Health brand was created for the woman who sees being healthy-‐physically and emoFonally-‐as her edge. Our voice is how women speak to each other-‐with a tone and look that's smart, posi&ve, energizing, provoca&ve, surprising and humorous. This approach is uniquely Women's Health, resul&ng in one of the most successful magazine launches and vital brands for women today.
Women's Health
$186,490.0 N/A
N/A
N/A
2013
N/A
Media Mix OOH: Bulletins
Bulle&ns will START to be featured in these 5 markets: • Chicago, IL • New York, NY • Houston, TX • Los Angeles, CA • Washington, DC
Media Mix Sponsoring Avon Breast Cancer Walk
• Every April though October. • Adver&se along with Avon's adver&sements (8 Ci&es, 1 Goal). • At the event: have a booth and team to pass out samples, shirts, and educate consumers. • Make special breast cancer awareness adver&sing on a bo9le for October.
Financial Statement Magazines 50% (5 million) Magazines
4C Base Rate
Natural Health
$ 50,333.00
10
$ 503,330.00
Self
$ 190,992.0
6
$ 1,145,952.00
Shape
$ 187,484.00
5
$ 937,420.00
Yoga
$ 38,505.00
9
$ 346,545.00
Preven&on
$ 150,200.00
5
$ 751,000.00
Women’s Health
$ 186,490.00
7
$ 1,305,430.00
42
$ 4,989,677
TOTAL
# of Ins.
Total Cost
Financial Statement cont. OOH 20% (2 million) OOH
Vehicle
Chicago, IL
Bulle&ns
$ 188,100.00
3
$ 564,300.00
New York, NY
Bulle&ns
$ 480,000.00
1
$ 480,000.00
Los Angeles, CA
Bulle&ns
$ 240,948.00
2
$ 481,896.00
Houston, TX
Bulle&ns
$ 40,128.00
5
$ 200,640.00
Washington, DC
Bulle&ns
$ 383,040.00
1
$ 383,040.00
TOTAL
Monthly Cost
# Months
12
Total Cost
$ 2,109,876
Financial Statement cont. Sponsoring 30% (3 million) .
Sponsoring the Avon Walk for Breast Cancer in 8 ciFes 1. Houston, TX April 20-‐21, 2013 $ 337,500.00 2. Washington, DC May 4-‐5, 2013 $ 337,500.00 3. Boston, MA May 18-‐19, 2013 $ 337,500.00 4. Chicago, IL June 1-‐2, 2013 $ 337,500.00 5. Santa Barbara, CA September 7-‐8, 2013 $ 337,500.00 6. San Francisco, CA September 28-‐29, 2013 $ 337,500.00 7. New York, NY October 19-‐20, 2013 $ 337,500.00 8. Charlo9e, NC October 26-‐27, 2013 $ 337,500.00 Company’s Dona&on $ 300,000.00 TOTAL $ 3,000,000.00 Each city total price includes: employees, flights, car, car gas, hotel stay, tents, tables, chairs, table & tent décor, employee ougits (shirts: they bring their own black pants&shoes) shirts, drink samples, sample cups, informaFve brochures, employee lunch&drinks, about $30,000 for emergency.
TOTAL Financials US Na&onal $10 million • Magazines • OOH • Sponsoring TOTAL
$ 4,989,677.00 $ 2,109,876.00 $ 3,000,000.00
$ 10,099,553.00
Flow Chart GT's Syngerdy Kombucha Media Plan
Media MAGAZINES
Natural Health Self Shape Yoga Prevention Women's Health
Ja nu ar y Target 12 3 4 5
Women
22-50
Fe bru Ma M Jun Ju Aug Septe Octo Novem Decem ary rch April ay e ly ust mber ber ber ber 12 3 4 1 2 3 4 1 2 3 4 5 1 2 3 4 1 2 3 4 1 2 3 4 5 1 2 3 4 1 2 3 4 1 2 3 4 5 1 2 3 4 1 2 3 4 NATIONAL
Flow Chart GT's Syngerdy Kombucha Media Plan Janu ary
Media SPONSORING
Houston, TX Washington DC Boston Chicago, IL Santa Barbara, CA San Francisco, CA New York, NY Charlotte, NC
Febru ary
Marc h
April
M ay
June
Jul y
Augu st
Septem ber
Octob er
Novemb er
Decemb er
Target 1 2 3 4 5 1 2 3 4 1 2 3 4 1 2 3 4 5 1 2 3 4 1 2 3 4 1 2 3 4 5 1 2 3 4 1 2 3 4 1 2 3 4 5 1 2 3 4 1 2 3 4 W NATIONAL 22-50
Flow Chart GT's Syngerdy Kombucha Media Plan
Media OOH
Chicago, IL Washington DC Houston, TX New York, NY Los Angeles, CA
Jan Febr Mar M Jun Ju Aug Septe Octo Novem Decem uary uary ch April ay e ly ust mber ber ber ber Target 1 2 3 4 5 1 2 3 4 1 2 3 4 1 2 3 4 5 1 2 3 4 1 2 3 4 1 2 3 4 5 1 2 3 4 1 2 3 4 1 2 3 4 5 1 2 3 4 1 2 3 4 Women
22-50
NATIONAL
Thank you so much and cheers to your health! Sincerely, Kristina Berteska
By Kristina Berteska
Situa&on Analysis
love-‐olu&on.com
Dave and his mom, Laraine
C o m p a n y
! Dave founded and began bo9ling GT’s Synergy drinks in
1995 aBer seeing how the tea helped his mom with an aggressive & rare breast cancer ba9le. ! Being only a teenager at the &me, he had no business plan just a desire to share this amazing giB with everyone. ! "To combine the wisdom of ancient medicinal foods with the resources of the modern day to create products that upliB and enlighten the health of all those who enjoy them." -‐GT Dave
Company's website: h9p://synergydrinks.com/enlightened/home.aspx
L A R A I N E ’s
* Laraine was first introduced to Kombucha in 1993 aBer a friend gave her a baby culture to make at home. * She was diagnosed with a rare and aggressive form of breast cancer, known for moving quickly to the lymph nodes and bones. * The doctors could not give Laraine even a year to live, yet aBer being tested again, to everyone’s surprise, the cancerous cells had not metastasized. * When asked what she was doing, she replied: “Drinking Kombucha everyday!” * She credits Kombucha to keeping her strong through chemotherapy and radia&on to remove the cancerous cells and aBer. * “ It truly is one of nature’s best kept secrets, and I made a commitment to spread the word of Kombucha to all those near, dear, far, and wide, in the hope that it could touch other people’s lives like it touched mine. I am proud to say that to this day, I remain cancer-‐free, and Kombucha plays a major role in my life, keeping me healthy, happy, and strong.” -‐ Laraine
Story
• •
Situa&on Analysis P r o d u c t
Kombucha has been around for thousands of years and its true origin is hard to pin-‐point. Referred to “The Tea of Immortality”, “The Remedy for Immortality”, “Miracle Drink”, ect… 81 names for it: h9p://kombuchachic.blogspot.com/2006/12/81-‐different-‐ names-‐for-‐kombucha.html
• • •
• •
Kombucha is a fermented enzyme tea with numerous health benefits. Made with tea, sugar, and the “mother” . Mixture results in a liquid which contains a “mother”, vinegar, B vitamins, and a number of other wonderful chemical compounds . Depending on the company they may add other vitamins, fiber, and other anHoxidants. Kombucha Benefits include: detoxificaHon, cancer prevenHon, probioHcs, improves digesHon, reducing/eliminaHng symptoms of fibromyalgia, depression, anxiety, helps treat arthriHs, boots immune system and energy levels, helps with Candida overgrowth, anH-‐oxidants rich, rich in certain vitamins, amino acids, and organic acids.
Situa&on Analysis P r o d u c t cont.
• • •
Having many flavors everyone can find one they enjoy J Price: $ 3.49 at my local Whole foods. Price may vary by each state/store. LocaFons: Health foods stores, Whole Foods, FruiNul Yield, Jewel Osco, Dominique's, and others all over the US -‐ refer to company’s website to find a locaHon near you!
Poem from a huge fan! Magical Kombucha Love By Aaron Mangal You’re a cultured handmade tea With probiotics and enzymes you see A miraculous fungus–an elixir of life Alkalizes and heals like Mr. Royal Rife You look like floating jelly fish strands So darn healthy I’m growing more hands GT Dave introduced Kombucha and I Created for his mothers’ cancer battle, oh my I don’t care how you look Whether you’re proven in a book Even though you erupt with foam I still think you belong in every home O Kombucha you are the best Your help allows my body to rest Using magic is an esoteric art Kombucha is truly the best way to start Magical Kombucha Love! hVp://www.love-‐oluHon.com/blog/2009/09/magical-‐kombucha-‐love/
Situa&on Analysis Target Market & Market
Demographics
Psychographics
Gender: Female Age: 22 -‐ 50 EducaFon: college educated HHI: $50, 000 + Marital Status: married & single OccupaFon: Professional and related occupa&ons
Mrs. Jessica Jacobson is a 34 year old wife, soon to be mother, and journalist. She lives a very ac&ve and health conscious lifestyle. Obtained both her bachelors and masters from ISU in journalism. Currently not working much because she is pregnant. Expected to return to her job at Michigan Avenue Magazine next spring. Lives in the suburbs with her husband, close to her family. Belongs to a fitness club and loves educa&ng herself and her loved ones on healthy habits.
Situa&on Analysis Competition •
• People making KOMBUCHA at home Companies: Wonder Drink, Honest Kombucha, Ke Vita, and more.
Marketing & Media Objectives Company's Website
1. Brand Awareness 2. RecogniFon 3. Loyalty Through an all year naFonal media run.
Current AdverFsements
Social Media
TwiYer
WOM
Geography Adver&sing all throughout the US (na&onal), Everyone needs to know about this miraculous miracle!
Seasonality Increasing more adver&sements April -‐ October, holidays, and the new year.
• April through October – Breast Cancer Awareness Walk! • Kombucha would make a fabulous holiday gi]!
• Many New Years resoluHons include being healthier and more fit!
Media Strategies Magazines – Print ads are personable, in&mate, &me independent. Can be reread and portable. It’s great for busy consumers. OOH – OOH adver&sing is more important than anything. Consumers are always out and about. It reaches more than just the target market admired. Sponsoring Events – Will be sponsoring Breast Cancer Walks with Avon. Great way to really engage with consumers for an amazing cause!
Media Mix M a g a z i n e s – Natural Health Editorial Profile: Natural Health Mission Statement Grounded in an approach to health that honors our innate ability to be well and be happy, Natural Health is dedicated to helping readers feel good and look good, and-‐as a byproduct-‐do good in the world around them. It is a magazine for smart, successful women who want out of life the things that genuinely maYer: vibrant good health, plenty of energy, focused calm, posiFve relaFonships, a connecFon to community and to nature, a meaningful spiritual life and to get the most from their Fme and money
Natural Health
$50,333.00
$43,776.00
0
$50,333.00
2013
2013
Media Mix M a g a z i n e s - Self Editorial Profile: Self launched in 1979 as the first-‐ever magazine of total well-‐being, integraFng beauty and health, fitness and nutriFon, and happiness and personal style together in one package. Since the magazine's incep&on the achievement of well-‐being has become the cultural mantra of our &me. Self is a resource for the woman who wants to stay informed, get inspired, grow and achieve her personal goals.
Self
$190,992.0
N/A
0
$190,992.0 0
2013
N/A
Media Mix M a g a z i n e s - Shape Editorial Profile: She has more on her mind than her body. Our reader lives a high-‐energy life and she relies on Shape for guidance on how to live it to the fullest. We're a magazine about confidence, because when you feel good about yourself you can achieve more. Shape inspires and mo&vates the ac&on-‐oriented woman with smart, stylish, straight-‐talking content for all facets of her busy life. As more and more women embrace this ac&ve lifestyle, Shape's credibility is paramount. That's because we founded this movement and have fueled it for over 20 years. Shape is about nurturing, building, enhancing, achieving -‐ even flaun&ng. Because when she's got it, she knows what to do with it. Shaping her look, shaping her life. The power of Shape.
Shape
$187,484.0
$150,308.0
N/A
N/A
2013
2013
Media Mix M a g a z i n e s - Yoga Journal Editorial Profile: For more than 30 years, Yoga Journal has been helping readers achieve the balance and well-‐being they seek in their everyday lives. With every issue, Yoga Journal strives to inform and empower readers to make lifestyle choices that are healthy for their bodies and minds. We are dedicated to providing in-‐depth, thoughuul editorial on topics such as yoga, food and nutriFon, fitness, wellness, travel, and fashion and beauty.
Yoga Journal
$38,505.00
$33,957.00
0
$38,505.00
2012
2012
Media Mix M a g a z i n e s – Prevention Editorial Profile: For 60 years, Preven&on has delivered the kind of authorita&ve informa&on, breaking news and energizing lifestyle advice that women can use today for happier, healthier, stronger life tomorrow and beyond. With Preven&on, she conFnuously discovers health, beauty, fitness and nutriFon advice that makes her more inspired, more confident than ever before. Industry acclaim, large and unwavering consumer demand and highly ac&onable, relevant content have changed the way these woman see life: always fresh, always opHmisHc and always beVer with a does of PrevenHon.
Preven&on
$150,200.0 N/A
0
$150,200.0 0
2012
N/A
Media Mix M a g a z i n e s – Women’s Health Editorial Profile: The Woman's Health brand was created for the woman who sees being healthy-‐physically and emoFonally-‐as her edge. Our voice is how women speak to each other-‐with a tone and look that's smart, posi&ve, energizing, provoca&ve, surprising and humorous. This approach is uniquely Women's Health, resul&ng in one of the most successful magazine launches and vital brands for women today.
Women's Health
$186,490.0 N/A
N/A
N/A
2013
N/A
Media Mix OOH: Bulletins
Bulle&ns will START to be featured in these 5 markets: • Chicago, IL • New York, NY • Houston, TX • Los Angeles, CA • Washington, DC
Media Mix Sponsoring Avon Breast Cancer Walk
• Every April though October. • Adver&se along with Avon's adver&sements (8 Ci&es, 1 Goal). • At the event: have a booth and team to pass out samples, shirts, and educate consumers. • Make special breast cancer awareness adver&sing on a bo9le for October.
Financial Statement Magazines 50% (5 million) Magazines
4C Base Rate
Natural Health
$ 50,333.00
10
$ 503,330.00
Self
$ 190,992.0
6
$ 1,145,952.00
Shape
$ 187,484.00
5
$ 937,420.00
Yoga
$ 38,505.00
9
$ 346,545.00
Preven&on
$ 150,200.00
5
$ 751,000.00
Women’s Health
$ 186,490.00
7
$ 1,305,430.00
42
$ 4,989,677
TOTAL
# of Ins.
Total Cost
Financial Statement cont. OOH 20% (2 million) OOH
Vehicle
Chicago, IL
Bulle&ns
$ 188,100.00
3
$ 564,300.00
New York, NY
Bulle&ns
$ 480,000.00
1
$ 480,000.00
Los Angeles, CA
Bulle&ns
$ 240,948.00
2
$ 481,896.00
Houston, TX
Bulle&ns
$ 40,128.00
5
$ 200,640.00
Washington, DC
Bulle&ns
$ 383,040.00
1
$ 383,040.00
TOTAL
Monthly Cost
# Months
12
Total Cost
$ 2,109,876
Financial Statement cont. Sponsoring 30% (3 million) .
Sponsoring the Avon Walk for Breast Cancer in 8 ciFes 1. Houston, TX April 20-‐21, 2013 $ 337,500.00 2. Washington, DC May 4-‐5, 2013 $ 337,500.00 3. Boston, MA May 18-‐19, 2013 $ 337,500.00 4. Chicago, IL June 1-‐2, 2013 $ 337,500.00 5. Santa Barbara, CA September 7-‐8, 2013 $ 337,500.00 6. San Francisco, CA September 28-‐29, 2013 $ 337,500.00 7. New York, NY October 19-‐20, 2013 $ 337,500.00 8. Charlo9e, NC October 26-‐27, 2013 $ 337,500.00 Company’s Dona&on $ 300,000.00 TOTAL $ 3,000,000.00 Each city total price includes: employees, flights, car, car gas, hotel stay, tents, tables, chairs, table & tent décor, employee ougits (shirts: they bring their own black pants&shoes) shirts, drink samples, sample cups, informaFve brochures, employee lunch&drinks, about $30,000 for emergency.
TOTAL Financials US Na&onal $10 million • Magazines • OOH • Sponsoring TOTAL
$ 4,989,677.00 $ 2,109,876.00 $ 3,000,000.00
$ 10,099,553.00
Flow Chart GT's Syngerdy Kombucha Media Plan
Media MAGAZINES
Natural Health Self Shape Yoga Prevention Women's Health
Ja nu ar y Target 12 3 4 5
Women
22-50
Fe bru Ma M Jun Ju Aug Septe Octo Novem Decem ary rch April ay e ly ust mber ber ber ber 12 3 4 1 2 3 4 1 2 3 4 5 1 2 3 4 1 2 3 4 1 2 3 4 5 1 2 3 4 1 2 3 4 1 2 3 4 5 1 2 3 4 1 2 3 4 NATIONAL
Flow Chart GT's Syngerdy Kombucha Media Plan Janu ary
Media SPONSORING
Houston, TX Washington DC Boston Chicago, IL Santa Barbara, CA San Francisco, CA New York, NY Charlotte, NC
Febru ary
Marc h
April
M ay
June
Jul y
Augu st
Septem ber
Octob er
Novemb er
Decemb er
Target 1 2 3 4 5 1 2 3 4 1 2 3 4 1 2 3 4 5 1 2 3 4 1 2 3 4 1 2 3 4 5 1 2 3 4 1 2 3 4 1 2 3 4 5 1 2 3 4 1 2 3 4 W NATIONAL 22-50
Flow Chart GT's Syngerdy Kombucha Media Plan
Media OOH
Chicago, IL Washington DC Houston, TX New York, NY Los Angeles, CA
Jan Febr Mar M Jun Ju Aug Septe Octo Novem Decem uary uary ch April ay e ly ust mber ber ber ber Target 1 2 3 4 5 1 2 3 4 1 2 3 4 1 2 3 4 5 1 2 3 4 1 2 3 4 1 2 3 4 5 1 2 3 4 1 2 3 4 1 2 3 4 5 1 2 3 4 1 2 3 4 Women
22-50
NATIONAL
Thank you so much and cheers to your health! Sincerely, Kristina Berteska
