Kutztown University Athletics - AthleticsStrategicPlan_FINAL4.pdf
Department of Intercollegiate Athletics
STRATEGIC PLAN
2012 to 2017
Mission Statement To promote student-athlete development through education and athletic competition; to stimulate values so participants can become active global citizens; to achieve excellence in which the University and community take pride. To prepare students to meet lifelong intellectual, ethical, social, and career challenges.
Vision Statement Instill love, passion and pride of the university in all student-athletes. To compete at the highest level in all sports ultimately achieving to be the best in the Pennsylvania State Athletic Conference (PSAC) and within our region. Aspire to be a regional center of excellence providing opportunities for advanced academic and athletic experiences, within a caring community, designed to promote success in a global society.
The Structure of the Strategic Plan In fulfilling our mission and realizing our vision, the Department of Intercollegiate Athletics at Kutztown University must establish a planning structure that directs our actions, and in so doing establishes a series of operational paths and measurable outcomes that can define and document how effectively we are fulfilling our mission and realizing our vision. The first step toward this end is the definition of thematic Goals that concretely define how we intend to work toward fulfilling our mission and vision. Goals are the first level of the structure of the strategic plan. Each of the thematic goals are further refined into a series of Strategic Objectives which define how various academic and non-academic units on campus can direct their efforts to reach our thematic Goals. The Strategic Objectives can be further refined into a series of Initiatives that focus specific actions fostering the achievement of the Strategic Objectives. The success of an initiative can be measured by the attainment of one or more Desired Outcomes.
4
Department of Athletics Goals Goal 1 | Academic & Athletic Excellence:
Goal 3 | Caring Campus Community:
The Department of Intercollegiate Athletics at Kutztown University will recruit, enroll and retain the finest student-athletes within the region and beyond. We will communicate these successes to the rest of the University and community while building pride by setting high standards for academics and athletic achievement. We will be a model of success for all of the University.
The Department of Intercollegiate Athletics at Kutztown University will value and respect all campus constituents, celebrate diversity, and embrace shared governance. We will provide the best athletic experience for all student athletes.
Goal 2 | Community Engagement: The Department of Intercollegiate Athletics at Kutztown University will partner with the community to serve the needs of the University and people of the region. We will produce quality athletic events that add to the collegiate experience of all students, entertainment for faculty, staff and the community, while providing positive financial assistance to the department.
Goal 4 | Stewardship of the University’s Infrastructure: The Department of Intercollegiate Athletics of Kutztown University desires to maintain and enhance all athletic and recreational facilities. We will help to lead the marketing efforts of the University and strive to enhance the financial resources and human resources necessary to fulfill its mission.
5
Goal 1
Ac a d e m i c a n d Athletic excellen ce
Goal 1 | Academic and Athletic Excellence: The Department of Intercollegiate Athletics at Kutztown University will recruit, enroll and retain the finest student-athletes within the region and beyond. We will communicate these successes to the rest of the University and community while building pride by setting high standards for academic and athletic achievement. We will be a model of success for all of the University.
Objective: 1 | Recruit, enroll, retain and graduate our
student-athletes.
Initiative 1: Improve admissions process for athletes and coaches. Desired Outcome: Improve notification to coaches of admissions’ high school visits and college fairs.
Desired Outcome: Improve the application process, potentially adding “interest in athletics” on application. Get tour guides involved in the process. Desired Outcome: Create a list all Financial Aid sources and distribute to all of the coaches, including the parameters of each. Desired Outcome: Improve our utilization of the financial aid estimator, including training on the estimator.
Initiative 2: Increase non-athletic based scholarships and aid. Desired Outcome: Propose a maximum number (100) of out-of-state tuition waivers. Desired Outcome: Propose a maximum number (100) of meal plan waivers. Desired Outcome: Propose a maximum number (100) of on campus housing waivers.
Initiative 3: Improve athletic recruiting materials/ print vs. web.
6
Desired Outcome: Survey our present student-athletes to determine which medium they prefer as a recruit. Desired Outcome: Develop, test and implement an admission brochure featuring our athletic teams and their successes.
Desired Outcome: Streamline the academic process and include the positive nature of student life and the academic experience. Desired Outcome: Increase graduation rates with the ultimate goal of 100 percent.
Initiative 4: Develop and implement a comprehensive
Initiative 5: Display, celebrate and communicate
Athletic/Academic Support Program for student-athletes, to include: tutoring, advising and study halls.
to the university the academic successes of today’s student-athlete.
Desired Outcome: Develop program to best fit student needs.
Desired Outcome: Increase the publicity of our successes – academic/athletic/community service.
Desired Outcome: Hire a full-time academic support person for athletics.
Desired Outcome: Establish regular meetings and dialog with our faculty.
7
Goal 2
c o m m u n i t y engagem ent
Goal 2 | Community Engagement: The Department of Intercollegiate Athletics at Kutztown University will partner with the community to serve the needs of the University and citizens of the region. We will produce quality athletic events that add to the collegiate experience of all students, entertainment for faculty, staff and the community, while providing positive financial assistance to the department.
Objective: 1 | Grow financial support, attendance at events and community support.
Initiative 1: Increase our alumni and community engagement efforts. Desired Outcome: Increase opportunities and improve positive interaction with the Kutztown/Berks County community by our student-athletes and events. Desired Outcome: Increase the number and diversity of community service opportunities for the student-athletes.
8
Desired Outcome: Increase athletic alumni engagement with current teams and coaches by developing individual team alumni groups. Desired Outcome: Develop and implement additional programs as part of the NCAA Division II Community Engagement Effort.
Initiative 2: Increase the use of athletics and student-athletes in the marketing of the university. Desired Outcome: Include the athletic programs in a coordinated marketing plan and define where athletics fits in this plan.
Goal 3
c a r i n g c a mpus c o m m un ity
Goal 3 | Caring Campus Community: The Department of Intercollegiate Athletics will value and respect all campus constituents, celebrate diversity, and embrace shared governance. We will provide the best athletic experience for all student-athletes.
Objective:
Initiative 2: Develop and implement diversity
1 | Provide an atmosphere of acceptance for
education for athletic department.
all student-athletes.
Desired Outcome: Increase diversity education programs within the department with participation from every coach and every team.
Initiative 1: Improve the diversity on our athletic staff and coaching positions by increasing the number of coaches of color. Desired Outcome: Review our employment postings to ensure diverse exposure. Desired Outcome: Increase the amount of postings for all open positions in athletics using diverse media and employment vehicles.
Initiative 3: Perform audit, study results, develop plan to enhance accountability as it relates to our compliance to TITLE IX. Desired Outcome: Ensure that the University Athletic Department is in compliance with all areas of TITLE IX.
9
Goal 4
s t e w a r d s h i p of the un iversity infrastructur e
Goal 4 | Stewardship of the University Infrastructure: The Department of Intercollegiate Athletics at Kutztown University desires to maintain and enhance all athletic and recreational facilities. We will help to lead the marketing efforts of the University and strive to enhance the financial resources and human resources necessary to fulfill its mission.
Objective: 1 | Build a budget that reflects the current, future and evolving needs of Intercollegiate Athletics and improves all athletic facilities.
Initiative 1: Enhance athletic training facilities and services for student-athletes. Desired Outcome: Update weight room facility and equipment in Risley Hall. Desired Outcome: Update cardio fitness equipment in Risley Hall. Desired Outcome: Employ a staff member to oversee and care for the Risley weight room facility. Desired Outcome: Improve meeting space and coaches office space for athletic teams. Desired Outcome: Create additional locker room facilities with dedicated showers.
10
Initiative 2: Provide safe and affordable motor coach transportation for our student-athletes. Desired Outcome: Evaluate present travel policies and adjust as needed. Desired Outcome: Implement new transportation system for travel to athletic events.
Initiative 3: Establish the necessary funding streams to achieve our stated goals. Desired Outcome: Perform an internal budget review. Desired Outcome: Identify all budget sources and determine if other sources are available.
Desired Outcome: Perform KU Foundation budget review. Desired Outcome: Identify all Foundation accounts and clarify the intended purpose. Desired Outcome: Identify a person responsible for our corporate partnership program. Desired Outcome: Bring the corporate partnership program back to the levels of 2005–2006.
Initiative 4: Perform a revenue review. Desired Outcome: Identify all revenue sources for intercollegiate athletics. Desired Outcome: Identify new revenue sources for intercollegiate athletics.
The future of the strategic plan
Desired Outcome: Re-establish annual giving program for athletics.
The Strategic Planning Committee has drafted this plan
Desired Outcome: Capital campaign for athletics.
least once annually, this plan should be reviewed
Initiative 5: Perform audit of auxiliary support areas.
by the Strategic Planning Committee of the Department
Desired Outcome: Restructure administrative responsibilities if necessary.
of Intercollegiate Athletics to determine which of the
Desired Outcome: Restructure support areas if necessary.
with the understanding that it is a living document. At
stated Desired Outcomes have been attained, which are outstanding, and whether new Desired Outcomes should be included in the plan. During those deliberations it is incumbent on the SPC to determine whether new Initiatives and Objectives should be included, or others deleted from the plan, to reflect the ongoing realities of the department as it evolves. This strategic plan will thus serve as a guiding document to which the department can refer, and to which all units are responsible. When implemented, this plan will define the measures by which the Department of Intercollegiate Athletics at Kutztown University can document its institutional progress and effectiveness.
11
www.KUbears.com Authors: Greg Bamberger, Chris Blum, Erik Burstein, Bernie Driscoll, Thomas Grant, John Green, John Gump, Craig Johnson, Lisa Kowalski, Alex Ogeka, Rennie Sacco, Matt Santos
STRATEGIC PLAN
2012 to 2017
Mission Statement To promote student-athlete development through education and athletic competition; to stimulate values so participants can become active global citizens; to achieve excellence in which the University and community take pride. To prepare students to meet lifelong intellectual, ethical, social, and career challenges.
Vision Statement Instill love, passion and pride of the university in all student-athletes. To compete at the highest level in all sports ultimately achieving to be the best in the Pennsylvania State Athletic Conference (PSAC) and within our region. Aspire to be a regional center of excellence providing opportunities for advanced academic and athletic experiences, within a caring community, designed to promote success in a global society.
The Structure of the Strategic Plan In fulfilling our mission and realizing our vision, the Department of Intercollegiate Athletics at Kutztown University must establish a planning structure that directs our actions, and in so doing establishes a series of operational paths and measurable outcomes that can define and document how effectively we are fulfilling our mission and realizing our vision. The first step toward this end is the definition of thematic Goals that concretely define how we intend to work toward fulfilling our mission and vision. Goals are the first level of the structure of the strategic plan. Each of the thematic goals are further refined into a series of Strategic Objectives which define how various academic and non-academic units on campus can direct their efforts to reach our thematic Goals. The Strategic Objectives can be further refined into a series of Initiatives that focus specific actions fostering the achievement of the Strategic Objectives. The success of an initiative can be measured by the attainment of one or more Desired Outcomes.
4
Department of Athletics Goals Goal 1 | Academic & Athletic Excellence:
Goal 3 | Caring Campus Community:
The Department of Intercollegiate Athletics at Kutztown University will recruit, enroll and retain the finest student-athletes within the region and beyond. We will communicate these successes to the rest of the University and community while building pride by setting high standards for academics and athletic achievement. We will be a model of success for all of the University.
The Department of Intercollegiate Athletics at Kutztown University will value and respect all campus constituents, celebrate diversity, and embrace shared governance. We will provide the best athletic experience for all student athletes.
Goal 2 | Community Engagement: The Department of Intercollegiate Athletics at Kutztown University will partner with the community to serve the needs of the University and people of the region. We will produce quality athletic events that add to the collegiate experience of all students, entertainment for faculty, staff and the community, while providing positive financial assistance to the department.
Goal 4 | Stewardship of the University’s Infrastructure: The Department of Intercollegiate Athletics of Kutztown University desires to maintain and enhance all athletic and recreational facilities. We will help to lead the marketing efforts of the University and strive to enhance the financial resources and human resources necessary to fulfill its mission.
5
Goal 1
Ac a d e m i c a n d Athletic excellen ce
Goal 1 | Academic and Athletic Excellence: The Department of Intercollegiate Athletics at Kutztown University will recruit, enroll and retain the finest student-athletes within the region and beyond. We will communicate these successes to the rest of the University and community while building pride by setting high standards for academic and athletic achievement. We will be a model of success for all of the University.
Objective: 1 | Recruit, enroll, retain and graduate our
student-athletes.
Initiative 1: Improve admissions process for athletes and coaches. Desired Outcome: Improve notification to coaches of admissions’ high school visits and college fairs.
Desired Outcome: Improve the application process, potentially adding “interest in athletics” on application. Get tour guides involved in the process. Desired Outcome: Create a list all Financial Aid sources and distribute to all of the coaches, including the parameters of each. Desired Outcome: Improve our utilization of the financial aid estimator, including training on the estimator.
Initiative 2: Increase non-athletic based scholarships and aid. Desired Outcome: Propose a maximum number (100) of out-of-state tuition waivers. Desired Outcome: Propose a maximum number (100) of meal plan waivers. Desired Outcome: Propose a maximum number (100) of on campus housing waivers.
Initiative 3: Improve athletic recruiting materials/ print vs. web.
6
Desired Outcome: Survey our present student-athletes to determine which medium they prefer as a recruit. Desired Outcome: Develop, test and implement an admission brochure featuring our athletic teams and their successes.
Desired Outcome: Streamline the academic process and include the positive nature of student life and the academic experience. Desired Outcome: Increase graduation rates with the ultimate goal of 100 percent.
Initiative 4: Develop and implement a comprehensive
Initiative 5: Display, celebrate and communicate
Athletic/Academic Support Program for student-athletes, to include: tutoring, advising and study halls.
to the university the academic successes of today’s student-athlete.
Desired Outcome: Develop program to best fit student needs.
Desired Outcome: Increase the publicity of our successes – academic/athletic/community service.
Desired Outcome: Hire a full-time academic support person for athletics.
Desired Outcome: Establish regular meetings and dialog with our faculty.
7
Goal 2
c o m m u n i t y engagem ent
Goal 2 | Community Engagement: The Department of Intercollegiate Athletics at Kutztown University will partner with the community to serve the needs of the University and citizens of the region. We will produce quality athletic events that add to the collegiate experience of all students, entertainment for faculty, staff and the community, while providing positive financial assistance to the department.
Objective: 1 | Grow financial support, attendance at events and community support.
Initiative 1: Increase our alumni and community engagement efforts. Desired Outcome: Increase opportunities and improve positive interaction with the Kutztown/Berks County community by our student-athletes and events. Desired Outcome: Increase the number and diversity of community service opportunities for the student-athletes.
8
Desired Outcome: Increase athletic alumni engagement with current teams and coaches by developing individual team alumni groups. Desired Outcome: Develop and implement additional programs as part of the NCAA Division II Community Engagement Effort.
Initiative 2: Increase the use of athletics and student-athletes in the marketing of the university. Desired Outcome: Include the athletic programs in a coordinated marketing plan and define where athletics fits in this plan.
Goal 3
c a r i n g c a mpus c o m m un ity
Goal 3 | Caring Campus Community: The Department of Intercollegiate Athletics will value and respect all campus constituents, celebrate diversity, and embrace shared governance. We will provide the best athletic experience for all student-athletes.
Objective:
Initiative 2: Develop and implement diversity
1 | Provide an atmosphere of acceptance for
education for athletic department.
all student-athletes.
Desired Outcome: Increase diversity education programs within the department with participation from every coach and every team.
Initiative 1: Improve the diversity on our athletic staff and coaching positions by increasing the number of coaches of color. Desired Outcome: Review our employment postings to ensure diverse exposure. Desired Outcome: Increase the amount of postings for all open positions in athletics using diverse media and employment vehicles.
Initiative 3: Perform audit, study results, develop plan to enhance accountability as it relates to our compliance to TITLE IX. Desired Outcome: Ensure that the University Athletic Department is in compliance with all areas of TITLE IX.
9
Goal 4
s t e w a r d s h i p of the un iversity infrastructur e
Goal 4 | Stewardship of the University Infrastructure: The Department of Intercollegiate Athletics at Kutztown University desires to maintain and enhance all athletic and recreational facilities. We will help to lead the marketing efforts of the University and strive to enhance the financial resources and human resources necessary to fulfill its mission.
Objective: 1 | Build a budget that reflects the current, future and evolving needs of Intercollegiate Athletics and improves all athletic facilities.
Initiative 1: Enhance athletic training facilities and services for student-athletes. Desired Outcome: Update weight room facility and equipment in Risley Hall. Desired Outcome: Update cardio fitness equipment in Risley Hall. Desired Outcome: Employ a staff member to oversee and care for the Risley weight room facility. Desired Outcome: Improve meeting space and coaches office space for athletic teams. Desired Outcome: Create additional locker room facilities with dedicated showers.
10
Initiative 2: Provide safe and affordable motor coach transportation for our student-athletes. Desired Outcome: Evaluate present travel policies and adjust as needed. Desired Outcome: Implement new transportation system for travel to athletic events.
Initiative 3: Establish the necessary funding streams to achieve our stated goals. Desired Outcome: Perform an internal budget review. Desired Outcome: Identify all budget sources and determine if other sources are available.
Desired Outcome: Perform KU Foundation budget review. Desired Outcome: Identify all Foundation accounts and clarify the intended purpose. Desired Outcome: Identify a person responsible for our corporate partnership program. Desired Outcome: Bring the corporate partnership program back to the levels of 2005–2006.
Initiative 4: Perform a revenue review. Desired Outcome: Identify all revenue sources for intercollegiate athletics. Desired Outcome: Identify new revenue sources for intercollegiate athletics.
The future of the strategic plan
Desired Outcome: Re-establish annual giving program for athletics.
The Strategic Planning Committee has drafted this plan
Desired Outcome: Capital campaign for athletics.
least once annually, this plan should be reviewed
Initiative 5: Perform audit of auxiliary support areas.
by the Strategic Planning Committee of the Department
Desired Outcome: Restructure administrative responsibilities if necessary.
of Intercollegiate Athletics to determine which of the
Desired Outcome: Restructure support areas if necessary.
with the understanding that it is a living document. At
stated Desired Outcomes have been attained, which are outstanding, and whether new Desired Outcomes should be included in the plan. During those deliberations it is incumbent on the SPC to determine whether new Initiatives and Objectives should be included, or others deleted from the plan, to reflect the ongoing realities of the department as it evolves. This strategic plan will thus serve as a guiding document to which the department can refer, and to which all units are responsible. When implemented, this plan will define the measures by which the Department of Intercollegiate Athletics at Kutztown University can document its institutional progress and effectiveness.
11
www.KUbears.com Authors: Greg Bamberger, Chris Blum, Erik Burstein, Bernie Driscoll, Thomas Grant, John Green, John Gump, Craig Johnson, Lisa Kowalski, Alex Ogeka, Rennie Sacco, Matt Santos
