Lawrence Hunt â Netcapital
The best of athletic wear in a dress shirt.
www.lawrencehunt.co Contact: Jeff Schattner ( jeff@lawrencehunt.co)
• Redesign and reinvent the dress shirt
Monthly Units 180 160 140 120 100 80 60 40 20 0 January
February
March
April
May
June
July
August
$10,000.00
$8,000.00
$6,000.00
Monthly Sales Ad Spend
$4,000.00
$2,000.00
$0.00 January
February
March
April
May
June
July
August
On a scale of 1-‐10, how likely are you to recommend LH shirts to a friend or colleague? (n = 73)
0 1 4
0%
5
6
10%
7
20%
8
30%
40%
9
50%
60%
10
70%
80%
90%
100%
Would you buy a LH shirt again? (n=73)
Yes
0%
10%
20%
30%
40%
50%
No
60%
70%
80%
90%
100%
Inc. – Detroit Apparel Company Catches Tigers James McCann As Early Endorser
Maxim – Sweat-‐Proof Dress Shirts Let You Win Summer Esquire –The Future of Your Dress Shirts Might Be Less Sweaty
Inc. – Detroit Apparel Company Catches Tigers James McCann As Early Endorser
Meet James McCann
Professional Apparel Market Professional Performance “Professional Performance”
patent-‐pending process and design
Income Statement Units Sold Net Revenue Cost of Goods Gross Margin
2016
2017
2018
2019
2020
81,072 19,125 61,947
340,379 71,344 269,036
1,099,095 223,907 875,188
3,738,575 702,715 3,035,859
14,323,096 2,534,171 11,788,925
General and Administrative Sales and Marketing Research and Development Operating Expenses
32,433 102,090 134,523
87,820 225,684 313,504
165,760 824,012 159,792 1,149,564
257,035 2,213,542 297,294 2,767,871
263,389 7,081,112 306,213 7,650,714
EBITDA
(72,577)
(44,468)
(274,376)
267,988
4,138,211
Net Income
(72,868)
(46,282)
(279,376)
139,807
2,683,797
Cash Balance
123,159
1,041,776
643,416
2,906,724
4,809,553
Aggregate Outside Equity
215,000
1,215,000
1,215,000
3,715,000
3,715,000
Total FTE
1
Total Online Units
1 1,089
6 4,018
8 12,610
8 39,576
142,720
www.lawrencehunt.co Contact: Jeff Schattner ( jeff@lawrencehunt.co)
• Redesign and reinvent the dress shirt
Monthly Units 180 160 140 120 100 80 60 40 20 0 January
February
March
April
May
June
July
August
$10,000.00
$8,000.00
$6,000.00
Monthly Sales Ad Spend
$4,000.00
$2,000.00
$0.00 January
February
March
April
May
June
July
August
On a scale of 1-‐10, how likely are you to recommend LH shirts to a friend or colleague? (n = 73)
0 1 4
0%
5
6
10%
7
20%
8
30%
40%
9
50%
60%
10
70%
80%
90%
100%
Would you buy a LH shirt again? (n=73)
Yes
0%
10%
20%
30%
40%
50%
No
60%
70%
80%
90%
100%
Inc. – Detroit Apparel Company Catches Tigers James McCann As Early Endorser
Maxim – Sweat-‐Proof Dress Shirts Let You Win Summer Esquire –The Future of Your Dress Shirts Might Be Less Sweaty
Inc. – Detroit Apparel Company Catches Tigers James McCann As Early Endorser
Meet James McCann
Professional Apparel Market Professional Performance “Professional Performance”
patent-‐pending process and design
Income Statement Units Sold Net Revenue Cost of Goods Gross Margin
2016
2017
2018
2019
2020
81,072 19,125 61,947
340,379 71,344 269,036
1,099,095 223,907 875,188
3,738,575 702,715 3,035,859
14,323,096 2,534,171 11,788,925
General and Administrative Sales and Marketing Research and Development Operating Expenses
32,433 102,090 134,523
87,820 225,684 313,504
165,760 824,012 159,792 1,149,564
257,035 2,213,542 297,294 2,767,871
263,389 7,081,112 306,213 7,650,714
EBITDA
(72,577)
(44,468)
(274,376)
267,988
4,138,211
Net Income
(72,868)
(46,282)
(279,376)
139,807
2,683,797
Cash Balance
123,159
1,041,776
643,416
2,906,724
4,809,553
Aggregate Outside Equity
215,000
1,215,000
1,215,000
3,715,000
3,715,000
Total FTE
1
Total Online Units
1 1,089
6 4,018
8 12,610
8 39,576
142,720
