Lesson 1 Slides
DIGITAL MARKETER PAID TRAFFIC MASTERY COURSE
Why Are You
HERE?
You May Be Taking This Because Of…
1. Your Business 2. Your Boss 3. Your Clients 4. To Learn/ Establish Credibility
BEFORE
AFTER
To Create an Automated
SYSTEM
FOR GENERATING LEADS, SALES, AND CUSTOMERS ON AUTOPILOT
We’re Going To Learn… Lesson 1 - Start Here Lesson 2 - The Paid Traffic System Lesson 3 - Facebook Advertising Platform Lesson 4 - Retargeting To Maximize Results Lesson 5 - Troubleshooting Your Campaign Lesson 6 - Other Traffic Channels
More Of What To Expect… • You will have access to this slide deck and other resources throughout the training.
• Take notes. • A certification exam is given at the end of the course. • The certification exam is open note and open resource. • You will need to score a 70%+ to receive your certification.
PAID TRAFFIC
THE WHAT AND THE WHY!
BUSINESS OWNERS AND EXECUTIVES CARE ABOUT REVENUE AND COSTS…
You Want To Acquire Customers For…
1. Your Business 2. Your Boss 3. Your Clients
OUR GOAL IS TO USE PAID TRAFFIC TO ACQUIRE CUSTOMERS AT BREAK EVEN OR BETTER
“HE (OR SHE) WHO IS ABLE AND WILLING TO SPEND THE MOST TO ACQUIRE A CUSTOMER - WINS...”
This Doesn’t Mean You’re
WASTING MONEY
You Need To Make Sure You Break Even…
TRAFFIC IS THE ACT OF PUTTING YOUR OFFER/MESSAGE IN FRONT OF YOUR TARGET AUDIENCE
“Turning On The Water Hose”
The Traffic Store…
But, It’s More Than Just Driving Traffic To The “Top”
Use Paid Traffic To Build Relationships And An Automated Business System…
You’re Also Building
MEDIA
“Media is anything that aggregates the attention of a definable market segment into a specific location at a predictable time.” - Ryan Deiss
CREATE A
CUSTOMER AVATAR
YOU MUST FIGURE OUT WHO YOU ARE TALKING TO!!
The Run Down…
• We created this to help you define your audience - who is your target market?
• Print out this document, edit it • Fill out for as many avatars as possible • If you don’t know all of the answers, that’s ok!
The Marketing
FUNNEL
There Is A Process You Must Follow…
Here’s What It Looks Like For Paid Traffic…
Why Are You
HERE?
You May Be Taking This Because Of…
1. Your Business 2. Your Boss 3. Your Clients 4. To Learn/ Establish Credibility
BEFORE
AFTER
To Create an Automated
SYSTEM
FOR GENERATING LEADS, SALES, AND CUSTOMERS ON AUTOPILOT
We’re Going To Learn… Lesson 1 - Start Here Lesson 2 - The Paid Traffic System Lesson 3 - Facebook Advertising Platform Lesson 4 - Retargeting To Maximize Results Lesson 5 - Troubleshooting Your Campaign Lesson 6 - Other Traffic Channels
More Of What To Expect… • You will have access to this slide deck and other resources throughout the training.
• Take notes. • A certification exam is given at the end of the course. • The certification exam is open note and open resource. • You will need to score a 70%+ to receive your certification.
PAID TRAFFIC
THE WHAT AND THE WHY!
BUSINESS OWNERS AND EXECUTIVES CARE ABOUT REVENUE AND COSTS…
You Want To Acquire Customers For…
1. Your Business 2. Your Boss 3. Your Clients
OUR GOAL IS TO USE PAID TRAFFIC TO ACQUIRE CUSTOMERS AT BREAK EVEN OR BETTER
“HE (OR SHE) WHO IS ABLE AND WILLING TO SPEND THE MOST TO ACQUIRE A CUSTOMER - WINS...”
This Doesn’t Mean You’re
WASTING MONEY
You Need To Make Sure You Break Even…
TRAFFIC IS THE ACT OF PUTTING YOUR OFFER/MESSAGE IN FRONT OF YOUR TARGET AUDIENCE
“Turning On The Water Hose”
The Traffic Store…
But, It’s More Than Just Driving Traffic To The “Top”
Use Paid Traffic To Build Relationships And An Automated Business System…
You’re Also Building
MEDIA
“Media is anything that aggregates the attention of a definable market segment into a specific location at a predictable time.” - Ryan Deiss
CREATE A
CUSTOMER AVATAR
YOU MUST FIGURE OUT WHO YOU ARE TALKING TO!!
The Run Down…
• We created this to help you define your audience - who is your target market?
• Print out this document, edit it • Fill out for as many avatars as possible • If you don’t know all of the answers, that’s ok!
The Marketing
FUNNEL
There Is A Process You Must Follow…
Here’s What It Looks Like For Paid Traffic…
