Lessons from the Front Line
10/25/2016
LESSONS FROM THE FRONT LINES OF CHANGE
JJ Yore
Change Comes to WAMU
1
10/25/2016
Fall 2014 WAMU News Strategy
• Spot news heavy - 130 local newscasts/week • Reactive not strategic • Speed more important than depth • Mix of geographic and topical beats • No clarity about beat coverage • Traffic reports – 50/day • Weather by local TV weathercaster
Beginning the Shift
Strategy
Culture
Structure
2
10/25/2016
Key Constituencies: It Pays to Communicate
September 2015: Content Chief Begins
3
10/25/2016
MARCH 2016 Unveiled New Newsroom Structure
Image by Dana Voss
4
10/25/2016
Editorial Director
Managing Editor, Broadcast
Managing Editor, Digital
Producer, ME
Audience Editor
Producer, ATC
Digital News Editor
Digital Intern
Beats 1-3
Beats 4 & 5
Desk Editor I
Desk Editor I
Reporter
Reporter
Reporter
Reporter
Reporter
Reporter
Reporter
Multimedia Producer
Multimedia Producer
Intern
Intern
Launched Regional News Head Search Five Desired Criteria: o o o o o
Strong journalism; Audio journalism; Digital experience; Diversity; Deep history in region
5
10/25/2016
October 2016: Regional News Director Begins
WAMU’s News Strategy: The Next Stage o o o o o o o
Mission Regional Lens Beats Spot news Digital Diversity Local Talk Show
6
10/25/2016
Thank you.
7
LESSONS FROM THE FRONT LINES OF CHANGE
JJ Yore
Change Comes to WAMU
1
10/25/2016
Fall 2014 WAMU News Strategy
• Spot news heavy - 130 local newscasts/week • Reactive not strategic • Speed more important than depth • Mix of geographic and topical beats • No clarity about beat coverage • Traffic reports – 50/day • Weather by local TV weathercaster
Beginning the Shift
Strategy
Culture
Structure
2
10/25/2016
Key Constituencies: It Pays to Communicate
September 2015: Content Chief Begins
3
10/25/2016
MARCH 2016 Unveiled New Newsroom Structure
Image by Dana Voss
4
10/25/2016
Editorial Director
Managing Editor, Broadcast
Managing Editor, Digital
Producer, ME
Audience Editor
Producer, ATC
Digital News Editor
Digital Intern
Beats 1-3
Beats 4 & 5
Desk Editor I
Desk Editor I
Reporter
Reporter
Reporter
Reporter
Reporter
Reporter
Reporter
Multimedia Producer
Multimedia Producer
Intern
Intern
Launched Regional News Head Search Five Desired Criteria: o o o o o
Strong journalism; Audio journalism; Digital experience; Diversity; Deep history in region
5
10/25/2016
October 2016: Regional News Director Begins
WAMU’s News Strategy: The Next Stage o o o o o o o
Mission Regional Lens Beats Spot news Digital Diversity Local Talk Show
6
10/25/2016
Thank you.
7
