Leveraging images and social media to generate revenue

Leveraging images and social media to generate revenue @Kate_Duffy Tourism & Events Queensland

5 stages of holiday planning

Cairns ZOOM & Wildlife Dome

Cairns ZOOM & Wildlife Dome

Hilton Hotel Cairns

Cairns ZOOM

Monitor locations on Instagram

Monitor locations & hashtags on Instagram: Iconosquare

BadFishy Jet Boat

Bad Fishy boat mooring

Cairns lagoon pool

Give clear directions & contact details in your bio

Be timely and opportunistic

Offer deals in soft booking periods

Flyboard Cairns

Monitor keywords and hashtags on Twitter

Monitor keywords & hashtags on Twitter: Hootsuite

Customer service through social media  sales

Listening over broadcasting

Sophie Bone, Big4 Holiday Park Bellarine, Victoria

What’s your story?

Nail the sale

Nail the sale

Nail the sale

KEEP IT SIMPLE DO IT WELL

User reviews  sales

Become the destination expert for your region

Create shareable moments

Social is awesome… but don’t forget your website

Do you have online booking capability?

ATDW Online

Social images can drive dispersal

Thank you. Questions?

@kate_duffy