1+1=3 Leveraging Adobe Experience Manager integrations with Adobe Marketing Cloud Marcel Boucher | Senior Technical Marketing Manager, AEM
#AdobeSummit © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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Marcel Boucher Senior Technical Marketing Manager, Adobe Experience Manager
[email protected] #AdobeSummit © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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Agenda
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Welcome, overview and setup
Integrating with Adobe Targeting.
Integrating with Adobe Search and Promote.
Integrating with Adobe Analytics.
Summary
#AdobeSummit © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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#AdobeSummit © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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Getting to know you
Getting to know you. #AdobeSummit © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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Engage customers with personalised experiences Streamline workflow
Attract & Acquire
Manage Deploy Engage Convert
Connect & Optimise #AdobeSummit © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Report & Analyze
Engage customers with personalized experiences
Vision
Marketing Cloud Access Engage & Convert Personalized Engagement
Attract & Acquire
Adobe Social
Report & Analyze Reporting & Analysis
SiteCatalyst
Adobe CQ5
Adobe Social
AdobeAdobe Experience DAM Manager
Discover Data Warehouse
Scene7
Enterprise Firewall Adobe Analytics
Audience Research
Adobe Media Auditude Optimizer
Test&Target & 1:1 Adobe Target
Adobe AdLens
Recommendations
Platform Big Data & Content Platform
Content Repository Assets, Web Content Documents
Creative Cloud #AdobeSummit © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Insight
Search&Promote
Audience Manager
Enterprise Data ECM CRM ERP
Optimization
Big Data Repository
Modeling & Algorithms
Reporting & Profiles
Algorithmic Models
Campaign Data
Real-time Profile
Analytics Behavioral Data
Genesis
Key Takeaways
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Successful targeting relies on a well articulated experience strategy.
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The problem is people, not technology.
simple platform for effective personalisation.
#AdobeSummit © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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Navigate to:
http://dev.day.com/labs
And start your engines!
#AdobeSummit © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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Agenda
1 2 3 4 5
Welcome, overview and setup
Integrating with Adobe Targeting.
Integrating with Adobe Search and Promote.
Integrating with Adobe Analytics.
Summary
#AdobeSummit © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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Exercise: Target your experience.
#AdobeSummit © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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Exercise: Related products anyone?
#AdobeSummit © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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Agenda
1 2 3 4 5
Welcome, Overview and Setup
Integrating with Adobe Targeting.
Integrating with Adobe Search and Promote.
Integrating with Adobe Analytics.
Summary
#AdobeSummit © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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Exercise:
#AdobeSummit © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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Agenda
1 2 3 4 5
Welcome, Overview and Setup
Integrating with Adobe Targeting.
Integrating with Adobe Search and Promote.
Integrating with Adobe Analytics.
Summary
#AdobeSummit © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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Exercise: Did I win?
#AdobeSummit © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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Agenda
1 2 3 4 5
Welcome, Overview and Setup
Integrating with Adobe Targeting.
Integrating with Adobe Search and Promote.
Integrating with Adobe Analytics.
Summary
#AdobeSummit © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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Agenda
1 2 3 4 5
Welcome and
Your mobile toolkit
Mobile in action
Optimising delivery
Summary
#AdobeSummit © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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Key Takeaways
1
Successful targeting relies on a well articulated experience strategy.
2 3
The problem is people, not technology.
simple platform for effective personalisation.
#AdobeSummit © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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Call to action Ask yourself the 5 questions about your current personalisation strategy. Evaluate your current approach to personalisation. Contact your Adobe rep to investigate how the Adobe Marketing Cloud can help you achieve your goals.
#AdobeSummit © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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Marcel Boucher
[email protected] Twitter: @marcelboucher
#AdobeSummit © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.