Life is calling. Living the brand. Life is calling.
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Welcome to Power Credit Union. We are the breath of fresh air Colorado’s dreamers are looking for.
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Empowering the lives of over 10,000 members.
Life is calling.
Power Credit Union members want to be inspired. They need to be free to create the life they want for themselves and their families.
We help
teachers, adventurers, do-gooders, loving mothers and fathers, and anyone else who has ever dreamed a little dream break free from restriction. Life is calling. Life is calling.
Our Brand Promise:
What people expect from us.
Power Credit Union sees beyond the money to empower members with the financial resources they need to live the life they want to live. Members FEEL: Motivated. Liberated. In control. • We provide the financial services and expertise members need to live life on their own terms. • Through a relationship with PCU, members can access the resources that help them take control of their financial life – so they can enjoy more freedoms in their personal life. • We help our members through the financial decision making process and make them feel confident and comfortable. • We show a genuine interest in their lives and most importantly their future. Lifeisiscalling. calling. Life
How each person delivers the brand promise.
Improve members’ lives each day. It’s about celebrating the interaction, not the transaction. We work to lessen limitation and nurture financial security to help members embrace more personal freedoms. We have a sincere interest in members wellbeing and always have their best interest in mind. All in all: We open doors so our members can open their hearts to more empowered living. Life is calling.
Why people choose to be Power Credit Union members.
I want fulfillment and to live my life the way I want.
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Money is a means, not an end. Power Credit Union understands this. They see past the money and take time to engage the hopes, dreams and life experience I want. Like taking a vacation, owning a home, and saving money for my children’s future. Then they work with me to make it happen. Power Credit Union helps me manage money so that money doesn’t manage me. I feel empowered to shape life the way I want it.
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Life is busy. They provide me with the services I need to simplify my life. Power Credit Union cares and they even know me by name. That’s a big deal.
This is why I’m a Power Credit Union member.
Life is calling.
Power Credit Union’s Brand Expression
Life is calling.
Rise to the opportunity life puts before you. “Life is calling” is our anthem to empower members and encourage ourselves to dig deep and provide the services members need. Life is calling.
The Power Credit Union Logo
The Power Credit Union logo represents being in control. Feeling empowered. It all takes a healthy dose of enthusiasm and sincerity. The colors of warm energy. Similar to our personality, these colors embody a balance of energies. Green, blue, gray, and orange are full of potential and fresh energy, yet balanced with genuine warmth.
Life Life is is calling. calling.
Power Credit Union Members We all want to be part of something bigger than ourselves. But burdens and restrictions limit us and make us small. PCU offers members access to resources that help them live fully and freely. Life is calling. Life is calling.
The Power Credit Union Personality
We are big-hearted. Bright-eyed. The eternal optimist. Power Credit Union is very caring, friendly and outgoing in a way that is sincere and warm-hearted. It seeks to serve others by finding ways to improve their lives in general and their financial lives in particular. It is both personable and professional; principled and understanding. With an upbeat, optimistic disposition. Power Credit Union believes in the potential of all people and encourages members toward selfempowerment.
Life is calling. Life isis calling. calling. Life
The Power Credit Union Voice
Considerate and approachable. Happy and smiling. Positive and professional. Let our sense of humor and uniqueness shine through.
Life is calling. Life is calling.
We are
Power Credit Union.
Our purpose: helping our members make their dreams a reality. Empowering the lives of over 10,000 members.