lipper leaders iconography usage guide - Mutual Fund, Fund Ratings ...
REUTERSJUAN CARLOS ULATE
LIPPER LEADERS ICONOGRAPHY USAGE GUIDE USAGE GUIDELINES FOR THE LIPPER LEADERS RATING SYSTEM ICONOGRAPHY
LIPPER LEADERS HIGHLIGHT THE UNIQUE STRENGTHS OF YOUR FUNDS
2 Lipper Leaders Iconography Usage Guidelines [email protected]
LIPPER LEADERS
OVERVIEW This document includes general usage guidelines for the Lipper Leaders rating system iconography. This method of visually articulating our ratings improves readability and usability across various usages and media. The Lipper Leaders rating system displays ratings from high to low with a rating of 1 considered the lowest rating and a rating of 5 considered the highest, or a Lipper Leader.
= LOWEST RATING
TYPES OF RATINGS • TOTAL RETURN
= HIGHEST RATING (LIPPER LEADER)
• CONSISTENT RETURN • PRESERVATION • EXPENSE • TAX EFFICIENCY (U.S. ONLY)
3 Lipper Leaders Iconography Usage Guidelines [email protected]
DISCLAIMER
DISCLAIMER Lipper grants mutual fund companies and media companies a limited, non-exclusive license to use the trademark Lipper Leaders in the format and in accordance with the Lipper Leaders style guideline in the fund company’s marketing and promotional materials, provided however that the materials in which the Lipper Leaders mark appears shall conform to Lipper’s quality control standards. Lipper reserves the right to review the fund company’s or media company’s use of the Lipper Leaders mark in order to verify compliance with Lipper’s quality control standards. Lipper reserves the right to terminate the license grant in its sole discretion at any time. Lipper reserves the right to use and refer to any materials that depict, display or otherwise incorporate the Lipper Leaders mark as an example of the use and portrayal of the Lipper Leaders trademark. The Lipper Leaders Ratings System does not constitute and is not intended to constitute investment advice or an offer to sell or the solicitation of an offer to buy any security of any entity in any jurisdiction. As a result, you should not make an investment decision on the basis of this information. Rather, you should use the Lipper Leaders Ratings for informational purposes only. Certain information provided by Lipper may relate to securities that may not be offered sold or delivered within the United States (or any State thereof) or to, or for the account or benefit of, United States persons. Lipper is not responsible for the accuracy, reliability or completeness of the information that you obtain from Lipper. In addition, Lipper will not be liable for any loss or damage resulting from information obtained from Lipper or any of its affiliates.
4 Lipper Leaders Iconography Usage Guidelines [email protected]
USING LIPPER LEADERS
USING LIPPER LEADERS
GUIDELINES FOR FUND COMPANIES The Lipper Leaders ratings system offers fund companies the ability to highlight the unique strengths of their funds. It provides an easy and visually effective way to illustrate how well your fund meets specific investment goals. Most traditional fund measures are too broad to adequately assess funds that excel in certain areas, but the Lipper Leader ratings system focuses attention on the subtle strengths that characterize high-rated funds. Recognition as a Lipper Leaders provides an excellent opportunity to promote a fund’s strengths. Fund companies around the globe have successfully used Lipper Leaders in print advertisements, websites, annual reports, press releases and other promotional materials. As respected third-party evaluations, Lipper Leaders provide investors and advisors with context and perspective for making informed fund selections. Lipper Leaders icons can be incorporated into most elements of a fund company’s marketing communications plan. For example, they can help a fund company: REUTERS/TIM WIMBORNE
IS YOUR FUND A LIPPER LEADER? Visit lipperleaders.com to see how your fund is rated.
• Highlight the strengths of funds that may not be easy to market using traditional measures • Showcase funds in out-of-favor categories that may be poised to rebound • Segment a range of products to appeal to a wider variety of investors • Distinguish funds from their competitors
5 Lipper Leaders Iconography Usage Guidelines [email protected]
USING LIPPER LEADERS
USING ICONS FROM LIPPER LEADERS ICON GUIDELINES
Fund companies and media companies can use either the Lipper Leaders number icons in promotional material. Lipper does not charge a usage fee or require prior authorization. However, Lipper does request that users adhere to these guidelines, and asks that you provide us with copies of all literature featuring the Lipper Leaders icons. These specifications apply only to commercial print literature and web content. Please submit copies electronically (PDF format preferred) within 15 business days of publication to [email protected]. Once a fund’s Lipper Leader status or Lipper Leaders rating changes, the relevant icon must be updated on all materials on at least a quarterly basis or by the next publication or release of its materials. Funds are not required to display their ratings or icons for each Lipper Leaders measure. The relevant disclosure language is available on our web site at www. lipperweb.com and must accompany the Lipper Leaders number icons and appear on the same page. Fund category counts for U.S. and Canada required as part of the disclosure language may be obtained at no charge from Lipper Client Services toll-free at (877) 955-4773. US Funds with negative SEC Standardized total return in any standard time period should disclose that SEC Standardized Performance in their advertisement. Disclosure requirements are identical for those funds that omit icons and discuss Lipper ratings textually. Funds may only highlight Lipper rating designations for the Overall timeframe, which is an equal-weighted average of ratings for the three-, five-, and ten-year periods (if applicable). Disclosure copy must include Lipper ratings and the number of funds rated for each of the underlying time periods. Suggested disclosures are available on our website at http://www.lipperweb.com.
6 Lipper Leaders Iconography Usage Guidelines [email protected]
LEO DENNIS PRODUCTIONS/BRAND XCORBIS
VISUAL DESIGN
VISUAL DESIGN Lipper ratings are signified visually by the number icons shown here. Number icons are available in color (orange) and black and white.
NUMBER ICONS
PreservationConsistent Tax Return Efficiency
Expense
Expense
7 Lipper Leaders Iconography Usage Guidelines [email protected]
ICONOGRAPHY
HOW THE LOGO SYSTEM WORKS
FOR A FUND IDENTIFIED AS A LIPPER LEADER The Lipper Leader icon is the custom-designed number 5 icon. When using the Lipper Leaders icon, please specify the category of recognition: Total Return, Consistent Return, Preservation, Tax Efficiency (US only) or Expense. Only actual Lipper Leaders icons may be used. Artwork may be obtained at no charge from our website at http://www.lipperweb.com/AboutUs/LipperLeaders.aspx. In addition, Lipper Leaders number icons are available for use in charts or tables that display Lipper ratings for multiple funds simultaneously. The category of rating (Total Return, Consistent Return, Preservation, Tax Efficiency or Expense) may be labeled by the publications layout or by custom-designed icon/type lockups. More information is available in this document.
LIPPER LEADER NUMBER ICON
8 Lipper Leaders Iconography Usage Guidelines [email protected]
ICONOGRAPHY
LIPPER LEADERS NUMBER ICON FOR FUNDS RATED 1 - 4
The Lipper Leaders ratings consist of a custom-designed number icon (1-4) in a circle. When using this icon, please specify the category of recognition: Total Return, Consistent Return, Preservation, Tax Efficiency (US only) or Expense. Only actual Lipper Leaders icons may be used. Artwork may be obtained at no charge from the www.lipperweb.com website. In addition, Lipper Leaders number icons are available for use in charts and tables that display Lipper ratings for multiple funds simultaneously. The category of rating (Total Return, Consistent Return, Preservation, Tax Efficiency or Expense) may be labeled by the publications layout or by custom-designed icon/type lockups. More information is available in this document.
LIPPER RATING NUMBER ICON
9 Lipper Leaders Iconography Usage Guidelines [email protected]
ICONOGRAPHY
ICONOGRAPHY LABELING Lipper Leaders iconography should be appropriately labeled. We recognize the layout and typography of a publication or website will influence how Lipper Leaders and the required labels are displayed.
NUMBER ICONS WITH LABEL LOCKUPS LIPPER RATING TOTAL RETURN LIPPER RATING TOTAL RETURN LIPPER RATING TOTAL RETURN LIPPER RATING TOTAL RETURN LIPPER RATING TOTAL RETURN
10 Lipper Leaders Iconography Usage Guidelines [email protected]
COLOR USAGE GUIDELINES
COLOR PALETTE Standard Lipper color palette shall be used. When color is possible, the orange shall be used. The black may be used when necessary.
PANTONE (PRINT)
ORANGE
BLUE
GRAY
PMS 158C
PMS 3025C
PMS COOL GRAY 9
ORANGE
BLUE
GRAY
CMYK (PRINT) REUTERS/LUKE MACGREGOR
C:0 M:70 Y:80 K:0
C:100 M:70 Y:0 K:0
C:0 M:0 Y:0 K:57
ORANGE
BLUE
GRAY
R:255 G:145 B:0 HTML: FFB400
R:0 G:90 B:132 HTML: 005AB4
R:102 G:102 B:102 HTML: 666666
RGB/HEX (WEB/SOFTWARE)
11 Lipper Leaders Iconography Usage Guidelines [email protected]
ICONOGRAPHY
ADVERTISING USAGE Lipper Leaders number icons can be used to advertise funds in magazines, newspapers, television, and other media. Just as with brochures, websites, and other materials, appropriate disclosure copy must be included in the advertisement. Suggested disclosure copy is available at www. lipperweb.com and in the appendix at the back of this guide. Lipper recognizes the Lipper Leaders icons will be used across a variety of media so they were designed with flexibility in mind.
REUTERS/YIORGOS KARAHALIS
12 Lipper Leaders Iconography Usage Guidelines [email protected]
ICONOGRAPHY
LIPPER LEADERS KEY Artwork must be reproduced from master artwork, which is available at http://www.lipperweb.com/AboutUs/ LipperLeaders.aspx. Do not redraw a Lipper Leaders key, recolor the key, or create an alternative key. The key is two-dimensional and should never be reproduced three-dimensionally or cropped. The following digital assets are available, each in PMS, CMYK, RGB, Black and Reverse format. PMS version is shown below.
LIPPER LEADERS KEY
HIGHEST
LOWEST
LIPPER LEADERS KEY
NUMBER ICONS HORIZONTAL
HIGHEST
LIPPER LEADERS KEY HIGHEST
LOWEST
NUMBER ICONS STACKED
LOWEST
NUMBER ICONS VERTICAL 13 Lipper Leaders Iconography Usage Guidelines [email protected]
LIPPER LEADERS
DISCLAIMER LANGUAGE We strongly recommend having all marketing and promotional materials carefully reviewed by your compliance department prior to production and distribution. The basic Lipper Leaders disclaimer is provided below. This is the short version of the disclaimer. The complete, full disclaimer is available at http://www.lipperweb.com/AboutUs/LipperLeaders.aspx.
LIPPER LEADERS BASIC DISCLAIMER Lipper Leaders fund ratings do not constitute and are not intended to constitute investment advice or an offer to sell or the solicitation of an offer to buy any security of any entity in any jurisdiction. As a result, you should not make an investment decision on the basis of this information. Rather, you should use the Lipper ratings for informational purposes only. Certain information provided by Lipper may relate to securities that may not be offered sold or delivered within the United States (or any State thereof) or to, or for the account or benefit of, United States persons. Lipper is not responsible for the accuracy, reliability or completeness of the information that you obtain from Lipper. In addition, Lipper will not be liable for any loss or damage resulting from information obtained from Lipper or any of its affiliates. © Thomson Reuters 2011. All rights reserved.
14 Lipper Leaders Iconography Usage Guidelines [email protected]
FOR FURTHER INFORMATION Although these guidelines attempt to provide all necessary information to ensure the design integrity of the Lipper Leaders fund rating system, questions may arise. Please contact our Marketing department to discuss any questions or issues that you may have. LIPPER CORPORATE BRANDING OFFICE: [email protected]
15 Lipper Leaders Iconography Usage Guidelines [email protected]
LIPPER LEADERS ICONOGRAPHY USAGE GUIDE USAGE GUIDELINES FOR THE LIPPER LEADERS RATING SYSTEM ICONOGRAPHY
LIPPER LEADERS HIGHLIGHT THE UNIQUE STRENGTHS OF YOUR FUNDS
2 Lipper Leaders Iconography Usage Guidelines [email protected]
LIPPER LEADERS
OVERVIEW This document includes general usage guidelines for the Lipper Leaders rating system iconography. This method of visually articulating our ratings improves readability and usability across various usages and media. The Lipper Leaders rating system displays ratings from high to low with a rating of 1 considered the lowest rating and a rating of 5 considered the highest, or a Lipper Leader.
= LOWEST RATING
TYPES OF RATINGS • TOTAL RETURN
= HIGHEST RATING (LIPPER LEADER)
• CONSISTENT RETURN • PRESERVATION • EXPENSE • TAX EFFICIENCY (U.S. ONLY)
3 Lipper Leaders Iconography Usage Guidelines [email protected]
DISCLAIMER
DISCLAIMER Lipper grants mutual fund companies and media companies a limited, non-exclusive license to use the trademark Lipper Leaders in the format and in accordance with the Lipper Leaders style guideline in the fund company’s marketing and promotional materials, provided however that the materials in which the Lipper Leaders mark appears shall conform to Lipper’s quality control standards. Lipper reserves the right to review the fund company’s or media company’s use of the Lipper Leaders mark in order to verify compliance with Lipper’s quality control standards. Lipper reserves the right to terminate the license grant in its sole discretion at any time. Lipper reserves the right to use and refer to any materials that depict, display or otherwise incorporate the Lipper Leaders mark as an example of the use and portrayal of the Lipper Leaders trademark. The Lipper Leaders Ratings System does not constitute and is not intended to constitute investment advice or an offer to sell or the solicitation of an offer to buy any security of any entity in any jurisdiction. As a result, you should not make an investment decision on the basis of this information. Rather, you should use the Lipper Leaders Ratings for informational purposes only. Certain information provided by Lipper may relate to securities that may not be offered sold or delivered within the United States (or any State thereof) or to, or for the account or benefit of, United States persons. Lipper is not responsible for the accuracy, reliability or completeness of the information that you obtain from Lipper. In addition, Lipper will not be liable for any loss or damage resulting from information obtained from Lipper or any of its affiliates.
4 Lipper Leaders Iconography Usage Guidelines [email protected]
USING LIPPER LEADERS
USING LIPPER LEADERS
GUIDELINES FOR FUND COMPANIES The Lipper Leaders ratings system offers fund companies the ability to highlight the unique strengths of their funds. It provides an easy and visually effective way to illustrate how well your fund meets specific investment goals. Most traditional fund measures are too broad to adequately assess funds that excel in certain areas, but the Lipper Leader ratings system focuses attention on the subtle strengths that characterize high-rated funds. Recognition as a Lipper Leaders provides an excellent opportunity to promote a fund’s strengths. Fund companies around the globe have successfully used Lipper Leaders in print advertisements, websites, annual reports, press releases and other promotional materials. As respected third-party evaluations, Lipper Leaders provide investors and advisors with context and perspective for making informed fund selections. Lipper Leaders icons can be incorporated into most elements of a fund company’s marketing communications plan. For example, they can help a fund company: REUTERS/TIM WIMBORNE
IS YOUR FUND A LIPPER LEADER? Visit lipperleaders.com to see how your fund is rated.
• Highlight the strengths of funds that may not be easy to market using traditional measures • Showcase funds in out-of-favor categories that may be poised to rebound • Segment a range of products to appeal to a wider variety of investors • Distinguish funds from their competitors
5 Lipper Leaders Iconography Usage Guidelines [email protected]
USING LIPPER LEADERS
USING ICONS FROM LIPPER LEADERS ICON GUIDELINES
Fund companies and media companies can use either the Lipper Leaders number icons in promotional material. Lipper does not charge a usage fee or require prior authorization. However, Lipper does request that users adhere to these guidelines, and asks that you provide us with copies of all literature featuring the Lipper Leaders icons. These specifications apply only to commercial print literature and web content. Please submit copies electronically (PDF format preferred) within 15 business days of publication to [email protected]. Once a fund’s Lipper Leader status or Lipper Leaders rating changes, the relevant icon must be updated on all materials on at least a quarterly basis or by the next publication or release of its materials. Funds are not required to display their ratings or icons for each Lipper Leaders measure. The relevant disclosure language is available on our web site at www. lipperweb.com and must accompany the Lipper Leaders number icons and appear on the same page. Fund category counts for U.S. and Canada required as part of the disclosure language may be obtained at no charge from Lipper Client Services toll-free at (877) 955-4773. US Funds with negative SEC Standardized total return in any standard time period should disclose that SEC Standardized Performance in their advertisement. Disclosure requirements are identical for those funds that omit icons and discuss Lipper ratings textually. Funds may only highlight Lipper rating designations for the Overall timeframe, which is an equal-weighted average of ratings for the three-, five-, and ten-year periods (if applicable). Disclosure copy must include Lipper ratings and the number of funds rated for each of the underlying time periods. Suggested disclosures are available on our website at http://www.lipperweb.com.
6 Lipper Leaders Iconography Usage Guidelines [email protected]
LEO DENNIS PRODUCTIONS/BRAND XCORBIS
VISUAL DESIGN
VISUAL DESIGN Lipper ratings are signified visually by the number icons shown here. Number icons are available in color (orange) and black and white.
NUMBER ICONS
PreservationConsistent Tax Return Efficiency
Expense
Expense
7 Lipper Leaders Iconography Usage Guidelines [email protected]
ICONOGRAPHY
HOW THE LOGO SYSTEM WORKS
FOR A FUND IDENTIFIED AS A LIPPER LEADER The Lipper Leader icon is the custom-designed number 5 icon. When using the Lipper Leaders icon, please specify the category of recognition: Total Return, Consistent Return, Preservation, Tax Efficiency (US only) or Expense. Only actual Lipper Leaders icons may be used. Artwork may be obtained at no charge from our website at http://www.lipperweb.com/AboutUs/LipperLeaders.aspx. In addition, Lipper Leaders number icons are available for use in charts or tables that display Lipper ratings for multiple funds simultaneously. The category of rating (Total Return, Consistent Return, Preservation, Tax Efficiency or Expense) may be labeled by the publications layout or by custom-designed icon/type lockups. More information is available in this document.
LIPPER LEADER NUMBER ICON
8 Lipper Leaders Iconography Usage Guidelines [email protected]
ICONOGRAPHY
LIPPER LEADERS NUMBER ICON FOR FUNDS RATED 1 - 4
The Lipper Leaders ratings consist of a custom-designed number icon (1-4) in a circle. When using this icon, please specify the category of recognition: Total Return, Consistent Return, Preservation, Tax Efficiency (US only) or Expense. Only actual Lipper Leaders icons may be used. Artwork may be obtained at no charge from the www.lipperweb.com website. In addition, Lipper Leaders number icons are available for use in charts and tables that display Lipper ratings for multiple funds simultaneously. The category of rating (Total Return, Consistent Return, Preservation, Tax Efficiency or Expense) may be labeled by the publications layout or by custom-designed icon/type lockups. More information is available in this document.
LIPPER RATING NUMBER ICON
9 Lipper Leaders Iconography Usage Guidelines [email protected]
ICONOGRAPHY
ICONOGRAPHY LABELING Lipper Leaders iconography should be appropriately labeled. We recognize the layout and typography of a publication or website will influence how Lipper Leaders and the required labels are displayed.
NUMBER ICONS WITH LABEL LOCKUPS LIPPER RATING TOTAL RETURN LIPPER RATING TOTAL RETURN LIPPER RATING TOTAL RETURN LIPPER RATING TOTAL RETURN LIPPER RATING TOTAL RETURN
10 Lipper Leaders Iconography Usage Guidelines [email protected]
COLOR USAGE GUIDELINES
COLOR PALETTE Standard Lipper color palette shall be used. When color is possible, the orange shall be used. The black may be used when necessary.
PANTONE (PRINT)
ORANGE
BLUE
GRAY
PMS 158C
PMS 3025C
PMS COOL GRAY 9
ORANGE
BLUE
GRAY
CMYK (PRINT) REUTERS/LUKE MACGREGOR
C:0 M:70 Y:80 K:0
C:100 M:70 Y:0 K:0
C:0 M:0 Y:0 K:57
ORANGE
BLUE
GRAY
R:255 G:145 B:0 HTML: FFB400
R:0 G:90 B:132 HTML: 005AB4
R:102 G:102 B:102 HTML: 666666
RGB/HEX (WEB/SOFTWARE)
11 Lipper Leaders Iconography Usage Guidelines [email protected]
ICONOGRAPHY
ADVERTISING USAGE Lipper Leaders number icons can be used to advertise funds in magazines, newspapers, television, and other media. Just as with brochures, websites, and other materials, appropriate disclosure copy must be included in the advertisement. Suggested disclosure copy is available at www. lipperweb.com and in the appendix at the back of this guide. Lipper recognizes the Lipper Leaders icons will be used across a variety of media so they were designed with flexibility in mind.
REUTERS/YIORGOS KARAHALIS
12 Lipper Leaders Iconography Usage Guidelines [email protected]
ICONOGRAPHY
LIPPER LEADERS KEY Artwork must be reproduced from master artwork, which is available at http://www.lipperweb.com/AboutUs/ LipperLeaders.aspx. Do not redraw a Lipper Leaders key, recolor the key, or create an alternative key. The key is two-dimensional and should never be reproduced three-dimensionally or cropped. The following digital assets are available, each in PMS, CMYK, RGB, Black and Reverse format. PMS version is shown below.
LIPPER LEADERS KEY
HIGHEST
LOWEST
LIPPER LEADERS KEY
NUMBER ICONS HORIZONTAL
HIGHEST
LIPPER LEADERS KEY HIGHEST
LOWEST
NUMBER ICONS STACKED
LOWEST
NUMBER ICONS VERTICAL 13 Lipper Leaders Iconography Usage Guidelines [email protected]
LIPPER LEADERS
DISCLAIMER LANGUAGE We strongly recommend having all marketing and promotional materials carefully reviewed by your compliance department prior to production and distribution. The basic Lipper Leaders disclaimer is provided below. This is the short version of the disclaimer. The complete, full disclaimer is available at http://www.lipperweb.com/AboutUs/LipperLeaders.aspx.
LIPPER LEADERS BASIC DISCLAIMER Lipper Leaders fund ratings do not constitute and are not intended to constitute investment advice or an offer to sell or the solicitation of an offer to buy any security of any entity in any jurisdiction. As a result, you should not make an investment decision on the basis of this information. Rather, you should use the Lipper ratings for informational purposes only. Certain information provided by Lipper may relate to securities that may not be offered sold or delivered within the United States (or any State thereof) or to, or for the account or benefit of, United States persons. Lipper is not responsible for the accuracy, reliability or completeness of the information that you obtain from Lipper. In addition, Lipper will not be liable for any loss or damage resulting from information obtained from Lipper or any of its affiliates. © Thomson Reuters 2011. All rights reserved.
14 Lipper Leaders Iconography Usage Guidelines [email protected]
FOR FURTHER INFORMATION Although these guidelines attempt to provide all necessary information to ensure the design integrity of the Lipper Leaders fund rating system, questions may arise. Please contact our Marketing department to discuss any questions or issues that you may have. LIPPER CORPORATE BRANDING OFFICE: [email protected]
15 Lipper Leaders Iconography Usage Guidelines [email protected]
