listing presentation 1
“The Five Most Dangerous Trends Facing All Home Sellers In Today’s Market And How To Avoid Them!”
The reality about the housing markets future, might just shock you!
1.
What homes are selling for in today’s market.
2.
What major factors are affecting home prices.
3.
Why the real estate bubble burst.
4.
Where is the housing market headed (up or down).
5.
How to avoid losing any more value and get your home sold.
• In 2005, 2006, & 2007 The Curry’s Team Was Ranked in the Top 30 of all RE/MAX Agents in Florida (out of over 6,529 Real Estate Agents)
• The Curry Team Has Helped Over 3,000 Families Buy or Sell Their Home
Black dots represent homes our team sold on map above.
• The Curry Brothers are the top Agents in North Florida Chris was Chosen Nationally for REALTOR Magazine’s 30 under 30 in 2004
• •
•
↑
•
•
↑
• • •
First Time Buyers Are Buying Fewer Homes
━ Homeowner ━ Married over 18+
•
•
•
•
•
•
•
•
•
•
•
•
• • 14.3% Annual Growth of Housing Construction in the U.S.
Increase in Supply
• • •
•
Source: New York Times
━ Average House Prices ━ House Price Trend Line
Source: J. Parsons
━ Average House Prices ━ House Price Trend Line
Source: J. Parsons
What Would The Homeowner Net… After Closing Costs And Standard Depreciation ? $250,000 (Market Value) $237,000 (94.8% of MV=Sale Price)
- $10,832 Lost to Depreciation = $226,168 - $13,470 for 6% Commission = $212,598 - $3,401 for Title & Doc Stamps
=$209,197 NET to Seller
97% of home sellers are selling with Realtors.
Conclusion of Case Study What Would A Seller Net With A Home Valued At $250,000… With A Standard Agent And A Aggressive Price?
83.7% Net to seller with… • Standard Agent and • Aggressive Sale Price
It’s What the Buyer Sees! If you where a Buyer in Today’s Market, What would you THINK? Do the Experts & Media influence the Market? As a Consumer are we not influenced by the Media?
Does it make sense to become a landlord? • You would have to spend $5,000 every year to fix up the home every time a renter moved out • You would have to repair anything a tenant broke • You would be responsible for repairing the home if the tenants did any damage
Traditional Selling Methods EXPOSED Price High And Haggle Over Price With Buyers
NOT the best strategy because… 1. The market is depreciating 2.
You lose valuable time waiting for a buyer
3.
You have to be the cheapest home on the market to sell
Don’t get trapped with every other home seller!
Traditional Selling Method Overview
• Tons of Competition –
in Gainesville there are over 2,700 homes for sale and around 198 sales a month.
• Few Buyer Showings – Because there is nothing setting your home apart from other homes for sale, few buyers come out and look at it.
• Hard to get lots of showings WITHOUT “Give Your Home Away” - To get a lot of buyer activity you have to price your home 10% below the market
Other options for home sellers 2. Have a real estate agent sell the home
• The standard agent will only net the home seller 83.7% “if” you are aggressively Your agent would make money! priced. But would you?
What Is Buyer Procrastination Syndrome? Symptoms - Can Be Any or All of The Below • When buyers rent instead of buying, waiting for prices drop • When buyers look at, AT LEAST 50 to 100 homes before buying • They make “low ball’ offers and walk away if the seller makes a counter offer • They back out of buying a home because they decided the home wasn’t a good enough deal
WILL SELL HOMEs FOR FOOD
When Do Home Buyers Buy?
1. When They Feel They Are Getting A Good “Deal” 2. When They Have To
What Does EVERY Home Buyer Want? Sad But True - To ROB A Home
• The longer they wait the cheaper prices get • There is no reward in buying sooner vs. later
The Best Option – AVOID Paying Agent’s Commission & Cut Depreciation • Don’t pay a real estate commission
• Sell your home in One Week(or less) & cut depreciation
Why Auctions Works
1. Buyers Feel They Are Getting A “Deal” •
This one factor has made eBay the #1 auctions company in the world
•
eBay users sold over $60 Billion worth of merchandise on eBay in the final quarter of 2007
What Sellers Can Learn From eBay
• If you position your home as a good “Deal” buyers will flood you with offers
What An Auction Can Do For You That Nothing Else Can – especially selling the traditional way
1. Attract 50 to 100 buyers in 1 weekend 2. Get you multiple offers in 1 weekend 3. Create a buyer frenzy
Attract Piles of Buyers
Multiple Offers
Sold in 17 Days (or less)
When Buyers Compete You Win Create A Buyer Frenzy •
Host a open house and offer the home to the highest bidder acceptable to you
•
Take Multiple Offers
•
SOLD
What This Home Selling System Is NOT Regular Auction
- VS. - “2 Week Home Selling System”
-Absolute – Sell WITHOUT Reserve
-Reserve – You don’t sell below a fair price you set
-10% Buyer Premium – Buyer
-$4,997 Buyer Premium – You
pays an additional 10% at closing
Attract More Buyers
-Buyer MUST Have $15K To $25k Down Payment
-NO Large Down Payment Regular Real Estate Down Payment
-Can’t Do Inspections – If you
-Allow Inspections – Give buyers
buy at a normal auction you have to do all your inspections
10 days for inspections -Normal Real Estate Closing Give buyers time to get financing and close
Home Sells to Investors
Wholesale Price
-VS.-
Home Sells to Families
Normal Retail Price
Does This Selling Strategy Really Work? What John & Cindy Zentmeyer Think “After being on the market for 12 months with an agent we sold our home in 7 days”
The Home We Sold
“This Selling Strategy Attracted 70 Buyers, 23 Offers In 2 Days!”
Done For You Sold in a Weekend Selling System
How we work together •
Sell Your Home In AT One Week Or Less
•
Save You $$ On The Commission
•
Avoid Losing More $$ To The Depreciating Housing Market
We Coach You Along The Way We’ll guide you step-by-step through the process • You will know what to do and when • You will be able to contact us for guidance if you have a question
93% of Home Buyers Search the Internet when looking for a home.
139%
80%
“What makes Rolls-Royce the car in the world?”
• • • • • • • • •
MARKETING?
BRINGING THAT CUSTOMER BACK TO MAKE A PURCHASE
OVER 917 WEBSITES
SITES
Bonus #1
The Finale “Heart Pounding” Negotiation With The Buyers We push the buyers up on the finale bidding • After you have given us all the bids form the open house we will conduct a Round-Robin Bidding Process and get you the highest possible price they will pay Regularly An
Additional $497
We “literally” get as much out of the buyers as we possibly can!
Bonus #2 Additional Exposure - MLS & 117 Other Real Estate Websites Regularly an Additional $1,997
• Home Listed on the Multiple Listing Service (MLS)
• Home Listed on Realtor.com with Showcase Listing • Home Listed on over 117 different real estate websites
Regularly An Additional $1,997
Brace Yourself, Don’t You Think This Should Be… …“Expensive”? Of course, expensive is always relative….isn’t it? • When I ran the numbers I thought $10,000 is fair because you Sell! • After Much Thought I Arrived At 3% of the sale price
$250,000 Home Sale X .06% Commission = $15,000 Standard Commission __________________________________________________________
$15,000 ÷ 2 Agents
=$7,500 My Standard Commission on a $250,000 Home Sale
Amazing Savings & Get the Home SOLD TOTAL VALUE $17,663
Your Investment $3,997 YOU SAVE $13,666.00
Your Entire Investment Up-Front is Only $3,997.
The Buyer Pays the REST!! TOTAL VALUE $17,663
Your Investment $3,997 YOU SAVE $13,666.00
Buyer pays a Buyer Premium of $4,997 at closing.
100% Money Back GUARANTEE*
Your still not REALLY thinking the investment is too high, are you? • You will save AT LEAST $10,000 in from selling quickly and avoiding depreciation • You will save another 6% from the standard real estate fees ($12K on $200k home sale) …And that’s the best case scenario
Do The Math $10,000 Depreciation + $15,000 Commission
= $23,000 Saved Best Case Scenario With Selling The Standard Way
Concerned About Paying Upfront? “I was concerned you would not work hard if I paid you up front, but you were very motivated and worked very hard to sell the home. We were very pleased.” “The Agent worked very hard to sell my home even though I payed them their fee upfront.” Rod Gillmore
The Home We Sold
My System Is Not For Everyone My system is NOT for you if you are any of the following: • If you still think you will sell your home for more than its worth • If you are afraid of doing something different • If you are unrealistic about the housing market • If you can’t be decisive , must be able to make a decision quickly.
What Do You Have To Lose Seriously, what do you have to lose? Nothing.
• Money Back Guarantee • 60-150 Buyers,10-30 offers!
What Is Best For You And Your Family? • Sell Now
The Clock is Ticking
– NO 6% Commission – AVOID Further Depreciation
• 30% Chance Of Selling – 15% to 25% MORE Depreciation
OR SOLD in One Week (or less)
30% Chance of Selling in 6 Months with a agent
“I Saved Over $23,000” “It Was Convenient And Sold Quickly” “I SOLD My Home In 14 Days and Saved Over $23,000 By Using This Home Selling Method”
The Home We Sold
“I’m Glad I Didn’t Just List With An Agent Like I Had Originally Planned To!”
The reality about the housing markets future, might just shock you!
1.
What homes are selling for in today’s market.
2.
What major factors are affecting home prices.
3.
Why the real estate bubble burst.
4.
Where is the housing market headed (up or down).
5.
How to avoid losing any more value and get your home sold.
• In 2005, 2006, & 2007 The Curry’s Team Was Ranked in the Top 30 of all RE/MAX Agents in Florida (out of over 6,529 Real Estate Agents)
• The Curry Team Has Helped Over 3,000 Families Buy or Sell Their Home
Black dots represent homes our team sold on map above.
• The Curry Brothers are the top Agents in North Florida Chris was Chosen Nationally for REALTOR Magazine’s 30 under 30 in 2004
• •
•
↑
•
•
↑
• • •
First Time Buyers Are Buying Fewer Homes
━ Homeowner ━ Married over 18+
•
•
•
•
•
•
•
•
•
•
•
•
• • 14.3% Annual Growth of Housing Construction in the U.S.
Increase in Supply
• • •
•
Source: New York Times
━ Average House Prices ━ House Price Trend Line
Source: J. Parsons
━ Average House Prices ━ House Price Trend Line
Source: J. Parsons
What Would The Homeowner Net… After Closing Costs And Standard Depreciation ? $250,000 (Market Value) $237,000 (94.8% of MV=Sale Price)
- $10,832 Lost to Depreciation = $226,168 - $13,470 for 6% Commission = $212,598 - $3,401 for Title & Doc Stamps
=$209,197 NET to Seller
97% of home sellers are selling with Realtors.
Conclusion of Case Study What Would A Seller Net With A Home Valued At $250,000… With A Standard Agent And A Aggressive Price?
83.7% Net to seller with… • Standard Agent and • Aggressive Sale Price
It’s What the Buyer Sees! If you where a Buyer in Today’s Market, What would you THINK? Do the Experts & Media influence the Market? As a Consumer are we not influenced by the Media?
Does it make sense to become a landlord? • You would have to spend $5,000 every year to fix up the home every time a renter moved out • You would have to repair anything a tenant broke • You would be responsible for repairing the home if the tenants did any damage
Traditional Selling Methods EXPOSED Price High And Haggle Over Price With Buyers
NOT the best strategy because… 1. The market is depreciating 2.
You lose valuable time waiting for a buyer
3.
You have to be the cheapest home on the market to sell
Don’t get trapped with every other home seller!
Traditional Selling Method Overview
• Tons of Competition –
in Gainesville there are over 2,700 homes for sale and around 198 sales a month.
• Few Buyer Showings – Because there is nothing setting your home apart from other homes for sale, few buyers come out and look at it.
• Hard to get lots of showings WITHOUT “Give Your Home Away” - To get a lot of buyer activity you have to price your home 10% below the market
Other options for home sellers 2. Have a real estate agent sell the home
• The standard agent will only net the home seller 83.7% “if” you are aggressively Your agent would make money! priced. But would you?
What Is Buyer Procrastination Syndrome? Symptoms - Can Be Any or All of The Below • When buyers rent instead of buying, waiting for prices drop • When buyers look at, AT LEAST 50 to 100 homes before buying • They make “low ball’ offers and walk away if the seller makes a counter offer • They back out of buying a home because they decided the home wasn’t a good enough deal
WILL SELL HOMEs FOR FOOD
When Do Home Buyers Buy?
1. When They Feel They Are Getting A Good “Deal” 2. When They Have To
What Does EVERY Home Buyer Want? Sad But True - To ROB A Home
• The longer they wait the cheaper prices get • There is no reward in buying sooner vs. later
The Best Option – AVOID Paying Agent’s Commission & Cut Depreciation • Don’t pay a real estate commission
• Sell your home in One Week(or less) & cut depreciation
Why Auctions Works
1. Buyers Feel They Are Getting A “Deal” •
This one factor has made eBay the #1 auctions company in the world
•
eBay users sold over $60 Billion worth of merchandise on eBay in the final quarter of 2007
What Sellers Can Learn From eBay
• If you position your home as a good “Deal” buyers will flood you with offers
What An Auction Can Do For You That Nothing Else Can – especially selling the traditional way
1. Attract 50 to 100 buyers in 1 weekend 2. Get you multiple offers in 1 weekend 3. Create a buyer frenzy
Attract Piles of Buyers
Multiple Offers
Sold in 17 Days (or less)
When Buyers Compete You Win Create A Buyer Frenzy •
Host a open house and offer the home to the highest bidder acceptable to you
•
Take Multiple Offers
•
SOLD
What This Home Selling System Is NOT Regular Auction
- VS. - “2 Week Home Selling System”
-Absolute – Sell WITHOUT Reserve
-Reserve – You don’t sell below a fair price you set
-10% Buyer Premium – Buyer
-$4,997 Buyer Premium – You
pays an additional 10% at closing
Attract More Buyers
-Buyer MUST Have $15K To $25k Down Payment
-NO Large Down Payment Regular Real Estate Down Payment
-Can’t Do Inspections – If you
-Allow Inspections – Give buyers
buy at a normal auction you have to do all your inspections
10 days for inspections -Normal Real Estate Closing Give buyers time to get financing and close
Home Sells to Investors
Wholesale Price
-VS.-
Home Sells to Families
Normal Retail Price
Does This Selling Strategy Really Work? What John & Cindy Zentmeyer Think “After being on the market for 12 months with an agent we sold our home in 7 days”
The Home We Sold
“This Selling Strategy Attracted 70 Buyers, 23 Offers In 2 Days!”
Done For You Sold in a Weekend Selling System
How we work together •
Sell Your Home In AT One Week Or Less
•
Save You $$ On The Commission
•
Avoid Losing More $$ To The Depreciating Housing Market
We Coach You Along The Way We’ll guide you step-by-step through the process • You will know what to do and when • You will be able to contact us for guidance if you have a question
93% of Home Buyers Search the Internet when looking for a home.
139%
80%
“What makes Rolls-Royce the car in the world?”
• • • • • • • • •
MARKETING?
BRINGING THAT CUSTOMER BACK TO MAKE A PURCHASE
OVER 917 WEBSITES
SITES
Bonus #1
The Finale “Heart Pounding” Negotiation With The Buyers We push the buyers up on the finale bidding • After you have given us all the bids form the open house we will conduct a Round-Robin Bidding Process and get you the highest possible price they will pay Regularly An
Additional $497
We “literally” get as much out of the buyers as we possibly can!
Bonus #2 Additional Exposure - MLS & 117 Other Real Estate Websites Regularly an Additional $1,997
• Home Listed on the Multiple Listing Service (MLS)
• Home Listed on Realtor.com with Showcase Listing • Home Listed on over 117 different real estate websites
Regularly An Additional $1,997
Brace Yourself, Don’t You Think This Should Be… …“Expensive”? Of course, expensive is always relative….isn’t it? • When I ran the numbers I thought $10,000 is fair because you Sell! • After Much Thought I Arrived At 3% of the sale price
$250,000 Home Sale X .06% Commission = $15,000 Standard Commission __________________________________________________________
$15,000 ÷ 2 Agents
=$7,500 My Standard Commission on a $250,000 Home Sale
Amazing Savings & Get the Home SOLD TOTAL VALUE $17,663
Your Investment $3,997 YOU SAVE $13,666.00
Your Entire Investment Up-Front is Only $3,997.
The Buyer Pays the REST!! TOTAL VALUE $17,663
Your Investment $3,997 YOU SAVE $13,666.00
Buyer pays a Buyer Premium of $4,997 at closing.
100% Money Back GUARANTEE*
Your still not REALLY thinking the investment is too high, are you? • You will save AT LEAST $10,000 in from selling quickly and avoiding depreciation • You will save another 6% from the standard real estate fees ($12K on $200k home sale) …And that’s the best case scenario
Do The Math $10,000 Depreciation + $15,000 Commission
= $23,000 Saved Best Case Scenario With Selling The Standard Way
Concerned About Paying Upfront? “I was concerned you would not work hard if I paid you up front, but you were very motivated and worked very hard to sell the home. We were very pleased.” “The Agent worked very hard to sell my home even though I payed them their fee upfront.” Rod Gillmore
The Home We Sold
My System Is Not For Everyone My system is NOT for you if you are any of the following: • If you still think you will sell your home for more than its worth • If you are afraid of doing something different • If you are unrealistic about the housing market • If you can’t be decisive , must be able to make a decision quickly.
What Do You Have To Lose Seriously, what do you have to lose? Nothing.
• Money Back Guarantee • 60-150 Buyers,10-30 offers!
What Is Best For You And Your Family? • Sell Now
The Clock is Ticking
– NO 6% Commission – AVOID Further Depreciation
• 30% Chance Of Selling – 15% to 25% MORE Depreciation
OR SOLD in One Week (or less)
30% Chance of Selling in 6 Months with a agent
“I Saved Over $23,000” “It Was Convenient And Sold Quickly” “I SOLD My Home In 14 Days and Saved Over $23,000 By Using This Home Selling Method”
The Home We Sold
“I’m Glad I Didn’t Just List With An Agent Like I Had Originally Planned To!”
