Logo usage Incorrect logo usage
Incorrect logo usage
Logo usage The National Society of Collegiate Scholars logo is an important visual expression used to identify our organization. Our logo is composed of four basic elements: the book, torch, stars and laurel leaves. Our logo is a valuable asset that must be protected. It is everyone’s responsibility to adhere to our branding standards when using our logo. Following these guidelines will reinforce our brand. CLEARSPACE Maintain a clearspace around the NSCS logo in order to protect the logo from distracting graphics or type.
Do not change the font or color of graphic elements
Do not distort proportions when resizing
Do not place full color logo on a color background
Do not combine logo with any other logo or elements of other logos
Do not place logo on a busy background
Do not outline the logo
COLOR PALETTE Please use color consistently and correctly throughout all of our communications. Using our colors correctly will build recognition for NSCS. PMS: 1955 Hex: #9E0020 R: 158 G: 0 B: 32 C: 24% M: 100% Y: 95% K: 22% PMS: 872 Hex: #AD8B3B R: 173 G: 139 B: 59 C: 31% M: 41% Y: 92% K: 7% Metallic PMS: 872 Non-Metallic PMS: 1245 ACCEPTABLE LOGOS Do not use the NSCS logo in any format other than the approved versions below: Do not remove graphic elements
RGB logo
CMYK logo
White logo
Black logo
Crimson logo
Do not distort the size of any portion of the logo
Territory
To be most effective, the NSCS identifier should always be surrounded by the prescribed minimum amount of blank space. This will prevent crowding and will set it off distinctly from any accompanying copy, illustrative material and other graphic elements.
In instances where the identifier is not being used to identify NSCS and rather as a texture or abstract design choice, the territory is negotiable.
The dotted lines surrounding the NSCS identifiers on this page delineate the minimum territory into which no copy, illustrative material, or other graphic elements may intrude. These minimum spaces should never be violated. Because distance is relative, a proportional marker can be identified by measuring the width of the star, then applying that distance as a margin to the exterior of the furthest edges.
V V
V
V
V X
X
X
W
W
W
W
11 Dupont Circle NW Suite 650
11 Dupont Circle NW Suite 650 Washington, D.C. 2006
W X
Control The success of the NSCS identity depends on the accurate use of the identifier. Because even slight deviations will diminish the impact of the identifier, the guidelines in this identification manual must be strictly followed.
or chapters need to add logotype to the identifier, the guidelines illustrated below must be followed.
The examples here illustrate acceptable and unacceptable applications of the NSCS identifier. To prevent errors in implementing standards, verify the use of the identifier against these samples.
I N A P P RO P R I AT E U S AG E O F CO LO R S The NSCS colors should never be replaced by other colors outside of the guidelines set forth in this manual. This decreases the impact of the NSCS identifier and prevents the foundation of strong identity recognition.
P O SI T I O N I N G The logo and logotype should only appear together as established in the alternate versions of the identifier.
SI Z E R E S T R A I N T S The NSCS identifier should never be any smaller than ½ inch wide.
WAT ER M A R K I N G As a subtle reinforcement for the identifier—and ultimately NSCS—occasional instances where the identifier is watermarked are acceptable. These applications should never exceed more than 15 percent density. SCALING The NSCS identifier may be scaled to a number of different sizes for easy application in various situations. In this situation, it is imperative that the scale does not fall below a visually recognizable size and proportion (see “Size Restraints”). The NSCS identifier should never be stretched disproportionately from its original form, neither vertically nor horizontally. A P P LY I N G T H E M A R K TO A CO LO R ED B ACKG RO U N D The NSCS identifier should only be applied to a colored background using the solid one-color application of the mark. The background must not be within close density and hue to the identifier. If the background appears too dark to display the identifier, it should be reversed to white. A D D I N G U N A P P ROV ED LO GOT Y P E Adding logotype to the NSCS identifier outside of the guidelines established in this guide will reduce the impact of the NSCS image. In situations where programs
Additionally, the NSCS identifier should never be disproportionately resized against the supporting logotype established with the alternate identifier.
½ inch
Logo usage The National Society of Collegiate Scholars logo is an important visual expression used to identify our organization. Our logo is composed of four basic elements: the book, torch, stars and laurel leaves. Our logo is a valuable asset that must be protected. It is everyone’s responsibility to adhere to our branding standards when using our logo. Following these guidelines will reinforce our brand. CLEARSPACE Maintain a clearspace around the NSCS logo in order to protect the logo from distracting graphics or type.
Do not change the font or color of graphic elements
Do not distort proportions when resizing
Do not place full color logo on a color background
Do not combine logo with any other logo or elements of other logos
Do not place logo on a busy background
Do not outline the logo
COLOR PALETTE Please use color consistently and correctly throughout all of our communications. Using our colors correctly will build recognition for NSCS. PMS: 1955 Hex: #9E0020 R: 158 G: 0 B: 32 C: 24% M: 100% Y: 95% K: 22% PMS: 872 Hex: #AD8B3B R: 173 G: 139 B: 59 C: 31% M: 41% Y: 92% K: 7% Metallic PMS: 872 Non-Metallic PMS: 1245 ACCEPTABLE LOGOS Do not use the NSCS logo in any format other than the approved versions below: Do not remove graphic elements
RGB logo
CMYK logo
White logo
Black logo
Crimson logo
Do not distort the size of any portion of the logo
Territory
To be most effective, the NSCS identifier should always be surrounded by the prescribed minimum amount of blank space. This will prevent crowding and will set it off distinctly from any accompanying copy, illustrative material and other graphic elements.
In instances where the identifier is not being used to identify NSCS and rather as a texture or abstract design choice, the territory is negotiable.
The dotted lines surrounding the NSCS identifiers on this page delineate the minimum territory into which no copy, illustrative material, or other graphic elements may intrude. These minimum spaces should never be violated. Because distance is relative, a proportional marker can be identified by measuring the width of the star, then applying that distance as a margin to the exterior of the furthest edges.
V V
V
V
V X
X
X
W
W
W
W
11 Dupont Circle NW Suite 650
11 Dupont Circle NW Suite 650 Washington, D.C. 2006
W X
Control The success of the NSCS identity depends on the accurate use of the identifier. Because even slight deviations will diminish the impact of the identifier, the guidelines in this identification manual must be strictly followed.
or chapters need to add logotype to the identifier, the guidelines illustrated below must be followed.
The examples here illustrate acceptable and unacceptable applications of the NSCS identifier. To prevent errors in implementing standards, verify the use of the identifier against these samples.
I N A P P RO P R I AT E U S AG E O F CO LO R S The NSCS colors should never be replaced by other colors outside of the guidelines set forth in this manual. This decreases the impact of the NSCS identifier and prevents the foundation of strong identity recognition.
P O SI T I O N I N G The logo and logotype should only appear together as established in the alternate versions of the identifier.
SI Z E R E S T R A I N T S The NSCS identifier should never be any smaller than ½ inch wide.
WAT ER M A R K I N G As a subtle reinforcement for the identifier—and ultimately NSCS—occasional instances where the identifier is watermarked are acceptable. These applications should never exceed more than 15 percent density. SCALING The NSCS identifier may be scaled to a number of different sizes for easy application in various situations. In this situation, it is imperative that the scale does not fall below a visually recognizable size and proportion (see “Size Restraints”). The NSCS identifier should never be stretched disproportionately from its original form, neither vertically nor horizontally. A P P LY I N G T H E M A R K TO A CO LO R ED B ACKG RO U N D The NSCS identifier should only be applied to a colored background using the solid one-color application of the mark. The background must not be within close density and hue to the identifier. If the background appears too dark to display the identifier, it should be reversed to white. A D D I N G U N A P P ROV ED LO GOT Y P E Adding logotype to the NSCS identifier outside of the guidelines established in this guide will reduce the impact of the NSCS image. In situations where programs
Additionally, the NSCS identifier should never be disproportionately resized against the supporting logotype established with the alternate identifier.
½ inch
