LONDON CYCLING CAMPAIGN Campaigns Manager Job Description ...
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LONDON CYCLING CAMPAIGN Campaigns Manager Job Description & Person Specification September 2015 About the London Cycling Campaign With 12,500 members, some 30,000 supporters, and 33 groups, London Cycling Campaign (LCC) is the largest urban cycling organisation in the world. For over 35 years we have campaigned for better provision for cycling in London. We believe that making cycling the number one transport choice for everyday, local journeys will generate immense quality of life, environmental, health and economic benefits for all. We campaign for action to reduce the barriers that prevent people of all ages and abilities enjoying the freedom and convenience that cycling brings. We set the bar high. Our 2012 Love London, Go Dutch mayoral election campaign won a new and far more ambitious approach to cycling from the GLA and TfL (and resonated far beyond the capital). Our Space for Cycling campaign at the 2014 local elections won the support of almost half of those elected to office for a similarly bold new approach at the local level (and has been taken up by cycling groups across the country and abroad). Our ongoing End Lorry Danger campaign has been influential with both industry and the authorities in improving lorry safety. As well as campaigning for change we also roll up our sleeves and make things happen at the grass-roots: working with businesses and local authorities, our consultancy and services arm conducts events, projects, analysis and stakeholder work that has enabled many thousands of people to take up and enjoy cycling.
Main Purpose of the Role LCC has raised its game significantly in recent years. Our 2012 Love London, Go Dutch mayoral election campaign won a new and far more ambitious approach to cycling from the GLA and TfL (and resonated far beyond the capital). Our Space for Cycling campaign at the 2014 local elections won the support of almost half of those elected to office for a similarly bold new approach at the local level (and has been taken up by cycling groups across the country and abroad). Our ongoing End Lorry Danger campaign has been influential with both industry and the authorities in improving lorry safety. These award-winning campaigns have set the standard for the scale of public mobilisation we aim to achieve (and exceed) in future, and the level of political impact we seek. Our Campaigns Manager has a critical role to play in continuing and increasing that impact. S/he leads the LCC Campaigns Team. With the assistance of the Chief Executive s/he is responsible for taking campaigns from the scoping stage through to planning and implementation, and on to evaluation. The postholder is also be one of our main public/media spokespeople and is responsible for relevant external relations at the appropriate level.
Accountabilities Reports to:
Chief Executive Officer LCC Campaigns Manager JD&PersonSpec Sept.2015
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Member of:
The Senior Management Team (CEO, Campaigns Manager, Marketing Manager, Cycling Projects Manager)
Manages:
Campaigns Team (Senior Campaigns Officer, Activism Co-ordinator, Infrastructure Campaigner, plus temporary staff and volunteers)
Relates to:
Cycling Projects Team, Marketing & Membership Team
Key Responsibilities of the Role Campaigning
Lead the development of campaigns strategy (including campaigns communications and key messages)
Manage the delivery of campaigns (including trouble-shooting)
Author/source campaigns articles
Ensure a strong social media presence for LCC campaigns
Determine campaigns collateral needs and ensure they are met
Act as client for our contracted campaign broadcast provider (currently Engaging Networks)
Scope future campaigns options
Author and/or manage media releases
Be one of the organisation’s main media spokespeople
Oversee the active membership strategy
Represent the organisation externally at a senior level on campaigns matters (with the CEO)
Be the main point of contact for external (e.g. peer-to-peer) contact and collaboration
Lead senior alliance-building work
Be the staff lead for the Campaigns & Active Membership sub-committee of the Board of Trustees
Management
Be part of the Management Team (CEO, Campaigns Manager, Marketing Manager, Cycling Projects Manager)
Manage the Campaigns Team
Manage the campaigns budgets
Manage volunteers as may be sought to support this post
Supporting LCC’s work in general by:
Share with colleagues the day-to-day workload of the office, such as responding to public enquiries
Assist colleagues in their own areas of work, as necessary
Perform other tasks as may reasonably be requested by the CEO to further LCC’s aims
Conduct out-of-hours work as may reasonably be requested by the CEO (for which TOIL may be claimed)
Carry out all duties in accordance with the ethos and policies of the organisation
Skills & Experience Required Essential
LCC Campaigns Manager JD&PersonSpec Sept.2015
3[3]
Political ‘nous’
Experience of developing campaigns options and strategies, including the use of digital/social media.
Experience of creating plans for and leading successful public-facing, supporter-driven campaigns
The ability to inspire others
The insight to seize opportunities
The adaptability to manage the unexpected
Experience of managing staff and volunteers
Experience of external representation, including at a political level
Strong public speaking and media skills
Excellent collaboration and facilitation skills
Ability to take a policy brief, and manage the policy development by LCC experts
Excellent diplomatic skills
Good written communications skills.
Ability to manage small budgets (~£10,000s)
Good competency with standard office software
Desirable
An understanding of the public debate around, and political context of, cycling
Familiarity with cycling policy issues
Personal Attributes
Sympathetic to the aims of the London Cycling Campaign
Personable
Good team-worker
Self-starting
Diligent and highly organised
Other Requirements Due to the need for LCC’s campaigning to be non-party political, and for LCC’s reputation independence and impartiality to be maintained, we will require that the postholder is not visibly active in party politics for the duration of the appointment.
LCC Campaigns Manager JD&PersonSpec Sept.2015
LONDON CYCLING CAMPAIGN Campaigns Manager Job Description & Person Specification September 2015 About the London Cycling Campaign With 12,500 members, some 30,000 supporters, and 33 groups, London Cycling Campaign (LCC) is the largest urban cycling organisation in the world. For over 35 years we have campaigned for better provision for cycling in London. We believe that making cycling the number one transport choice for everyday, local journeys will generate immense quality of life, environmental, health and economic benefits for all. We campaign for action to reduce the barriers that prevent people of all ages and abilities enjoying the freedom and convenience that cycling brings. We set the bar high. Our 2012 Love London, Go Dutch mayoral election campaign won a new and far more ambitious approach to cycling from the GLA and TfL (and resonated far beyond the capital). Our Space for Cycling campaign at the 2014 local elections won the support of almost half of those elected to office for a similarly bold new approach at the local level (and has been taken up by cycling groups across the country and abroad). Our ongoing End Lorry Danger campaign has been influential with both industry and the authorities in improving lorry safety. As well as campaigning for change we also roll up our sleeves and make things happen at the grass-roots: working with businesses and local authorities, our consultancy and services arm conducts events, projects, analysis and stakeholder work that has enabled many thousands of people to take up and enjoy cycling.
Main Purpose of the Role LCC has raised its game significantly in recent years. Our 2012 Love London, Go Dutch mayoral election campaign won a new and far more ambitious approach to cycling from the GLA and TfL (and resonated far beyond the capital). Our Space for Cycling campaign at the 2014 local elections won the support of almost half of those elected to office for a similarly bold new approach at the local level (and has been taken up by cycling groups across the country and abroad). Our ongoing End Lorry Danger campaign has been influential with both industry and the authorities in improving lorry safety. These award-winning campaigns have set the standard for the scale of public mobilisation we aim to achieve (and exceed) in future, and the level of political impact we seek. Our Campaigns Manager has a critical role to play in continuing and increasing that impact. S/he leads the LCC Campaigns Team. With the assistance of the Chief Executive s/he is responsible for taking campaigns from the scoping stage through to planning and implementation, and on to evaluation. The postholder is also be one of our main public/media spokespeople and is responsible for relevant external relations at the appropriate level.
Accountabilities Reports to:
Chief Executive Officer LCC Campaigns Manager JD&PersonSpec Sept.2015
2[3]
Member of:
The Senior Management Team (CEO, Campaigns Manager, Marketing Manager, Cycling Projects Manager)
Manages:
Campaigns Team (Senior Campaigns Officer, Activism Co-ordinator, Infrastructure Campaigner, plus temporary staff and volunteers)
Relates to:
Cycling Projects Team, Marketing & Membership Team
Key Responsibilities of the Role Campaigning
Lead the development of campaigns strategy (including campaigns communications and key messages)
Manage the delivery of campaigns (including trouble-shooting)
Author/source campaigns articles
Ensure a strong social media presence for LCC campaigns
Determine campaigns collateral needs and ensure they are met
Act as client for our contracted campaign broadcast provider (currently Engaging Networks)
Scope future campaigns options
Author and/or manage media releases
Be one of the organisation’s main media spokespeople
Oversee the active membership strategy
Represent the organisation externally at a senior level on campaigns matters (with the CEO)
Be the main point of contact for external (e.g. peer-to-peer) contact and collaboration
Lead senior alliance-building work
Be the staff lead for the Campaigns & Active Membership sub-committee of the Board of Trustees
Management
Be part of the Management Team (CEO, Campaigns Manager, Marketing Manager, Cycling Projects Manager)
Manage the Campaigns Team
Manage the campaigns budgets
Manage volunteers as may be sought to support this post
Supporting LCC’s work in general by:
Share with colleagues the day-to-day workload of the office, such as responding to public enquiries
Assist colleagues in their own areas of work, as necessary
Perform other tasks as may reasonably be requested by the CEO to further LCC’s aims
Conduct out-of-hours work as may reasonably be requested by the CEO (for which TOIL may be claimed)
Carry out all duties in accordance with the ethos and policies of the organisation
Skills & Experience Required Essential
LCC Campaigns Manager JD&PersonSpec Sept.2015
3[3]
Political ‘nous’
Experience of developing campaigns options and strategies, including the use of digital/social media.
Experience of creating plans for and leading successful public-facing, supporter-driven campaigns
The ability to inspire others
The insight to seize opportunities
The adaptability to manage the unexpected
Experience of managing staff and volunteers
Experience of external representation, including at a political level
Strong public speaking and media skills
Excellent collaboration and facilitation skills
Ability to take a policy brief, and manage the policy development by LCC experts
Excellent diplomatic skills
Good written communications skills.
Ability to manage small budgets (~£10,000s)
Good competency with standard office software
Desirable
An understanding of the public debate around, and political context of, cycling
Familiarity with cycling policy issues
Personal Attributes
Sympathetic to the aims of the London Cycling Campaign
Personable
Good team-worker
Self-starting
Diligent and highly organised
Other Requirements Due to the need for LCC’s campaigning to be non-party political, and for LCC’s reputation independence and impartiality to be maintained, we will require that the postholder is not visibly active in party politics for the duration of the appointment.
LCC Campaigns Manager JD&PersonSpec Sept.2015
