LOYALTY DONE RIGHT
LOYALTY DONE RIGHT www.mopals.com
ABOUT US
Loyalty Done Right MoPals is a digital loyalty platform that equips enterprises with information to better understand customer behaviour. This encourages customer retention, increases customer lifetime value and market share. At MoPals, we believe in a community approach to business. We understand that data is crucial to business growth advocate transparency in acquiring and using it.
2
CORE VALUES
Privacy & Transparency Access to customer information is an undeniable facet of modern society. MoPals fosters a trust-based environment by rewarding customers for their information. We vow to never misuse customer or business data while providing analytics and insights.
“ Instead of bargaining on price, the now 20-something shopper will be bargaining for a better return on their data.” BRYAN GILDENBERG Chief Knowledge Officer, Kantar Retail
3
VALUE PROP
Not Your Average Loyalty Program TRUE COALITION
FULLY MOBILE
There’s power in numbers. Join a growing community of small, medium, and large enterprises in diverse verticals, connected by a transparent reward currency (MoCoins).
Built for millennials and easy to use for anyone with a smartphone. No need for outdated plastic cards or key ring fobs. Free Android or iOS app for consumers and businesses.
DATA ANALYTICS
BEACON TECHNOLOGY
Increase consumer insights and develop more effective marketing initiatives. MoBusiness Web hosts each account’s big data analytics.
Leveraging the latest in Beacon technology, MoPals transforms the way businesses engage and interact with their in-store customers.
4
DIFFERENTIATION
BEFORE (ENGAGEMENT) • Android + iOS Apps • Beacons • Offers
360 Approach
DURING (GRATIFICATION) • Reward Transaction
MoPals takes rewards beyond the Point of Sale and maintains engagement with customers throughout the purchasing lifecycle.
AFTER (SATISFACTION) • Reviews • Photos • Recommendations
5
COALITION LOYALTY
Coalition Loyalty Powered by MoCoins Coalition loyalty is beneficial as it opens up avenues for value-enhanced relationships between non-competing businesses. Businesses establish partnerships through a digital rewards currency and build a sustainable competitive advantage that stands out as a differentiated offering in the market. Tap into the buy-local movement while maintaining brand image. Access new consumer segments.
“ Any business today that isn’t going mobile is going backwards.” JEFFREY GITOMER Business Trainer
6
BIG DATA & TECH
Big Data Analytics FOOT TRAFFIC IQ
DEMOGRAPHIC BREAKDOWN
Recognize every potential customer who walks by any location–big data becomes a strategic tool.
Collect consumer information and insights required to increase sales and revenue through tailored offers.
CUSTOMER IQ ENGINE
BUSINESS PREDICTION
Identify customer behavior through the segmentation tool that distinguishes lost, regular and VIP customers.
Analytics and big data provides businesses with all the information required to build efficient marketing initiatives.
7
BIG DATA & TECH
MoPals equips businesses with Beacons that: • Monitor, manage, and engage with customers at store level • Incentivize visits from potential customers within 600 metres of a location • Inform customers about current promotions • Enhance the in-store shopping experience to increase foot-traffic • Drive continuous engagement after customers leave
8
CUSTOMER DATA
Customer Segmentation The MoPals platform is built on intelligent, scalable, and responsive technology. Businesses are equipped with a 360-degree view of their customers, allowing insight into ROI. In case you’re wondering, we’re the only loyalty company doing this.
9
TECHNOLOGY
How It Works The MoPals platform is connected by the MoPals and MoBusiness apps. The interaction between both components is reflected on our MoBusiness Web dashboard. FOR BUSINESSES
FOR CONSUMERS
Businesses use the MoBusiness app, a scanning tool that syncs to an analytics dashboard. A business tracks all reward transactions and activity from their dashboard.
Consumers use the MoPals app. Each MoPals member has their own unique MoPals ID that is scanned during each reward transaction.
10
REWARD MODEL
Rewards vs. Discounts Persistent discounting damages brand reputation, and pushes top-line revenue down. MoPals allows businesses to offer their customers purchase-based rewards without discounting retail prices.
10% DISCOUNT
10% REWARD
Retail Price
$100
$100
Customer Pays
$90
$100
Customer Gets
$10 discount
$10 in MoCoins
• Retailer now labeled a “discounter” • A discount doesn’t necessary lead to customer loyalty • Lower top-line sales & lower margins
• Retailer maintains a higher brand (not a “discounter”) • Consumer data is collected better targeted marketing • Higher top-line sales & margins maintained
The Results
Reward-based promotions outperform discount-based promotions in both brand equity and purchase intention. MICHAEL AMAR Ifeelgoods CEO & Co-Founder
11
INNOVATION
Variable vs. Fixed Costs A user-based revenue model and a unique digital rewards currency. We provide our business partners with a fully digital loyalty program with no upfront fees, no fixed costs, and no long-term contracts.
12
OUR TEAM
Our Team We have a team of in-house developers and engineers with over 80 years of combined expertise, as well as experienced reputable executives. As a MoPals business partner, you are gaining access to top tier talent and a team that is committed to creating ongoing value for our partners.
13
ABOUT US
Loyalty Done Right MoPals is a digital loyalty platform that equips enterprises with information to better understand customer behaviour. This encourages customer retention, increases customer lifetime value and market share. At MoPals, we believe in a community approach to business. We understand that data is crucial to business growth advocate transparency in acquiring and using it.
2
CORE VALUES
Privacy & Transparency Access to customer information is an undeniable facet of modern society. MoPals fosters a trust-based environment by rewarding customers for their information. We vow to never misuse customer or business data while providing analytics and insights.
“ Instead of bargaining on price, the now 20-something shopper will be bargaining for a better return on their data.” BRYAN GILDENBERG Chief Knowledge Officer, Kantar Retail
3
VALUE PROP
Not Your Average Loyalty Program TRUE COALITION
FULLY MOBILE
There’s power in numbers. Join a growing community of small, medium, and large enterprises in diverse verticals, connected by a transparent reward currency (MoCoins).
Built for millennials and easy to use for anyone with a smartphone. No need for outdated plastic cards or key ring fobs. Free Android or iOS app for consumers and businesses.
DATA ANALYTICS
BEACON TECHNOLOGY
Increase consumer insights and develop more effective marketing initiatives. MoBusiness Web hosts each account’s big data analytics.
Leveraging the latest in Beacon technology, MoPals transforms the way businesses engage and interact with their in-store customers.
4
DIFFERENTIATION
BEFORE (ENGAGEMENT) • Android + iOS Apps • Beacons • Offers
360 Approach
DURING (GRATIFICATION) • Reward Transaction
MoPals takes rewards beyond the Point of Sale and maintains engagement with customers throughout the purchasing lifecycle.
AFTER (SATISFACTION) • Reviews • Photos • Recommendations
5
COALITION LOYALTY
Coalition Loyalty Powered by MoCoins Coalition loyalty is beneficial as it opens up avenues for value-enhanced relationships between non-competing businesses. Businesses establish partnerships through a digital rewards currency and build a sustainable competitive advantage that stands out as a differentiated offering in the market. Tap into the buy-local movement while maintaining brand image. Access new consumer segments.
“ Any business today that isn’t going mobile is going backwards.” JEFFREY GITOMER Business Trainer
6
BIG DATA & TECH
Big Data Analytics FOOT TRAFFIC IQ
DEMOGRAPHIC BREAKDOWN
Recognize every potential customer who walks by any location–big data becomes a strategic tool.
Collect consumer information and insights required to increase sales and revenue through tailored offers.
CUSTOMER IQ ENGINE
BUSINESS PREDICTION
Identify customer behavior through the segmentation tool that distinguishes lost, regular and VIP customers.
Analytics and big data provides businesses with all the information required to build efficient marketing initiatives.
7
BIG DATA & TECH
MoPals equips businesses with Beacons that: • Monitor, manage, and engage with customers at store level • Incentivize visits from potential customers within 600 metres of a location • Inform customers about current promotions • Enhance the in-store shopping experience to increase foot-traffic • Drive continuous engagement after customers leave
8
CUSTOMER DATA
Customer Segmentation The MoPals platform is built on intelligent, scalable, and responsive technology. Businesses are equipped with a 360-degree view of their customers, allowing insight into ROI. In case you’re wondering, we’re the only loyalty company doing this.
9
TECHNOLOGY
How It Works The MoPals platform is connected by the MoPals and MoBusiness apps. The interaction between both components is reflected on our MoBusiness Web dashboard. FOR BUSINESSES
FOR CONSUMERS
Businesses use the MoBusiness app, a scanning tool that syncs to an analytics dashboard. A business tracks all reward transactions and activity from their dashboard.
Consumers use the MoPals app. Each MoPals member has their own unique MoPals ID that is scanned during each reward transaction.
10
REWARD MODEL
Rewards vs. Discounts Persistent discounting damages brand reputation, and pushes top-line revenue down. MoPals allows businesses to offer their customers purchase-based rewards without discounting retail prices.
10% DISCOUNT
10% REWARD
Retail Price
$100
$100
Customer Pays
$90
$100
Customer Gets
$10 discount
$10 in MoCoins
• Retailer now labeled a “discounter” • A discount doesn’t necessary lead to customer loyalty • Lower top-line sales & lower margins
• Retailer maintains a higher brand (not a “discounter”) • Consumer data is collected better targeted marketing • Higher top-line sales & margins maintained
The Results
Reward-based promotions outperform discount-based promotions in both brand equity and purchase intention. MICHAEL AMAR Ifeelgoods CEO & Co-Founder
11
INNOVATION
Variable vs. Fixed Costs A user-based revenue model and a unique digital rewards currency. We provide our business partners with a fully digital loyalty program with no upfront fees, no fixed costs, and no long-term contracts.
12
OUR TEAM
Our Team We have a team of in-house developers and engineers with over 80 years of combined expertise, as well as experienced reputable executives. As a MoPals business partner, you are gaining access to top tier talent and a team that is committed to creating ongoing value for our partners.
13
