M1 Introduction
Module1: What Is Personal Development?
Copyright 2018, LURN, Inc.
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Understand your target market to understand what personal development is to them. Just because personal development means one thing to you, does not mean you are the target market.
Copyright 2018, LURN, Inc.
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Majority Of The Market
90% people in personal development niche believe in law of attraction.
Copyright 2018, LURN, Inc.
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Over 50% have alternative beliefs. May believe in numerology or astrology.
The majority, 95%, are spiritual in one way or another, organized religion or not. They may belong to a specific religion or simply believe in life after death or that there is more to this world. Don’t make things too concrete. Use words and phrases that many people can relate to. Use terms like: 1. Universe. 2. Your dream life. 3. Gaining more power from mind.
Copyright 2018, LURN, Inc.
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These prove to be important.
The 4 cores of personal development. ● Health. ● Wealth. ● Relationships. ● Mindset.
This breaks down to be: 1. 95% of people get into it because of one of those things. 2. 40-50% because they want to make more money/wealth. 3. 30% into health. 4. 30% into relationships. 5. 30-40% improve the power of their mind.
Copyright 2018, LURN, Inc.
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This adds up to more than 100% and that is because of an overlap. People will have multiple interests. Gives you the chance to promote a lot of different products.
Remember that you’re not the target audience. Get to know who your audience is.
Copyright 2018, LURN, Inc.
Page 6 of 6
Copyright 2018, LURN, Inc.
Page 1 of 6
Understand your target market to understand what personal development is to them. Just because personal development means one thing to you, does not mean you are the target market.
Copyright 2018, LURN, Inc.
Page 2 of 6
Majority Of The Market
90% people in personal development niche believe in law of attraction.
Copyright 2018, LURN, Inc.
Page 3 of 6
Over 50% have alternative beliefs. May believe in numerology or astrology.
The majority, 95%, are spiritual in one way or another, organized religion or not. They may belong to a specific religion or simply believe in life after death or that there is more to this world. Don’t make things too concrete. Use words and phrases that many people can relate to. Use terms like: 1. Universe. 2. Your dream life. 3. Gaining more power from mind.
Copyright 2018, LURN, Inc.
Page 4 of 6
These prove to be important.
The 4 cores of personal development. ● Health. ● Wealth. ● Relationships. ● Mindset.
This breaks down to be: 1. 95% of people get into it because of one of those things. 2. 40-50% because they want to make more money/wealth. 3. 30% into health. 4. 30% into relationships. 5. 30-40% improve the power of their mind.
Copyright 2018, LURN, Inc.
Page 5 of 6
This adds up to more than 100% and that is because of an overlap. People will have multiple interests. Gives you the chance to promote a lot of different products.
Remember that you’re not the target audience. Get to know who your audience is.
Copyright 2018, LURN, Inc.
Page 6 of 6
