M9 L5 Advanced Analytics
YouTube Academy Lesson Notes
Page 1 of 5
Published By LURN
Advanced Analytics Advanced Analytics To Make Informed Decisions on Ad Performance Campaigns ● Demographic Information. ● Placement Locations. ● Settings. Make sure to have as much data as possible. Demographic ● Look at all time data.
● Select campaign. ● Able to see age, gender, parental status and household income available.
● Important to see if you can find trends.
Copyright 2018, Lurn Inc. All Rights Reserved.
YouTube Academy Lesson Notes
Page 2 of 5
Published By LURN
All of this information is useful for trends and target audiences.
To Pause a Demographic ● Go into campaigns. ● Go into ad group. ● Then to demographics.
● To pause click on “Exclude from ad group”.
Placements
Copyright 2018, Lurn Inc. All Rights Reserved.
YouTube Academy Lesson Notes
Page 3 of 5
Published By LURN
Devices ● If they’re using computers, mobile phones or tablets.
Locations ● You will see your targeting.
Copyright 2018, Lurn Inc. All Rights Reserved.
YouTube Academy Lesson Notes
Page 4 of 5
Published By LURN
● Geographic report and location report.
● Hover over the country location and you’re able to see more options.
Copyright 2018, Lurn Inc. All Rights Reserved.
YouTube Academy Lesson Notes
Page 5 of 5
Published By LURN
Ad Schedule ● Select the times your ads will run.
Before making any changes, be sure you’ve spent a decent amount of money. ● Have as much data as possible to make sure you know: ○ Your target audience. ○ What type of device they’re using. ○ When they’re interacting with your ads on the YouTube platform.
Copyright 2018, Lurn Inc. All Rights Reserved.
Page 1 of 5
Published By LURN
Advanced Analytics Advanced Analytics To Make Informed Decisions on Ad Performance Campaigns ● Demographic Information. ● Placement Locations. ● Settings. Make sure to have as much data as possible. Demographic ● Look at all time data.
● Select campaign. ● Able to see age, gender, parental status and household income available.
● Important to see if you can find trends.
Copyright 2018, Lurn Inc. All Rights Reserved.
YouTube Academy Lesson Notes
Page 2 of 5
Published By LURN
All of this information is useful for trends and target audiences.
To Pause a Demographic ● Go into campaigns. ● Go into ad group. ● Then to demographics.
● To pause click on “Exclude from ad group”.
Placements
Copyright 2018, Lurn Inc. All Rights Reserved.
YouTube Academy Lesson Notes
Page 3 of 5
Published By LURN
Devices ● If they’re using computers, mobile phones or tablets.
Locations ● You will see your targeting.
Copyright 2018, Lurn Inc. All Rights Reserved.
YouTube Academy Lesson Notes
Page 4 of 5
Published By LURN
● Geographic report and location report.
● Hover over the country location and you’re able to see more options.
Copyright 2018, Lurn Inc. All Rights Reserved.
YouTube Academy Lesson Notes
Page 5 of 5
Published By LURN
Ad Schedule ● Select the times your ads will run.
Before making any changes, be sure you’ve spent a decent amount of money. ● Have as much data as possible to make sure you know: ○ Your target audience. ○ What type of device they’re using. ○ When they’re interacting with your ads on the YouTube platform.
Copyright 2018, Lurn Inc. All Rights Reserved.
