FOR IMMEDIATE RELEASE: March 23, 2015
Major Renovation Underway at Myrtle Beach Mall Myrtle Beach (SC) 23 March, 2015 – Misuma Holdings and Peak Financial Partners, the owners of Myrtle Beach Mall, are pushing forward with major renovations designed to encourage locals and travelers near the 22 & 17 corridor to spend more time at the shopping center. “By incorporating the latest lifestyle trends in a retail setting, as well as adding culinary delights [a scattered feature in the market] and an entertainment venue, the center will offer residents and visitors a unique venue in Myrtle Beach,” stated Allan Davidov, Founder/Partner, for Misuma Holdings. Planned upgrades include the popular “Food Hall” concept featuring unique food concepts in an a dynamic setting, with new seating, updated exterior entrances, family restrooms, outdoor features and an Internet Cafe and Lounge for visitors. Major architectural renovations will include converting existing exterior features into more collaborative spaces, offering a more outdoor and market-like environment. Upgraded restroom facilities, landscaping, lighting and signage improvements are also planned for the center. An aggressive multi-tiered marketing and leasing plan focuses on attracting millennial, family, and retired shoppers from the local market and improving the tenant mix to appeal to the international tourist market. “Myrtle Beach Mall benefits from an outstanding location and the best frontage on a major traffic corridor that I have ever seen – anywhere,” stated Gil Priel, Managing Director of Peak Corporate Network. “The center has a strong local following, supporting small to nationally-known retailers whose sales have continued to grow steadily in this market. We plan to bring in new tenants who will serve the trade area, improve the restaurant mix, and bring the amenities, signage, landscaping and common area furnishings up to date, and mostly appeal to our active and digitally driven consumers. The center is located at the Highway 22 and 17 Business intersection, which has long been recognized by travelers as the preferred route to get to Myrtle Beach. “Myrtle Beach Mall serves a retail market area of over 220,000 people living with less than a 30 minute drive to the center,” states Joe Perl, General Manager/VP. “Residential growth in North Myrtle Beach, in addition to the 31 corridor has been exploding, and the center has very strong loyalty from the local market.” About the mall: Myrtle Beach Mall is a vibrant retail destination conveniently located adjacent to the intersection of Highway 17 and 22, with a unique mix of nationally recognized retailers, specialty shops, and great places to eat. Myrtle Beach Mall features a Belk Women’s, Belk Men’s, JCPenney, Carmike Theater, Books-A-Million, Islamorada Fish Company and Ruby Tuesday restaurants, and South Carolina’s only Bass Pro Shops Outdoor World. Other notable stores include Foot Locker, Victoria’s Secret, Hallmark, Bath & Body Works and Reeds Jewelers. For a complete list of retailers, events and promotions, please visit www.shopmyrtlebeachmall.com or call (843) 272-4040. About Jones Lang LaSalle: Jones Lang LaSalle (NYSE:JLL) is a professional services and investment management firm offering specialized real estate services to clients seeking increased value by owning, occupying and investing in real estate. With annual revenue of $3.9 billion, Jones Lang LaSalle operates in 70 countries from more than 1,000 locations worldwide. On behalf of its clients, the firm provides management and real estate outsourcing services to a property portfolio of 2.6 billion square feet and completed $63 billion in sales, acquisitions and finance transactions in 2012. Its investment management business, LaSalle Investment Management, has $46.7 billion of real estate assets under management. For further information, visit www.jll.com.