market achievements history pb product recent developments
MARKET Today, Tupperware Brands Corporation, headquartered in Orlando, Florida, is the world’s leading direct selling company in food storage products, with its presence in almost 100 countries worldwide and an independent global sales force of 2.6 million. With sales revenues of over US$2 billion, it is also listed in the New York Stock Exchange. Tupperware Brands encompasses a range of premium innovative products that span multiple brands and categories marketed through an independent direct-selling force. In Malaysia, these include design-centric preparation, storage, and serving solutions and cleansers for the kitchen and home through the Tupperware®, TupperChef® and TupperClean® brands, and, beauty and personal care products through the BeautiControl® and NaturCare® brands. In Malaysia and Singapore, Tupperware Brands has steadily seen growth of over 20% annually for the past three years.
ACHIEVEMENTS As a corporation, it has been listed a “Platinum 400” America’s Best Big Companies by Forbes. com, and earned its place in Fortune magazine’s list of World’s Most Admired Companies in the Household Products Category, in 2009 and 2010. Through the years, the brand has won numerous prestigious, worldwide design excellence recognitions including IF Seal Awards, Good Design Awards from The Chicago Athenaeum: Museum of Architecture and Design; Green Good Design Award, and the latest of which is the “Best of the Best: Design Team of the Year 2009” from the worldrecognised Red Dot Design award.
HISTORY It all began in 1938 when inventor Earl Tupper, a self-taught engineer working for DuPont, formed the Earl S. Tupper Company and developed industrial uses for plastic. After the Second World War ended, Tupper began to conduct experiments for consumer products. In 1946, he introduced to the public his first Tupper Plastic containers: the Wonderlier® Bowl and Bell Tumbler, and the ingenious airtight seal. They were unique and different from traditional food containers – they were lighter and not as
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SUPERBRANDS VOLUME V
breakable as glass and crockery. Little did he realise that he had unlocked the key to becoming a most enduring and winning household name. Next came his invention of the legendary airtight seal that prevented food from drying or wilting in the refrigerator. It was a revolution and soon, the ‘Tupperised’ kitchen came into being. This was the beginning of a phenomenon that would change the landscape of the traditional kitchen across millions of homes the world over. Initially, plastics for home use were just a novelty. It was Brownie Wise, a single mother with no formal sales training, who conceived the idea for the “Tupperware party” and brought it into homes, through the demonstration and education of product features in a home-party setting. Thereon, the Tupperware Home Party would revolutionise the art of marketing as well as liberate many women from the traditional role of suburban housewife to career woman. Its success was phenomenal and the Tupperware Party became the core activity of the business to this day.
In 1965, Tupperware arrived in Malaysia and Singapore, its sales force has since grown to over 100,000 across the two countries.
PRODUCT Subscribing to the design concept of functional space, Tupperware brings order to the modern home and kitchen with a delightful range of versatile and space-saving systems and utensils that are easy, hygienic and safe to use for every need and occasion. All Tupperware products are designed to inspire and make people fall in love with them and engage their lifelong loyalty. Thus, new innovations like virtually airtight and liquid-tight storage, non-drip pour, collapsible storage, microwave-friendly vents and fast freezing have now become regular features in Tupperware’s range of products. All materials, colour pigments used comply with international standards of safety, and have passed stringent tests. Tupperware is safe for everyday use, is non-toxic and does not leach chemicals to food. Buy-and-use-with-confidence is assured as Tupperware products are durable and come with a lifetime guarantee that their quality is safe, functional, innovative and eco-friendly.
RECENT DEVELOPMENTS In 2005, Tupperware Corporation expanded and diversified its business by further acquiring another venture – Sara Lee Corporation’s direct selling business. Globally, the company transitioned from being a single-brand business to an award-winning multi-brand,
multi-category, direct-selling entity within the decade. Tupperware Corporation was renamed Tupperware Brands to reflect the company’s new profile. Record profits were noted in the third quarter of 2010. A significant number of emerging markets had double-digit sales growths including Malaysia/Singapore. The global sales force grew to 2.6 million.
PROMOTION Tupperware Brands products are sold through its direct-selling channel. In 2006, Tupperware Singapore Pte Ltd successfully transitioned from a single-level business model to a new multilevel business plan. From a single-product line, it has, in recent years expanded into an awardwinning, multi-brands portfolio to include health, beauty and home products. Today, there are over 70 Tupperware Brands Authorised Business Centres across Malaysia and Singapore. The centres boast a contemporary façade befitting an uplifted corporate identity. These are not merely sales offices, but strategic locales where the sales force meet for training, meetings, Tupperware Parties and a myriad of activities reflective of a household name.
BRAND VALUES The concept of Sustainability pulsates at the heart of Tupperware Brands. And by Sustainability, it means ‘meeting the needs of the present while taking tangible actions to preserve the future’. The very foundation of the company was built on this concept through innovative products that are easy-to-use, of high-quality and reusable for a lifetime — business plans that empower women, projects that connect with communities and care for the environment. The
very concept of Tupperware encourages reusing and recycling. Using Tupperware means less use of disposable bags, styrofoam containers – which means less garbage in our landfills. Empowering women to meet today’s needs. To honour women and the life-changing impact they can have on one another, the company has launched the Tupperware Brands’ Chain of Confidence. This Chain provides and celebrates the ‘bond’ of friendship that connects women. Through Chain of Confidence, women across the globe can share stories and experiences; motivate and advise each other. Another innovative way of empowering women to share, to lead, to learn... to be the best she can, to help change lives. The Vision. Tupperware Brands Corporation is a strong global team of people united by
their Vision statement: ‘We’re passionate about changing lives and everything we do is channelled to express that passion to the 2.6 million independent sales force members that are part of our organisation. We express it in our training, resources, incentives, product quality, and values. Our vision extends beyond our global sales force because as these women grow more confident and achieve personal and financial success, their families prosper. It’s a winning, life changing experience for everyone. The power to touch and improve lives is the heart of the Tupperware Brands portfolio of companies.’
www.tupperwarebrands.com.sg THINGS YOU DIDN’T KNOW ABOUT TUPPERWARE • There is a Tupperware party held somewhere in the world, every 2.2 seconds. • Tupperware products, lauded as world cultural icons are displayed in the Museum of Modern Art in New York, the Centre Pompidou of Paris, the Design Museum of London, The Denstu Gallery of Tokyo, the Smithsonian Institution of Washington and the National Museum of American History. • Tupperware is listed as one of the greatest inventions of the 20th Century by the Guinness Book of World Records. • Tupperware Research and Development Department invented the lightweight, heat and fire-resistant LCP XYDAR material that is used in aircrafts. • The quality of Tupperware lies in its mold. Each mold takes between two to three years to build and costs over US$250,000.
SINGAPORE’S STRONGEST BRANDS
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ACHIEVEMENTS As a corporation, it has been listed a “Platinum 400” America’s Best Big Companies by Forbes. com, and earned its place in Fortune magazine’s list of World’s Most Admired Companies in the Household Products Category, in 2009 and 2010. Through the years, the brand has won numerous prestigious, worldwide design excellence recognitions including IF Seal Awards, Good Design Awards from The Chicago Athenaeum: Museum of Architecture and Design; Green Good Design Award, and the latest of which is the “Best of the Best: Design Team of the Year 2009” from the worldrecognised Red Dot Design award.
HISTORY It all began in 1938 when inventor Earl Tupper, a self-taught engineer working for DuPont, formed the Earl S. Tupper Company and developed industrial uses for plastic. After the Second World War ended, Tupper began to conduct experiments for consumer products. In 1946, he introduced to the public his first Tupper Plastic containers: the Wonderlier® Bowl and Bell Tumbler, and the ingenious airtight seal. They were unique and different from traditional food containers – they were lighter and not as
2
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SUPERBRANDS VOLUME V
breakable as glass and crockery. Little did he realise that he had unlocked the key to becoming a most enduring and winning household name. Next came his invention of the legendary airtight seal that prevented food from drying or wilting in the refrigerator. It was a revolution and soon, the ‘Tupperised’ kitchen came into being. This was the beginning of a phenomenon that would change the landscape of the traditional kitchen across millions of homes the world over. Initially, plastics for home use were just a novelty. It was Brownie Wise, a single mother with no formal sales training, who conceived the idea for the “Tupperware party” and brought it into homes, through the demonstration and education of product features in a home-party setting. Thereon, the Tupperware Home Party would revolutionise the art of marketing as well as liberate many women from the traditional role of suburban housewife to career woman. Its success was phenomenal and the Tupperware Party became the core activity of the business to this day.
In 1965, Tupperware arrived in Malaysia and Singapore, its sales force has since grown to over 100,000 across the two countries.
PRODUCT Subscribing to the design concept of functional space, Tupperware brings order to the modern home and kitchen with a delightful range of versatile and space-saving systems and utensils that are easy, hygienic and safe to use for every need and occasion. All Tupperware products are designed to inspire and make people fall in love with them and engage their lifelong loyalty. Thus, new innovations like virtually airtight and liquid-tight storage, non-drip pour, collapsible storage, microwave-friendly vents and fast freezing have now become regular features in Tupperware’s range of products. All materials, colour pigments used comply with international standards of safety, and have passed stringent tests. Tupperware is safe for everyday use, is non-toxic and does not leach chemicals to food. Buy-and-use-with-confidence is assured as Tupperware products are durable and come with a lifetime guarantee that their quality is safe, functional, innovative and eco-friendly.
RECENT DEVELOPMENTS In 2005, Tupperware Corporation expanded and diversified its business by further acquiring another venture – Sara Lee Corporation’s direct selling business. Globally, the company transitioned from being a single-brand business to an award-winning multi-brand,
multi-category, direct-selling entity within the decade. Tupperware Corporation was renamed Tupperware Brands to reflect the company’s new profile. Record profits were noted in the third quarter of 2010. A significant number of emerging markets had double-digit sales growths including Malaysia/Singapore. The global sales force grew to 2.6 million.
PROMOTION Tupperware Brands products are sold through its direct-selling channel. In 2006, Tupperware Singapore Pte Ltd successfully transitioned from a single-level business model to a new multilevel business plan. From a single-product line, it has, in recent years expanded into an awardwinning, multi-brands portfolio to include health, beauty and home products. Today, there are over 70 Tupperware Brands Authorised Business Centres across Malaysia and Singapore. The centres boast a contemporary façade befitting an uplifted corporate identity. These are not merely sales offices, but strategic locales where the sales force meet for training, meetings, Tupperware Parties and a myriad of activities reflective of a household name.
BRAND VALUES The concept of Sustainability pulsates at the heart of Tupperware Brands. And by Sustainability, it means ‘meeting the needs of the present while taking tangible actions to preserve the future’. The very foundation of the company was built on this concept through innovative products that are easy-to-use, of high-quality and reusable for a lifetime — business plans that empower women, projects that connect with communities and care for the environment. The
very concept of Tupperware encourages reusing and recycling. Using Tupperware means less use of disposable bags, styrofoam containers – which means less garbage in our landfills. Empowering women to meet today’s needs. To honour women and the life-changing impact they can have on one another, the company has launched the Tupperware Brands’ Chain of Confidence. This Chain provides and celebrates the ‘bond’ of friendship that connects women. Through Chain of Confidence, women across the globe can share stories and experiences; motivate and advise each other. Another innovative way of empowering women to share, to lead, to learn... to be the best she can, to help change lives. The Vision. Tupperware Brands Corporation is a strong global team of people united by
their Vision statement: ‘We’re passionate about changing lives and everything we do is channelled to express that passion to the 2.6 million independent sales force members that are part of our organisation. We express it in our training, resources, incentives, product quality, and values. Our vision extends beyond our global sales force because as these women grow more confident and achieve personal and financial success, their families prosper. It’s a winning, life changing experience for everyone. The power to touch and improve lives is the heart of the Tupperware Brands portfolio of companies.’
www.tupperwarebrands.com.sg THINGS YOU DIDN’T KNOW ABOUT TUPPERWARE • There is a Tupperware party held somewhere in the world, every 2.2 seconds. • Tupperware products, lauded as world cultural icons are displayed in the Museum of Modern Art in New York, the Centre Pompidou of Paris, the Design Museum of London, The Denstu Gallery of Tokyo, the Smithsonian Institution of Washington and the National Museum of American History. • Tupperware is listed as one of the greatest inventions of the 20th Century by the Guinness Book of World Records. • Tupperware Research and Development Department invented the lightweight, heat and fire-resistant LCP XYDAR material that is used in aircrafts. • The quality of Tupperware lies in its mold. Each mold takes between two to three years to build and costs over US$250,000.
SINGAPORE’S STRONGEST BRANDS
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