MARKET ACHIEVEMENTS HISTORY PR RE PR
MARKET
Tim Hortons has something for everyone. The brand and their products appeal to every age group. They are fortunate to have a very broad demographic appeal, from students to seniors, construction workers to business people, parents on the go with children and everything in between anyone who appreciates friendly service and quality food at a good value. Tim Hortons® opened its first restaurant in Hamilton, Ontario in 1964. Since then the focus on top quality, always fresh product, value, exceptional service and community leadership has allowed the chain to grow into the largest quick service restaurant chain in Canada, specialising in always fresh coffee, baked goods and homestyle lunches. Tim Hortons enjoys iconic brand status in Canada and a strong, emerging presence in the GCC and in select regional markets in the US. Tim Hortons restaurants serves its guests through different formats such as the traditional dine-in and take out, and convenient drive-thrus,
90
which cater to consumers on the go. Combo unit locations, which house both Tim Hortons and Coldstone Creamery, offer guests the convenience of both under one roof. Tim Hortons has signed an agreement with the Apparel Group for the opening of 220 restaurants across the GCC over the next five years. Tim Hortons has 4,485 systemwide restaurants as of December 2013. It is among the largest publicly-traded restaurant chains in North America based on market capitalisation, and the largest in Canada by a wide measure and enjoys iconic brand status in Canada and strong consumer awareness in GCC and in select regional markets in the US.
ACHIEVEMENTS
2012 - Tim Hortons was awarded the “Most Admired Marketing Campaign of the Year” by RetailMe. 2012 -Tim Hortons also won the “Most Admired Retail Launch of the Year” by RetailMe. 2013 - Tim Hortons was named Most Admired Retailer of the Year: Food Service by RetailMe. 2013 - Tim Hortons was awarded the best in “Consumer Friendliness Index : Coffee Shop” by Department of Economic Development (DED) of Dubai.
HISTORY
The Tim Hortons chain was founded in 1964 in Hamilton, Ontario, Canada by hockey legend Tim Horton. The first Tim Hortons restaurants offered only two products - coffee and donuts. The selection of donuts to enjoy was highlighted by two original Tim Hortons creations, the Apple Fritter and the Dutchie. These became the most popular donut choices in the 60s, and remain two of the most popular today. Over the years, Tim Hortons have introduced new products to its menu such as Tim bits, Muffins , Cookies, Sandwiches, flavoured cappuccinos, Café Mocha, Yogurt and berries, Cinnamon rolls , breakfast sandwich, etc. 1964 - First restaurant opens in Hamilton, ON, Canada. 1974 - Tim Horton is killed in a tragic car accident. 1976 - Introduction of Timbits. 1984 - First restaurant opens in United States. 1991 - 500th restaurant opens in Quebec, Canada 1995 - Tim Hortons merges with Wendy’s International Inc. 1000th restaurant opens in Ontario, Canada. 1996 - Introduction of bagels. 1998 - Introduction of classic sandwiches. 2000 - 2000th restaurant opens in Ontario, Canada. 2006 - Tim Hortons completes an initial public offering, is fully spun-off as a separate company. 3,000th restaurant opens in New york 2011 - Tim Hortons signs a Master License Agreement with Apparel Group for up to 120 multi-format restaurants in markets in the GCC.
PRODUCT
Tim Hortons is dedicated to satisfying the changing tastes of guests through continuous product innovation. As consumer tastes grow, so do the choices. The current menu spans a broad range of categories that appeal to guests throughout the day, such as flavoured cappuccinos, specialty and steeped teas, home style soups, fresh sandwiches and freshly baked goods including donuts, muffins, bagels, cookies, croissants and pastries. Tim Hortons’ biggest drawing card is the legendary Tim Hortons coffee. To ensure the coffee is always fresh, Tim Hortons serves its coffee within twenty minutes of being brewed or it’s not served at all. The premium blend is also available in cans, as are Tim Hortons hot chocolate and flavoured cappuccinos, allowing guests to enjoy these great tasting products at home.
RECENT DEVELOPMENTS
Tim Hortons introduced Vegetable wrap and Steak and Cheese sandwich. Tim Hortons have opened ten restaurants in 2014 until April, taking the total count to 48 restaurants across the GCC.
PROMOTION
Tim Hortons have used a variety of marketing approaches in the Middle East, led by the creative people at the Apparel Group. Tim Hortons and Apparel Group strongly believe in marketing strategy to highlight its products through multiple mediums. It also trusts that engaging customers through many channels would ensure the commitment of the brand to its customers.
Tim Hortons has participated in a number of events - including Clay Shooting competition, Dubai Food Festival, Taste of Dubai, IGCF , DSES Bazaar to bring awareness of its products to a larger audience. Tim Hortons uses a strong mix of media channels such as newspapers, magazines and outdoor promotions like hoarding, lampposts, banners etc. It also reaches out to customers through Facebook ( www.facebook.com/TimHortonsGCC ). Customers are also engaged through other social media such as Twitter and Instagram (TimHortonsGCC).
BRAND VALUES
Tim Hortons strongly believes in delivering superior quality products and services for its customers and communities through leadership, innovation and partnerships. Tim Hortons is known for its freshly brewed coffee and freshly baked food. Its tagline “Always Brewing, Always Baking” rightly explains the brand policy .Tim Hortons sell two billion cups of coffee per year across the chain. Tim Hortons proudly serves Coffee that is Twenty minute Fresh. Tim Hortons trust Apparel Group to ensure the same standards of food safety and quality as their franchise network has practiced for nearly 50 years. The Apparel Group and their restaurant employees go through a rigorous and continually updated training programme. They also work closely with Apparel and conduct regular consultations and assessments at the restaurant level to ensure Tim Hortons standards are being met or exceeded.
www.timhortons.com
Things you didn’t know about
Tim Hortons
l Tim
Hortons currently celebrates its 50th year anniversary. l In Canada, Tim Hortons command an approximate 42% share of the quick service restaurant traffic. l Tim Hortons guests affectionately order “DoubleDouble” coffees which means coffee with “two creams, two sugars”. The term is so well known in Canada that it is now officially entered into the Canadian Oxford Dictionary. l Tim Hortons Timbits or “donut holes” have been around for more than 35 years. In fact, Canada’s favourite bite-sized snack is so popular that the amount of Timbits Canadians have consumed since 1976 would stretch to the moon and back almost five times. l In 2010, Tim Hortons was named one of World’s Hottest Brands in a global research report by Advertising Age, the bible of the advertising and marketing industry. l More people visit Tim Hortons in one week (more than four million) than Disney’s Magic Kingdom all year long.
Tim Hortons has something for everyone. The brand and their products appeal to every age group. They are fortunate to have a very broad demographic appeal, from students to seniors, construction workers to business people, parents on the go with children and everything in between anyone who appreciates friendly service and quality food at a good value. Tim Hortons® opened its first restaurant in Hamilton, Ontario in 1964. Since then the focus on top quality, always fresh product, value, exceptional service and community leadership has allowed the chain to grow into the largest quick service restaurant chain in Canada, specialising in always fresh coffee, baked goods and homestyle lunches. Tim Hortons enjoys iconic brand status in Canada and a strong, emerging presence in the GCC and in select regional markets in the US. Tim Hortons restaurants serves its guests through different formats such as the traditional dine-in and take out, and convenient drive-thrus,
90
which cater to consumers on the go. Combo unit locations, which house both Tim Hortons and Coldstone Creamery, offer guests the convenience of both under one roof. Tim Hortons has signed an agreement with the Apparel Group for the opening of 220 restaurants across the GCC over the next five years. Tim Hortons has 4,485 systemwide restaurants as of December 2013. It is among the largest publicly-traded restaurant chains in North America based on market capitalisation, and the largest in Canada by a wide measure and enjoys iconic brand status in Canada and strong consumer awareness in GCC and in select regional markets in the US.
ACHIEVEMENTS
2012 - Tim Hortons was awarded the “Most Admired Marketing Campaign of the Year” by RetailMe. 2012 -Tim Hortons also won the “Most Admired Retail Launch of the Year” by RetailMe. 2013 - Tim Hortons was named Most Admired Retailer of the Year: Food Service by RetailMe. 2013 - Tim Hortons was awarded the best in “Consumer Friendliness Index : Coffee Shop” by Department of Economic Development (DED) of Dubai.
HISTORY
The Tim Hortons chain was founded in 1964 in Hamilton, Ontario, Canada by hockey legend Tim Horton. The first Tim Hortons restaurants offered only two products - coffee and donuts. The selection of donuts to enjoy was highlighted by two original Tim Hortons creations, the Apple Fritter and the Dutchie. These became the most popular donut choices in the 60s, and remain two of the most popular today. Over the years, Tim Hortons have introduced new products to its menu such as Tim bits, Muffins , Cookies, Sandwiches, flavoured cappuccinos, Café Mocha, Yogurt and berries, Cinnamon rolls , breakfast sandwich, etc. 1964 - First restaurant opens in Hamilton, ON, Canada. 1974 - Tim Horton is killed in a tragic car accident. 1976 - Introduction of Timbits. 1984 - First restaurant opens in United States. 1991 - 500th restaurant opens in Quebec, Canada 1995 - Tim Hortons merges with Wendy’s International Inc. 1000th restaurant opens in Ontario, Canada. 1996 - Introduction of bagels. 1998 - Introduction of classic sandwiches. 2000 - 2000th restaurant opens in Ontario, Canada. 2006 - Tim Hortons completes an initial public offering, is fully spun-off as a separate company. 3,000th restaurant opens in New york 2011 - Tim Hortons signs a Master License Agreement with Apparel Group for up to 120 multi-format restaurants in markets in the GCC.
PRODUCT
Tim Hortons is dedicated to satisfying the changing tastes of guests through continuous product innovation. As consumer tastes grow, so do the choices. The current menu spans a broad range of categories that appeal to guests throughout the day, such as flavoured cappuccinos, specialty and steeped teas, home style soups, fresh sandwiches and freshly baked goods including donuts, muffins, bagels, cookies, croissants and pastries. Tim Hortons’ biggest drawing card is the legendary Tim Hortons coffee. To ensure the coffee is always fresh, Tim Hortons serves its coffee within twenty minutes of being brewed or it’s not served at all. The premium blend is also available in cans, as are Tim Hortons hot chocolate and flavoured cappuccinos, allowing guests to enjoy these great tasting products at home.
RECENT DEVELOPMENTS
Tim Hortons introduced Vegetable wrap and Steak and Cheese sandwich. Tim Hortons have opened ten restaurants in 2014 until April, taking the total count to 48 restaurants across the GCC.
PROMOTION
Tim Hortons have used a variety of marketing approaches in the Middle East, led by the creative people at the Apparel Group. Tim Hortons and Apparel Group strongly believe in marketing strategy to highlight its products through multiple mediums. It also trusts that engaging customers through many channels would ensure the commitment of the brand to its customers.
Tim Hortons has participated in a number of events - including Clay Shooting competition, Dubai Food Festival, Taste of Dubai, IGCF , DSES Bazaar to bring awareness of its products to a larger audience. Tim Hortons uses a strong mix of media channels such as newspapers, magazines and outdoor promotions like hoarding, lampposts, banners etc. It also reaches out to customers through Facebook ( www.facebook.com/TimHortonsGCC ). Customers are also engaged through other social media such as Twitter and Instagram (TimHortonsGCC).
BRAND VALUES
Tim Hortons strongly believes in delivering superior quality products and services for its customers and communities through leadership, innovation and partnerships. Tim Hortons is known for its freshly brewed coffee and freshly baked food. Its tagline “Always Brewing, Always Baking” rightly explains the brand policy .Tim Hortons sell two billion cups of coffee per year across the chain. Tim Hortons proudly serves Coffee that is Twenty minute Fresh. Tim Hortons trust Apparel Group to ensure the same standards of food safety and quality as their franchise network has practiced for nearly 50 years. The Apparel Group and their restaurant employees go through a rigorous and continually updated training programme. They also work closely with Apparel and conduct regular consultations and assessments at the restaurant level to ensure Tim Hortons standards are being met or exceeded.
www.timhortons.com
Things you didn’t know about
Tim Hortons
l Tim
Hortons currently celebrates its 50th year anniversary. l In Canada, Tim Hortons command an approximate 42% share of the quick service restaurant traffic. l Tim Hortons guests affectionately order “DoubleDouble” coffees which means coffee with “two creams, two sugars”. The term is so well known in Canada that it is now officially entered into the Canadian Oxford Dictionary. l Tim Hortons Timbits or “donut holes” have been around for more than 35 years. In fact, Canada’s favourite bite-sized snack is so popular that the amount of Timbits Canadians have consumed since 1976 would stretch to the moon and back almost five times. l In 2010, Tim Hortons was named one of World’s Hottest Brands in a global research report by Advertising Age, the bible of the advertising and marketing industry. l More people visit Tim Hortons in one week (more than four million) than Disney’s Magic Kingdom all year long.
