Market to Millions
Market to Millions List Your App on AppExchange Leyla Seka Sr. Director AppExhange Product Team Sara Varni Sr. Manager AppExchange Marketing David Schach President X-Squared On-Demand
Safe Harbor Statement “Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements including but not limited to statements concerning the potential market for our existing service offerings and future offerings. All of our forward looking statements involve risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from the results expressed or implied by the forwardlooking statements we make. The risks and uncertainties referred to above include - but are not limited to - risks associated with possible fluctuations in our operating results and cash flows, rate of growth and anticipated revenue run rate, errors, interruptions or delays in our service or our Web hosting, our new business model, our history of operating losses, the possibility that we will not remain profitable, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, customer and partner acceptance of the AppExchange, successful customer deployment and utilization of our services, unanticipated changes in our effective tax rate, fluctuations in the number of shares outstanding, the price of such shares, foreign currency exchange rates and interest rates. Further information on these and other factors that could affect our financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time. These documents are available on the SEC Filings section of the Investor Information section of our website at www.salesforce.com/investor. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.
Agenda The AppExchange Opportunity Site Demo A Developer’s Take David Schach, X-Squared On Demand
Hack Into Dreamforce Competition
Additional Resources Q&A
The AppExchange Marketplace Market to millions of Salesforce customers and prospects
1000+ Apps & Services
5000+ Daily Unique Visitors
1000+ Daily Installs
A Thriving Economy of Apps & Services The trusted enterprise cloud marketplace
$350 Million+ AppExchange partner revenue to date from AppExchange apps* 100% of all revenue goes to AppExchange developers
*Company estimate based on currently available information.
A Marketplace for Apps of All Sizes Popular apps span a range of categories Project Mgmt
Email Marketing Role Management
Recruiting & Staffing
E-Signatures
Account Mapping
Contract Mgmt
Quoting
Data Cleansing
Order Mgmt
Sales Intelligence
Procurement Shipping
Dashboards
ERP Field Service Time & Expense
Cloud2 Connectors
Vertical Solutions
Widgets & Tools
Integrations
End-to-End Solutions
New Security Review Fee Structure* Effective 8/1/2010
App Type
Free
Paid
Initial Fee
$0
$300
Re-Review Fee
$0
$150
* All partners are required to review the Secure Cloud Development website and run applicable testing tools prior to submission for security review: developer.force.com/security
Demo
David Schach President X-Squared On-Demand
About X-Squared On-Demand Founded in 2008 – 5+ Years Experience with Salesforce – Data Architect→Consultant →Developer – Specialize in Business Process Implementation, Visualforce UI
Over 600 customers 2 Public Apps – Mass Update Contact Address – Email Inbox Console
5 Ways AppExchange Helps Developers
1. Make Some Extra Money! 2. Showcase Your Work to Prospective Clients 3. Gain Notoriety within the Salesforce Community 4. Easily Distribute Reusable Code and Configuration Chagnes 5. Become a Better Developer
My Advice for Those Starting out
Learn from Force.com Labs –
Chatter Combo Pack
–
Chatter News Alerts
–
Simple Quote/Invoice/Order
Use Listing as an Opportunity to Master the Platform –
Eg. Try porting PHP, C++, Java, JavaScript to Apex
Use Discussion Boards to Find Use-Cases
Use the License Management Application (LMA) to Stay Connected to Customers
Hack into Dreamforc e
The Listing Process Steps to Get Up & Running
1
2
3
Build & Package Your App
Submit for Security Review
Create Your Listing & Publish
The AppExchange Apps Challenge
List on AppExchange, register to win these great prizes!
All expenses paid trip to Dreamforce ‘10
13” MacBook
16 GB iPad
Contest Rules
1
List your app on AppExchange between 9/20 and 11/30.
2
The top 5 entries installed over this period win!
Please note: Apps must be net-new to the site. New versions of existing apps will not qualify.
How to Register http://developer.force.com/appexchangechallenge
Billing Options for You
• Ideal for simple fee structures (eg. Flat fee/year)
• Ideal for subscription billing (eg. Per user/per month) • Integrated with the Licensed Management Application (LMA)
PayPal Limited Time Offer for Salesforce Developers tm
Transaction fees will be waived for the top 10 applications deployed live on AppExchange between Sept 15 and Nov 30 that make use of the any of the following services: –
PayPal Website Payments Standard
–
Website Payments Pro
– Express Checkout – MassPay – Adaptive Payments
Waived transaction processing fees for 60 days from the live date for up to $1,500 in waived fees for payments processed by PayPal.
19
Zuora Charter Program for Force.com Developers Monetize your app for subscriptions . . . E.g. $10/user/month 5 Steps to Monetize Your App (1) Create your subscription plans
(4) Process credit cards via PayPal
(2) Install the Zuora Webstore Package
(3) Take orders from your App
(5) Manage the recurring subscription
Plus integration to the Salesforce LMA!
About Zuora Zuora is the global leader in subscription billing and commerce allowing customers to bring new products to market rapidly with the flexibility and agility they need to monetize their applications and businesses. Zuora provides a complete on-demand platform including a set of native Force.com products for Force.com developers and ISVs, as well as, pre-integration with PayPal.
Zuora’s special offer to Force.com Developers • 12 months of free Zuora usage • A do-it-yourself program to get up and running quickly • A proven, future-proof partner in Zuora
http://www.zuora.com/force/
Resources
Additional Resources Webinar Series – The Business Case – Packaging 101 – Preparing for Your Security Review – How to Build a Killer Listing
Self Service Tools – Wiki page • Releasing an App on Force.com
– In-line listing help
Q&A
Safe Harbor Statement “Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements including but not limited to statements concerning the potential market for our existing service offerings and future offerings. All of our forward looking statements involve risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from the results expressed or implied by the forwardlooking statements we make. The risks and uncertainties referred to above include - but are not limited to - risks associated with possible fluctuations in our operating results and cash flows, rate of growth and anticipated revenue run rate, errors, interruptions or delays in our service or our Web hosting, our new business model, our history of operating losses, the possibility that we will not remain profitable, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, customer and partner acceptance of the AppExchange, successful customer deployment and utilization of our services, unanticipated changes in our effective tax rate, fluctuations in the number of shares outstanding, the price of such shares, foreign currency exchange rates and interest rates. Further information on these and other factors that could affect our financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time. These documents are available on the SEC Filings section of the Investor Information section of our website at www.salesforce.com/investor. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.
Agenda The AppExchange Opportunity Site Demo A Developer’s Take David Schach, X-Squared On Demand
Hack Into Dreamforce Competition
Additional Resources Q&A
The AppExchange Marketplace Market to millions of Salesforce customers and prospects
1000+ Apps & Services
5000+ Daily Unique Visitors
1000+ Daily Installs
A Thriving Economy of Apps & Services The trusted enterprise cloud marketplace
$350 Million+ AppExchange partner revenue to date from AppExchange apps* 100% of all revenue goes to AppExchange developers
*Company estimate based on currently available information.
A Marketplace for Apps of All Sizes Popular apps span a range of categories Project Mgmt
Email Marketing Role Management
Recruiting & Staffing
E-Signatures
Account Mapping
Contract Mgmt
Quoting
Data Cleansing
Order Mgmt
Sales Intelligence
Procurement Shipping
Dashboards
ERP Field Service Time & Expense
Cloud2 Connectors
Vertical Solutions
Widgets & Tools
Integrations
End-to-End Solutions
New Security Review Fee Structure* Effective 8/1/2010
App Type
Free
Paid
Initial Fee
$0
$300
Re-Review Fee
$0
$150
* All partners are required to review the Secure Cloud Development website and run applicable testing tools prior to submission for security review: developer.force.com/security
Demo
David Schach President X-Squared On-Demand
About X-Squared On-Demand Founded in 2008 – 5+ Years Experience with Salesforce – Data Architect→Consultant →Developer – Specialize in Business Process Implementation, Visualforce UI
Over 600 customers 2 Public Apps – Mass Update Contact Address – Email Inbox Console
5 Ways AppExchange Helps Developers
1. Make Some Extra Money! 2. Showcase Your Work to Prospective Clients 3. Gain Notoriety within the Salesforce Community 4. Easily Distribute Reusable Code and Configuration Chagnes 5. Become a Better Developer
My Advice for Those Starting out
Learn from Force.com Labs –
Chatter Combo Pack
–
Chatter News Alerts
–
Simple Quote/Invoice/Order
Use Listing as an Opportunity to Master the Platform –
Eg. Try porting PHP, C++, Java, JavaScript to Apex
Use Discussion Boards to Find Use-Cases
Use the License Management Application (LMA) to Stay Connected to Customers
Hack into Dreamforc e
The Listing Process Steps to Get Up & Running
1
2
3
Build & Package Your App
Submit for Security Review
Create Your Listing & Publish
The AppExchange Apps Challenge
List on AppExchange, register to win these great prizes!
All expenses paid trip to Dreamforce ‘10
13” MacBook
16 GB iPad
Contest Rules
1
List your app on AppExchange between 9/20 and 11/30.
2
The top 5 entries installed over this period win!
Please note: Apps must be net-new to the site. New versions of existing apps will not qualify.
How to Register http://developer.force.com/appexchangechallenge
Billing Options for You
• Ideal for simple fee structures (eg. Flat fee/year)
• Ideal for subscription billing (eg. Per user/per month) • Integrated with the Licensed Management Application (LMA)
PayPal Limited Time Offer for Salesforce Developers tm
Transaction fees will be waived for the top 10 applications deployed live on AppExchange between Sept 15 and Nov 30 that make use of the any of the following services: –
PayPal Website Payments Standard
–
Website Payments Pro
– Express Checkout – MassPay – Adaptive Payments
Waived transaction processing fees for 60 days from the live date for up to $1,500 in waived fees for payments processed by PayPal.
19
Zuora Charter Program for Force.com Developers Monetize your app for subscriptions . . . E.g. $10/user/month 5 Steps to Monetize Your App (1) Create your subscription plans
(4) Process credit cards via PayPal
(2) Install the Zuora Webstore Package
(3) Take orders from your App
(5) Manage the recurring subscription
Plus integration to the Salesforce LMA!
About Zuora Zuora is the global leader in subscription billing and commerce allowing customers to bring new products to market rapidly with the flexibility and agility they need to monetize their applications and businesses. Zuora provides a complete on-demand platform including a set of native Force.com products for Force.com developers and ISVs, as well as, pre-integration with PayPal.
Zuora’s special offer to Force.com Developers • 12 months of free Zuora usage • A do-it-yourself program to get up and running quickly • A proven, future-proof partner in Zuora
http://www.zuora.com/force/
Resources
Additional Resources Webinar Series – The Business Case – Packaging 101 – Preparing for Your Security Review – How to Build a Killer Listing
Self Service Tools – Wiki page • Releasing an App on Force.com
– In-line listing help
Q&A
