Marketing campaign The Santangelos
The Santangelos Jackie Collins You should know by now… Never mess with a Santangelo.
An epic release like The Santangelos demands an epic campaign. This year we honour the family that always comes out on top…
The Santangelos
Marketing TV advertising on Arena (Foxtel) • We’ll advertise nationally for 3 weeks during the phenomenally popular Real Housewives series of programs.
Marketing Competition with Arena • We’ll partner with Arena to offer Jackie fans the chance to Live Like a Santangelo for a day with their friends. • They’ll experience the life of the rich and famous – PLUS Jackie will join the winners via Skype. • All stock will be stickered.
Marketing Radio advertising •
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Jackie will speak directly to her fans through a series of radio ads airing nationally on ANZ radio stations for 2 weeks in June. Plus, as part of our package, popular presenters will read from and promote The Santangelos on-air. And the networks will also run promotions across their HUGE social media platforms.
Marketing Digital advertising • A massive digital campaign will round out the campaign, with 2 million ads to be targeted at ANZ Jackie fans over 4 weeks. • A major paid social media campaign will support this, targeting ANZ fans via Facebook and Twitter.
Marketing Jackie online • Jackie talks to her fans daily across her many social media platforms on Twitter (139K), Facebook (140.6K) and Pinterest (5K), Google+ (120K) and Instagram (3.5K). • And we’ll be promoting to our networks too: Facebook (5K), Twitter (9.7K), Google+ (14.8K) monthly EDM (6K).
Publicity The ANZ media LOVE Jackie! • You can expect major coverage in all major ANZ media channels – TV, magazines, newspapers and radio.
The Santangelos Jackie Collins JUNE 2015
More fierce than Beyoncé.
An epic release like The Santangelos demands an epic campaign. This year we honour the family that always comes out on top…
The Santangelos
Marketing TV advertising on Arena (Foxtel) • We’ll advertise nationally for 3 weeks during the phenomenally popular Real Housewives series of programs.
Marketing Competition with Arena • We’ll partner with Arena to offer Jackie fans the chance to Live Like a Santangelo for a day with their friends. • They’ll experience the life of the rich and famous – PLUS Jackie will join the winners via Skype. • All stock will be stickered.
Marketing Radio advertising •
•
•
Jackie will speak directly to her fans through a series of radio ads airing nationally on ANZ radio stations for 2 weeks in June. Plus, as part of our package, popular presenters will read from and promote The Santangelos on-air. And the networks will also run promotions across their HUGE social media platforms.
Marketing Digital advertising • A massive digital campaign will round out the campaign, with 2 million ads to be targeted at ANZ Jackie fans over 4 weeks. • A major paid social media campaign will support this, targeting ANZ fans via Facebook and Twitter.
Marketing Jackie online • Jackie talks to her fans daily across her many social media platforms on Twitter (139K), Facebook (140.6K) and Pinterest (5K), Google+ (120K) and Instagram (3.5K). • And we’ll be promoting to our networks too: Facebook (5K), Twitter (9.7K), Google+ (14.8K) monthly EDM (6K).
Publicity The ANZ media LOVE Jackie! • You can expect major coverage in all major ANZ media channels – TV, magazines, newspapers and radio.
The Santangelos Jackie Collins JUNE 2015
More fierce than Beyoncé.
