MARKETING IDEAS FOR PARENTS & CHILDREN

MARKETING IDEAS FOR PARENTS & CHILDREN Know your audience: There is a good chance most of your customers are female. Women shoppers pick up prescriptions at the local pharmacy for family and extended family. These women are mothers and caretakers. Market your pharmacy services to them. IN-STORE EVENTS & COMMUNITY INVOLVEMENT Engage Children in the Community to Bring in Moms

-DNA Kit program -Coloring books and crayons with your name imprinted -Safety education events on seat belt checks with local police department -Children’s car-seat inspection by police department -Involve fire department set up picture taking event with fireman and truck (Coordinate police and fire departments with community service department) -Ideas during Customer Appreciation Days -Local fire department to bring fire truck for kids to see -Face painting -Balloons -Bounce houses -Hire a clown -Hand out free ice cream

Set up a Free Private Label Children’s Vitamin Program

-Set up program and inform local pediatricians and family physicians -Notify the health department how you plan to role the program out to help community -Talk to your local schools; discuss how you will work with them on this program

Set up a Children’s OTC Section

-Include children’s products such as: -Allergy -Cough and Cold -Pain Relief -First Aid -Vitamins -Digestive Health -Homeopathic products -Specialty kids products -Small dollar toy section

Sponsor Local School Teams



-Supply teams with shirts -Supply water bottles with your logo on it -Place your ad on field billboards -Advertise on football programs -Sponsor athletic programs

Provide Local Schools with Children’s Books -Several companies have approved books designed for kindergarten & second grade -Some children do not own a book; this is a nice way to give back to the community -Local professionals and business leaders can also sponsor this program

MARKETING IDEAS FOR PARENTS & CHILDREN Hold Contests for Students

-Coloring contest; color pharmacy coloring book, doctors office pictures, etc. -Number of books read -Have children write an essay on good health, sanitation, etc. -In store ideas for kids contests; community involvement

Hold Health Fairs -Educate kids on good health

-Educate kids on eating habits -Educate kids on dental hygiene -Educate kids on drinking enough water -Discuss sports injury -Flu shots and sanitation -Hand out stickers to the children for participating in the event; by gathering information

Offer Prescription Flavoring

-Flavor Rx offer a variety of flavors for kids with guides and marketing material -Detail local physicians and inform them of your flavor program -Set up posters from Flavor Rx -Offer flavored lollypops for children getting a flavored prescription

Set up a Program for Children Coming to Pharmacy

-Hold a children’s day once a month in your pharmacy -Give the kids stickers -Give children a certificate if they received a flu shot or other vaccines -Offer ice cream for kids receiving a prescription -Set up a meet the staff day -Educating and understanding the difference between medications and candy -Education for parents on the right dose for medication and vitamins -Make the pharmacy visit fun for children

Let Girl Scouts and Boys Scouts Sell Cookies and Popcorn at Store Location

-Provide logo first aid kits to them -Educate on insect repellent and bug bites -Set up area in store for uniforms

Community Involvement

-Community events -Participate in town parades -Set up tent at town fairs

Set up Social Media - Facebook and Twitter to Attract Parents

-Set up contests on facebook page -Give gift card or prizes for contests on facebook -Put articles or newsletters pertaining to parents and children on face book -Utilize Twitter account to market