Marketing Opportunities - BizBash
DELIVERING
AHA MOMENTS
ALL DAY LONG
WEDNESDAY, JULY 19 | CALIFORNIA MARKET CENTER bizbash.com/expola [email protected] or call 646.839.6851
BizBash.com
@BizBash
@BizBash
@BizBashLive
@BizBash
BizBashLA
AN AHA MOMENT AROUND EVERY CORNER WEDNESDAY, JULY 19 CALIFORNIA MARKET CENTER In its 11th year, BizBash Live delivers the premier marketplace for event and meeting professionals in California. Featuring the Event Innovation Forum, Workshop Series, Networking Luncheon and Exhibit Hall, BizBash Live creates an ideal environment for savvy suppliers and venues to connect with forward-thinking event professionals. Situated in centrally located downtown Los Angeles, it is an event that marries a modern industrial space with the creativity of its participants.
The Right Partnerships are Forged at this Event Attendees influence buying power to the tune of
ORCHESTRATED ENCOUNTERS
$903
MILLION ANNUALLY
A strong relationship is the basis for any good partnership, and in an industry where team selling and packaging makes all the difference, BizBash Live provides the stage, cast and direction to make hundreds of these partnerships a reality.
Preferred vendors, new relationships and renewed commitments happen every year at this event between: • In-house corporate meeting/event planners • Independent event planners/design and production companies • In-house planners for venues/caterers/production companies • Nonprofit and association planners • Event marketing agencies and experiential design firms • Suppliers and venues
Attendees execute and/ or influence nearly
66,000
EVENTS A YEAR
WHAT YOU NEED TO KNOW
AND WHY THIS EVENT ATTTRACTS THE PEOPLE YOU NEED TO MEET To Successfully Market to the Event World… It’s About Event Teams Marketing to other vendors and venues is as important as reaching the end buyer. The recommendation engine is brutal and unforgiving. Internal decision making is also usually by committee. Every segment of the event industry attends this event.
It’s About Planting Seeds Most event organizers (and most people) don’t have a clue of what they really need until they need it. Then, they reach back into their memory banks to draw on past things they have seen to simulate ideas. The #1 reason event pros come to this show is to make new industry contacts.
It’s About the Social Physics of Talking to Each Other Stimulating conversations is the idea flow that impacts what to do, who to hire and where to make it happen. BizBash Live is one of the most important events for YOU to exhibit at this year. You can’t be a part of the conversation unless you’re HERE.
WEDNESDAY JULY 19
BizBash puts you face to face with decision makers. This was our first BizBash Expo and we generated $5,000.00 in revenue directly off the show floor. ” ROBERT SMITH ROBERTSMITHPRESENTS.COM
NO UNIONS NO DRAYAGE
WHY THE CALIFORNIA MARKET CENTER? Location, Location, Location. Centrally located in Downtown LA The California Market Center is easy to get to from whichever direction you’ve come from.
Newly renovated hall We’ll be one of the first events to floor in the space, get to help showcase it and also enjoy the views from this well lit, great industrial space.
Great booth structures All booths will have hard-walls— exhibitors truly get to create a minishowroom to highlight their services and products. Varying sizes and configurations available.
WEDNESDAY JULY 19
Gifn has seen remarkable traction with Bizbash since our relationship began in July 2016. We returned our initial investment in Bizbash’s Expos within the first few months of the Los Angeles conference, and our visibility on Bizbash’s digital and print listings has generated a valuable network of event planners and influencers.” CAITLIN PEQUIGNOT GIFN.IT THE INTERACTIVE PHOTO BOOTH
THE PEOPLE AT THIS EVENT
WIELD POWER
Just a Few of Last Year’s Attendees...
In fact, 94% of attendees networked with an exhibitor at last year’s event. And, 94% anticipated doing business with at least one of them within eight months of the show!
• Adobe
EVENT PLANNER
• AEG
• Apple, Inc
PRODUCER, EVENTS & CONFERENCES
13%
• Disney
EVENT MANAGER
• Google
Represent the full spectrum of industry
11%
SPECIAL EVENTS PLANNER
42%
34%
INTERNAL EVENTS MANAGER
42% 34% 13% 11%
Own/produce events/meetings for independent events/meeting firms In-house event planners/suppliers for venues/caterers/rentals/production Produce/influence events/meetings for company/non profit/other Other (i.e. event marketing agencies and experiential design firms)
• HBO
VP, EVENTS, AWARDS, & TRADE ADVERTISING
• NBCUniversal
VP, PROMOTIONS, SPECIAL EVENTS, & CUSTOMER RELATIONS
• Sephora
DIRECTOR OF EVENTS
• Sparks
SENIOR EVENT MANAGER
• UCLA
SENIOR EVENT MANAGER
• Warner Bros.
13% 14% 20%
28% 25%
Collectively, influence almost 70,000 events annually 14% 28% 25%
Less than 6 6 to 20
20% 13%
51 to 200 More than 200
21 to 50
VICE PRESIDENT OF MARKETING & CLIENT RELATIONS
• Zappos.com
EVENT COORDINATOR
We all had a blast and it was our first tradeshow with BizBash. We experienced a lot of foot traffic of new vendors and vendors that are already familiar with our property.”
WEDNESDAY JULY 19
NICOLE THOMPSON HUMMINGBIRD
Partnerships matter to us. That’s why we work closely with:
Empowering Event Professionals with Ideas, Intelligence, and Resources to Create Smarter Events In the dynamic live gatherings industry, BizBash is North America’s #1 source of ideas, news, and resources for event and meeting professionals. The award-winning BizBash editorial team has set a bar of excellence and the products produced attract more than two million user sessions each year. BizBash Live is where BizBash editorial comes to life. Thousands of event organizers attend BizBash events each year looking to stay on top of and ahead of what’s happening in the industry. And, we’ve made adjustments to our schedule based on industry feedback to make the event more conducive to meeting the right people
• ILEA • NACE • MPI These associations and organizations encourage member participation at BizBash Live and co-create and market with us.
IMPROVEMENTS FOR 2017 NEW EXHIBIT HALL We’re excited to return to the California Market Center, however this year we’re in a new hall, Wing C. Located in Downtown LA, this industrial, super cool space, features new floors, higher ceilings, and a fresh layout to best showcase your offerings.
REVISED SCHEDULE We’ve built even more time, opportunities and networking throughout the day.
NEW LEAD RETRIEVAL APP To streamline and expedite lead generation, we have secured an app that can be used from your own device, with only one login for your entire team (separate purchase required).
NEW SPONSORSHIP OPPORTUNITIES To make getting your message out in the medium that best suits your objectives, we’ve added new digital advertising opportunities like re-targeting and varied pre-show and on-site activations to truly bring your brand to life. Ask us about the AHA Activations that could be available to you.
CO-CURATED CONTENT We surveyed our audience and discovered what topics were most important for their career, and are curating a program that will surely impress.
DESSERTS & DECOR A fun new section of the hall for our partners to display delicious desserts (and other treats) with “AHA” decor to create true works of art for all participants to enjoy.
MARKETING & REACH WEDNESDAY JULY 19
An intensive, targeted marketing campaign is implemented for all BizBash Live events. Utilizing varied tactics and tools, event pros are engaged and activated. Last year, the social reach exceeded more than 1,400,000 impressions on Twitter alone. BizBash Live takes shape long before the doors open and the reach and influence continue long after it’s over.
HERE’S WHAT YOU’LL GET
EXHIBIT SPACE IS GOING FAST… Exclusivity BizBash Live is a trade only event and not open to the general public. Make connections with qualified event professionals.
Connections that Matter Our goal is to maximize your opportunities to interact with your target audience.
AHA Moments Like… where else in Southern California can you meet with and reach more than 1,500 potential partners and clients in one day! You can offer food samples, showcase your newest talent, demo your product and more. At BizBash Live, you truly can bring your company, products and services to life. Plus, you’ll do it surrounded by event professionals worthy of your partnership and commitment.
HERE’S WHAT YOU CAN DO
Trade events are the most cost-effective way to write orders, close deals and boost sales. According to the Center for Exhibition Industry Research (CEIR), it’s nearly twice as expensive to close a deal via a sales call than from an exhibition lead.
IN ADDITION
INCLUDED IN YOUR 10´X 10´ BOOTH PACKAGE: • 10′x 10′ booth space (please inquire about larger spaces) • Standard company sign • Two (2) chairs and one (1) 6′ draped table • 6′ 6″ hard backwall and sidewalls • Company listing in all show marketing that features an exhibitor list • Mention on Official Show Website/Mobile App • Exhibitor hall badges (four (4) per 10′x 10′ booth) PLUS, Access to more than 1,500 event professionals actively sourcing ideas and vendors and unmatched networking opportunities with fellow exhibitors and sponsors. BOOTH SPACE 10′x 10′
BEFORE FEBRUARY 24 $2,715 USD
BEFORE MAY 26 $2,845 USD
AFTER MAY 26 $2,975 USD
BEST VALUE! 10′x 20′
$5,325 USD
$5,535 USD
$5,740 USD
In addition to booth space, you always have the opportunity to customize your participation for your brand. Options include, but are not limited to: • Premium Booth Postion • Event Innovation Forum Live On-Stage Ad • Workshop Series Live Host Introduction • Networking Lunch • Expo Stage Performance/Presentation Opportunity • Integration/Showcase Sponsorship • Lounge/Charging Stations/Restroom • Client/Speaker Gifting Programs
24/7 - 365
Increase your visibility in the marketplace 365 days a year. Our unmatched digital offerings give you a wide range of marketing opportunities customized to fit your needs.
READY FOR YOUR AHA MOMENT? WEDNESDAY JULY 19
To find out how to align your industry presence with leading thought leadership, contact your local sales rep, email [email protected], or call 646.839.6851 today.
Strengthen Connections. Build New Relationships. Booth space is only the beginning… We’ve put together marketing and sponsorship packages to further your reach and exposure at the event. These packages will make your brand stand out with exposure that begins before the show begins and lasts long after its finished. At BizBash Live, you truly can bring your company, products and services to life. Plus, you’ll do it surrounded by event professionals worthy of your partnership and commitment.
PRE-SHOW EXPOSURE Logo Inclusion on Marketing Collateral - Tier 1 Invitation to Pre-Party for Your Team Premium Listing on BizBash.com Directory Display Banner Campaign ROS Impressions on BizBash Dedicated Pre-Show Email to Attendees* Logo Inclusion on Marketing Materials - Tier 2 Shoutouts Via Our Social Channels**
PLATINUM $20,000
GOLD $12,500
SILVER $6,000
BRONZE $4,500
• • •
• • •
•
•
100k
50k
50k
•
•
• •
• •
• • • •
• • •
•
•
3 Passes
2 Passes
1 Pass
• • •
•
200k
•
AT-SHOW EXPOSURE Logo Inclusion on Printed Signage Logo Inclusion on Digital Scroll Mentions on Stage 20’ x 20’ Island Booth Premium Location* Event Innovation Forum Session Passes*
4 Passes
•
Featured In-App Program Exposure* Workshop Introduction 10’ x 20’ Double Booth/Prime Position 15 Minute Showcase Performance on Exhibit Floor Stage
• •
Logo Inclusion on Printed Signage (location specific to sponsorship) 10’ x 10’ Premium Booth Position* 10’ x 10’ Standard Booth Position
•
POST-SHOW EXPOSURE Invitation to Post-Party for Your Team Inclusion in Sponsored Recap Coverage on BizBash.com* Dedicated Post-Show Email to Attendees*
• • •
• •
•
•
* indicates subject to availabilty/change. **social channels will be used when appropriate.
There are a myriad of opportunities available including a la carte sponsorships like; lunch sponsorship, lounge sponsorship, restroom, stage and decor. Our only limitations are our imagination and creativity. We’ll work with you to create appropriate bespoke opportunities.
WEDNESDAY JULY 19
To find out how to align your industry presence with leading thought leadership, contact your local sales rep, email [email protected], or call 646.839.6851 today.
AHA MOMENTS
ALL DAY LONG
WEDNESDAY, JULY 19 | CALIFORNIA MARKET CENTER bizbash.com/expola [email protected] or call 646.839.6851
BizBash.com
@BizBash
@BizBash
@BizBashLive
@BizBash
BizBashLA
AN AHA MOMENT AROUND EVERY CORNER WEDNESDAY, JULY 19 CALIFORNIA MARKET CENTER In its 11th year, BizBash Live delivers the premier marketplace for event and meeting professionals in California. Featuring the Event Innovation Forum, Workshop Series, Networking Luncheon and Exhibit Hall, BizBash Live creates an ideal environment for savvy suppliers and venues to connect with forward-thinking event professionals. Situated in centrally located downtown Los Angeles, it is an event that marries a modern industrial space with the creativity of its participants.
The Right Partnerships are Forged at this Event Attendees influence buying power to the tune of
ORCHESTRATED ENCOUNTERS
$903
MILLION ANNUALLY
A strong relationship is the basis for any good partnership, and in an industry where team selling and packaging makes all the difference, BizBash Live provides the stage, cast and direction to make hundreds of these partnerships a reality.
Preferred vendors, new relationships and renewed commitments happen every year at this event between: • In-house corporate meeting/event planners • Independent event planners/design and production companies • In-house planners for venues/caterers/production companies • Nonprofit and association planners • Event marketing agencies and experiential design firms • Suppliers and venues
Attendees execute and/ or influence nearly
66,000
EVENTS A YEAR
WHAT YOU NEED TO KNOW
AND WHY THIS EVENT ATTTRACTS THE PEOPLE YOU NEED TO MEET To Successfully Market to the Event World… It’s About Event Teams Marketing to other vendors and venues is as important as reaching the end buyer. The recommendation engine is brutal and unforgiving. Internal decision making is also usually by committee. Every segment of the event industry attends this event.
It’s About Planting Seeds Most event organizers (and most people) don’t have a clue of what they really need until they need it. Then, they reach back into their memory banks to draw on past things they have seen to simulate ideas. The #1 reason event pros come to this show is to make new industry contacts.
It’s About the Social Physics of Talking to Each Other Stimulating conversations is the idea flow that impacts what to do, who to hire and where to make it happen. BizBash Live is one of the most important events for YOU to exhibit at this year. You can’t be a part of the conversation unless you’re HERE.
WEDNESDAY JULY 19
BizBash puts you face to face with decision makers. This was our first BizBash Expo and we generated $5,000.00 in revenue directly off the show floor. ” ROBERT SMITH ROBERTSMITHPRESENTS.COM
NO UNIONS NO DRAYAGE
WHY THE CALIFORNIA MARKET CENTER? Location, Location, Location. Centrally located in Downtown LA The California Market Center is easy to get to from whichever direction you’ve come from.
Newly renovated hall We’ll be one of the first events to floor in the space, get to help showcase it and also enjoy the views from this well lit, great industrial space.
Great booth structures All booths will have hard-walls— exhibitors truly get to create a minishowroom to highlight their services and products. Varying sizes and configurations available.
WEDNESDAY JULY 19
Gifn has seen remarkable traction with Bizbash since our relationship began in July 2016. We returned our initial investment in Bizbash’s Expos within the first few months of the Los Angeles conference, and our visibility on Bizbash’s digital and print listings has generated a valuable network of event planners and influencers.” CAITLIN PEQUIGNOT GIFN.IT THE INTERACTIVE PHOTO BOOTH
THE PEOPLE AT THIS EVENT
WIELD POWER
Just a Few of Last Year’s Attendees...
In fact, 94% of attendees networked with an exhibitor at last year’s event. And, 94% anticipated doing business with at least one of them within eight months of the show!
• Adobe
EVENT PLANNER
• AEG
• Apple, Inc
PRODUCER, EVENTS & CONFERENCES
13%
• Disney
EVENT MANAGER
Represent the full spectrum of industry
11%
SPECIAL EVENTS PLANNER
42%
34%
INTERNAL EVENTS MANAGER
42% 34% 13% 11%
Own/produce events/meetings for independent events/meeting firms In-house event planners/suppliers for venues/caterers/rentals/production Produce/influence events/meetings for company/non profit/other Other (i.e. event marketing agencies and experiential design firms)
• HBO
VP, EVENTS, AWARDS, & TRADE ADVERTISING
• NBCUniversal
VP, PROMOTIONS, SPECIAL EVENTS, & CUSTOMER RELATIONS
• Sephora
DIRECTOR OF EVENTS
• Sparks
SENIOR EVENT MANAGER
• UCLA
SENIOR EVENT MANAGER
• Warner Bros.
13% 14% 20%
28% 25%
Collectively, influence almost 70,000 events annually 14% 28% 25%
Less than 6 6 to 20
20% 13%
51 to 200 More than 200
21 to 50
VICE PRESIDENT OF MARKETING & CLIENT RELATIONS
• Zappos.com
EVENT COORDINATOR
We all had a blast and it was our first tradeshow with BizBash. We experienced a lot of foot traffic of new vendors and vendors that are already familiar with our property.”
WEDNESDAY JULY 19
NICOLE THOMPSON HUMMINGBIRD
Partnerships matter to us. That’s why we work closely with:
Empowering Event Professionals with Ideas, Intelligence, and Resources to Create Smarter Events In the dynamic live gatherings industry, BizBash is North America’s #1 source of ideas, news, and resources for event and meeting professionals. The award-winning BizBash editorial team has set a bar of excellence and the products produced attract more than two million user sessions each year. BizBash Live is where BizBash editorial comes to life. Thousands of event organizers attend BizBash events each year looking to stay on top of and ahead of what’s happening in the industry. And, we’ve made adjustments to our schedule based on industry feedback to make the event more conducive to meeting the right people
• ILEA • NACE • MPI These associations and organizations encourage member participation at BizBash Live and co-create and market with us.
IMPROVEMENTS FOR 2017 NEW EXHIBIT HALL We’re excited to return to the California Market Center, however this year we’re in a new hall, Wing C. Located in Downtown LA, this industrial, super cool space, features new floors, higher ceilings, and a fresh layout to best showcase your offerings.
REVISED SCHEDULE We’ve built even more time, opportunities and networking throughout the day.
NEW LEAD RETRIEVAL APP To streamline and expedite lead generation, we have secured an app that can be used from your own device, with only one login for your entire team (separate purchase required).
NEW SPONSORSHIP OPPORTUNITIES To make getting your message out in the medium that best suits your objectives, we’ve added new digital advertising opportunities like re-targeting and varied pre-show and on-site activations to truly bring your brand to life. Ask us about the AHA Activations that could be available to you.
CO-CURATED CONTENT We surveyed our audience and discovered what topics were most important for their career, and are curating a program that will surely impress.
DESSERTS & DECOR A fun new section of the hall for our partners to display delicious desserts (and other treats) with “AHA” decor to create true works of art for all participants to enjoy.
MARKETING & REACH WEDNESDAY JULY 19
An intensive, targeted marketing campaign is implemented for all BizBash Live events. Utilizing varied tactics and tools, event pros are engaged and activated. Last year, the social reach exceeded more than 1,400,000 impressions on Twitter alone. BizBash Live takes shape long before the doors open and the reach and influence continue long after it’s over.
HERE’S WHAT YOU’LL GET
EXHIBIT SPACE IS GOING FAST… Exclusivity BizBash Live is a trade only event and not open to the general public. Make connections with qualified event professionals.
Connections that Matter Our goal is to maximize your opportunities to interact with your target audience.
AHA Moments Like… where else in Southern California can you meet with and reach more than 1,500 potential partners and clients in one day! You can offer food samples, showcase your newest talent, demo your product and more. At BizBash Live, you truly can bring your company, products and services to life. Plus, you’ll do it surrounded by event professionals worthy of your partnership and commitment.
HERE’S WHAT YOU CAN DO
Trade events are the most cost-effective way to write orders, close deals and boost sales. According to the Center for Exhibition Industry Research (CEIR), it’s nearly twice as expensive to close a deal via a sales call than from an exhibition lead.
IN ADDITION
INCLUDED IN YOUR 10´X 10´ BOOTH PACKAGE: • 10′x 10′ booth space (please inquire about larger spaces) • Standard company sign • Two (2) chairs and one (1) 6′ draped table • 6′ 6″ hard backwall and sidewalls • Company listing in all show marketing that features an exhibitor list • Mention on Official Show Website/Mobile App • Exhibitor hall badges (four (4) per 10′x 10′ booth) PLUS, Access to more than 1,500 event professionals actively sourcing ideas and vendors and unmatched networking opportunities with fellow exhibitors and sponsors. BOOTH SPACE 10′x 10′
BEFORE FEBRUARY 24 $2,715 USD
BEFORE MAY 26 $2,845 USD
AFTER MAY 26 $2,975 USD
BEST VALUE! 10′x 20′
$5,325 USD
$5,535 USD
$5,740 USD
In addition to booth space, you always have the opportunity to customize your participation for your brand. Options include, but are not limited to: • Premium Booth Postion • Event Innovation Forum Live On-Stage Ad • Workshop Series Live Host Introduction • Networking Lunch • Expo Stage Performance/Presentation Opportunity • Integration/Showcase Sponsorship • Lounge/Charging Stations/Restroom • Client/Speaker Gifting Programs
24/7 - 365
Increase your visibility in the marketplace 365 days a year. Our unmatched digital offerings give you a wide range of marketing opportunities customized to fit your needs.
READY FOR YOUR AHA MOMENT? WEDNESDAY JULY 19
To find out how to align your industry presence with leading thought leadership, contact your local sales rep, email [email protected], or call 646.839.6851 today.
Strengthen Connections. Build New Relationships. Booth space is only the beginning… We’ve put together marketing and sponsorship packages to further your reach and exposure at the event. These packages will make your brand stand out with exposure that begins before the show begins and lasts long after its finished. At BizBash Live, you truly can bring your company, products and services to life. Plus, you’ll do it surrounded by event professionals worthy of your partnership and commitment.
PRE-SHOW EXPOSURE Logo Inclusion on Marketing Collateral - Tier 1 Invitation to Pre-Party for Your Team Premium Listing on BizBash.com Directory Display Banner Campaign ROS Impressions on BizBash Dedicated Pre-Show Email to Attendees* Logo Inclusion on Marketing Materials - Tier 2 Shoutouts Via Our Social Channels**
PLATINUM $20,000
GOLD $12,500
SILVER $6,000
BRONZE $4,500
• • •
• • •
•
•
100k
50k
50k
•
•
• •
• •
• • • •
• • •
•
•
3 Passes
2 Passes
1 Pass
• • •
•
200k
•
AT-SHOW EXPOSURE Logo Inclusion on Printed Signage Logo Inclusion on Digital Scroll Mentions on Stage 20’ x 20’ Island Booth Premium Location* Event Innovation Forum Session Passes*
4 Passes
•
Featured In-App Program Exposure* Workshop Introduction 10’ x 20’ Double Booth/Prime Position 15 Minute Showcase Performance on Exhibit Floor Stage
• •
Logo Inclusion on Printed Signage (location specific to sponsorship) 10’ x 10’ Premium Booth Position* 10’ x 10’ Standard Booth Position
•
POST-SHOW EXPOSURE Invitation to Post-Party for Your Team Inclusion in Sponsored Recap Coverage on BizBash.com* Dedicated Post-Show Email to Attendees*
• • •
• •
•
•
* indicates subject to availabilty/change. **social channels will be used when appropriate.
There are a myriad of opportunities available including a la carte sponsorships like; lunch sponsorship, lounge sponsorship, restroom, stage and decor. Our only limitations are our imagination and creativity. We’ll work with you to create appropriate bespoke opportunities.
WEDNESDAY JULY 19
To find out how to align your industry presence with leading thought leadership, contact your local sales rep, email [email protected], or call 646.839.6851 today.
