Marketing Our Identity
7
STAR T RIGHT 2.2 — MARKETING
MINUTE
STARTER
Marketing Our Identity
OBJECTIVES
COMMON CORE STATE STANDARDS
STEP 1 | L E A R N ( 2 5 M I N U T E S )
ELA-Literacy.L.9-12.1, CCRA.L.1 Demonstrate command of grammar and usage when speaking or writing. ELA-Literacy.L.9-12.2, CCRA.L.2 Demonstrate command of capitalization, punctuation and spelling. ELA-Literacy.L.9-10.2c (11-12.2b) Spell correctly. ELA-Literacy.L.9-12.4, CCRA.L.4 Determine or clarify meaning of unknown words. ELA-Literacy.SL.9-12.1, CCRA.SL.1 Participate effectively in a range of collaborative discussions. ELA-Literacy.SL.9-12.1b Work with peers to promote civil, democratic discussions. ELA-Literacy.SL.9-12.1c Propel conversations by posing and responding to topic-specific questions. ELA-Literacy.SL.9-12.1d Respond thoughtfully to diverse perspectives. ELA-Literacy.W.9-12.7, CCRA.W.7 Conduct short research projects to answer a question.
Students will view Start Right Presentation 2.2 - Marketing Our Identity to see how professional marketers are creative and inventive in their marketing strategies. Note: Before presentation, adviser should view the speaker’s notes below each slide. Students will complete Start Right Activity 2.2 - Learn from the Pros. As the class views the appeals of the ad campaigns, students can respond to the slides on the handout, which can then be used to discuss successful marketing appeals.
STEP 2 | P R A C T I C E ( 1 5 M I N U T E S ) Students will brainstorm ways to market their identity and the yearbook to the school as well as marketing techniques they can develop and use throughout the school year. Either the editor or the adviser will note ideas on a whiteboard or another visible location.
STEP 3 | U S E As part of their identity as the photographers of the school, students will each take 5–7 photos over the course of the week. Photos should be of beginning-of-the-year events and/or a variety of people.
21ST CENTURY SKILLS In this lesson, students learn how professional marketers like Coca-Cola communicate to their target audience. Using this information, they must think critically about how they can use some of those techniques for the benefit of selling their product, the yearbook.
ISTE
ISTE STANDARDS 1A: Apply existing knowledge to generate new ideas. 1D: Identify trends and forecast possibilities. 2A: Publish, employing a variety of digital environments and media. 2B: Communicate ideas effectively using a variety of media. 2D: Contribute to project teams to produce original works. 4B: Plan and manage activities to develop a solution or complete a project. 4D: Use multiple processes to explore alternative solutions. 5A: Identify significant questions for investigation. 5D: Exhibit leadership for digital citizenship. 6A: Understand and use technology systems. 6B: Select and use applications effectively and productively.
Do you have an idea for a 7-Minute Starter? Email us at [email protected] 14-0615
Learn from the Pros Complete this activity, referencing information seen in Presentation 2.2 - Marketing Our Identity. 1. List marketing techniques used by professionals, as exemplified by Coca-Cola. NAME OF TECHNIQUE
EXAMPLE OF TECHNIQUE
WAYS THIS TECHNIQUE COULD BE USED AT OUR SCHOOL
2. How can we create a sense of urgency to buy the yearbook now rather than waiting?
3. What are we doing in our yearbook differently this year to make it worth our readers’ money to buy a yearbook? Make a list of fresh angles, approaches and story ideas.
7
MINUTE
STARTER
START RIGHT 2.2 | A C T I V I T Y
Do you have an idea for a 7-Minute Starter? Email us at [email protected]
14-0615
STAR T RIGHT 2.2 — MARKETING
MINUTE
STARTER
Marketing Our Identity
OBJECTIVES
COMMON CORE STATE STANDARDS
STEP 1 | L E A R N ( 2 5 M I N U T E S )
ELA-Literacy.L.9-12.1, CCRA.L.1 Demonstrate command of grammar and usage when speaking or writing. ELA-Literacy.L.9-12.2, CCRA.L.2 Demonstrate command of capitalization, punctuation and spelling. ELA-Literacy.L.9-10.2c (11-12.2b) Spell correctly. ELA-Literacy.L.9-12.4, CCRA.L.4 Determine or clarify meaning of unknown words. ELA-Literacy.SL.9-12.1, CCRA.SL.1 Participate effectively in a range of collaborative discussions. ELA-Literacy.SL.9-12.1b Work with peers to promote civil, democratic discussions. ELA-Literacy.SL.9-12.1c Propel conversations by posing and responding to topic-specific questions. ELA-Literacy.SL.9-12.1d Respond thoughtfully to diverse perspectives. ELA-Literacy.W.9-12.7, CCRA.W.7 Conduct short research projects to answer a question.
Students will view Start Right Presentation 2.2 - Marketing Our Identity to see how professional marketers are creative and inventive in their marketing strategies. Note: Before presentation, adviser should view the speaker’s notes below each slide. Students will complete Start Right Activity 2.2 - Learn from the Pros. As the class views the appeals of the ad campaigns, students can respond to the slides on the handout, which can then be used to discuss successful marketing appeals.
STEP 2 | P R A C T I C E ( 1 5 M I N U T E S ) Students will brainstorm ways to market their identity and the yearbook to the school as well as marketing techniques they can develop and use throughout the school year. Either the editor or the adviser will note ideas on a whiteboard or another visible location.
STEP 3 | U S E As part of their identity as the photographers of the school, students will each take 5–7 photos over the course of the week. Photos should be of beginning-of-the-year events and/or a variety of people.
21ST CENTURY SKILLS In this lesson, students learn how professional marketers like Coca-Cola communicate to their target audience. Using this information, they must think critically about how they can use some of those techniques for the benefit of selling their product, the yearbook.
ISTE
ISTE STANDARDS 1A: Apply existing knowledge to generate new ideas. 1D: Identify trends and forecast possibilities. 2A: Publish, employing a variety of digital environments and media. 2B: Communicate ideas effectively using a variety of media. 2D: Contribute to project teams to produce original works. 4B: Plan and manage activities to develop a solution or complete a project. 4D: Use multiple processes to explore alternative solutions. 5A: Identify significant questions for investigation. 5D: Exhibit leadership for digital citizenship. 6A: Understand and use technology systems. 6B: Select and use applications effectively and productively.
Do you have an idea for a 7-Minute Starter? Email us at [email protected] 14-0615
Learn from the Pros Complete this activity, referencing information seen in Presentation 2.2 - Marketing Our Identity. 1. List marketing techniques used by professionals, as exemplified by Coca-Cola. NAME OF TECHNIQUE
EXAMPLE OF TECHNIQUE
WAYS THIS TECHNIQUE COULD BE USED AT OUR SCHOOL
2. How can we create a sense of urgency to buy the yearbook now rather than waiting?
3. What are we doing in our yearbook differently this year to make it worth our readers’ money to buy a yearbook? Make a list of fresh angles, approaches and story ideas.
7
MINUTE
STARTER
START RIGHT 2.2 | A C T I V I T Y
Do you have an idea for a 7-Minute Starter? Email us at [email protected]
14-0615
