Marketing Proposal
Upper-Intermediate - Marketing Proposal(D0344) 這次我們要推出的產品是真美牌仿鑽首飾。 zhècì wǒmen yào tuīchū de chǎnpǐn shì Zhēnměi pái fǎngzuàn shǒushì。 The product we're presenting this time is ''Truly Beautiful" brand's imitation diamond jewelry. 雖然它不是真正的鑽石，但確有同樣閃耀的光芒，最讓人興奮的是價格 非常大眾化。 suīrán tā bù shì zhēnzhèng de zuànshí， dàn què yǒu tóngyàng shǎnyào de guāngmáng， zuì ràng rén xīngfèn de shì jiàgé fēicháng dàzhònghuà。 Although it's not a real diamond, it has the same sparkling radiance. But the most exciting thing is the extremely accessible price. 真美”讓擁有鑽石不再是夢想。但是如果把這個作為賣點，那就太缺乏 創意了。 Zhēnměi” ràng yōngyǒu zuànshí bùzài shì mèngxiǎng。 dànshì rúguǒ bǎ zhè ge zuòwéi màidiǎn， nā jiù tài quēfá chuàngyì le。 ''Truly Beautiful" makes owning a diamond is no longer just a fantasy. However, if you made this your selling point, it would be lack of creativity. 怎樣才能吸引大眾的眼球呢？這就是本次廣告策劃的重點。 zěnyàng cái néng xīyǐn dàzhòng de yǎnqiú ne？ zhè jiùshì běncì guǎnggào cèhuà de zhòngdiǎn。 So, how to attract the eyes of the masses then? That is the focus of this ad campaign. 我們的廣告語：“真美仿鑽”--- 男人最好的朋友。
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wǒmen de guǎnggào：“ Zhēnměi fǎngzuān”--- nánrén zuìhǎo de péngyou。 The slogan of our ad campaign is: "Truly Beautiful Imitation Diamonds—a man's best friend". 目標消費群為都市白領。他們一定都熟悉一句經典名言“鑽石是女人最 好的朋友”。 mùbiāo xiāofèi qún wèi dūshì báilǐng。 tāmen yīdìng dōu shúxī yī jù jīngdiǎn míngyán“ zuànshí shì nǚrén zuìhǎo de péngyou”。 Our target consumer market is white-collar city dwellers. They will certainly all be familiar with the classic saying, "diamonds are a girl's best friend". 的確，鑽石能增進感情，是男人送給心愛的女人的最好禮物。 díquè， zuànshí néng zēngjìn gǎnqíng， shì nánrén sònggěi xīnài de nǚrén de zuìhǎo lǐwù。 Certainly, diamonds can stir deep emotions, and are the best gift that a man can give to his beloved lady. 但是，由於鑽石非常昂貴，許多男性為了買一顆鑽石必須省吃儉用。 dànshì， yóuyú zuànshí fēicháng ángguì， xǔduō nánxìng wèile mǎi yī kē zuànshí bìxū shěngchījiǎnyòng。 However, due to the fact that diamonds are very costly, in order to buy one a lot of men will have to pinch in pennies. 而我們主打的就是這部分向往擁有鑽石，但經濟能力有限的人群。 ér wǒmen zhǔdǎ de jiùshì zhè bùfen xiàngwǎng yōngyǒu zuànshí， dàn jīngjì nénglì yǒuxiàn de rénqún。 So our key market is those who long to own a diamond, but whose economic capabilities are limited. 我們的廣告通過男性角度來影響男性和女性，這是一種與眾不同，而且 Visit the Online Review and Discussion (text version) © 2012 ChinesePod LLC
幽默的方式。 wǒmen de guǎnggào tōngguò nánxìng jiǎodù lái yǐngxiǎng nánxìng hé nǚxìng， zhè shì yīzhǒng yǔzhòngbùtóng， érqiě yōumò de fāngshì。 Through the male perspective, our advertisement influences both the male and female, using this innovative and humorous approach. 也是在創意上與其它首飾廣告區分的重要優勢。 yě shì zài chuàngyì shàng yǔ qí tā shǒushì guǎnggào qūfēn de zhòngyào yòushì。 Furthermore, its creativity sets it apart from other jewelry advertisements, giving it a significant advantage.
Key Vocabulary 與眾不同
yǔzhòngbùtóng
out of the ordinary
閃耀
shǎnyào
to glimmer
光芒
guāngmáng
flashes
賣點
màidiǎn
selling point
創意
chuàngyì
creative ideas
策劃
cèhuà
plot
白領
báilǐng
white collar
昂貴
ángguì
expensive
省吃儉用
shěngchījiǎnyòng
to live frugally
主打
zhǔdǎ
key market
Supplementary Vocabulary 推銷
tuīxiāo
promote the sale of
說服力
shuōfúlì
persuasiveness
推廣
tuīguǎng
popularize; spread
Visit the Online Review and Discussion (text version) © 2012 ChinesePod LLC
模仿
mófǎng
imitate
一閃一閃
yīshǎnyīshǎn
twinkle
耀眼
yàoyǎn
dazzling
極端
jíduān
extreme
乏善可陳
fáshànkěchén
have nothing good/unusual to report
動腦筋
dòng nǎojīn
use one's brains
深有體會
shēn yǒu tǐhuì
know from experience deeply
節儉
jiéjiǎn
thrifty
勢力
shìlì
power; force; influence
Visit the Online Review and Discussion (text version) © 2012 ChinesePod LLC
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Visit the Online Review and Discussion (text version) © 2012 ChinesePod LLC
wǒmen de guǎnggào：“ Zhēnměi fǎngzuān”--- nánrén zuìhǎo de péngyou。 The slogan of our ad campaign is: "Truly Beautiful Imitation Diamonds—a man's best friend". 目標消費群為都市白領。他們一定都熟悉一句經典名言“鑽石是女人最 好的朋友”。 mùbiāo xiāofèi qún wèi dūshì báilǐng。 tāmen yīdìng dōu shúxī yī jù jīngdiǎn míngyán“ zuànshí shì nǚrén zuìhǎo de péngyou”。 Our target consumer market is white-collar city dwellers. They will certainly all be familiar with the classic saying, "diamonds are a girl's best friend". 的確，鑽石能增進感情，是男人送給心愛的女人的最好禮物。 díquè， zuànshí néng zēngjìn gǎnqíng， shì nánrén sònggěi xīnài de nǚrén de zuìhǎo lǐwù。 Certainly, diamonds can stir deep emotions, and are the best gift that a man can give to his beloved lady. 但是，由於鑽石非常昂貴，許多男性為了買一顆鑽石必須省吃儉用。 dànshì， yóuyú zuànshí fēicháng ángguì， xǔduō nánxìng wèile mǎi yī kē zuànshí bìxū shěngchījiǎnyòng。 However, due to the fact that diamonds are very costly, in order to buy one a lot of men will have to pinch in pennies. 而我們主打的就是這部分向往擁有鑽石，但經濟能力有限的人群。 ér wǒmen zhǔdǎ de jiùshì zhè bùfen xiàngwǎng yōngyǒu zuànshí， dàn jīngjì nénglì yǒuxiàn de rénqún。 So our key market is those who long to own a diamond, but whose economic capabilities are limited. 我們的廣告通過男性角度來影響男性和女性，這是一種與眾不同，而且 Visit the Online Review and Discussion (text version) © 2012 ChinesePod LLC
幽默的方式。 wǒmen de guǎnggào tōngguò nánxìng jiǎodù lái yǐngxiǎng nánxìng hé nǚxìng， zhè shì yīzhǒng yǔzhòngbùtóng， érqiě yōumò de fāngshì。 Through the male perspective, our advertisement influences both the male and female, using this innovative and humorous approach. 也是在創意上與其它首飾廣告區分的重要優勢。 yě shì zài chuàngyì shàng yǔ qí tā shǒushì guǎnggào qūfēn de zhòngyào yòushì。 Furthermore, its creativity sets it apart from other jewelry advertisements, giving it a significant advantage.
Key Vocabulary 與眾不同
yǔzhòngbùtóng
out of the ordinary
閃耀
shǎnyào
to glimmer
光芒
guāngmáng
flashes
賣點
màidiǎn
selling point
創意
chuàngyì
creative ideas
策劃
cèhuà
plot
白領
báilǐng
white collar
昂貴
ángguì
expensive
省吃儉用
shěngchījiǎnyòng
to live frugally
主打
zhǔdǎ
key market
Supplementary Vocabulary 推銷
tuīxiāo
promote the sale of
說服力
shuōfúlì
persuasiveness
推廣
tuīguǎng
popularize; spread
Visit the Online Review and Discussion (text version) © 2012 ChinesePod LLC
模仿
mófǎng
imitate
一閃一閃
yīshǎnyīshǎn
twinkle
耀眼
yàoyǎn
dazzling
極端
jíduān
extreme
乏善可陳
fáshànkěchén
have nothing good/unusual to report
動腦筋
dòng nǎojīn
use one's brains
深有體會
shēn yǒu tǐhuì
know from experience deeply
節儉
jiéjiǎn
thrifty
勢力
shìlì
power; force; influence
Visit the Online Review and Discussion (text version) © 2012 ChinesePod LLC
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