MASTER CLASS
MASTER CLASS Donor Relations for Seasoned Professionals #ADRPCONF
AGENDA 1. Trends and influences 2. Staying fresh: growth as a seasoned pro 3. Identifying, building and managing talent 4. Working with fundraiser staff
FLOW Topic intro (Mark/Jen) 5-10 minutes Small group discussions 10-15 minutes Whole group discussion 10-15 minutes Lather, rinse, repeat
Trends & Influences
3 Trends/Influences that have Mark’s attention: • Technology • Scalable personalization • The changing donor landscape
The Bleeding Edge • Malcom Gladwell’s podcast: Revisionist History • Competition for donors • The professionalization of the profession
Small Group Questions 1. How has Donor Relations changed since you first entered the profession? 2. Which trends and influences do YOU think will have the biggest impact on Donor Relations in the next 3-5 years? 10-15 years? 3. What resources do you rely upon to help you identify trends/influences?
Staying Fresh Growth as a seasoned professional
Thoughts on Staying Fresh • Keep up with the Joneses: don’t get left behind • Commit yourself to something bigger than yourself • Grow your network – you don’t know it all
Thoughts on Staying Fresh • Innovate instead of benchmarking, copy/paste • Avoid the “shiny bauble” syndrome • Know when it’s time to jump ship
Another perspective:
Small Group Questions 1. What “spaces” do you have access to that allow your ideas to “collide” with others in order to spark innovation and inspiration? 2. How do YOU stay fresh? How do you feed yourself professionally? 3. What inspires you to keep going in the Donor Relations profession?
Identifying, building and managing talent
Your role as team leader • Recognizing talent in different forms • Do as you do for donors • Gallup Manager Study: First, Break All the Rules
Small group questions • What are your biggest management challenges? (millennials: myth or reality?) What are some tactics you’ve deployed to address them? • What are some (non-monetary) ways you’ve recognized extraordinary performance? • How are you preparing your team for their next job (not just the one they have now?)
Working with fundraisers effectively
SDRers are from Mars;; Fundraisers are from Venus? • Coast Guard vs. National Park Service • Rulebook vs. Playbook • Say yes to lunch (or do the asking!)
Small Group Questions • Who are your closest allies? How did you win each other’s trust? How does that relationship advance your team’s work? • How do you manage fundraisers expectations? • How do you maintain strategic focus? #ADRPCONF
AGENDA 1. Trends and influences 2. Staying fresh: growth as a seasoned pro 3. Identifying, building and managing talent 4. Working with fundraiser staff
FLOW Topic intro (Mark/Jen) 5-10 minutes Small group discussions 10-15 minutes Whole group discussion 10-15 minutes Lather, rinse, repeat
Trends & Influences
3 Trends/Influences that have Mark’s attention: • Technology • Scalable personalization • The changing donor landscape
The Bleeding Edge • Malcom Gladwell’s podcast: Revisionist History • Competition for donors • The professionalization of the profession
Small Group Questions 1. How has Donor Relations changed since you first entered the profession? 2. Which trends and influences do YOU think will have the biggest impact on Donor Relations in the next 3-5 years? 10-15 years? 3. What resources do you rely upon to help you identify trends/influences?
Staying Fresh Growth as a seasoned professional
Thoughts on Staying Fresh • Keep up with the Joneses: don’t get left behind • Commit yourself to something bigger than yourself • Grow your network – you don’t know it all
Thoughts on Staying Fresh • Innovate instead of benchmarking, copy/paste • Avoid the “shiny bauble” syndrome • Know when it’s time to jump ship
Another perspective:
Small Group Questions 1. What “spaces” do you have access to that allow your ideas to “collide” with others in order to spark innovation and inspiration? 2. How do YOU stay fresh? How do you feed yourself professionally? 3. What inspires you to keep going in the Donor Relations profession?
Identifying, building and managing talent
Your role as team leader • Recognizing talent in different forms • Do as you do for donors • Gallup Manager Study: First, Break All the Rules
Small group questions • What are your biggest management challenges? (millennials: myth or reality?) What are some tactics you’ve deployed to address them? • What are some (non-monetary) ways you’ve recognized extraordinary performance? • How are you preparing your team for their next job (not just the one they have now?)
Working with fundraisers effectively
SDRers are from Mars;; Fundraisers are from Venus? • Coast Guard vs. National Park Service • Rulebook vs. Playbook • Say yes to lunch (or do the asking!)
Small Group Questions • Who are your closest allies? How did you win each other’s trust? How does that relationship advance your team’s work? • How do you manage fundraisers expectations? • How do you maintain strategic focus? #ADRPCONF
