MasterCard and C40 Partner to Rally Megacities Around Sustainable ...

MasterCard  and  C40  Partner  to  Rally  Megacities  Around  Sustainable  Mobility     First-­‐of-­‐a-­‐kind  network  aims  to  harness  data  analytics  and  technology  to  tackle  emissions     PARIS  /  FRANCE  –  December  3,  2015  –  As  heads  of  state  gather  for  the  COP21  climate  talks  in  Paris,   MasterCard  and  the  C40  Cities  Climate  Leadership  Group  (C40)  today  announced  a  partnership  to   connect  Chinese  and  global  megacities  in  a  first-­‐of-­‐a-­‐kind  ‘Mobility  Management’  network.     With  more  than  half  the  world’s  population  now  living  in  cities,  urban  transportation  is  one  of  the  key   contributors  to  CO2  emissions  globally.  Drawing  on  technology  and  expertise  from  MasterCard,  the   C40  Mobility  Management  network  will  spearhead  the  sharing  and  activation  of  best  practices  to   better  integrate  and  optimize  the  various  modes  of  public  transportation  available  in  a  city.       “The  Paris  COP21  ushers  in  a  new  approach  to  global  action  on  climate  change  in  which  cities  and   non-­‐state  actors  have  a  major  role  to  play.  The  C40-­‐MasterCard  partnership  provides  a  compelling   example  of  the  innovative  and  collaborative  work  that  cities  and  businesses  are  doing  to  help  China,   the  U.S.  and  other  nations  reach  -­‐  and  exceed  -­‐  aggressive  GHG  targets,”  said  C40  Chair,  Rio  de   Janeiro  Mayor  Eduardo  Paes.       “Transport  is  crucial  for  cities  to  get  right,  as  we  have  seen  in  Rio  where  we  are  delivering  a  massive   expansion  of  public  transport.  C40’s  partnership  with  MasterCard  to  launch  a  new  network  on   ‘Mobility  Management’  will  help  cities  like  Rio  scale  up  their  efforts.”     A  recent  C40  report  has  shown  that  roughly  a  third  of  C40  cities’  action  is  delivered  through   knowledge  sharing.  By  working  together  to  share  best  practices  and  technical  expertise,  the  network   partners  and  city  governments  will  accelerate  action  that  has  the  potential  to  reduce  emissions,  save   cost  and  improve  quality  of  life  for  citizens.       Mobility  Management  is  a  vital  tool  for  resource-­‐  and  time-­‐constrained  city  governments.  It  can   provide  a  cheaper  and  quicker  way  for  cities  to  improve  transport  capacity,  efficiency  and   accessibility  than  investing  in  new  infrastructure,  which  can  be  expensive  and  time-­‐consuming,  and   can  neglect  efficiencies  within  existing  systems.       Mobility  Management  has  already  had  a  significant  impact  on  a  number  of  C40  member  cities,   including:       -­‐ Milan,  where  the  recent  ‘Area  C’  road  pricing  scheme  has  delivered  reduction  in  traffic  and   improvements  in  air  quality  while  increasing  public  transport  speeds;     -­‐ London,  where  the  introduction  of  contactless  transit  ticketing  has  reduced  costs  and   increased  ridership,  particularly  from  tourists;     -­‐ San  Francisco,  where  ‘SF  Park’,  a  parking  program  with  a  responsive  pricing  mechanism,  has   reduced  ‘cruising’  for  parking  by  around  50  percent;    

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Paris,  where  a  combination  of  holistic  measures,  including  changes  to  parking  policies  and   the  introduction  of  a  car  sharing  scheme  in  addition  to  cycling  and  public  transport   improvements  has  reduced  vehicle  miles  travelled,  and  consequently  emissions;   New  York,  which  has  seen  a  2  percent  rise  in  transit  ridership  by  introducing  the  MTA  Bus   Time  program.  

  Hany  Fam,  President  of  MasterCard  Enterprise  Partnerships,  comments:  “This  new  initiative  is  a   great  example  of  how  public-­‐private-­‐partnerships  can  make  significant  improvements  to  transport   systems  in  cities  around  the  world,  from  higher  productivity,  development  of  new  technologies  and   better  air  quality  and  associated  health  benefits.”       “The  relationship  will  benefit  from  C40’s  proven  impact  from  other  network  programs  and   MasterCard’s  technology  and  data  analytics  leadership  around  transit  programs  in  global  cities  such   as  London  and  Chicago.”     Mark  Watts,  Executive  Director  of  C40  Cities  Climate  Leadership  Group,  says:  “With  transportation   currently  accounting  for  over  a  quarter  of  final  energy  use,  and  with  C40  cities  currently  emitting  over   300  million  tons  of  CO2  per  year  from  transport  alone,  decisive  action  must  be  taken  quickly.  We   firmly  expect  our  work  with  MasterCard  through  the  new  Mobility  Management  network  to  play  an   important  role.”     “By  putting  a  particular  focus  on  Chinese  cities,  the  C40  Mobility  Management  network  acknowledges   the  country’s  rapid  path  to  urbanization.  The  proven  network  methodology  will  ensure  that  lessons   from  cities  around  the  world  are  translated  to  the  Chinese  context,  while  lessons  from  China  are   shared  with  other  participating  cities.”       -­‐ENDS-­‐     Media  Contacts:     Bernhard  Mors     Tel:  +1  914  325  9676   [email protected]     Josh  Harris   Tel:  +44  (0)  7739  02  1000   [email protected]     About  MasterCard   MasterCard  (NYSE:  MA),  http://www.mastercard.com,  is  a  technology  company  in  the  global   payments  industry.  We  operate  the  world’s  fastest  payments  processing  network,  connecting   consumers,  financial  institutions,  merchants,  governments  and  businesses  in  more  than  210  countries   and  territories.  MasterCard’s  products  and  solutions  make  everyday  commerce  activities  –  such  as   shopping,  traveling,  running  a  business  and  managing  finances  –  easier,  more  secure  and  more   efficient  for  everyone.  Follow  us  on  Twitter  @MasterCardNews,  join  the  discussion  on  the  Beyond   the  Transaction  Blog  and  subscribe  for  the  latest  news  on  the  Engagement  Bureau.     About  MasterCard  Enterprise  Partnerships   The  MasterCard  Enterprise  Partnerships  team  has  been  formed  to  bring  MasterCard’s  existing  assets,   technology,  network,  reach,  products  and  solutions  to  bear  in  areas  that  are  outside  MasterCard’s  

traditional  domain.  We  are  partnering  with  global  market  leaders  who  have  significant  depth  of   experience  in  their  industries,  combining  their  knowledge  and  infrastructure  with  our  assets  in  order   to  drive  real  enterprise  value.     About  the  C40  Cities  Climate  Leadership  Group     The  C40  Cities  Climate  Leadership  Group,  now  in  its  10th  year,  connects  more  than  80  of  the  world’s   greatest  cities,  representing  600+  million  people  and  one  quarter  of  the  global  economy.  Created  and   led  by  cities,  C40  is  focused  on  tackling  climate  change  and  driving  urban  action  that  reduces   greenhouse  gas  emissions  and  climate  risks,  while  increasing  the  health,  wellbeing  and  economic   opportunities  of  urban  citizens.  The  current  chair  of  the  C40  is  Rio  de  Janeiro  Mayor  Eduardo  Paes;   three-­‐term  Mayor  of  New  York  City  Michael  R.  Bloomberg  serves  as  President  of  the  Board.  C40’s   work  is  made  possible  by  our  three  strategic  funders:  Bloomberg  Philanthropies,  Children’s   Investment  Fund  Foundation  (CIFF),  and  Realdania.  To  learn  more  about  the  work  of  C40  and  our   cities,  please  visit  www.c40.org,  follow  us  on  Twitter  @c40cities  and  like  us  on  Facebook   at  http://www.facebook.com/C40Cities.