Mattress Mary:
Mattress Mary and partner Sharon in the Stressless Showroom at Las Vegas Furniture Market January 2016.
Mattress Mary:
By Andy Dennison
A unique way of doing business
For Mary Domito, success breeds success — but only if you grab the opportunity when it comes along.
However, as an inveterate entrepreneur, Mary couldn’t sit still. So, in 2015, she and her husband Mark Gould looked to the north and opened up a second store in Alamosa, Colorado. Known as Alamosa Home, the new store has taken hold from its Main Street location in the historic Masonic Building. “It is a different market yet it’s similar to the Taos market,” Mary said. “It has a small core hub of about 8,000 with a large regional market of about 48,000 people. Like my Taos’ market that extends from Abiquiú to Cimarrón, southern Colorado to Española, the Alamosa market is a hub for the San Luis Valley.” Opening a store in Alamosa was a “tangible sign” of the stability of this region by reinforcing Mary’s belief in the future of the Taos and surrounding markets, she said.
Furnishings for the entire home shown: bedding from Pine Cone Hill.
After a solid first year of business in Alamosa, Mary’s entrepreneurial spirit arose again. This time, she turned her eyes to the south — to Santa Fe. As fortune would have it, she also found a partner.
Posh+Lavish, a high-quality, luxury mattress As for a location, Mary has long been attracted brand out of California. to the Trader Joe’s shopping center: It’s a busy, Once the store opens in October, Sharon Scott will be the store manager. Mary will continue destination shopping area with an upper-end demographic that would match the anticipated to oversee operations at all stores, but her heart Sleep+Dream customer profile. With longtime remains firmly in Taos where all this began. Leishman’s furnishing store going out of busi- “Taos allowed me to start something that got me ness, a location in the Trader Joe’s center would to where I am today,” Mary said. “I will be forever be perfect. grateful to the people of Taos for their support, as all that is expected at this level of retail.”
“Sharon Scott had been my Serta rep for seven years,” Mary said. “I’ve long had a desire to partner with her. When she and Serta parted company, I saw the opportunity to make that happen, to go into business with someone who had a phenomenal skill set that totally complements mine.” So, the idea of Sleep+Dream was born: “Sleep is what we’re all about, and we dream during the deepest time, the REM cycle. That’s the best time to sleep, so the name fit perfectly.” Mattress Mary Grand Marshal for the 2014 Seco 4th of July Parade.
First it was the chance she took 12 years ago, opening a mattress store in Taos and launching the “Mattress Mary” brand. Her business grew into a full-service home furnishings store, took on the name Taos Lifestyle Sleep Sanctuary, moved twice before finally settling into an expansive space in the Albertson’s Shopping Center.
Noting a void in Santa Fe for luxury sleep stores, Mary and Sharon focused their plans on developing a luxury mattress “concept” store, taking cues from some of the leading retailers in the country to create a unique, strong brand with emphasis on the customer experience and the best mattresses in the world.
After touring other luxury mattress stores in Beverly Hills, Scottsdale and San Juan Capistrano, Mary and Sharon selected luxury British company Vispring Bed to anchor their collection at Sleep+Dream — and have their eye on another major luxury manufacturer. “Vispring Bed products have been handmade since 1901,” said Mary. While Vispring carries high-end price tags, Mary and Sharon wanted to have exclusive mid-range products that would appeal to a broad range of customers. They chose
evidence by the fact we won Best of Taos for 12 years straight.” And in keeping with Mattress Mary’s devotion to her hometown, Dog Days VII is set to go Aug. 13 at the KTAOS Solar Center. The annual fundraiser for Stray Hearts Animal Shelter will feature community favorite Citizen Dan, an 11-piece Steely Dan tribute band, who will open for legendary rock band Firefall. Tickets are $20 in advance, $25 when the doors open at 3 p.m. For tickets and information, go to mollydogproductions.org.
“For Sleep+Dream, we wanted to create a new way of doing business,” said Mary. “We want to differentiate ourselves from all the others, to own the luxury category in Santa Fe and deliver the type of luxury customer service for
FEATURED SUCCESS STORIES A&R MEDICAL SUPPLY 710 Paseo del Pueblo Sur, Ste. L-2 575-751-0214 armedical.com
COMMUNITY AGAINST VIOLENCE 945 Salazar Road, Taos 575-758-8082 | taoscav.org
HAWK MECHANICAL 1132 Paseo del Pueblo Sur, Taos 575-758-4433 hawkmech.qwestoffice.net
BAILEY’S CHIMNEY CLEANING & REPAIR 575-770-7769 baileyschimney.com
FRANCESCA’S CLOTHING BOUTIQUE 492 State Road 150, Arroyo Seco 575-776-8776 | styleintaos.com
HOMETOWN CARE 1337 Gusdorf Road, Taos 505-614-4768 hometowncare.org
CENTINEL BANK OF TAOS 512 Paseo del Pueblo Sur 575-758-6700 centinelbank.com
GRAYSTONE FURNITURE & the sofa gallery 815 Paseo del Pueblo Sur, Taos 575-751-1266 graystonefurniture.com
LEIGH GUSTERSON leighgusterson.com
CHEVRON Questa Mine, State Road 38 Questa 575-586-7616
HARWOOD MUSEUM OF ART 238 Ledoux St., Taos 575-758-9826 harwoodmuseum.org
METRIC MOTORS OF TAOS 1314 Paseo del Pueblo Sur, Taos 575-758-1658 metricmotorstaos.com
MOXIE FAIR TRADE & HANDMADE 216B Paseo del Pueblo Norte, Taos 575-758-1256 taosmoxie.com
RANDALL LUMBER & HARDWARE 315 Paseo del Pueblo Sur, Taos 575-758-2271 randalltaos.com
TAOS COUNTY CHAMBER OF COMMERCE 1139 Paseo del Pueblo Sur, Taos 575-751-8800 taoschamber.com
MUSIC ON THE MESA taosmusiconthemesa.com
ROCKY MOUNTAIN YOUTH CORPS 1203 King Drive #3, Taos 575-751-1420 youthcorps.org
TAOS COUNTY SENIOR PROGRAM 601 Lovato Place, Taos 575-758-4091
NORTHERN NEW MEXICO CENTER FOR COSMETIC DENTISTRY 1337 Gusdorf Rd. Ste. A, Taos 575-751-9661 | kellieharrisdds.com PHOENIX MECHANICAL 1217 Gusdorf Rd., Taos 575-758-3027 phoenixmechanical.net
STRAY HEARTS ANIMAL SHELTER 1200 St. Francis Lane, Taos 575-758-2981 strayhearts.org TAOS ALIVE taosalive.com
TAOS LIFESTYLE 710 Paseo del Pueblo Sur 575-758-5885 taoslifestyle.com TAOS SANITARY SUPPLY 203 Bertha St., Taos 575-751-3550
UNIVERSITY OF NEW MEXICO BACHELOR & GRADUATE PROGRAMS 246-B Ledoux St., Taos 575-758-2828 statewide.unm.edu/nm/taos WANDA LUCERO AGENCY 211 Kit Carson Rd., Taos 575-737-5433 | wandalucero.com WAYNE RUTHERFORD GENERAL CONTRACTOR 219 Cruz Alta Rd., Taos 575-751-7028 taosdesignbuild.com WOLFGANG’S SPA WORKS 1210J Salazar Road, Taos 575-758-1857 wolfgangspas.com
Mattress Mary’s Taos Lifestyle 710-C Paseo del Pueblo Sur (575) 758-5885 taoslifestyle.com
Alamosa Home 630 Main St • Alamosa, CO (719) 589-2030 alamosahome.com
SUCCESS STORIES IS A PAID ADVERTORIAL FEATURE. Stories about successful businesses and institutions which are sponsored in part by the businesses and institutions themselves. Success Stories runs weekly in The Taos News. If you would like to have your business participate in Success Stories, please call The Taos News at 758-2241. Missed a Success Story? Check them all out on the web at taosnews.com. Success Stories are designed for individual businesses. Under no circumstances may they be used for political or partisan purposes.
Mattress Mary:
By Andy Dennison
A unique way of doing business
For Mary Domito, success breeds success — but only if you grab the opportunity when it comes along.
However, as an inveterate entrepreneur, Mary couldn’t sit still. So, in 2015, she and her husband Mark Gould looked to the north and opened up a second store in Alamosa, Colorado. Known as Alamosa Home, the new store has taken hold from its Main Street location in the historic Masonic Building. “It is a different market yet it’s similar to the Taos market,” Mary said. “It has a small core hub of about 8,000 with a large regional market of about 48,000 people. Like my Taos’ market that extends from Abiquiú to Cimarrón, southern Colorado to Española, the Alamosa market is a hub for the San Luis Valley.” Opening a store in Alamosa was a “tangible sign” of the stability of this region by reinforcing Mary’s belief in the future of the Taos and surrounding markets, she said.
Furnishings for the entire home shown: bedding from Pine Cone Hill.
After a solid first year of business in Alamosa, Mary’s entrepreneurial spirit arose again. This time, she turned her eyes to the south — to Santa Fe. As fortune would have it, she also found a partner.
Posh+Lavish, a high-quality, luxury mattress As for a location, Mary has long been attracted brand out of California. to the Trader Joe’s shopping center: It’s a busy, Once the store opens in October, Sharon Scott will be the store manager. Mary will continue destination shopping area with an upper-end demographic that would match the anticipated to oversee operations at all stores, but her heart Sleep+Dream customer profile. With longtime remains firmly in Taos where all this began. Leishman’s furnishing store going out of busi- “Taos allowed me to start something that got me ness, a location in the Trader Joe’s center would to where I am today,” Mary said. “I will be forever be perfect. grateful to the people of Taos for their support, as all that is expected at this level of retail.”
“Sharon Scott had been my Serta rep for seven years,” Mary said. “I’ve long had a desire to partner with her. When she and Serta parted company, I saw the opportunity to make that happen, to go into business with someone who had a phenomenal skill set that totally complements mine.” So, the idea of Sleep+Dream was born: “Sleep is what we’re all about, and we dream during the deepest time, the REM cycle. That’s the best time to sleep, so the name fit perfectly.” Mattress Mary Grand Marshal for the 2014 Seco 4th of July Parade.
First it was the chance she took 12 years ago, opening a mattress store in Taos and launching the “Mattress Mary” brand. Her business grew into a full-service home furnishings store, took on the name Taos Lifestyle Sleep Sanctuary, moved twice before finally settling into an expansive space in the Albertson’s Shopping Center.
Noting a void in Santa Fe for luxury sleep stores, Mary and Sharon focused their plans on developing a luxury mattress “concept” store, taking cues from some of the leading retailers in the country to create a unique, strong brand with emphasis on the customer experience and the best mattresses in the world.
After touring other luxury mattress stores in Beverly Hills, Scottsdale and San Juan Capistrano, Mary and Sharon selected luxury British company Vispring Bed to anchor their collection at Sleep+Dream — and have their eye on another major luxury manufacturer. “Vispring Bed products have been handmade since 1901,” said Mary. While Vispring carries high-end price tags, Mary and Sharon wanted to have exclusive mid-range products that would appeal to a broad range of customers. They chose
evidence by the fact we won Best of Taos for 12 years straight.” And in keeping with Mattress Mary’s devotion to her hometown, Dog Days VII is set to go Aug. 13 at the KTAOS Solar Center. The annual fundraiser for Stray Hearts Animal Shelter will feature community favorite Citizen Dan, an 11-piece Steely Dan tribute band, who will open for legendary rock band Firefall. Tickets are $20 in advance, $25 when the doors open at 3 p.m. For tickets and information, go to mollydogproductions.org.
“For Sleep+Dream, we wanted to create a new way of doing business,” said Mary. “We want to differentiate ourselves from all the others, to own the luxury category in Santa Fe and deliver the type of luxury customer service for
FEATURED SUCCESS STORIES A&R MEDICAL SUPPLY 710 Paseo del Pueblo Sur, Ste. L-2 575-751-0214 armedical.com
COMMUNITY AGAINST VIOLENCE 945 Salazar Road, Taos 575-758-8082 | taoscav.org
HAWK MECHANICAL 1132 Paseo del Pueblo Sur, Taos 575-758-4433 hawkmech.qwestoffice.net
BAILEY’S CHIMNEY CLEANING & REPAIR 575-770-7769 baileyschimney.com
FRANCESCA’S CLOTHING BOUTIQUE 492 State Road 150, Arroyo Seco 575-776-8776 | styleintaos.com
HOMETOWN CARE 1337 Gusdorf Road, Taos 505-614-4768 hometowncare.org
CENTINEL BANK OF TAOS 512 Paseo del Pueblo Sur 575-758-6700 centinelbank.com
GRAYSTONE FURNITURE & the sofa gallery 815 Paseo del Pueblo Sur, Taos 575-751-1266 graystonefurniture.com
LEIGH GUSTERSON leighgusterson.com
CHEVRON Questa Mine, State Road 38 Questa 575-586-7616
HARWOOD MUSEUM OF ART 238 Ledoux St., Taos 575-758-9826 harwoodmuseum.org
METRIC MOTORS OF TAOS 1314 Paseo del Pueblo Sur, Taos 575-758-1658 metricmotorstaos.com
MOXIE FAIR TRADE & HANDMADE 216B Paseo del Pueblo Norte, Taos 575-758-1256 taosmoxie.com
RANDALL LUMBER & HARDWARE 315 Paseo del Pueblo Sur, Taos 575-758-2271 randalltaos.com
TAOS COUNTY CHAMBER OF COMMERCE 1139 Paseo del Pueblo Sur, Taos 575-751-8800 taoschamber.com
MUSIC ON THE MESA taosmusiconthemesa.com
ROCKY MOUNTAIN YOUTH CORPS 1203 King Drive #3, Taos 575-751-1420 youthcorps.org
TAOS COUNTY SENIOR PROGRAM 601 Lovato Place, Taos 575-758-4091
NORTHERN NEW MEXICO CENTER FOR COSMETIC DENTISTRY 1337 Gusdorf Rd. Ste. A, Taos 575-751-9661 | kellieharrisdds.com PHOENIX MECHANICAL 1217 Gusdorf Rd., Taos 575-758-3027 phoenixmechanical.net
STRAY HEARTS ANIMAL SHELTER 1200 St. Francis Lane, Taos 575-758-2981 strayhearts.org TAOS ALIVE taosalive.com
TAOS LIFESTYLE 710 Paseo del Pueblo Sur 575-758-5885 taoslifestyle.com TAOS SANITARY SUPPLY 203 Bertha St., Taos 575-751-3550
UNIVERSITY OF NEW MEXICO BACHELOR & GRADUATE PROGRAMS 246-B Ledoux St., Taos 575-758-2828 statewide.unm.edu/nm/taos WANDA LUCERO AGENCY 211 Kit Carson Rd., Taos 575-737-5433 | wandalucero.com WAYNE RUTHERFORD GENERAL CONTRACTOR 219 Cruz Alta Rd., Taos 575-751-7028 taosdesignbuild.com WOLFGANG’S SPA WORKS 1210J Salazar Road, Taos 575-758-1857 wolfgangspas.com
Mattress Mary’s Taos Lifestyle 710-C Paseo del Pueblo Sur (575) 758-5885 taoslifestyle.com
Alamosa Home 630 Main St • Alamosa, CO (719) 589-2030 alamosahome.com
SUCCESS STORIES IS A PAID ADVERTORIAL FEATURE. Stories about successful businesses and institutions which are sponsored in part by the businesses and institutions themselves. Success Stories runs weekly in The Taos News. If you would like to have your business participate in Success Stories, please call The Taos News at 758-2241. Missed a Success Story? Check them all out on the web at taosnews.com. Success Stories are designed for individual businesses. Under no circumstances may they be used for political or partisan purposes.
