May 14-15, 2014 | ICC ExCel, London
May 14-15, 2014 | ICC ExCel, London Learn more at summit.adobe.com/emea #AdobeSummit
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#AdobeSummit
Mobile gets emotional 2014: the year when good isn’t good enough on mobile Chris Minas #AdobeSummit
+44 (0) 207 079 2457
[email protected]
www.nimbletank.com
Who we are #AdobeSummit
+44 (0) 207 079 2457
[email protected]
www.nimbletank.com
We are a next generation “consumer first” mobile agency +44 (0) 207 079 2457
[email protected]
www.nimbletank.com
We make mobile experiences that matter
We believe… that good isn’t good enough, quick isn’t quick enough, and in work that works
Which is why we are the UK’s most awarded mobile agency We win creative and more importantly effectiveness awards. Plus we are the only UK mobile agency to win a Cannes Lion in 2013.
+44 (0) 207 079 2457
[email protected]
www.nimbletank.com
Our services Everywhere commerce
Mobility marketing
Media systems
Connected products/services
We help brands make significant returns on their mobile investment.
While the screen may be small, the opportunities are near infinite.
In mobile you cannot launch and leave. Build it and they may or may not come.
We believe that increasingly brands need to be useful. This informs our service design and connected products and objects approach.
We do this by understanding consumers, harnessing intelligence and technology to add value to in-store and mobile experiences.
We focus on “moment planning” along with business and consumer contexts to creatively harness the power of mobile across SMS, web, Apps and beyond.
We help brands stand out in a cluttered landscape through consultative launch planning, search services, analytics, MVT, optimisation, & ranking boosting.
We believe in making the user do less not more, and believe in always-on user centricity to deliver more desirable behaviours, more often.
We leverage our proprietary mobile strategy model to ensure we recommend things because we should, rather than because we can.
We create, plan & buy mobile media to deliver smart media systems that can evolve rather than plans that constrain.
We work hand-in-hand with in-house teams to deliver innovative game-changing solutions across mobile, wearables, and emerging technology.
Who we work with
The state of mobile #AdobeSummit
+44 (0) 207 079 2457
[email protected]
www.nimbletank.com
There are now more mobiles in the world than toilets
More pre-schoolers can use a smartphone app than can tie their shoes
Half of people ages 16-30 said they were willing to sacrifice their sense of smell to keep their mobile phone
Fundamentally changing our behaviour
4h 24m
4h 31m
2h 22m
2h 21m
1h 36m
2h 19m
0h 24m
1h 26m
2010
2013
Channel usage is evolving
Here is a device that we cannot live without
Mobile has higher expectations than any other channel Brands
Agencies
Consumers
Good news
Bad news
AdAge
However
74%
predicting mobile marketing spend to increase by 64% in 2014
37% of people find mobile sites hard to navigate
of users will abandon after waiting 5 seconds for a mobile site to load
Mobile is changing everything: from retail to research
Complexity of choice: from weve to WAP via iBeacon, adaptive, responsive, QR, SMS and App
From WHY To HOW +44 (0) 207 079 2457
[email protected]
www.nimbletank.com
9 brands that are meeting the hyper demands of the mobile consumer
#AdobeSummit
#1 Burberry: Hyper Real
#2 ASOS: Hyper Habitual
#3 IKEA: Hyper Quick
#4 Amazon: Hyper Personal
#4 Amazon: Hyper Smart
#5 UBER: Hyper Easy
#6 Nike: Hyper Useful
#7 Lufthansa: Hyper Relevant
#8 Universal: Hyper Fun
#9 Samsung: Hyper Empathy
Summing up: Real, Habitual, Quick, Personal, Smart, Easy, Useful, Relevant, Fun, Empathy
Thank you #AdobeSummit
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#AdobeSummit
Questions and Answers
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
36
#AdobeSummit
Go HERE, do THIS, and you could WIN!
Download the App Every Session
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Give us feedback
Win a MeCam
Win an iPad Air
Survey available immediately after the session
Eight to win
Complete 8 surveys to enter the prize draw
It takes less than a minute
Record every minute
#AdobeSummit
May 14-15, 2014 | ICC ExCel, London Learn more at summit.adobe.com/emea #AdobeSummit
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#AdobeSummit
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#AdobeSummit
Mobile gets emotional 2014: the year when good isn’t good enough on mobile Chris Minas #AdobeSummit
+44 (0) 207 079 2457
[email protected]
www.nimbletank.com
Who we are #AdobeSummit
+44 (0) 207 079 2457
[email protected]
www.nimbletank.com
We are a next generation “consumer first” mobile agency +44 (0) 207 079 2457
[email protected]
www.nimbletank.com
We make mobile experiences that matter
We believe… that good isn’t good enough, quick isn’t quick enough, and in work that works
Which is why we are the UK’s most awarded mobile agency We win creative and more importantly effectiveness awards. Plus we are the only UK mobile agency to win a Cannes Lion in 2013.
+44 (0) 207 079 2457
[email protected]
www.nimbletank.com
Our services Everywhere commerce
Mobility marketing
Media systems
Connected products/services
We help brands make significant returns on their mobile investment.
While the screen may be small, the opportunities are near infinite.
In mobile you cannot launch and leave. Build it and they may or may not come.
We believe that increasingly brands need to be useful. This informs our service design and connected products and objects approach.
We do this by understanding consumers, harnessing intelligence and technology to add value to in-store and mobile experiences.
We focus on “moment planning” along with business and consumer contexts to creatively harness the power of mobile across SMS, web, Apps and beyond.
We help brands stand out in a cluttered landscape through consultative launch planning, search services, analytics, MVT, optimisation, & ranking boosting.
We believe in making the user do less not more, and believe in always-on user centricity to deliver more desirable behaviours, more often.
We leverage our proprietary mobile strategy model to ensure we recommend things because we should, rather than because we can.
We create, plan & buy mobile media to deliver smart media systems that can evolve rather than plans that constrain.
We work hand-in-hand with in-house teams to deliver innovative game-changing solutions across mobile, wearables, and emerging technology.
Who we work with
The state of mobile #AdobeSummit
+44 (0) 207 079 2457
[email protected]
www.nimbletank.com
There are now more mobiles in the world than toilets
More pre-schoolers can use a smartphone app than can tie their shoes
Half of people ages 16-30 said they were willing to sacrifice their sense of smell to keep their mobile phone
Fundamentally changing our behaviour
4h 24m
4h 31m
2h 22m
2h 21m
1h 36m
2h 19m
0h 24m
1h 26m
2010
2013
Channel usage is evolving
Here is a device that we cannot live without
Mobile has higher expectations than any other channel Brands
Agencies
Consumers
Good news
Bad news
AdAge
However
74%
predicting mobile marketing spend to increase by 64% in 2014
37% of people find mobile sites hard to navigate
of users will abandon after waiting 5 seconds for a mobile site to load
Mobile is changing everything: from retail to research
Complexity of choice: from weve to WAP via iBeacon, adaptive, responsive, QR, SMS and App
From WHY To HOW +44 (0) 207 079 2457
[email protected]
www.nimbletank.com
9 brands that are meeting the hyper demands of the mobile consumer
#AdobeSummit
#1 Burberry: Hyper Real
#2 ASOS: Hyper Habitual
#3 IKEA: Hyper Quick
#4 Amazon: Hyper Personal
#4 Amazon: Hyper Smart
#5 UBER: Hyper Easy
#6 Nike: Hyper Useful
#7 Lufthansa: Hyper Relevant
#8 Universal: Hyper Fun
#9 Samsung: Hyper Empathy
Summing up: Real, Habitual, Quick, Personal, Smart, Easy, Useful, Relevant, Fun, Empathy
Thank you #AdobeSummit
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#AdobeSummit
Questions and Answers
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
36
#AdobeSummit
Go HERE, do THIS, and you could WIN!
Download the App Every Session
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Give us feedback
Win a MeCam
Win an iPad Air
Survey available immediately after the session
Eight to win
Complete 8 surveys to enter the prize draw
It takes less than a minute
Record every minute
#AdobeSummit
May 14-15, 2014 | ICC ExCel, London Learn more at summit.adobe.com/emea #AdobeSummit
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#AdobeSummit
