MEDIA PACK
THE BEST IN INTERNATIONAL DESIGN AND DECORATION
M E D I A PA C K
has, for 60 years, set the gold standard in design and decoration for the home. Where House & Garden leads, other home interest titles follow.
Editorial DNA HOUSE & GARDEN COVERS “THE WELL-LIVED LIFE”. AS WELL AS COVERING THE MOST BEAUTIFUL HOMES AND GARDENS, HOUSE & GARDEN EXTENSIVELY FEATURES TRAVEL, WINE & FOOD, LIFESTYLE AND SHOPPING.
The Facts CIRCULATION: READERSHIP: SUBSCRIPTIONS:
127,970 734,000 39,151
AB READERS: ABC1 READERS:
37% 66%
AVG. HHI: MALE/FEMALE: AVG. AGE: LONDON / SE:
£101,400 27:73 52 53%
Sources: ABC July-December 2011 (print and digital figure) / NRS July-December 2011 / House & Garden Reader Survey November 2008
The Readers 37% AB (INDEX 143) 15% PENETRATION OF HOMES WORTH £1M+ FIVE TIMES MORE LIKELY TO OWN A HOME WORTH £1M+ AGED 45+ 72% AGED 25-44 20% AVERAGE HOUSE VALUE: £891,000 39% OWN THEIR HOMES OUTRIGHT
MORE AB READERS THAN HARPERS BAZAAR, VANITY FAIR AND TATLER COMBINED A GENUINE, HIGH VOLUME AFFLUENT AUDIENCE Source: NRS July-December 2011 / House & Garden Reader Survey 2009 / TGI Double Base 2008/2009 / TGI GB 2009 Q4
Unique Audience 60% OF HOUSE & GARDEN READERS DON’T READ ANY OTHER upmarket home interest TITLE.
83% OF HOUSE & GARDEN READERS DON’T READ ANY OTHER upmarket women’s TITLE.
Percentage of readers who don’t read… HOMES & GARDENS: COUNTRY LIVING: ELLE DECORATION: WORLD OF INTERIORS:
73% 81% 97% 93%
VOGUE: TATLER: VANITY FAIR: HARPER'S BAZAAR:
85% 96% 98% 97%
Source: NRS July-December 2011
Spend on home OVER THE LAST THREE YEARS, HOUSE & GARDEN’S AB READERS HAVE SPENT AN AVERAGE OF
£13,205 ON THEIR HOMES -
73% MORE THAN THE AVERAGE ab CONSUMER.
Source: TGI Premier Double Base 2010 / 2011
Supplements • JANUARY
GOURMET TRAVEL
• MAY
HOTELS BY DESIGN
• JULY
KITCHENS & BATHROOMS
• DECEMBER
GOURMET
.CO.UK
The website • LAUNCHED AUGUST 2011 • PERFECT EXTENSION OF THE MAGAZINE • ONLINE GUIDE TO A BEAUTIFUL HOME • PAGE IMPRESSIONS: • UNIQUE USERS: • VISITS:
27,765 10,313 12,180
• FACEBOOK / TWITTER:
1,583 / 663
Source: Google Analytics, August-December 2011 Average
.CO.UK
Variety... • LIFESTYLE • EVENTS • DESIGN & INTERIORS
2012 Advertising rates NATIONAL COLOUR Page run of paper Half page run of paper Quarter page specified Quarter page run of paper
SPECIAL & GUARANTEED POSITIONS Inside front cover £50,297 Inside back cover £24,151 Outside back cover £29,201 DPS solus specified £41,916 DPS run of paper £38,325
£18,372 £10,876 £6,770 £5,810
Loose and bound inserts price on application LONDON & SOUTHEAST EDITIONS Colour Full page £10,525 Half page £5,263 Quarter page £2,653
Black & White £6,084 £3,041 £1,569
DIGITAL ADVERTISING:
Leaderboards: £18cpm MPUs: £30cpm Double Sky: £50cpm
CLASSIFIED ADVERTISING
£113 + vat per single column black & white, colour options available (min 2cm + vat).
For more information contact… DISPLAY ADVERTISING NAME: LIZ BAILLIE TITLE: ASSOCIATE PUBLISHER EMAIL: [email protected] TELEPHONE: 0207 152 3116 DIGITAL ADVERTISING NAME: CHARLOTTE HARLEY TITLE: ADVERTISING MANAGER EMAIL:[email protected] TELEPHONE: 0207 4999 3464 CLASSIFIED ADVERTISING NAME: LUCY HSUDNIK TITLE: CLASSIFIED SALES MANAGER EMAIL: [email protected] TELEPHONE: 0207 152 3705
THE CONDÉ NAST PUBLICATIONS LTD., VOGUE HOUSE, HANOVER SQUARE, LONDON W1S 1JU TEL: 0207 499 9080
M E D I A PA C K
has, for 60 years, set the gold standard in design and decoration for the home. Where House & Garden leads, other home interest titles follow.
Editorial DNA HOUSE & GARDEN COVERS “THE WELL-LIVED LIFE”. AS WELL AS COVERING THE MOST BEAUTIFUL HOMES AND GARDENS, HOUSE & GARDEN EXTENSIVELY FEATURES TRAVEL, WINE & FOOD, LIFESTYLE AND SHOPPING.
The Facts CIRCULATION: READERSHIP: SUBSCRIPTIONS:
127,970 734,000 39,151
AB READERS: ABC1 READERS:
37% 66%
AVG. HHI: MALE/FEMALE: AVG. AGE: LONDON / SE:
£101,400 27:73 52 53%
Sources: ABC July-December 2011 (print and digital figure) / NRS July-December 2011 / House & Garden Reader Survey November 2008
The Readers 37% AB (INDEX 143) 15% PENETRATION OF HOMES WORTH £1M+ FIVE TIMES MORE LIKELY TO OWN A HOME WORTH £1M+ AGED 45+ 72% AGED 25-44 20% AVERAGE HOUSE VALUE: £891,000 39% OWN THEIR HOMES OUTRIGHT
MORE AB READERS THAN HARPERS BAZAAR, VANITY FAIR AND TATLER COMBINED A GENUINE, HIGH VOLUME AFFLUENT AUDIENCE Source: NRS July-December 2011 / House & Garden Reader Survey 2009 / TGI Double Base 2008/2009 / TGI GB 2009 Q4
Unique Audience 60% OF HOUSE & GARDEN READERS DON’T READ ANY OTHER upmarket home interest TITLE.
83% OF HOUSE & GARDEN READERS DON’T READ ANY OTHER upmarket women’s TITLE.
Percentage of readers who don’t read… HOMES & GARDENS: COUNTRY LIVING: ELLE DECORATION: WORLD OF INTERIORS:
73% 81% 97% 93%
VOGUE: TATLER: VANITY FAIR: HARPER'S BAZAAR:
85% 96% 98% 97%
Source: NRS July-December 2011
Spend on home OVER THE LAST THREE YEARS, HOUSE & GARDEN’S AB READERS HAVE SPENT AN AVERAGE OF
£13,205 ON THEIR HOMES -
73% MORE THAN THE AVERAGE ab CONSUMER.
Source: TGI Premier Double Base 2010 / 2011
Supplements • JANUARY
GOURMET TRAVEL
• MAY
HOTELS BY DESIGN
• JULY
KITCHENS & BATHROOMS
• DECEMBER
GOURMET
.CO.UK
The website • LAUNCHED AUGUST 2011 • PERFECT EXTENSION OF THE MAGAZINE • ONLINE GUIDE TO A BEAUTIFUL HOME • PAGE IMPRESSIONS: • UNIQUE USERS: • VISITS:
27,765 10,313 12,180
• FACEBOOK / TWITTER:
1,583 / 663
Source: Google Analytics, August-December 2011 Average
.CO.UK
Variety... • LIFESTYLE • EVENTS • DESIGN & INTERIORS
2012 Advertising rates NATIONAL COLOUR Page run of paper Half page run of paper Quarter page specified Quarter page run of paper
SPECIAL & GUARANTEED POSITIONS Inside front cover £50,297 Inside back cover £24,151 Outside back cover £29,201 DPS solus specified £41,916 DPS run of paper £38,325
£18,372 £10,876 £6,770 £5,810
Loose and bound inserts price on application LONDON & SOUTHEAST EDITIONS Colour Full page £10,525 Half page £5,263 Quarter page £2,653
Black & White £6,084 £3,041 £1,569
DIGITAL ADVERTISING:
Leaderboards: £18cpm MPUs: £30cpm Double Sky: £50cpm
CLASSIFIED ADVERTISING
£113 + vat per single column black & white, colour options available (min 2cm + vat).
For more information contact… DISPLAY ADVERTISING NAME: LIZ BAILLIE TITLE: ASSOCIATE PUBLISHER EMAIL: [email protected] TELEPHONE: 0207 152 3116 DIGITAL ADVERTISING NAME: CHARLOTTE HARLEY TITLE: ADVERTISING MANAGER EMAIL:[email protected] TELEPHONE: 0207 4999 3464 CLASSIFIED ADVERTISING NAME: LUCY HSUDNIK TITLE: CLASSIFIED SALES MANAGER EMAIL: [email protected] TELEPHONE: 0207 152 3705
THE CONDÉ NAST PUBLICATIONS LTD., VOGUE HOUSE, HANOVER SQUARE, LONDON W1S 1JU TEL: 0207 499 9080
