Member Exclusive $100 Giveaway Offer
S.O.P. – Member Exclusive $100 Giveaway Offer
Member Exclusive $100 Giveaway Offer Program Summary: In order to increase bookings during low occupancy periods in September and October, we’re offering a $100-A-Day Giveaway plus 40% off room rates to incent bookings as well as utilize existing stock of AMEX $25 gift cards. This offer is available at all Hotel RL, Red Lion Hotel, Red Lion Inn & Suites, GuestHouse and Settle Inn properties. Hello Rewards membership is required for entry into the giveaway. Promotion messaging and advertising will start with the Hello Rewards Loyalty Portal and email marketing during midAugust 2016. These bookings will be charged as enhanced reservations to the property .
Objectives: Increase member occupancy and room night contribution Target Hello Rewards segment Grow brand / Program Awareness
Procedure: 1.
Rate Code Setup: Rate Code Name: CRS, IBE, PMS Rate Code: Facebook Rate Code: Retail Me Not Rate Code: Room discount: Rate Category: MIN LOS: Min Advance Booking: Book Dates: Stay Dates: Marketing deployment Date:
Member Exclusive - $100 a Day Giveaway 100ADAY 100ADAYFB 100ADAYRMN DAILY -40% (default. DRS cannot adjust, but can yield accordingly) TE90 NONE NONE 8/23/16 – 10/30/16 8/24/16 – 10/31/16 8/25/16
2.
Rate Code Description: Guests receive 40% off room rates on stays in September and October and are also entered to win a $100 pre-paid gift card. See Program Terms and Conditions for entry details.
3.
Booking Channels: Redlion.com Facebook via Redlion.com Retail Me Not via redlion.com Call Center
4.
Managing Offer Availability: The 100ADAY rate code is subject to availability and can be terminated at any time. Full restriction of this offer should be limited due to the program marketing efforts through our agencies and the rate is to be yielded by price-point where appropriate to do so.
5.
Check-In Procedures: There are no special check-in procedures.
Confidential © 2016. This document is proprietary and may not be disclosed without written consent
Page 1
S.O.P. – Member Exclusive $100 Giveaway Offer 6.
Check-Out Procedures: There are no special Check-out procedures.
7. •
Terms and Conditions Reservations must be booked using one of the 100ADAY rate plans in order to receive the exclusive offer and be entered into the drawing for the $100 pre-paid gift card
•
Guest must provide RLHC with a valid email and mailing address to qualify
•
House cancellation rules
•
RLHC reserves the right to amend, revise, supplement, suspend or discontinue this promotional offer at any time in its sole discretion and without prior notice.
•
This offer is subject to availability, and can be terminated at any time.
•
Offer is only valid for stays at participating hotels, Red Lion Hotels, Red Lion Inn and Suites, Hotel RL, Guest House and Settle Inn.
•
May not be used in conjunction with any other promotion or discount
•
$100-A-Day Rate Program does not apply to the following rate types: (1) Rates that are not publicly available, s uch has negotiated corporate or group rates; (2) Discount rates offered only to members of groups or individuals who meet previously-specified criteria, including but not limited to AAA members, Seniors, and other government employees; (3) Package rates that include the room and other components such as travel, car rental, entertainment and/or non-breakfast meals; (4) Rates negotiated for stays extending beyond 30-nights; (5) Rates that are available on auction websites; and (6) Rates available on opaque websites, such as Priceline and Hotwire, that do not disclose the hotel brand until the reservation is complete.
•
$100 pre-paid gift card winners will be drawn at the end of the promotional period, or On November 1, 2016 whichever date comes first.
•
Winners will be notified via email. If no response confirming receipt of email is received within 15 days, winner will forfeit their prize.
•
Allow 4-8 weeks for $100 pre-paid gift card to be mailed after your stay has been completed and the promotional period has ended.
RLHC Contact: Program: Ramsey Pruchnic | VP, Marketing Systems and Data Management Platforms [email protected] | 509-777-6260 Setup: Kristi Garrahan | Director of Reservation Systems [email protected] | 509-777-6370
Confidential © 2016. This document is proprietary and may not be disclosed without written consent
Page 2
Member Exclusive $100 Giveaway Offer Program Summary: In order to increase bookings during low occupancy periods in September and October, we’re offering a $100-A-Day Giveaway plus 40% off room rates to incent bookings as well as utilize existing stock of AMEX $25 gift cards. This offer is available at all Hotel RL, Red Lion Hotel, Red Lion Inn & Suites, GuestHouse and Settle Inn properties. Hello Rewards membership is required for entry into the giveaway. Promotion messaging and advertising will start with the Hello Rewards Loyalty Portal and email marketing during midAugust 2016. These bookings will be charged as enhanced reservations to the property .
Objectives: Increase member occupancy and room night contribution Target Hello Rewards segment Grow brand / Program Awareness
Procedure: 1.
Rate Code Setup: Rate Code Name: CRS, IBE, PMS Rate Code: Facebook Rate Code: Retail Me Not Rate Code: Room discount: Rate Category: MIN LOS: Min Advance Booking: Book Dates: Stay Dates: Marketing deployment Date:
Member Exclusive - $100 a Day Giveaway 100ADAY 100ADAYFB 100ADAYRMN DAILY -40% (default. DRS cannot adjust, but can yield accordingly) TE90 NONE NONE 8/23/16 – 10/30/16 8/24/16 – 10/31/16 8/25/16
2.
Rate Code Description: Guests receive 40% off room rates on stays in September and October and are also entered to win a $100 pre-paid gift card. See Program Terms and Conditions for entry details.
3.
Booking Channels: Redlion.com Facebook via Redlion.com Retail Me Not via redlion.com Call Center
4.
Managing Offer Availability: The 100ADAY rate code is subject to availability and can be terminated at any time. Full restriction of this offer should be limited due to the program marketing efforts through our agencies and the rate is to be yielded by price-point where appropriate to do so.
5.
Check-In Procedures: There are no special check-in procedures.
Confidential © 2016. This document is proprietary and may not be disclosed without written consent
Page 1
S.O.P. – Member Exclusive $100 Giveaway Offer 6.
Check-Out Procedures: There are no special Check-out procedures.
7. •
Terms and Conditions Reservations must be booked using one of the 100ADAY rate plans in order to receive the exclusive offer and be entered into the drawing for the $100 pre-paid gift card
•
Guest must provide RLHC with a valid email and mailing address to qualify
•
House cancellation rules
•
RLHC reserves the right to amend, revise, supplement, suspend or discontinue this promotional offer at any time in its sole discretion and without prior notice.
•
This offer is subject to availability, and can be terminated at any time.
•
Offer is only valid for stays at participating hotels, Red Lion Hotels, Red Lion Inn and Suites, Hotel RL, Guest House and Settle Inn.
•
May not be used in conjunction with any other promotion or discount
•
$100-A-Day Rate Program does not apply to the following rate types: (1) Rates that are not publicly available, s uch has negotiated corporate or group rates; (2) Discount rates offered only to members of groups or individuals who meet previously-specified criteria, including but not limited to AAA members, Seniors, and other government employees; (3) Package rates that include the room and other components such as travel, car rental, entertainment and/or non-breakfast meals; (4) Rates negotiated for stays extending beyond 30-nights; (5) Rates that are available on auction websites; and (6) Rates available on opaque websites, such as Priceline and Hotwire, that do not disclose the hotel brand until the reservation is complete.
•
$100 pre-paid gift card winners will be drawn at the end of the promotional period, or On November 1, 2016 whichever date comes first.
•
Winners will be notified via email. If no response confirming receipt of email is received within 15 days, winner will forfeit their prize.
•
Allow 4-8 weeks for $100 pre-paid gift card to be mailed after your stay has been completed and the promotional period has ended.
RLHC Contact: Program: Ramsey Pruchnic | VP, Marketing Systems and Data Management Platforms [email protected] | 509-777-6260 Setup: Kristi Garrahan | Director of Reservation Systems [email protected] | 509-777-6370
Confidential © 2016. This document is proprietary and may not be disclosed without written consent
Page 2
