Mission Possible
ARLEY REPORT Quarterly Newsletter
AUTUMN 2016
Mission Possible Arley Wholesale, Inc. announces that from 11/1 - 1/31, 10% of all revenue accrued from total company sales
of the firm’s Qualis Ceramica Mount Rainier collection will be donated to Marley’s Mission.
to overcome fear and develop confidence. Working alongside a horse, in spite of any trepidation one might have, creates confidence and provides wonderful insight
Based close to Arley’s national headquarters in Clarks
when dealing with other intimidating, scary and challenging
Summit, PA, Marley’s Mission is an incredible organization
situations in life.
that helps children overcome trauma through equine-based therapy. Since its start seven years ago, Marley’s Mission
Scott Levy, President of Arley Wholesale, Inc. stated,
has helped over 600 children.
“Over the years, Arley has always believed in ‘giving back to the community.’ Perhaps one of the most progressive
Equine therapy, (also known as equine- assisted therapy
groups in and around our headquarters in Scranton is
model or EAP) is a treatment that includes equine activities/
Marley’s Mission. There are many remarkable aspects
an equine environment to promote physical, occupational,
of this organization, one in particular being that that all
and emotional growth in persons with a myriad of afflictions
children are treated completely free of charge. Therefore,
from anxiety and depression to dementia, post-traumatic
fundraising is obviously an important key ingredient in
stress disorder, genetic syndromes and more. Specifically
keeping Marley’s various programs ongoing. Please join us
for children, the process affords them a natural opportunity
in helping this deserving organization!”
Tile Talk Bologna no Baloney This year's Cersaie was great! From Arley’s vantage point, this year’s Cersaie, the international tile exposition which took place in Bologna, Italy from September 26-30, was the best in years... especially for the United States’ marketplace. For the first time, instead of products being Scott Levy skewed almost exclusively for Europe with a strong focus on Italy, there appeared to be a plethora of tile products making their debut that were created specifically for the US marketplace. Yes, there were more “wood looks.” And what we saw seemed to appear very modern with an even more beautiful replication of natural wood veining. Additionally, we were introduced to products produced solely for larger commercial projects. These were perfectly rectified to offer a total monolithic look. These collections did not just have the typical larger format porcelain tiles in sizes up to 48x 48”... but a number of modular smaller sizes as well as decorative insets including interlocking chevrons and much more. We noticed color trends that we agree will “make it big” in the States, including stark whites, grays and more “grieges.” An extensive palette of blues for both floors and walls was introduced, as well. Grey and brown colorations were also introduced. We believe your customers will love these, and look forward to showing them to you. The much talked about phenomenon of “bringing the indoors outdoors” was visible, as some progressive factories were showcasing pavers that were two centimeters thick. This process will be especially wellreceived stateside regarding multi-family high-rise construction, which continues to grow. Imagine a large floor extending from the living area to an outdoor patio with only sliding glass doors separating the two contiguous areas... even in northern states with extreme climatic change.
Another great Cersaie introduction was porcelain tile produced with a softer concrete look, offering a muted European appearance. These products provide more of a 3-D visual effect with subtle shading and a strong impression of being highly textured. Stone-look porcelain was being re-introduced with amazing replications of quartzite, slate, limestone and travertine in multi-sized formats. The look of natural marble has been re-invigorated especially with basic earthtones. Clearly, many factories have taken the process of creating flawless renditions of nature via HD Digital printing on the tile to the next level. “Fabric” tiles with a “pressed look and feel” are now more than possible due these amazing printing techniques. They are becoming very popular in Europe and we’re confident this will be a much-requested category here in the States. Remember 20 years ago when sun-baked Mexican saltillo was so en vogue? Well apparently, the “cotto” (terra cotta) look is back with a vengeance. We saw many variations of this theme with straight and even chiseled edges. We also saw many new and exciting multi-dimensional mosaics in both monochromatic and multi-chromatic styles. Ideal for both commercial and residential applications, the creative possibilities when designing with these products are limitless, and we cannot wait to present more of them to our customer base. And last, the giant format, 6mm porcelain slabs are here to stay. Some factories are making them up to 5’ x 11.’ What a perfect product for showers, as now they may be offered to customers with zero grout lines. We are introducing these products to the marketplace now, and the response and demand are very strong. We’re excited about all the new products we can offer to you. And just as excited about how Arley can help you recognize strong profits by offering them to your clientele!
Supplier Statements: New Mapei Product Line !
inventory stocking projections to support the positive
The NEW product line system MAPEI will be launching is Mapeguard® UM –
product perception from the market.
Underlayment Membrane for Ceramic Tile and Stone. Mapeguard UM is a premium-
Tell us about your
equalizing underlayment membrane that provides crack
valued business partner with
for both residential and commercial applications. It is designed
years, and during the last ten
concrete and single-layer 3/4” (19 mm) plywood subfloors with
significant growth with MAPEI
engineered tri-layered design of Mapeguard UM absorbs lateral
expanded with select customers throughout the eastern United
tile or stone, which maintains exceptional bonds.
team at Arley Wholesale is always willing to pioneer and support
What makes this product so great?
products, such as Flexcolor CQ and now, Mapeguard UM.
relationship with Arley:
performance, lightweight, waterproofing and vapor pressure-
Arley Wholesale has been a
suppression for use under ceramic tile and stone installations,
MAPEI Corporation for many
to perform over challenging substrates, such as young
years, Arley has experienced
joist spacing of up to 19.2” (49 cm) on center. The uniquely
throughout the Northeast and
stress from the substrate without transferring this force to the
States. Supporting MAPEI’s product launches, the management
Real Bourdage Strategic Marketing Director Americas
new and innovative tile and stone installation systems and
• Prevents transmission of in-plane substrate cracks up to 1/8”
The sales teams of Arley Wholesale and MAPEI Corporation
• Recommended for use with polymer-modified mortars
the latest in product knowledge and training. This association
(3 mm)
• Fast Track Ready™: Approved for use over young (green) concrete and mortar beds
• Time-saving: Embed membrane then install tile immediately • Engineered cavity design allows easy single-pass filling of surface core with less mortar
• Uncoupling, waterproofing and water vapor membrane up to 25 lbs. (11,3 kg) MVER and 100% relative humidity
• Compression resistance to support rolling loads • Approved for radiant-heating applications
• Light green, translucent color shows mortar coverage under membrane
• Reduced “roll memory” and unique tri-layer construction keep membrane flat.
• Lightweight for easy handling and fast installation How has the marketplace accepted it?
Mapeguard UM has not officially been launched, but, at
The Total Solutions Event the Underlayment Membrane was
previewed to give distributors and contractors a sneak preview into future product introduction plans. The show attendees reacted with enthusiasm, as this product addition offers
a complete system installation solution with single source
responsibility and is supported with the Best Backed Warranty from MAPEI. The Sales Team projected the need to increase
work closely together to ensure that Arley’s customers receive between Arley Wholesale and MAPEI has been extremely beneficial for both organizations.
Featured Product Mapeguard® UM
Guest Columnist Today’s Commercial Marketplace
bacteria in the way soft materials do, we’re seeing it being
considered more often for the health benefits than merely the aesthetic qualities.
Overall, what we’re seeing in interior design is a great
appreciation and fondness for surfacing materials. As the technology surrounding the performance and aesthetic of ceramic, porcelain, stone, and glass continues to grow, designers will find new and innovative ways to include the materials in their projects.
From the size and
Arley’s Tech Talk
thickness (or, thinness, rather), to printing and embossing
technologies, to the variety of shapes, the surfacing
New Improvements to the Arley iCat and App!
industry has been expanding the marketplace to become even stronger competitors,
particularly as LEED v4 rolls out and wellness becomes
an increased factor in interior
design. Here is a quick look at what we’re seeing surfacing doing in the industry:
Kadie Yale is Editor-in-Chief of Interiors & Sources, a national magazine with an exclusive focus on commercial interior designers who recommend and purchase products and services utilized in commercial structures.
Variety: Every year we at interiors+sources magazine walk exhibition halls, including Cersaie, Coverings, and NeoCon, and every year we come away with an
impression of the myriad of ways surfacing materials can be used in any project. Gone are the days of one-size-must-fit-all tiles. Instead, we’re seeing long planks printed in high-definition to look like wood or stone, embossed and printed in long-repeat so that it becomes nearly identical to its natural brethren, but available in nearly any colorway, perfectly fitting into any project.
Color and pattern is also making a splash. While neutrals may
always get the order, having the option to incorporate color gives designers freedom with their designs.
The same goes for tile shape. When using tried-and-true
products like ceramic, porcelain, stone, or glass, designers want
to revamp the look and feel by positioning those materials in new ways. The shape of the tile gives it a fresh appearance while still maintaining a traditional aesthetic people know and love.
Increased performance: Particularly when it comes to the
increased length and thinness of slabs, technology has allowed manufacturers to provide the market with products that can withstand wear and tear without compromising elegance.
Honesty of materials: As designers become more accustomed
to LEED v4, the transparency of materials will become much more important. LEED v4 gives points for the chemical composition of the materials, as well as how they’re manufactured. Surfacing—
particularly ceramic, porcelain, stone, and glass—has a tradition of honesty and transparency, making the job for those with concern
about where their materials came from and what they contain that much easier.
Wellness: Our concern for wellness has increased significantly
over the years. Because surfacing materials don’t trap dirt and Arley Wholesale, Inc.
700 North South Road
Scranton, PA 18504
According to Christiana Gianzanti, Arley’s Social Media and
Consumer Experience Coordinator, “At Arley, we strive to develop tools that make viewing our products an increasingly beautiful and interactive experience. Digitally we have been able to accomplish this through our Arley iCat and Design App, both of which are consistently improved and updated. One of the most recent
upgrades is the introduction of subcategories for easier navigation.
The subcategory feature can be experienced in the newest line to hit the Arley iCat: Essential by Inedita. We encourage you to download
the app to experience this new feature along with the many existing functions of this digital, visual masterpiece.”
• View our product catalog via through our high resolution, attractive images.
• View each image in high resolution, precision zoom for hyperrealistic effects.
• Find your ideal tile through our complete filtering and product search system.
• Select a product or an entire line, then send a PDF via email with each product’s technical requirements.
• Apply our wall and floor tiles in any area (as many times as you like). Save them in the interactive catalog.
• Change colors and other non-ceramic elements in walls or furniture to customize the area with no limits.
• Apply unlimited combinations of different products using placement templates for field tile and decorative pieces.
• Zoom into any area with photographic realism to see a close-up of your tile selection.
• Save creations to edit them later/share them with the description of the products used in each area...or, as an image from the photo app! 800.233.4107
fax: 800.652.7539
www.arleywholesale.com
AUTUMN 2016
Mission Possible Arley Wholesale, Inc. announces that from 11/1 - 1/31, 10% of all revenue accrued from total company sales
of the firm’s Qualis Ceramica Mount Rainier collection will be donated to Marley’s Mission.
to overcome fear and develop confidence. Working alongside a horse, in spite of any trepidation one might have, creates confidence and provides wonderful insight
Based close to Arley’s national headquarters in Clarks
when dealing with other intimidating, scary and challenging
Summit, PA, Marley’s Mission is an incredible organization
situations in life.
that helps children overcome trauma through equine-based therapy. Since its start seven years ago, Marley’s Mission
Scott Levy, President of Arley Wholesale, Inc. stated,
has helped over 600 children.
“Over the years, Arley has always believed in ‘giving back to the community.’ Perhaps one of the most progressive
Equine therapy, (also known as equine- assisted therapy
groups in and around our headquarters in Scranton is
model or EAP) is a treatment that includes equine activities/
Marley’s Mission. There are many remarkable aspects
an equine environment to promote physical, occupational,
of this organization, one in particular being that that all
and emotional growth in persons with a myriad of afflictions
children are treated completely free of charge. Therefore,
from anxiety and depression to dementia, post-traumatic
fundraising is obviously an important key ingredient in
stress disorder, genetic syndromes and more. Specifically
keeping Marley’s various programs ongoing. Please join us
for children, the process affords them a natural opportunity
in helping this deserving organization!”
Tile Talk Bologna no Baloney This year's Cersaie was great! From Arley’s vantage point, this year’s Cersaie, the international tile exposition which took place in Bologna, Italy from September 26-30, was the best in years... especially for the United States’ marketplace. For the first time, instead of products being Scott Levy skewed almost exclusively for Europe with a strong focus on Italy, there appeared to be a plethora of tile products making their debut that were created specifically for the US marketplace. Yes, there were more “wood looks.” And what we saw seemed to appear very modern with an even more beautiful replication of natural wood veining. Additionally, we were introduced to products produced solely for larger commercial projects. These were perfectly rectified to offer a total monolithic look. These collections did not just have the typical larger format porcelain tiles in sizes up to 48x 48”... but a number of modular smaller sizes as well as decorative insets including interlocking chevrons and much more. We noticed color trends that we agree will “make it big” in the States, including stark whites, grays and more “grieges.” An extensive palette of blues for both floors and walls was introduced, as well. Grey and brown colorations were also introduced. We believe your customers will love these, and look forward to showing them to you. The much talked about phenomenon of “bringing the indoors outdoors” was visible, as some progressive factories were showcasing pavers that were two centimeters thick. This process will be especially wellreceived stateside regarding multi-family high-rise construction, which continues to grow. Imagine a large floor extending from the living area to an outdoor patio with only sliding glass doors separating the two contiguous areas... even in northern states with extreme climatic change.
Another great Cersaie introduction was porcelain tile produced with a softer concrete look, offering a muted European appearance. These products provide more of a 3-D visual effect with subtle shading and a strong impression of being highly textured. Stone-look porcelain was being re-introduced with amazing replications of quartzite, slate, limestone and travertine in multi-sized formats. The look of natural marble has been re-invigorated especially with basic earthtones. Clearly, many factories have taken the process of creating flawless renditions of nature via HD Digital printing on the tile to the next level. “Fabric” tiles with a “pressed look and feel” are now more than possible due these amazing printing techniques. They are becoming very popular in Europe and we’re confident this will be a much-requested category here in the States. Remember 20 years ago when sun-baked Mexican saltillo was so en vogue? Well apparently, the “cotto” (terra cotta) look is back with a vengeance. We saw many variations of this theme with straight and even chiseled edges. We also saw many new and exciting multi-dimensional mosaics in both monochromatic and multi-chromatic styles. Ideal for both commercial and residential applications, the creative possibilities when designing with these products are limitless, and we cannot wait to present more of them to our customer base. And last, the giant format, 6mm porcelain slabs are here to stay. Some factories are making them up to 5’ x 11.’ What a perfect product for showers, as now they may be offered to customers with zero grout lines. We are introducing these products to the marketplace now, and the response and demand are very strong. We’re excited about all the new products we can offer to you. And just as excited about how Arley can help you recognize strong profits by offering them to your clientele!
Supplier Statements: New Mapei Product Line !
inventory stocking projections to support the positive
The NEW product line system MAPEI will be launching is Mapeguard® UM –
product perception from the market.
Underlayment Membrane for Ceramic Tile and Stone. Mapeguard UM is a premium-
Tell us about your
equalizing underlayment membrane that provides crack
valued business partner with
for both residential and commercial applications. It is designed
years, and during the last ten
concrete and single-layer 3/4” (19 mm) plywood subfloors with
significant growth with MAPEI
engineered tri-layered design of Mapeguard UM absorbs lateral
expanded with select customers throughout the eastern United
tile or stone, which maintains exceptional bonds.
team at Arley Wholesale is always willing to pioneer and support
What makes this product so great?
products, such as Flexcolor CQ and now, Mapeguard UM.
relationship with Arley:
performance, lightweight, waterproofing and vapor pressure-
Arley Wholesale has been a
suppression for use under ceramic tile and stone installations,
MAPEI Corporation for many
to perform over challenging substrates, such as young
years, Arley has experienced
joist spacing of up to 19.2” (49 cm) on center. The uniquely
throughout the Northeast and
stress from the substrate without transferring this force to the
States. Supporting MAPEI’s product launches, the management
Real Bourdage Strategic Marketing Director Americas
new and innovative tile and stone installation systems and
• Prevents transmission of in-plane substrate cracks up to 1/8”
The sales teams of Arley Wholesale and MAPEI Corporation
• Recommended for use with polymer-modified mortars
the latest in product knowledge and training. This association
(3 mm)
• Fast Track Ready™: Approved for use over young (green) concrete and mortar beds
• Time-saving: Embed membrane then install tile immediately • Engineered cavity design allows easy single-pass filling of surface core with less mortar
• Uncoupling, waterproofing and water vapor membrane up to 25 lbs. (11,3 kg) MVER and 100% relative humidity
• Compression resistance to support rolling loads • Approved for radiant-heating applications
• Light green, translucent color shows mortar coverage under membrane
• Reduced “roll memory” and unique tri-layer construction keep membrane flat.
• Lightweight for easy handling and fast installation How has the marketplace accepted it?
Mapeguard UM has not officially been launched, but, at
The Total Solutions Event the Underlayment Membrane was
previewed to give distributors and contractors a sneak preview into future product introduction plans. The show attendees reacted with enthusiasm, as this product addition offers
a complete system installation solution with single source
responsibility and is supported with the Best Backed Warranty from MAPEI. The Sales Team projected the need to increase
work closely together to ensure that Arley’s customers receive between Arley Wholesale and MAPEI has been extremely beneficial for both organizations.
Featured Product Mapeguard® UM
Guest Columnist Today’s Commercial Marketplace
bacteria in the way soft materials do, we’re seeing it being
considered more often for the health benefits than merely the aesthetic qualities.
Overall, what we’re seeing in interior design is a great
appreciation and fondness for surfacing materials. As the technology surrounding the performance and aesthetic of ceramic, porcelain, stone, and glass continues to grow, designers will find new and innovative ways to include the materials in their projects.
From the size and
Arley’s Tech Talk
thickness (or, thinness, rather), to printing and embossing
technologies, to the variety of shapes, the surfacing
New Improvements to the Arley iCat and App!
industry has been expanding the marketplace to become even stronger competitors,
particularly as LEED v4 rolls out and wellness becomes
an increased factor in interior
design. Here is a quick look at what we’re seeing surfacing doing in the industry:
Kadie Yale is Editor-in-Chief of Interiors & Sources, a national magazine with an exclusive focus on commercial interior designers who recommend and purchase products and services utilized in commercial structures.
Variety: Every year we at interiors+sources magazine walk exhibition halls, including Cersaie, Coverings, and NeoCon, and every year we come away with an
impression of the myriad of ways surfacing materials can be used in any project. Gone are the days of one-size-must-fit-all tiles. Instead, we’re seeing long planks printed in high-definition to look like wood or stone, embossed and printed in long-repeat so that it becomes nearly identical to its natural brethren, but available in nearly any colorway, perfectly fitting into any project.
Color and pattern is also making a splash. While neutrals may
always get the order, having the option to incorporate color gives designers freedom with their designs.
The same goes for tile shape. When using tried-and-true
products like ceramic, porcelain, stone, or glass, designers want
to revamp the look and feel by positioning those materials in new ways. The shape of the tile gives it a fresh appearance while still maintaining a traditional aesthetic people know and love.
Increased performance: Particularly when it comes to the
increased length and thinness of slabs, technology has allowed manufacturers to provide the market with products that can withstand wear and tear without compromising elegance.
Honesty of materials: As designers become more accustomed
to LEED v4, the transparency of materials will become much more important. LEED v4 gives points for the chemical composition of the materials, as well as how they’re manufactured. Surfacing—
particularly ceramic, porcelain, stone, and glass—has a tradition of honesty and transparency, making the job for those with concern
about where their materials came from and what they contain that much easier.
Wellness: Our concern for wellness has increased significantly
over the years. Because surfacing materials don’t trap dirt and Arley Wholesale, Inc.
700 North South Road
Scranton, PA 18504
According to Christiana Gianzanti, Arley’s Social Media and
Consumer Experience Coordinator, “At Arley, we strive to develop tools that make viewing our products an increasingly beautiful and interactive experience. Digitally we have been able to accomplish this through our Arley iCat and Design App, both of which are consistently improved and updated. One of the most recent
upgrades is the introduction of subcategories for easier navigation.
The subcategory feature can be experienced in the newest line to hit the Arley iCat: Essential by Inedita. We encourage you to download
the app to experience this new feature along with the many existing functions of this digital, visual masterpiece.”
• View our product catalog via through our high resolution, attractive images.
• View each image in high resolution, precision zoom for hyperrealistic effects.
• Find your ideal tile through our complete filtering and product search system.
• Select a product or an entire line, then send a PDF via email with each product’s technical requirements.
• Apply our wall and floor tiles in any area (as many times as you like). Save them in the interactive catalog.
• Change colors and other non-ceramic elements in walls or furniture to customize the area with no limits.
• Apply unlimited combinations of different products using placement templates for field tile and decorative pieces.
• Zoom into any area with photographic realism to see a close-up of your tile selection.
• Save creations to edit them later/share them with the description of the products used in each area...or, as an image from the photo app! 800.233.4107
fax: 800.652.7539
www.arleywholesale.com
