Mobile content distribution
Mobile content distribution Google Play Newsstand & Accelerated Mobile Pages
Alexander Bregman Strategic Partnerships EMEA [email protected]
FIPP Middle East and Africa
Confidential + Proprietary
Mobile content distribution
Mobile apps | Mobile web | 3rd party platforms
Confidential + Proprietary
Mobile content distribution
Mobile apps | Mobile web | 3rd party platforms your logo
Confidential + Proprietary
Google Play Newsstand
A single destination on mobile devices to discover and consume great content from leading publishers around the world
Confidential + Proprietary
Google Play Newsstand
Magazines | Free content | Premium content
Confidential + Proprietary
Play Newsstand by the numbers 100M 30 day active users 1 Billion+ installs 900+ publishing partners
Confidential + Proprietary
Google Play store
Play Newsstand app iOS + Android
Confidential + Proprietary
Just Google Play apps in MENA?
Play Newsstand app iOS + Android
Confidential + Proprietary
NOW LAUNCHED Google Play store for Books and Newsstand in MENA*!
*Bahrain, Egypt, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, United Arab Emirates
Play Newsstand app iOS + Android
Confidential + Proprietary
...and many more Confidential + Proprietary
Monetize: via high-value ad formats Mobile in-article ads
Native Ads in collections
Rectangle ads in collections
Confidential + Proprietary
Monetize: via content sales Metered Access
Paywall/Subscription Support
Single Copies
Confidential + Proprietary
Diverse content mix Business & Finance
News
Sports
Tech
Confidential + Proprietary
World Class Partnerships
...and many more Confidential + Proprietary
Newsstand global footprint
39 live Play Newsstand countries = content vertical launched in Play Store Newsstand app available in 190+ countries Confidential + Proprietary
12.25.2015
Best in breed on Android phones
Confidential + Proprietary
Case study
Anas Abbar CEO and co-founder
Confidential + Proprietary
7awi PorNolio on Google Play Newsstand
4% incremental visits 19 screens/visit vs. 11 5:26 mins vs. 3:18 77% returning
13% incremental visits 16 screens/visit vs. 5 3:07 mins vs. 2:04 63% returning
3% incremental visits 4.6 screens/visit vs. 6.62 1:23 mins vs. 1:21 37% returning
3.5% incremental visits 11.5 screens/visit vs. 13.35 3:13 mins vs. 2:34 59% returning
2% incremental visits 14 screens/visit vs. 17 4:22 mins vs. 3:00 72% returning
Key Takeaways ● ● ● ●
It is a PLUS! More visits and more users! Lifestyle/Female Higher engagement (screens/Jme) Layalina Play Newsstand edi4on generates 3x the visits of the combined iOS and Android mobile applica4on Confidential + Proprietary
Mobile content distribution
Mobile apps | Mobile web | 3rd party platforms your logo
Confidential + Proprietary
Faster Content + Open Distribution Accelerated Mobile Pages Alexander Bregman Strategic Partnerships EMEA [email protected]
Privileged and Confidential - Do Not Forward
UI Today
“
For the first time this summer, more Google searches were completed on mobile devices than desktop computers Amit Singhal, August 2015
”
Performance
40%
of people abandon a website that takes more than 3 seconds to load
So we need something...
⚡ Fast
✔ Easy to implement
Mobile Friendly
Embrace the open web
Gives strong Incentives
Introducing
Accelerated Mobile Pages
Web pages, today
Accelerated Mobile Pages
What is AMP?
HTML5 (AMP HTML)
JavaScript (AMP JS)
CSS3 (Custom styling)
Global Proxy Cache (AMP Cache)
How does it work?
HTML
CMS AMP-HTML Sped up by the AMP Cache
Ad revenue and analytics
Your website...
Without the AMP cache
With the AMP cache Edge server
Edge server Web server
Edge server
Web server
Edge server Edge server Edge server
Edge server
Local copy of your assets
AMP-HTML on Google Search driving content discovery
Google will display articles created using AMP-HTML in new carousels on search…
g.co/ampdemo
Illustrative Mocks Google News
Google Now
…..and ultimately across multiple Google surfaces.
Play Newsstand
Now On Tap
Join the AMP initiative!
www.ampproject.org
Alexander Bregman Strategic Partnerships EMEA [email protected]
Confidential + Proprietary
Alexander Bregman Strategic Partnerships EMEA [email protected]
FIPP Middle East and Africa
Confidential + Proprietary
Mobile content distribution
Mobile apps | Mobile web | 3rd party platforms
Confidential + Proprietary
Mobile content distribution
Mobile apps | Mobile web | 3rd party platforms your logo
Confidential + Proprietary
Google Play Newsstand
A single destination on mobile devices to discover and consume great content from leading publishers around the world
Confidential + Proprietary
Google Play Newsstand
Magazines | Free content | Premium content
Confidential + Proprietary
Play Newsstand by the numbers 100M 30 day active users 1 Billion+ installs 900+ publishing partners
Confidential + Proprietary
Google Play store
Play Newsstand app iOS + Android
Confidential + Proprietary
Just Google Play apps in MENA?
Play Newsstand app iOS + Android
Confidential + Proprietary
NOW LAUNCHED Google Play store for Books and Newsstand in MENA*!
*Bahrain, Egypt, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, United Arab Emirates
Play Newsstand app iOS + Android
Confidential + Proprietary
...and many more Confidential + Proprietary
Monetize: via high-value ad formats Mobile in-article ads
Native Ads in collections
Rectangle ads in collections
Confidential + Proprietary
Monetize: via content sales Metered Access
Paywall/Subscription Support
Single Copies
Confidential + Proprietary
Diverse content mix Business & Finance
News
Sports
Tech
Confidential + Proprietary
World Class Partnerships
...and many more Confidential + Proprietary
Newsstand global footprint
39 live Play Newsstand countries = content vertical launched in Play Store Newsstand app available in 190+ countries Confidential + Proprietary
12.25.2015
Best in breed on Android phones
Confidential + Proprietary
Case study
Anas Abbar CEO and co-founder
Confidential + Proprietary
7awi PorNolio on Google Play Newsstand
4% incremental visits 19 screens/visit vs. 11 5:26 mins vs. 3:18 77% returning
13% incremental visits 16 screens/visit vs. 5 3:07 mins vs. 2:04 63% returning
3% incremental visits 4.6 screens/visit vs. 6.62 1:23 mins vs. 1:21 37% returning
3.5% incremental visits 11.5 screens/visit vs. 13.35 3:13 mins vs. 2:34 59% returning
2% incremental visits 14 screens/visit vs. 17 4:22 mins vs. 3:00 72% returning
Key Takeaways ● ● ● ●
It is a PLUS! More visits and more users! Lifestyle/Female Higher engagement (screens/Jme) Layalina Play Newsstand edi4on generates 3x the visits of the combined iOS and Android mobile applica4on Confidential + Proprietary
Mobile content distribution
Mobile apps | Mobile web | 3rd party platforms your logo
Confidential + Proprietary
Faster Content + Open Distribution Accelerated Mobile Pages Alexander Bregman Strategic Partnerships EMEA [email protected]
Privileged and Confidential - Do Not Forward
UI Today
“
For the first time this summer, more Google searches were completed on mobile devices than desktop computers Amit Singhal, August 2015
”
Performance
40%
of people abandon a website that takes more than 3 seconds to load
So we need something...
⚡ Fast
✔ Easy to implement
Mobile Friendly
Embrace the open web
Gives strong Incentives
Introducing
Accelerated Mobile Pages
Web pages, today
Accelerated Mobile Pages
What is AMP?
HTML5 (AMP HTML)
JavaScript (AMP JS)
CSS3 (Custom styling)
Global Proxy Cache (AMP Cache)
How does it work?
HTML
CMS AMP-HTML Sped up by the AMP Cache
Ad revenue and analytics
Your website...
Without the AMP cache
With the AMP cache Edge server
Edge server Web server
Edge server
Web server
Edge server Edge server Edge server
Edge server
Local copy of your assets
AMP-HTML on Google Search driving content discovery
Google will display articles created using AMP-HTML in new carousels on search…
g.co/ampdemo
Illustrative Mocks Google News
Google Now
…..and ultimately across multiple Google surfaces.
Play Newsstand
Now On Tap
Join the AMP initiative!
www.ampproject.org
Alexander Bregman Strategic Partnerships EMEA [email protected]
Confidential + Proprietary
