MOBILE
MOBILE
SHOPPER INSIGHTS As our world continues to embrace the digital age, marketers may be wondering where they should place advertising for the best exposure to shoppers. Key Ring App™ polled over 25,000 mobile shoppers to gain cutting edge insights on who the average shopper is, what shoppers want, and where they look for ads.
Find out why mobile marketing is effective and how it can help you tap into the purchasing power of these mobile shoppers.
THE AVERAGE MOBILE SHOPPER:
35-54 YEARS OLD (48.7%)
FEMALE (62.3%)
MARRIED (68.7%)
TECH-SAVVY
of shoppers make a list.
of shoppers make lists on paper.
But, there is a shift towards making digital lists.
make lists on phones or tablets.
SHOPPERS USE THEIR PHONES AS A SHOPPING COMPANION of shoppers add products to their shopping list as the result of seeing a mobile ad.
47.9%
IN STORE waiting in line
71.5%
IN STORE while shopping
of consumers have tried a new Consumer Packaged Good (CPG) or new brand as the result of seeing a mobile ad.
SHOPPERS USE THEIR PHONES TO SAVE MONEY This is a 5.3% increase from 2012.
of shoppers have redeemed a coupon from their phone in 2013.
8.5%
This is a increase from 2012.
have digitally saved a coupon to a store loyalty card in 2013.
Shoppers were asked: How often do you redeem coupons from your phone? 40% 30%
Coupon redemption is increasing.
2012 2013
20% 10%
1 per Week
Numbers
1+ per Week
2-3 per Month
1 per Month
SHOPPER INSIGHTS As our world continues to embrace the digital age, marketers may be wondering where they should place advertising for the best exposure to shoppers. Key Ring App™ polled over 25,000 mobile shoppers to gain cutting edge insights on who the average shopper is, what shoppers want, and where they look for ads.
Find out why mobile marketing is effective and how it can help you tap into the purchasing power of these mobile shoppers.
THE AVERAGE MOBILE SHOPPER:
35-54 YEARS OLD (48.7%)
FEMALE (62.3%)
MARRIED (68.7%)
TECH-SAVVY
of shoppers make a list.
of shoppers make lists on paper.
But, there is a shift towards making digital lists.
make lists on phones or tablets.
SHOPPERS USE THEIR PHONES AS A SHOPPING COMPANION of shoppers add products to their shopping list as the result of seeing a mobile ad.
47.9%
IN STORE waiting in line
71.5%
IN STORE while shopping
of consumers have tried a new Consumer Packaged Good (CPG) or new brand as the result of seeing a mobile ad.
SHOPPERS USE THEIR PHONES TO SAVE MONEY This is a 5.3% increase from 2012.
of shoppers have redeemed a coupon from their phone in 2013.
8.5%
This is a increase from 2012.
have digitally saved a coupon to a store loyalty card in 2013.
Shoppers were asked: How often do you redeem coupons from your phone? 40% 30%
Coupon redemption is increasing.
2012 2013
20% 10%
1 per Week
Numbers
1+ per Week
2-3 per Month
1 per Month
