Mobility Transport
The Traveller as part of the equation Andrew Everett – CSO Transport Systems Catapult FISITA World Automotive Summit 2015
Transport Systems Catapult
‘Drive UK global leadership in intelligent mobility, promoting sustained economic growth and wellbeing, through integrated, efficient and sustainable transport systems’. ‘Create an environment that will make the UK a World Leader in Transport Innovation.’
2
Transport vs Mobility
Transport Intelligent Mobility: The efficient and cost effective movement of goods and people
Mobility 3
3
Traveller Needs - Overview
• £1.2m study supported by industry, InnovateUK and UK Government departments for Business and Transport • Extensive multi-modal Intelligent Mobility study • 10,000 on line respondents and 100 detailed interviews with industry experts • Traveller research data has been weighted against the National Travel Survey (NTS) • Study explored multi-modal pain points & explored opportunities to target investment in order to accelerate progress to IM • Launch Event 13th October 2015 – Final report publicly available
4
Hierarchy of Traveller Needs
5
The UK is ready for IM
Connected Traveller 72% smartphone penetration
Progressive Attitudes 32% would share their possessions 57% don’t mind sharing their data for better services
54% of those consider it essential to their travel experience Opportunity for Improvement 57% always look for ways to optimise their journeys
6
75% encountered painpoints on their journeys
39% would currently consider driverless cars
The Five Traveller Segments
7
Progressive Metropolites
14% (14% of UK journeys)
They aspire to live an social beneficial, asset light lifestyle – yet still rely heavily on the private car
55% try to optimise their travel for the good of society (30% avg.)
53% try to use modes that are good for the environment (29% avg.)
66% agree that ‘asset-light’ services improve their lifestyles (33% avg.)
but 48% of their journeys are made by the private car (this is 33% in London)
They are engaged with new developments in transport They have a significant desire to make ‘not travelling’ possible
8
64% are excited by new developments in transport
62% would use driverless cars
(37% avg.)
(37% avg.)
60% would rather have used virtual mobility (36% avg.)
Default Motorists
(39% of UK journeys)
25%
16%
choose functionally
• 80% use their car every day • 97% at least weekly • … but 69% can imagine giving up their car
Do not identify with their mode of transport and would consider sharing rather than owning
There is a need to enable more productive time on their drives
Make 28% more journeys for work than other employed people 42% would consider autonomous vehicles
An opportunity to reduce the financial and time burden of their travel with new mobility solutions?
9
(46% of UK car journeys)
9%
are ‘Petrol Heads’
Would not give up car
Enjoy driving
Ownership is important
4 Revolutions in Intelligent Mobility
Productive time on journeys
Improved Safety Increased road capacity
Automation Theme Congestion eased
First and last mile mobility
Parking problems solved Multi-purposed assets
Access Theme
Seamless Mobility
Demand & Supply Theme Road traffic flows optimised
Disownership
Dynamic Timetabling
Mobility as a service
Integration Theme Integrated Payments Personal-Pushed Information
10
Seamless Interchange
Access Revolution
Access to Mobility Assets
Car/bike sharing
Sharing Hubs
On-Demand Bus
Personalisation & Familiarity
Ride Sharing
Productive Time
Virtual Mobility
Telematics
P2P sharing
New Business Models
11
Integrated User Experience
On-demand mobility
Demand/Supply Revolution
Geo-shifting demand Shifting flows to less congested roads or lines improves overall journey times
Time-shifting demand Flattening of the demand curve leads to reduced congestion at peak times 0 2 4 6 8 10121416182022
0 2 4 6 8 10121416182022
Time of day
Time of day
Smart Asset Utilisation – enabling demand Leads to downtime reduction and capacity improvements
Short-term opportunity through traveller information…. …long-term complete re-think of transport
12
12
Integration Revolution
Ticketing
Information
Interchange
Pre-trip information
Next gen park & ride Proactive suggestion & re-booking of alternative connections
Dynamic en-route updates
Personalised & context-relevant push information
Integration of car & bike
Dynamic platforming Traveller passport
Real-time dynamic timetabling
End to end integrated journey pricing & ticketing Cost benefit tools
Continuous development path expected
13
Station Navigation
Smart mode interchange
Automation Revolution
Driver required
No driver required
Cooperative driving
Vehicle platooning
Onroad
Fully autonomous cars/vans/buses
Autonomous vehicles
Automated parking
Segregated lanes for automatic drive
Offroad
Autonomous Pods
Smart Rail
Evolution path unclear…..
Partial automation
14
Apple, Google?
Full automation
B
Integrating across the Revolutions
Traveller Benefits
Seamless mobility on demand
Integrated traveller flow optimisation Flow optimised swarm
of autonomous vehicles Demand/Supply (requires scale) Mgmt.
Intelligent traveller distribution across modes Integrated “mobility as a service” offers
Integration Autonomous taxis
Access
Automation
Time
15 2015
15
2020
2025
2030
Thank You [email protected]
Transport Systems Catapult
‘Drive UK global leadership in intelligent mobility, promoting sustained economic growth and wellbeing, through integrated, efficient and sustainable transport systems’. ‘Create an environment that will make the UK a World Leader in Transport Innovation.’
2
Transport vs Mobility
Transport Intelligent Mobility: The efficient and cost effective movement of goods and people
Mobility 3
3
Traveller Needs - Overview
• £1.2m study supported by industry, InnovateUK and UK Government departments for Business and Transport • Extensive multi-modal Intelligent Mobility study • 10,000 on line respondents and 100 detailed interviews with industry experts • Traveller research data has been weighted against the National Travel Survey (NTS) • Study explored multi-modal pain points & explored opportunities to target investment in order to accelerate progress to IM • Launch Event 13th October 2015 – Final report publicly available
4
Hierarchy of Traveller Needs
5
The UK is ready for IM
Connected Traveller 72% smartphone penetration
Progressive Attitudes 32% would share their possessions 57% don’t mind sharing their data for better services
54% of those consider it essential to their travel experience Opportunity for Improvement 57% always look for ways to optimise their journeys
6
75% encountered painpoints on their journeys
39% would currently consider driverless cars
The Five Traveller Segments
7
Progressive Metropolites
14% (14% of UK journeys)
They aspire to live an social beneficial, asset light lifestyle – yet still rely heavily on the private car
55% try to optimise their travel for the good of society (30% avg.)
53% try to use modes that are good for the environment (29% avg.)
66% agree that ‘asset-light’ services improve their lifestyles (33% avg.)
but 48% of their journeys are made by the private car (this is 33% in London)
They are engaged with new developments in transport They have a significant desire to make ‘not travelling’ possible
8
64% are excited by new developments in transport
62% would use driverless cars
(37% avg.)
(37% avg.)
60% would rather have used virtual mobility (36% avg.)
Default Motorists
(39% of UK journeys)
25%
16%
choose functionally
• 80% use their car every day • 97% at least weekly • … but 69% can imagine giving up their car
Do not identify with their mode of transport and would consider sharing rather than owning
There is a need to enable more productive time on their drives
Make 28% more journeys for work than other employed people 42% would consider autonomous vehicles
An opportunity to reduce the financial and time burden of their travel with new mobility solutions?
9
(46% of UK car journeys)
9%
are ‘Petrol Heads’
Would not give up car
Enjoy driving
Ownership is important
4 Revolutions in Intelligent Mobility
Productive time on journeys
Improved Safety Increased road capacity
Automation Theme Congestion eased
First and last mile mobility
Parking problems solved Multi-purposed assets
Access Theme
Seamless Mobility
Demand & Supply Theme Road traffic flows optimised
Disownership
Dynamic Timetabling
Mobility as a service
Integration Theme Integrated Payments Personal-Pushed Information
10
Seamless Interchange
Access Revolution
Access to Mobility Assets
Car/bike sharing
Sharing Hubs
On-Demand Bus
Personalisation & Familiarity
Ride Sharing
Productive Time
Virtual Mobility
Telematics
P2P sharing
New Business Models
11
Integrated User Experience
On-demand mobility
Demand/Supply Revolution
Geo-shifting demand Shifting flows to less congested roads or lines improves overall journey times
Time-shifting demand Flattening of the demand curve leads to reduced congestion at peak times 0 2 4 6 8 10121416182022
0 2 4 6 8 10121416182022
Time of day
Time of day
Smart Asset Utilisation – enabling demand Leads to downtime reduction and capacity improvements
Short-term opportunity through traveller information…. …long-term complete re-think of transport
12
12
Integration Revolution
Ticketing
Information
Interchange
Pre-trip information
Next gen park & ride Proactive suggestion & re-booking of alternative connections
Dynamic en-route updates
Personalised & context-relevant push information
Integration of car & bike
Dynamic platforming Traveller passport
Real-time dynamic timetabling
End to end integrated journey pricing & ticketing Cost benefit tools
Continuous development path expected
13
Station Navigation
Smart mode interchange
Automation Revolution
Driver required
No driver required
Cooperative driving
Vehicle platooning
Onroad
Fully autonomous cars/vans/buses
Autonomous vehicles
Automated parking
Segregated lanes for automatic drive
Offroad
Autonomous Pods
Smart Rail
Evolution path unclear…..
Partial automation
14
Apple, Google?
Full automation
B
Integrating across the Revolutions
Traveller Benefits
Seamless mobility on demand
Integrated traveller flow optimisation Flow optimised swarm
of autonomous vehicles Demand/Supply (requires scale) Mgmt.
Intelligent traveller distribution across modes Integrated “mobility as a service” offers
Integration Autonomous taxis
Access
Automation
Time
15 2015
15
2020
2025
2030
Thank You [email protected]
