module 1 - lesson 2 the five types of business models
MODULE 1 - LESSON 2
THE FIVE TYPES OF BUSINESS MODELS ASH MAURYA @ashmaurya
[email protected] PracticeTrumpsTheory.com
Open Source
Marketplace
E-commerce Saas
Enterprise
Big Data
Freemium User Generated Content
Trial Community
Ad-based
Platform
Retail Membership site
Non-profit Media Social
Open Source
Marketplace
E-commerce Saas
Enterprise
Big Data
Freemium User Generated e r a e s e h t f Content o l l s a l e ot d N o sm s Community sineAd-based bu Platform Trial
Retail Membership site
Non-profit Media Social
Users versus Customers
If you haven’t shown me a check, you haven’t shown me a customer.
A business model describes how you create, deliver, and capture value.
-Saul Kaplan
Open Source
Marketplace
E-commerce Saas
Enterprise
Big Data
Freemium User Generated e r a e s e h t f Content o l l s a l e ot d N o sm s Community sineAd-based bu Platform Trial
Retail Membership site
Non-profit Media Social
01 Direct
Actors
Product Type
How they Pay
User = Customer
E-commerce/Retail Physical Products SaaS
One-time purchase Subscription Fremium/Trials
02 Enterprise
Actors
Product Type
How they Pay
User Buyer (Customer) Influencers
Enterprise SaaS
One-time purchase Subscription Fremium/Trials
03 Service Provider
Actors
Product Type
How they Pay
Customer Users (Customer’s Customers)
Physical Software Services
One-time purchase Annual subscription
04 Multi-sided
Actors
Product Type
How they Pay
User (asset) Customer (buyer)
Social Community Content/Media Big Data Ad-based
Pay per click Pay for data Subscription
05 Marketplace
Actors
Product Type
How they Pay
Buyer Seller
Marketplace Auction site Match-making
Listing fees Transaction fees Subscription
TYPES OF BUSINESS MODELS 1
Direct
2
Enterprise
3
Service Provider
4
Multi-sided
5
Marketplace
Multi-sided Model Actors
Product Type
How they Pay
User (asset) Customer (buyer)
Social Community Content/Media Big Data Ad-based Non-profits
Pay per click Pay for data Subscription
TYPES OF BUSINESS MODELS 1
Direct
2
Enterprise
3
Service Provider
4
Multi-sided
5
Marketplace
A complex system that works is invariably found to have evolved from a simple system that worked. - Gall’s Law
It’s time to act on your big idea. Validate and grow your business idea with advice from top business model coaches and lean experts.
Life is too short to build something nobody wants… Ash Maurya | Author, Running Lean | Founder, Spark59 | @ashmaurya
THE FIVE TYPES OF BUSINESS MODELS ASH MAURYA @ashmaurya
[email protected] PracticeTrumpsTheory.com
Open Source
Marketplace
E-commerce Saas
Enterprise
Big Data
Freemium User Generated Content
Trial Community
Ad-based
Platform
Retail Membership site
Non-profit Media Social
Open Source
Marketplace
E-commerce Saas
Enterprise
Big Data
Freemium User Generated e r a e s e h t f Content o l l s a l e ot d N o sm s Community sineAd-based bu Platform Trial
Retail Membership site
Non-profit Media Social
Users versus Customers
If you haven’t shown me a check, you haven’t shown me a customer.
A business model describes how you create, deliver, and capture value.
-Saul Kaplan
Open Source
Marketplace
E-commerce Saas
Enterprise
Big Data
Freemium User Generated e r a e s e h t f Content o l l s a l e ot d N o sm s Community sineAd-based bu Platform Trial
Retail Membership site
Non-profit Media Social
01 Direct
Actors
Product Type
How they Pay
User = Customer
E-commerce/Retail Physical Products SaaS
One-time purchase Subscription Fremium/Trials
02 Enterprise
Actors
Product Type
How they Pay
User Buyer (Customer) Influencers
Enterprise SaaS
One-time purchase Subscription Fremium/Trials
03 Service Provider
Actors
Product Type
How they Pay
Customer Users (Customer’s Customers)
Physical Software Services
One-time purchase Annual subscription
04 Multi-sided
Actors
Product Type
How they Pay
User (asset) Customer (buyer)
Social Community Content/Media Big Data Ad-based
Pay per click Pay for data Subscription
05 Marketplace
Actors
Product Type
How they Pay
Buyer Seller
Marketplace Auction site Match-making
Listing fees Transaction fees Subscription
TYPES OF BUSINESS MODELS 1
Direct
2
Enterprise
3
Service Provider
4
Multi-sided
5
Marketplace
Multi-sided Model Actors
Product Type
How they Pay
User (asset) Customer (buyer)
Social Community Content/Media Big Data Ad-based Non-profits
Pay per click Pay for data Subscription
TYPES OF BUSINESS MODELS 1
Direct
2
Enterprise
3
Service Provider
4
Multi-sided
5
Marketplace
A complex system that works is invariably found to have evolved from a simple system that worked. - Gall’s Law
It’s time to act on your big idea. Validate and grow your business idea with advice from top business model coaches and lean experts.
Life is too short to build something nobody wants… Ash Maurya | Author, Running Lean | Founder, Spark59 | @ashmaurya
