module 2 - lesson 3 establish a standard measure of progress
MODULE 2 - LESSON 3
ESTABLISH A STANDARD MEASURE OF PROGRESS
ASH MAURYA @ashmaurya
[email protected] PracticeTrumpsTheory.com
AGENDA 1
Establish a Standard Measure of Progress
2
The Art of the Scientist
3
Innovation Accounting
RETENTION What drives repeat usage?
ACQUISITION How do you first identify users?
What is first value experience?
What channels drive visitors?
ACTIVATION
REFERRAL What is referral engine?
What is pricing model?
REVENUE
What is desired customer throughput?
In God we trust, all others bring data. -W. Edwards Deming
Startups don’t starve, they drown. -Shawn Carolan, Menlo Ventures
?
01 Establish a standard measure of progress.
Financial accounting
Innovation Accounting
What drives repeat usage?
How do you first identify users?
What is first value experience?
What channels drive visitors?
What is referral engine?
What is pricing model?
What is desired customer throughput?
Macro versus Micro
Macro versus Micro Universal
Macro versus Micro Specifi c
Monthly churn: Customer Lifetime:
Sign-up rate:
Activation rate: Time to conversion:
X visitors/mo COCA:
Viral Coefficient: Cycle time:
Paid conversion rate: Time to conversion: ARPU:
Y customers/mo MRR: LTV:
Not more numbers but actionable insights.
It’s time to act on your big idea. Validate and grow your business idea with advice from top business model coaches and lean experts.
Life is too short to build something nobody wants… Ash Maurya | Author, Running Lean | Founder, Spark59 | @ashmaurya
ESTABLISH A STANDARD MEASURE OF PROGRESS
ASH MAURYA @ashmaurya
[email protected] PracticeTrumpsTheory.com
AGENDA 1
Establish a Standard Measure of Progress
2
The Art of the Scientist
3
Innovation Accounting
RETENTION What drives repeat usage?
ACQUISITION How do you first identify users?
What is first value experience?
What channels drive visitors?
ACTIVATION
REFERRAL What is referral engine?
What is pricing model?
REVENUE
What is desired customer throughput?
In God we trust, all others bring data. -W. Edwards Deming
Startups don’t starve, they drown. -Shawn Carolan, Menlo Ventures
?
01 Establish a standard measure of progress.
Financial accounting
Innovation Accounting
What drives repeat usage?
How do you first identify users?
What is first value experience?
What channels drive visitors?
What is referral engine?
What is pricing model?
What is desired customer throughput?
Macro versus Micro
Macro versus Micro Universal
Macro versus Micro Specifi c
Monthly churn: Customer Lifetime:
Sign-up rate:
Activation rate: Time to conversion:
X visitors/mo COCA:
Viral Coefficient: Cycle time:
Paid conversion rate: Time to conversion: ARPU:
Y customers/mo MRR: LTV:
Not more numbers but actionable insights.
It’s time to act on your big idea. Validate and grow your business idea with advice from top business model coaches and lean experts.
Life is too short to build something nobody wants… Ash Maurya | Author, Running Lean | Founder, Spark59 | @ashmaurya
