Monday, January 26, 15
Monday, January 26, 15
Photography Marketing Webinar We Are About To Begin
Monday, January 26, 15
Monday, January 26, 15
Traditional
Monday, January 26, 15
Traditional
Monday, January 26, 15
Non-Traditional
Traditional
Monday, January 26, 15
Non-Traditional
Traditional Websites Flyers Business Cards Word of Mouth Paid Ads
*Radio/Newspaper/Magazine
Monday, January 26, 15
Non-Traditional
Traditional Websites Flyers Business Cards Word of Mouth Paid Ads
*Radio/Newspaper/Magazine
Monday, January 26, 15
Non-Traditional The Power of Social Media Website, Flyers, Business Cards, Paid Ads, Viral Updates, Portfolio Google Tracking Email Campaigns And more...
Monday, January 26, 15
Old
Monday, January 26, 15
Old
Monday, January 26, 15
New
The Chartered Institute of Marketing defines marketing as:
'The management process responsible for identifying, anticipating and satisfying customer requirements profitably
/businesscasestudies.co.uk/portakabin/how-the-role-of-marketing-drives-business-forwards/the-purpose-ofmarketing.html#axzz3PxAMdwlV Monday, January 26, 15
Translation: Finding People Who are In The Market For Your Services & Converting them Into Happy Customers So That You Make Money.
Monday, January 26, 15
Monday, January 26, 15
1. Finding People Who are In The Market
Monday, January 26, 15
1. Finding People Who are In The Market For Your Services &
Monday, January 26, 15
1. Finding People Who are In The Market For Your Services & 2. Converting them Into Happy Customers
Monday, January 26, 15
1. Finding People Who are In The Market For Your Services & 2. Converting them Into Happy Customers 3. So That You Make Money.
Monday, January 26, 15
Marketing Funnel...
Monday, January 26, 15
Marketing Funnel... All Traffic
Monday, January 26, 15
Marketing Funnel... All Traffic Leads
Monday, January 26, 15
Marketing Funnel... All Traffic Leads Customers Monday, January 26, 15
Monday, January 26, 15
Monday, January 26, 15
All Traffic
Monday, January 26, 15
All Traffic Lead
Monday, January 26, 15
All Traffic Lead Customer
Monday, January 26, 15
Marketing is knowing how to craft the user experience to they convert from a lead to a customer
Monday, January 26, 15
“Hope”
Monday, January 26, 15
“Hope”
Monday, January 26, 15
Intentional
“Hope Marketing”- build it and they will come.
Monday, January 26, 15
Making calculated decisions based on research & analysis
Monday, January 26, 15
Intentional Making calculated decisions based on research & analysis
Monday, January 26, 15
Now let’s stop for just a second.
Monday, January 26, 15
Where do your current marketing strategies fall?
Monday, January 26, 15
Are you currently a “hope marketer”?
Monday, January 26, 15
Are some of your decisions intentional?
Monday, January 26, 15
What are you basing your decisions of where, how and to whom to market on?
Monday, January 26, 15
Is it based on real research or just your own assumptions or preferences?
Monday, January 26, 15
Do you even know who your customers are, really?
Monday, January 26, 15
How do you know?
Monday, January 26, 15
These are the questions marketers ask.
Monday, January 26, 15
We never assume anything.
Monday, January 26, 15
We always ask a question, make a hypothesis, and then run some tests to see what works.
Monday, January 26, 15
You need to be doing the same thing.
Monday, January 26, 15
You need to be doing the same thing.
Monday, January 26, 15
So let’s do that now.
Monday, January 26, 15
A really popular practice for all marketers before they start to craft their marketing strategies is to find out who their customer is
Monday, January 26, 15
So grab a piece of paper or print this one and we’ll fill it out together http://members.5figurephotography.com/wp-content/uploads/2014/07/Who-is-YourAudience-Worksheet.pdf
Monday, January 26, 15
Now, the whole point of this webinar was to show you how easy it is to market your photography business.
Monday, January 26, 15
And that’s exactly what I’m going to show you.
Monday, January 26, 15
The two big pieces we’re going to cover today are...
Monday, January 26, 15
Emails.
Monday, January 26, 15
Social Media.
Whether you’re paying for traffic through ads or you’re leaning on the free organic traffic you can drum up...
Monday, January 26, 15
Emails & Social Media are going to be your bread and butter.
Monday, January 26, 15
By collecting new emails & compiling all of the emails from your previous clients,
Monday, January 26, 15
You have just built an audience that... are interested in hiring photographers you can talk to day in and day out.. for FREE
Monday, January 26, 15
The best way to do this is to add an email capture page anywhere you can think of: website, blog, facebook, etc.
Monday, January 26, 15
Just make it simple.
Monday, January 26, 15
Same thing with Social Media.
Monday, January 26, 15
Think about where you potential clients are- and make sure your business is in the same place.
Monday, January 26, 15
If your potential clients search google for a photographer...
Monday, January 26, 15
Get on Google Places. Now called google.com/business
Monday, January 26, 15
It’s a free service Google provides to allow local businesses to show up in yelp, google map, and google word searches.
Monday, January 26, 15
If you have a facebook fanpage, look at promoting your page or posts to your fans and their friends to spread the word.
Monday, January 26, 15
Monday, January 26, 15
Just make it simple.
Monday, January 26, 15
Photography Marketing Webinar We Are About To Begin
Monday, January 26, 15
Monday, January 26, 15
Traditional
Monday, January 26, 15
Traditional
Monday, January 26, 15
Non-Traditional
Traditional
Monday, January 26, 15
Non-Traditional
Traditional Websites Flyers Business Cards Word of Mouth Paid Ads
*Radio/Newspaper/Magazine
Monday, January 26, 15
Non-Traditional
Traditional Websites Flyers Business Cards Word of Mouth Paid Ads
*Radio/Newspaper/Magazine
Monday, January 26, 15
Non-Traditional The Power of Social Media Website, Flyers, Business Cards, Paid Ads, Viral Updates, Portfolio Google Tracking Email Campaigns And more...
Monday, January 26, 15
Old
Monday, January 26, 15
Old
Monday, January 26, 15
New
The Chartered Institute of Marketing defines marketing as:
'The management process responsible for identifying, anticipating and satisfying customer requirements profitably
/businesscasestudies.co.uk/portakabin/how-the-role-of-marketing-drives-business-forwards/the-purpose-ofmarketing.html#axzz3PxAMdwlV Monday, January 26, 15
Translation: Finding People Who are In The Market For Your Services & Converting them Into Happy Customers So That You Make Money.
Monday, January 26, 15
Monday, January 26, 15
1. Finding People Who are In The Market
Monday, January 26, 15
1. Finding People Who are In The Market For Your Services &
Monday, January 26, 15
1. Finding People Who are In The Market For Your Services & 2. Converting them Into Happy Customers
Monday, January 26, 15
1. Finding People Who are In The Market For Your Services & 2. Converting them Into Happy Customers 3. So That You Make Money.
Monday, January 26, 15
Marketing Funnel...
Monday, January 26, 15
Marketing Funnel... All Traffic
Monday, January 26, 15
Marketing Funnel... All Traffic Leads
Monday, January 26, 15
Marketing Funnel... All Traffic Leads Customers Monday, January 26, 15
Monday, January 26, 15
Monday, January 26, 15
All Traffic
Monday, January 26, 15
All Traffic Lead
Monday, January 26, 15
All Traffic Lead Customer
Monday, January 26, 15
Marketing is knowing how to craft the user experience to they convert from a lead to a customer
Monday, January 26, 15
“Hope”
Monday, January 26, 15
“Hope”
Monday, January 26, 15
Intentional
“Hope Marketing”- build it and they will come.
Monday, January 26, 15
Making calculated decisions based on research & analysis
Monday, January 26, 15
Intentional Making calculated decisions based on research & analysis
Monday, January 26, 15
Now let’s stop for just a second.
Monday, January 26, 15
Where do your current marketing strategies fall?
Monday, January 26, 15
Are you currently a “hope marketer”?
Monday, January 26, 15
Are some of your decisions intentional?
Monday, January 26, 15
What are you basing your decisions of where, how and to whom to market on?
Monday, January 26, 15
Is it based on real research or just your own assumptions or preferences?
Monday, January 26, 15
Do you even know who your customers are, really?
Monday, January 26, 15
How do you know?
Monday, January 26, 15
These are the questions marketers ask.
Monday, January 26, 15
We never assume anything.
Monday, January 26, 15
We always ask a question, make a hypothesis, and then run some tests to see what works.
Monday, January 26, 15
You need to be doing the same thing.
Monday, January 26, 15
You need to be doing the same thing.
Monday, January 26, 15
So let’s do that now.
Monday, January 26, 15
A really popular practice for all marketers before they start to craft their marketing strategies is to find out who their customer is
Monday, January 26, 15
So grab a piece of paper or print this one and we’ll fill it out together http://members.5figurephotography.com/wp-content/uploads/2014/07/Who-is-YourAudience-Worksheet.pdf
Monday, January 26, 15
Now, the whole point of this webinar was to show you how easy it is to market your photography business.
Monday, January 26, 15
And that’s exactly what I’m going to show you.
Monday, January 26, 15
The two big pieces we’re going to cover today are...
Monday, January 26, 15
Emails.
Monday, January 26, 15
Social Media.
Whether you’re paying for traffic through ads or you’re leaning on the free organic traffic you can drum up...
Monday, January 26, 15
Emails & Social Media are going to be your bread and butter.
Monday, January 26, 15
By collecting new emails & compiling all of the emails from your previous clients,
Monday, January 26, 15
You have just built an audience that... are interested in hiring photographers you can talk to day in and day out.. for FREE
Monday, January 26, 15
The best way to do this is to add an email capture page anywhere you can think of: website, blog, facebook, etc.
Monday, January 26, 15
Just make it simple.
Monday, January 26, 15
Same thing with Social Media.
Monday, January 26, 15
Think about where you potential clients are- and make sure your business is in the same place.
Monday, January 26, 15
If your potential clients search google for a photographer...
Monday, January 26, 15
Get on Google Places. Now called google.com/business
Monday, January 26, 15
It’s a free service Google provides to allow local businesses to show up in yelp, google map, and google word searches.
Monday, January 26, 15
If you have a facebook fanpage, look at promoting your page or posts to your fans and their friends to spread the word.
Monday, January 26, 15
Monday, January 26, 15
Just make it simple.
Monday, January 26, 15
