MSG Varsity: Event Marketing
MSG Varsity: Event Marketing
September 5, 2012
Welcome!
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MSG Varsity’s Overarching Goal Retain Cablevision subscribers by delivering exclusive, hyper-local high school content that connects with subscribers on a grassroots level and makes the Optimum products indispensable to them. How do we measure MSGV impact on retention? • Currently, we can associate linear TV viewing data with retention • Additionally, we measure engagement on all touch points • Digital platforms: usage on web, 614, and digital apps • Schools: participation in programs & promotional support of MSGV • Community: in-person and social media feedback, and loyalty study
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Event Marketing Is Growing! In the 2011-2012 school year, MSG VARSITY executed over 150 events involving over 500 high schools in the tri-state area. With your help, we’re going to double that number this school year!
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Different Setups for Different Events Our on site marketing presence includes a variety of highly visible setups and interactive experiences.
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Caution and Safety are ALWAYS a Top Concern !
• ALL MSG Varsity event workers MUST make sure that our on site presence offers a SAFE environment! • This includes: setup, takedown and crowd control
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The Customer is ALWAYS Right! As brand ambassadors, you are representing MSG Varsity and MUST display a professional demeanor at ALL times and enforce such conduct when overseeing others!
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Your Look and Attitude Are Crucial ! All events require an MSGV polo, or jacket, paired with simple khaki pants.
Your focus is always on MSG Varsity, be prepared to talk about MSGV, and be sure to avoid any negative conversations about Cablevision or other Cablevision products.
8
September 5, 2012
Welcome!
2
MSG Varsity’s Overarching Goal Retain Cablevision subscribers by delivering exclusive, hyper-local high school content that connects with subscribers on a grassroots level and makes the Optimum products indispensable to them. How do we measure MSGV impact on retention? • Currently, we can associate linear TV viewing data with retention • Additionally, we measure engagement on all touch points • Digital platforms: usage on web, 614, and digital apps • Schools: participation in programs & promotional support of MSGV • Community: in-person and social media feedback, and loyalty study
3
Event Marketing Is Growing! In the 2011-2012 school year, MSG VARSITY executed over 150 events involving over 500 high schools in the tri-state area. With your help, we’re going to double that number this school year!
4
Different Setups for Different Events Our on site marketing presence includes a variety of highly visible setups and interactive experiences.
5
Caution and Safety are ALWAYS a Top Concern !
• ALL MSG Varsity event workers MUST make sure that our on site presence offers a SAFE environment! • This includes: setup, takedown and crowd control
6
The Customer is ALWAYS Right! As brand ambassadors, you are representing MSG Varsity and MUST display a professional demeanor at ALL times and enforce such conduct when overseeing others!
7
Your Look and Attitude Are Crucial ! All events require an MSGV polo, or jacket, paired with simple khaki pants.
Your focus is always on MSG Varsity, be prepared to talk about MSGV, and be sure to avoid any negative conversations about Cablevision or other Cablevision products.
8
