navigator
THE
STEADY SALES
NAVIGATOR
™
for
ss
J. Sheldon Snodgra ____________________________________________________ your name, company name or team name
Resources, Cast & Crew Who and what you have available
Actions & Milestones
Resources cast and crew. Andrew Martin, site designer/developer. Leslie Charles, case study and tool designer. Giannina Granata Silverman, identity design. Mark Firehammer, technology coach. Kelly Snodgrass, process and project coach, copy editor. Mary Now, voiceovers and creative muse. Tom Schuyt, copy editor. UMass Intern. BNI. Chamber. Hidden-Tech. RTC.
Critical tasks and stages to advance toward objectives
p lo e ev D d d . ge an e an a p rch as h c ea ch dy. rs. a , e es ur tu te io ee r R , p s as d o . f ts ch se m . . ra thr s y p : e a r w c t n o d e c g ll r e e en odu sea st y th tu at ta ak in h a seObjectives vi sig vel s. s e d m r a Deliverables, outcomes, or goals e e ie r e ir d m r u s e se teg be nd cl oli l te ge d rt d . D ilit ir e p l. R t f tu a n n u i i P g a S c n m a a s b n g. ma ck eq led too raf e. d . I fro t, and n Sta or ta a r r l o a r e i n d n i . D tu l p in e P ng ow er th du ck nte das at n en ou h est of s. ti kn nd ols. uc c a e ul tio h v cc d i o n r un e t th ect an sch edb e c ge wr wo spo to st rm iga it d a a l r j y o a t d p e t re gy nd f av s w an n nd fe sit ss e- ple wo ub o o y r n c r o t a p m hs y s ec t a ply lish Cla s ple uto nol n, eg nd rte nts o p s s t n p lo . C ont tud t te a Po lese om d a ech atio ra e a ba nme f e t s l d e S tur or ig ra con an s. T A . C an t ig ev ai e m e s D v y D r s r m re as a art lar na il cit ito ate uc es as t a d r h ec c i e l n c ci d, l ed re . t m e e st e f ake ts o g ir sh tur C ps e S y al in an ne d i c te iat M uc . r i p g p i . e ls co ut cl s t . od z, Pol fu . al op of esi s i t o r o o e p s a i o r or sh udy e d bl es. e u uct th eg nda e p te to age lay ide t i t k i t p N p y n primar y secondar y ed lec n st si lo s. ale edg lo log Eng to d v or tud Li rod e e uild b e c e w r i d l . o n s s v v a p , s s t d z o n g i e w e e e n . k to re-bra D oc iled no D ch ers ea Rec ne se uag ge be inal il list. d r a e k e t-in -ma p eta t t st tw . c ng le p o F 6 d raf te nal ent la ow by Q-4/0 e v li o G D fi nt kn co Launch high value, e-mail communication vehicle to all captured e-mail addresses. 1000 subscribers in 1st three months
m e t
r. e b
p e S
Success Factors
Phase I
. r e b o
ct
O
Phase II
em v o N
. r be
Phase III
m ce
Web suintceh re-la
e D
Phase IV
ter tiar y
Sell case studies. Sell 10 case studies in 1st month.
Attitudes, principles and behaviors required for success
Obstacles
. r be
Insufficient funds for complete outsourcing. Lack of knowledge about multiple new technologies required for project completion. Fear, uncertainty, and doubt. Procrastination. The energy drain from doing billable work. Absence of repeatable systems. Slow pace of copywriting. Barters and favors are hard to manage, i.e. slow response time, weak leverage. Inexperience. Potential challenges or roadblocks
Docking
Develop password-protected area on web site. Build an affiliate network. Apply search engine optimization techniques. Compile case studies for a new book.
Items for later discussion, review, or attention.
SteadySales.com and The Steady Sales Navigator™ are registered trademarks of The Steady Sales Group.
www.SteadySales.com
STEADY SALES
NAVIGATOR
™
for
ss
J. Sheldon Snodgra ____________________________________________________ your name, company name or team name
Resources, Cast & Crew Who and what you have available
Actions & Milestones
Resources cast and crew. Andrew Martin, site designer/developer. Leslie Charles, case study and tool designer. Giannina Granata Silverman, identity design. Mark Firehammer, technology coach. Kelly Snodgrass, process and project coach, copy editor. Mary Now, voiceovers and creative muse. Tom Schuyt, copy editor. UMass Intern. BNI. Chamber. Hidden-Tech. RTC.
Critical tasks and stages to advance toward objectives
p lo e ev D d d . ge an e an a p rch as h c ea ch dy. rs. a , e es ur tu te io ee r R , p s as d o . f ts ch se m . . ra thr s y p : e a r w c t n o d e c g ll r e e en odu sea st y th tu at ta ak in h a seObjectives vi sig vel s. s e d m r a Deliverables, outcomes, or goals e e ie r e ir d m r u s e se teg be nd cl oli l te ge d rt d . D ilit ir e p l. R t f tu a n n u i i P g a S c n m a a s b n g. ma ck eq led too raf e. d . I fro t, and n Sta or ta a r r l o a r e i n d n i . D tu l p in e P ng ow er th du ck nte das at n en ou h est of s. ti kn nd ols. uc c a e ul tio h v cc d i o n r un e t th ect an sch edb e c ge wr wo spo to st rm iga it d a a l r j y o a t d p e t re gy nd f av s w an n nd fe sit ss e- ple wo ub o o y r n c r o t a p m hs y s ec t a ply lish Cla s ple uto nol n, eg nd rte nts o p s s t n p lo . C ont tud t te a Po lese om d a ech atio ra e a ba nme f e t s l d e S tur or ig ra con an s. T A . C an t ig ev ai e m e s D v y D r s r m re as a art lar na il cit ito ate uc es as t a d r h ec c i e l n c ci d, l ed re . t m e e st e f ake ts o g ir sh tur C ps e S y al in an ne d i c te iat M uc . r i p g p i . e ls co ut cl s t . od z, Pol fu . al op of esi s i t o r o o e p s a i o r or sh udy e d bl es. e u uct th eg nda e p te to age lay ide t i t k i t p N p y n primar y secondar y ed lec n st si lo s. ale edg lo log Eng to d v or tud Li rod e e uild b e c e w r i d l . o n s s v v a p , s s t d z o n g i e w e e e n . k to re-bra D oc iled no D ch ers ea Rec ne se uag ge be inal il list. d r a e k e t-in -ma p eta t t st tw . c ng le p o F 6 d raf te nal ent la ow by Q-4/0 e v li o G D fi nt kn co Launch high value, e-mail communication vehicle to all captured e-mail addresses. 1000 subscribers in 1st three months
m e t
r. e b
p e S
Success Factors
Phase I
. r e b o
ct
O
Phase II
em v o N
. r be
Phase III
m ce
Web suintceh re-la
e D
Phase IV
ter tiar y
Sell case studies. Sell 10 case studies in 1st month.
Attitudes, principles and behaviors required for success
Obstacles
. r be
Insufficient funds for complete outsourcing. Lack of knowledge about multiple new technologies required for project completion. Fear, uncertainty, and doubt. Procrastination. The energy drain from doing billable work. Absence of repeatable systems. Slow pace of copywriting. Barters and favors are hard to manage, i.e. slow response time, weak leverage. Inexperience. Potential challenges or roadblocks
Docking
Develop password-protected area on web site. Build an affiliate network. Apply search engine optimization techniques. Compile case studies for a new book.
Items for later discussion, review, or attention.
SteadySales.com and The Steady Sales Navigator™ are registered trademarks of The Steady Sales Group.
www.SteadySales.com
