Northern Neck Zone

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Northern Neck Zone Area Demographics: Gender

Income

Male

49.5%

Less than $25,000

3.4%

Female

50.5%

$25,000 to $49,999

13.8%

$50,000 to $74,999

45.7%

$75,000 to $99,999

17.0%

Age 0 to 4 Yrs. Old

4.6%

$100,000 to $149,999

8.5%

5 to 14 Yrs. Old

10.7%

$150,000+

11.6%

15 to 19 Yrs. Old

6.1%

20 to 24 Yrs. Old

4.5%

Ethnicity

25 to 34 Yrs. Old

9.2%

African-American

21.5%

35 to 44 Yrs. Old

11.5%

Caucasian

74.6%

45 to 54 Yrs. Old

16.5%

Asian

0.6%

55 to 64 Yrs. Old

15.6%

Other

3.3%

65+ Yrs. Old

21.4% Education

Household Statistics

Consumer Expenditure ( Total HH Exp. ) Apparel

$91,506,749

Education

$44,429,001

Entertainment

$107,861,382

H.S. Grad or Less

43.4%

Food and Beverages

$295,491,783

Single

2.7%

Some College

14.7%

Health Care

$120,133,734

Married

89.9%

College Grad or More

41.8%

Household Furnishings

$84,976,279

HH w. Children

15.1%

Personal Care

$27,928,645

Homeowner

84.5%

Occupation

Shelter

$372,434,551

Renter

15.5%

Blue Collar

36.3%

Transportation

$388,509,718

White Collar

27.2%

Utilities

$134,779,855

Total HH Expenditure Source: Rhiza for Media, Statistics were pulled from the following databases: Census 2010 Basic Variables, Experian Child Age, Experian General, Experian Income Housing and Consumer Total Expenditure (Applied Geographic Solutions, Cambria, CA -2012A release ). For all Experian data (2012 Experian Information Solutions, Inc. )

Total Retail Expenditure

$1,929,823,429

$821,001,572