NSAA Business Models Slideshare

Business Models for Speakers

Geoff McDonald GeoffMcDonald.com

The Problem…

Romancing the STAGE

92 07 11 15

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What’s a Business Model?

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? What’s a Business Model?

What’s a Business Model?

How you create & deliver value for your customers

Business Model Definition

WHO?

WHAT?

The three Business Model Questions

HOW?

inform

What’s your Value Proposition?

entertain

The Big Shift

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Traditional One-way Face to Face Real Time Your Crowd The Big Shift

Traditional One-way Face to Face Real Time Your Crowd The Big Shift

Digital Two-way Virtual Reel Time My Crowd

Traditional

The Opportunities

Digital

DISRUPTION OPPORTUNITY

Disruption or Opportunity?

Business Model Survey

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30 Responses What is your business model?

Only

All

Project Five Speaking Business Models

First

After

Only

First

Project

After

Five Speaking Business Models

10%

90%

All they do is speak Romancing the Stage?

17%

17%

67%

Speak to sell something else Speaking as one delivery mode

27%

73%

Speak as part of projects Speaking as one delivery mode

40% 60%

They do all four Speaking as one delivery mode

10%

90%

All they do is speak Romancing the Stage?

First and foremost an expert, secondly a speaker.

Brad Tonini CSP

Matt Church CSP

Speaker

Author

Trainer

Mentor

Facilitator

Coach

I speak when asked… It’s not a core part of my business.

Adam Ferrier

Traditional

Digital

Are you focussed too much on the traditional?

The Right Business Model

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Expertise Customer Vision Audience

How to choose the right Business Model

More?

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My Business Model

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Expertise meets Value

Business Models for Speakers

Geoff McDonald GeoffMcDonald.com