NSW PRINT SOLUTIONS BOOST YOUR CAMPAIGN WITH PRINT Take advantage of Domain’s print publications and showcase your property to a highly engaged audience. With 68% of Australian home buyers using print as a part of their property search1 and the ability to reach 1.2 million property seekers each month2, print advertising remains a powerful tool in your property marketing campaign.
domain.com.au
DOMAIN IN THE SM H A ND T H E A F R
NEWS
GLOSSY DESIGN Captivate Domain’s highly engaged audience and inspire the passive buyer
Reach qualified and informed buyers Published in metropolitan copies of Saturday’s The Sydney Morning Herald plus Friday’s The Australian Financial Review, Domain’s weekly magazine covers the best in Sydney property and lifestyle.
RESIDENTIAL EXLUSIVITY
Grab the attention of 1.2 million property seekers each month2 with engaging editorial and a captivating design and reach more high net worth individuals who are ready to buy or invest.
INFLUENTIAL CONTRIBUTORS
Flip-book layout ensuring exlusive focus on residential property
Features by Darren Palmer and Rebecca Judd attracting lifestyle enthusiasts
U LTRA HI G H N ET WO RTH 2
BOOST YOUR EXPOSURE
2
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1.2m
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4X
SERI O US B UY ERS 2
193k
more likely to earn a household income of $300k+
intend to buy a property in the next 12 months
Source: 1. GFK Home Buyer Research, Oct 2015. 2. emmaTM conducted by Ipsos Media CT, People 14+, for 12 months ending Oct 2016; Nielsen Digital Monthly Ratings, Oct 2016.
NSW MARKETING BUNDLES
DOMAIN PRESTIG E IN T HE A F R Australia’s premier property liftout Published nationally in The AFR each Wednesday, Domain Prestige covers the best in Australia’s premium real estate and editorial. With a national audience of 302,000 affluent and engaged property seekers each week2, advertising in Domain Prestige gives you unparalleled access to senior business executives across Australia.
EXCEPTIONAL REACH National print exposure plus a digital edition on Domain
QUALITY AUDIENCE Target an affluent audience of qualified decision makers
COMPELLNG EDITORIAL Editorial features appealing to the high-end buyer
WEEKLY READERSHIP
302k
2
potential property seekers read Domain Prestige in The AFR
D EC I SI O N M A KERS 3
52%
U LTRA HI G H N ET WO RTH 2
30%
Source: 3. Business Elite AU Survey, 2014.
NSW MARKETING BUNDLES
of Australia’s executive real estate decision makers read The AFR weekly
of Australia’s ultra high net worth individuals read The AFR weekly
NS W PRINT SOLUTIONS
ADVERTIS ING OPT ION S Domain in The SMH and The AFR
DOUBLE PAGE SPREAD
FULL PAGE
HALF PAGE
QUARTER PAGE
Type area: 335H x 536Wmm Trim size: 355H x 556Wmm Bleed: 365H x 566Wmm
Type area: 335H x 258Wmm Trim size: 355H x 278Wmm Bleed: 365H x 288Wmm
Type area: 160H x 258Wmm
Type area: 160H x 127Wmm
$8,294 incl GST
$3,872 incl GST
$1,936 incl GST
$968 incl GST
Domain Prestige in The AFR
DOUBLE PAGE SPREAD
FULL PAGE
HALF PAGE
Type area: 335H x 536Wmm Trim size: 355H x 556Wmm Bleed: 365H x 566Wmm
Type area: 335H x 258Wmm Trim size: 355H x 278Wmm Bleed: 365H x 288Wmm
Type area: 153H x 258Wmm Trim size: 173H x 278Wmm Bleed: 183H x 288Wmm
$5,000 incl GST
$2,900 incl GST
$1,900 incl GST
B OO KINGS & M AT E R IA L BOOKING DEADLINE
MATERIAL DEADLINE
Domain in The SMH and The AFR
Monday 12pm (5 days prior)
Monday 3pm (5 days prior)
Domain Prestige in The AFR
Tuesday 3pm (8 days prior)
Tuesday 5pm (8 days prior)
For full terms and conditions visit adcentre.com.au/fairfax-advertising-terms Rates are for single resale properties only and are not available for multiple dwelling buildings, projects or developments. Prices are GST inclusive and subject to change without notice. Agency commission is not payable on advertising for residential real estate agencies. Add 20% load to Domain Prestige rates to guarantee position.
domain.com.au
DM15616
Domain delivers the buyers. Contact your real estate agent today.