Nufarm Americas Fungal names like Nut Scab, Leaf Scab and ...

Nufarm Americas Fungal names like Nut Scab, Leaf Scab and Powdery Mildew are just too despicably poignant to pass up — especially if you are trying to convince a pecan grower to use your client’s product. Fortunately, it was an easy sell. The Nufarm co-pack is a complete fungicidal double whammy. My creative team developed a multi-media campaign: a talking direct mailer, followed by a Scab Brothers Extermination Kit mailing and a series of trade-magazine ads to saturate the pecan grower market with the news of the co-pack. Our client cleared the shelves of the co-pack … and my creative team filled some shelves with awards, including Best of Show honors from the BMA. [Concept development & copy]