om brandguidelines2017

OM Tagline

Tagline

Brand Guide 2017

Logo

Overview “Open Minded”

offers

a

safe

and

(Download Assets)

stigma-free

environment that brings the ease and flexibility of online dating to the currently under-served world of open and

Logotype

Our Mission

FOR OPEN RELATIONSHIPS

Headline

Fonts

ABCDEFGHIJKLM NOPQRSTUVWXYZ

Logomark

Wordmark (.com)

alternative relationships.

Gotham Rounded - Bold

Body 2

Spacing Consideration

ABCDEFGHIJKLM NOPQRSTUVWXYZ Safe Areas

Body 1

Gotham Rounded - Book

Icon: Safe area is 150% of Icon

ABCDEFGHIJKLMNOPQRS TUVWXYZ Amatica SC - Bold

Work Examples

Neutral Colors

RGB 179/63/122 CMYK 30/90/25/1 HEX #b33f7a

RGB 214/101/132 CMYK 13/74/29/0 HEX #d66584

RGB 255/185/107 CMYK 0/31/66/0 HEX #ffb96b

RGB 252/111/111 CMYK 0/71/47/0 HEX #fc6f6f

RGB 240/126/135 CMYK 1/64/33/0 HEX # f07e87

RGB 248/176/137 CMYK 0/36/46/0 HEX #f8b089

RGB 250/247/202 CMYK 2/0/25/0 HEX #faf7ca

RGB 96/102/112 CMYK 64/53/44/17 HEX #606670

RGB 214/212/212 CMYK 15/12/12/0 HEX #d6d4d4

RGB 242/242/242 CMYK 4/2/2/0 HEX #f2f2f2

Social Media Designs (Instagram) and Web Headers

Background Colors

Logo Colors

Primary Color

Colors

Logo: Safe area is 200% larger than the x-height