OPAGUE ROUGE LIQUID LIPSTICK Discover Your Perfect Matte A richly pigmented, silky smooth and velvety matte lip color that delivers extended wear without flaking or dryness. Skin-conditioning emollients, anti-oxidant fruit extracts and vitamins protect the lips throughout the day.
• Launch date: Fall 2012 • Media impressions: 60 million • Coverage: Allure, InStyle, and many top beauty blogs • Developed story across mediums including press, education, social media, retail and red carpet