OrderWise Marketing Campaigns Marketing is an essential part of everyday operations for any business. However often businesses will rely on dedicating staff time to constantly moving customer and contact data between back end systems and their chosen marketing platforms. This disintegrated process is anything but cost effective, resulting in a large part of the company’s marketing budget being wasted on laborious data transfer tasks. Eliminating this, OrderWise Marketing Campaigns allows businesses to very quickly create contact lists and automate the management of setting up their subsequent marketing campaigns. OrderWise Marketing not only unites the processes of passing data between your back end OrderWise system and chosen marketing platform, but also revolutionise the way contacts are targeted and segmented into groups.
Choose Your Target Customers, Run Your Campaign With OrderWise Marketing, users can seamlessly set up and run their marketing campaigns to selected contacts from directly within OrderWise. As the data held against customers within the main system holds a wealth of useful information already such as what their job role is, what business sector they’re from and if they have been recently quoted or placed an order, the various marketing angles from which customers can be targeted from within OrderWise is extensive.
Key Facts nn Fast & Simple Marketing Campaign Creation nn Over 35 Dynamic Queries To Target Customers & Contacts nn Seamless Integration to both CommuniGator & MailChimp nn Easily Segment Your Customer Data Into Groups nn Combine with OrderWise Business Intelligence, BI Alerts, CRM and KPI Dashboards for a complete Sales & Marketing analysis suite
Set Up Segmentation Groups For Easy Data Manipulation With OrderWise Marketing, users are able to easily target the right audience by setting up their own segmentation groups. These can be created against customers or contacts with users able to use the dedicated grids to easily segment clients by industry, sector or something else entirely.
Fast Contact Collection With Dynamic Queries Offering a selection of over 35 dynamic queries as standard with the option for custom built queries too, OrderWise Marketing users can quickly find the contacts within their data they want to target in their campaigns. Using these dynamic queries, businesses can quickly and easily identify
contacts based on a specific query and selected set of parameters and data types, before using these to create their Marketing Queries.
Create Contact Lists With Ease Using Marketing Queries Once users have decided how they would like to target their customers, Marketing Queries can then be used to very efficiently generate contact lists for use in marketing campaigns. Through these Marketing Queries, users are also able to add sub queries to further concentrate their target audience and attract more accurate customer interest in their chosen marketing content. Then with the easy-to-use campaign wizard, users of the Marketing module can then quickly add contacts from this query or one of their existing campaigns.
Wise Software (UK) Ltd, Newton Court, Saxilby Enterprise Park, Skellingthorpe Road, Saxilby, Lincoln, LN1 2LR Tel: 01522 704083 |
[email protected] | www.orderwise.co.uk Registered in England: Company Reg. No. 04633298
Key Features Of OrderWise Marketing Campaigns Key Features Include nn Set Up Phone, Postal or Email Marketing Campaigns nn Fast creation with Marketing Campaign Wizard nn Integrates With Both MailChimp & CommuniGator nn View opens & clicks through constantly refreshing statistics nn Over 35 Dynamic Queries included as standard nn Easily create contact lists with Marketing Queries nn Narrow targeting by building complex queries with multiple lines and sub queries nn Add contacts from query, existing campaign or manually nn Dissect customers into segment groups and static segments nn Choose start/end dates, parameters & data types nn Assign contacts and products to each campaign nn Attach PDF & HTML Documents nn Ideal for OrderWise CRM, Business Intelligence, BI Alerts and KPI Dashboard users
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Gain Effective Management Of Your Marketing Campaigns
Save Time With MailChimp & CommuniGator Integration OrderWise Marketing creates efficiency by eliminating the need to manually transfer information and contact lists through seamless integration to popular email marketing platforms. Integrating with both MailChimp and CommuniGator, this valuable module allows users to seamlessly set up and run their marketing campaigns to selected contacts from directly within OrderWise. Statistics on the number of opens and clicks will then be gathered back from these platforms, offering a constantly refreshing success rate insight for each campaign.
Whether you are setting up postal, telephone or email marketing campaigns, OrderWise Marketing provides the comprehensive functionality for fast set up and simple control. Users can attach their contact lists, PDF or HTML documents and of course products relating to the campaign so that these can then be tracked as needed. This ensures any customer orders received on the back of these marketing campaigns can be accurately recorded, allowing the success of each campaign to be easily gauged.
A Complete Suite Of Sales & Marketing Functionality However the real power of OrderWise Marketing Campaigns comes when the module is combined with OrderWise CRM, Business Intelligence, BI Alerts and KPI Dashboards. Through the application of these other key modules, opportunities can be created off the back of campaign
results, staff can be prompted to set up marketing campaigns targeting certain customers and in-depth profitability analysis of marketing campaigns can be easily achieved. By merging the functionality of these modules to create a comprehensive suite of Sales & Marketing software, businesses can deliver an intuitive sales strategy that is built to drive company growth.
Your Everyday Marketing Made Simple With OrderWise By using OrderWise Marketing for your campaign management, your business can massively reduce the time spent shifting data and focus solely on converting campaign results into profitable sales. What’s more your business can successfully enhance brand recognition and promote your products effectively through faster, simpler campaign management. In-turn, this will help you to transform one-time buyers into long-term, profitable customer relationships.
Wise Software (UK) Ltd, Newton Court, Saxilby Enterprise Park, Skellingthorpe Road, Saxilby, Lincoln, LN1 2LR Tel: 01522 704083 |
[email protected] | www.orderwise.co.uk Registered in England: Company Reg. No. 04633298