Future Market Outlook • Global demand for meat to increase – China, Middle East, N. Africa – stronger for beef than lamb – stronger for pigmeat & poultry than red meat
• Decline in EU production to continue – economics, likely changes to support regime – Other parts of the world to fill the gap
• Economic recovery should see domestic demand increase (price?) 19
If >10% of 2009 livestock units were cattle multiply by 1.35 If >50% of 2009 livestock units were cattle multiply by 1.70 22
Future Support – Rural Priorities Q.
“Is the programme running out of money?”
A.
“There was only so much money in the pot in the first place. We are in the most challenging economic climate for many years and any amount of public funding that is available should be welcomed.” Source: Scottish Government Rural Priorities Website 23
Future Support – Longer Term
24
Conclusions • Confidence has returned?? • Returns from the marketplace have improved and look set to remain reasonably stable • Rising costs and or currency impacts could take the shine off • Support remains critical to business viability and therefore a major concern • Continued technical and management improvements will be crucial to future success • Take a bit of time to ensure you’re working smarter not harder 25