Overview Kit
Overview Kit
SUPPORTING WOMEN IN BECOMING FRESH, FIERCE AND FIRST CLASS ENTREPRENEURS
IF YOU ARE ALWAYS TRYING TO BE
normal,
you will never realize how
you can be - M AYA A N G E LO U
Who is Samantha Whittaker?
Hel lo, I’m Sam antha W hi ttak e r – Ent r e p r e n e u r , P u b li c i ty A fi c i on ado and Coach fo r s u cces sf u l wom e n . I’v e been an ent r epr eneu r for t h e p a st e i g ht y e a rs a n d I’ ve wor ke d i n the pub l i c r el at i o ns indu st r y for m or e t h a n 1 5 y e a rs . I currently s u ppo r t pas s io nat e wom e n i n t h e i r 3 0 ’s a n d 4 0 ’s w h o want to qu i t thei r 9- 5 j o bs a n d st a r t t h e i r ow n b u s i n e s s e s s o t h ey can com mand t heir days , do wor k t h at ex c i t e s t h e m a n d li ve a nd work f rom any w her e i f they c h oos e . I do this b ecau s e I bel i ev e m or e wom e n n e e d to stop p utt i n g a l l t heir eggs i n o ne bas ket and n e e d to le a r n h ow to c r e at e op t i ons so t hat they can l i v e a first cl as s li f e on t h e i r ow n t e r m s . In 20 10, I fo u nded m y agency F r e s h Im a g e P u b li c Re lat i on s a n d by 2014 , I had grown Fr es h I m a g e P R to b e com e on e of t h e m ost s ought after pu bl i c r el atio n s fi r m s i n t h e En g li s h s p e a k i n g C a r i bb e a n – with cl ients rangi ng f ro m F IFA , Coc a - Cola , Sa m s u n g a n d M a st e rCard Worldwide and had o ffi c e s i n t h e C ay m a n Is la n d s a n d M i a mi, Florid a. And in 20 16 I co m pl et ely clos e d t h e d oors of m y p u b li c r e lat i on s agency and to ld m y co r po rat e c li e nt s t h at I cou ld n o lon g e r wo rk w ith them and I m ov ed to Lon d on En g la n d a n d a m c u r r e nt ly t rav e l ling al l ov er Eu ro pe. I now coach wo m en i n the cor p orat e wor ld w h o a r e h e s i t a nt a b out starting thei r ow n bu s ines s . A n d I s h ow t h e m h ow to b u i ld a b u siness and pro m ote that bu s i n e s s s o t h ey c a n b e s u c c e s sf u l i n b usiness and l i v e l if e o n t heir ow n t e r m s a n d m a k e c h oi c e s t h at f e e l good to them . W hen women wo r k w i th m e t h ey i n c r e a s e t h e i r con fi d e n c e , t h ey begin to s ee m o r e o ppo r t u n i t i e s a n d t h ey le a r n h ow to att ra c t i n business hel pi ng them to f e e l e m p ow e r e d , r e d u c e wor k st r e s s a n d liv e a m ore enj oyabl e l i f e. P l ease tak e a m o m ent to r e a d t h rou g h t h e follow i n g p a g e s a s t h is w il l giv e yo u an idea of m y s e r vi c e s .
The clients I work with are: •Between the ages of 30 – 45 •Women who are either working in the corporate world or who have recently left the corporate world and have a desire to build their own successful businesses. •Women sick of using their talents to further someone else's dreams •Women who no longer want to work 70 hour weeks and be too tired to do anything else •Women that are willing to step outside the box and do the work to get where they want to be •Women who have a vision for themselves but need help with their strategy •Women who know they need someone to keep them accountable
Services
I o ff e r va ri ous l eve ls of co a c hing a nd co ns ultin g se rv ic e s to me et d iff e re nt n e e d s an d l ev e l s.
THE FOUNDATION AN ELITE 90 DAY COACHING PROGRAM FOR ASPIRING FEMALE ENTREPRENEURS WHO ARE STILL WORKING DAY JOBS Whet h e r you ' re t ir e d of t he co r p o rat e g r ind an d in d e spe rate n e e d of a c h an ge , sic k of spin n ing your wh e e l s t ry i n g to m ov e yo u r b u sine s s p a st h o bby-status o r yo u just n e e d h e l p un cov e rin g w h at it is t hat you l i ke to d o a nd how to t u r n t hat into a busin e ss – Th e Fo un d atio n Co ac h in g Pro gram Is Fo r You. This stru c t ure d 3 m o nt h p ro g ra m he lp s yo u b u ild a suc c e ssful busin e ss fo un d atio n fro m d o in g so mething you lov e a n d h e lp s yo u to c r e at e O PT IO N S fo r yo urse lf. We’l l cov e r min d set, busin e ss startup systems and st ru ct ure s and a lso w he r e to find yo u r first c l ie nt, so th at yo u get starte d o n yo ur busin e ss jour ney wi th s ol i d foot i n g .
VIP INTENSIVES WANT TO FAST TRACK YOUR SUCCESS WITH A FULL DAY OF BUSINESS STRATEGIZING? At t h i s l ev e l we m e et fa c e to fa c e a nd eval uate yo ur busin e ss co n c e pt, pl an an d pac kage yo u r ser v i c e s , n a i l d ow n yo u r t a r g et m a r k et , dis c uss yo ur bran d in g, iro n o ut yo ur me ssagin g an d c r eate a bran d i n g a n d m a r k et ing p la n fo r yo u to fol low.
Packaging Yourself For Premium Prices SIX MONTH GROUP PROGRAM FOR ENTRREPRENEURS WHO WANT TO UPLEVEL THEIR BRAND AND ATTRACT IN PREMIUM LEVEL CLIENTS T h i s s i x m ont h co a c hing p ro g ra m w ill s how yo u h ow to get c l e ar o n w h at yo ur bran d is an d w hat it is th at you wa nt to st a nd fo r. I t he n wa lk yo u th ro ugh h ow to up l ev e l an d fin e tun e th e lo o k an d feel of you r b ra n d a n d t he n how to st rat e g ic a lly positio n yo ur bran d so th at it gets n otic e d by pre miu m level aud i e n c e s . T h i s p ro g ra m is a b o ut leve ra g in g yo ur bran d so th at yo ur bran d starts to brin g yo u opport un i t i e s .
Signature 1:1 Publicity Coaching and Training HIGH LEVEL ONE ON ONE PUBLICITY TRAINING PROGRAM FOR THE ESTABLISHED ENTREPRENEUR WHO IS READY AND PREPARED TO BE SEEN IN REALLY BIG WAYS If you a re a n e st a b lishe d f e m a le co a c h, con sultant o r se rv ic e - base d e ntre pre n e ur an d yo u k n ow your bus i n e s s a n d yo u r indu st r y a nd yo u a r e r eady to l e arn h ow to be co me th e most pow e rful advocat e for you r b us i n e s s a n d st e p into t he m e dia's s potl ight to grow an d expan d yo ur d re am furth e r th e n t his high leve l p u b l i ci ty co a c hing p ro g ra m is fo r yo u .
All p rog ra m s a re list e d o ut in det a il o n w ww.samanth aw h ittak e r.co m/wo rk-w ith - me
HOWEVER BEAUTIFUL THE
strategy,
you should occasionally look at the
-WINSTON CHURCHILL
Corporate Client Portfolio
A few of the corprate clients I’ve worked with
“F re s h I m a ge P R prov ide d ex cellent ser v ices to CO N CACA F in t h e are as of to u r na m e nt s, m edia ser vices a nd inst it ut iona l communic ati ons. They su c c e ssfu lly execut ed ma ny t imely a nd imp or t a nt proj e ct s a c ross t he C a r ib b ea n r eg ion, ea ch t ime demonst rat ing a com m i t m e nt to qu a l ity a nd out st a nding ev ent ma na g ement sk il ls.”
- Felicitas Colombo CON CA CA F
“W he n yo u a re wo rking fo r your own or g a nizat ion it is a lways helpful to hav e a n o ut side re s our ce come in a nd offer a new p ersp ecti ve a nd F re sh I m a ge P R is g r et at g enerat ing idea s a nd I would de fi nit e ly re co m mend t hem to a ny or g a nizat ion.”
- Trina Savage CAYMA N IS LA N DS TOU R I S M AS S OC I AT I ON
“Ve ry ha ppy w it h c ho osing Fr esh I ma g e Pub l ic Relat ions to r ep res e nt c aym a he dge fu nds.com. I found t he t ea m to b e ver y ha rd work i ng a nd c re at iv e in promot ing my web p ub l icat ion a nd r ecomm e nd t he m 100% to a nyo ne look ing for a p rofessiona l p ub lic r elat ions consult a nt .”
- FREDERICK WILKS CAYMA N HE D G E F U N DS . COM
“The Fr e sh I m a ge t e a m ar e r ea l ly p rofessiona l a nd a joy to wor k wi th. W he n t hey say t hat t hey a r e g oing to do somet hing t hey do it and t hey a lways co m e u p wit h some r ea lly cr eat iv e sol ut ions to t h e t a sks at ha nd.”
- NICOLE GORDON CA LEDO NIA N G LOBA L F I N A N C I A L S E RV I C ES
Results HERE ARE A FEW ACHIEVEMENTS FOR CLIENTS: • In t hr ee m ont h p e r i od de l i v e re d a 17 2% i n cre a s e in p re s s covera ge ac ros s t h e C a r i b b ea n for th e Con fe de rati on of N orth, C ent ra l A m e r i c a n a n d Ca ri b b e a n As s oci ati on Footb a l l (CO NCACAF ) • D evelo p e d a p u b l i c r e l ati on s strate g y to e n h a n ce re p utation of T he C a l e d on i a n G rou p to attra ct n ew i nv e stors . W i th in a y ear t he co m p a ny wa s b ou g ht out a n d un de r n ew own e rs h ip a nd cha nged i t s n a m e to C a l e don ia n G lob a l F in a n cia l S e rv i ce s. • H elped to se c u r e $3 0 0 , 000 in s p on s ors h ip fun di n g to h ost the fi rst eve r Cay m a n I nv i t at ion a l Tra ck a n d F ie ld Me et i n 2012. C r eat ed f u l l p rom ot i on a l ca m p a ig n for ev e nt – attra cte d 3,000 pers o ns i n st a d i u m (Cay ma n Sta dium ca p a city is 3, 5 00) a nd r eco rd e d 8 , 0 0 0 on l i n e stre a m in g v iewe rs of ev e nt. Post event news pla c e m e nt s w e r e s e cure d on ES PN . com , S p orts Il l ustrated . co m , T h e Ass oc i at e d Pre s s , Th e Wa s h in g ton Post a n d the C hi cago T r i b u n e . • Incr ea s e d Cay m a n H e d g e Fun ds . com da ily we bs i te tra ffi c by avera ge of 1, 5 0 0 a d d i t i on a l cl i ck th roug h s to we bs ite p e r day t hro ugh u s e of soc i a l m edia . • E x ecut e d f u l l m a r k et l a u n ch of Li q uid N itro En e rg y Dri n k to t he C a r i b b e a n m a r k et . T h e e n e rg y drin k sta rte d a s a n un k nown brand i n t h e Ca r i b b e a n an d doub l e d in s a l e s with in 6 m onths.
Case Study
2014 fifa world cup trophy tour CAYMAN IS LANDS, BRITISH VIRG IN ISLANDS, AND US V IRGIN ISLANDS A CTIVATION (O CTO BER 20 13)
OVERVIEW Every fo ur ye a rs, fo otb a l l fa n s a round t he globe come toget he r wit h Coc a -Cola to celebrate th e ir lov e of th e sp or t at t he FIFA Wor ld CupTM . The FIFA World Cu p Trophy Tour is a n e ig ht m o nth g lobal tour t hat t ake s t he FIFA Wor ld Cup T rop hy on a glo bal to u r across 88 co u ntrie s t hat unit e s foot ball fans around t he world and gives fan s th e o p p o rtu n ity to se e t he r e al t rophy pr ior to t he FIFA Wo rld Cu p ga mes.
need To successfu l ly su p p o rt th e To u r stops in mult iple count r ie s, FIFA , Coc a-Cola a nd t he P ublic Re l atio n s Firm fo r th e Tour ne e de d to collaborat e wit h var ious PR firms around the g lo b e to h e l p sp re ad me ssaging and consist e nt happine ss to more t han 1.5 millio n p e o p l e aro u n d th e wor ld. Fr e sh Image Public R e lat ions was r ecruited to p rov id e activatio n a nd me dia news dist r ibut ion suppor t for Ca ri bb ean tour sto ps in th e C ay m a n Isl ands, Br it ish V ir gin Islands and t he US V ir gi n Is l a n ds.
RESULTS Fresh I mage P R m an ag e d th e p ress r e le ase c ir c ulat ion, me dia inquir ie s and coordin ated fo r se l e ct m e d ia re p re s e nt at ive s to be guide d onto t he FIFA World Cu p T rophy Tour airp l a n e a n d h av e o ne -on-one int e r views in e ac h count r y. The one d ay to ur stop activatio n s a cross the t hr e e islands was att e nde d by mor e tha n 1 , 000 n atio n al s an d g e n e rate d ove r 100 or ganic news stor y me nt ions ac ross the t argeted co u ntrie s.
Case Study
Samsung Mothers Day Appreciation Campaign BARBADOS MARKET ACTIVATION
OVERVIEW Sa msung wa s lo o k in g to d ev e lo p a consume r promot ion in Bar bados to ali g n with Moth er’s Day. Th e p ro m otio n was to be a d irect pro motio n th ro u g h Sa m su ng along wit h on- island aut hor iz e d Sams u ng mo bile ph o n e p artn e rs L IM E Co mmunic at ions.
need Fresh I mage P R was co m m issio n e d to deve lop a consume r cont e st in par tners hip with LI M E (p h o n e se rv ice p rovide r in t he Car ibbe an) . One t hat would st rengthen b ra n d re co g n itio n among loc al consume rs, he lp posit ion t he Sa ms ung brand as a l e ad e r in in n ovat ion and dr ive mome nt um among consum ers to increase awa re n e ss a n d fo ot tra ffic to LIM E stor e s.
Case Study Cont. APPROACH A co o rd i n ated m a rketing eff o rt was n eeded to get t h e word out to t h e loca l m a r k et . W e utiliz ed the fo llow i n g tools:
SO CIA L M E DI A We co o rd i n ated a s o c ia l m ed ia “Se lfie” compet i t i on t h at en couraged p er s o ns to p ost p hoto g ra p hs that h ad cert ai n cri t e ri a onto spe ci fie d socia l m e d ia si t e s a nd have p ers o ns vot e for post ed ph otos duri n g a preset ti m e w ind ow.
RA DIO We co o rd i n ated a ra dio p a rtnersh i p wi t h a radi o st at i on group to rai se awa r e n e ss of the “ Mothers Ap preci at i on ” campai gn effort s. Th e radi o com p o ne nt of the p ro m otio n co ns ist ed of radi o ads broadcast i n g speci al L IM E In- Sto r e d ea ls fo r Mothers , a lon g wi t h on -ai r me nt i on s of soci al medi a p ro m ot io n d eta ils a nd s p ec ia l on -ai r an n oun ce ment s of pri ze gi veaway w inne rs.
PR ESS REL EASE A ca m p a i g n la unc h p res s release was draf t ed an d ci rculat ed to me di a o ut l et s a cros s B a rb a d os .
M A GA ZIN E L AYO UT A d o u b l e p a g e Sa m s ung Mothers Appre ci at i on spre ad was also coord i n ated
RESULTS T h e a b ov e a c tivities res ulted i n a $40, 000 Ret u rn on Invest ment for Sa m su n g i n B a rb a dos .
What a Few of Our Coaching Clients Have Said
A few of the Coaching ClientsI've worked with c a r m e n l i l ly STYL E CO N SULTAN T & C EL EBRIT Y ST Y L IST - NE W YO RK C IT Y “ B e fo r e wo r k in g wit h Sa m a nt h a , I wa s ju st g o i n g w i th t h e flow a n d I didn't r e a l ly t a k e a st rat e g ic a p p ro a c h to h ow I wa s p ro m ot in g m y b u s in e s s . But Sa ma nth a t a u g ht m e t h e im p o r t a n c e of t a k in g a st rate g i c a p p ro a c h to m y p u b l ic ity e ff o r t s a n d s h e h a s sh ow n m e h ow to c r e at e a n d fo l low t h ro u g h o n t hat strate g y. I'v e b e e n wo r k in g wit h h e r fo r 7 m o nt hs so fa r a n d e a ch we e k I'm b lown away by t h e n u m b e r of a m a z in g o p p o r t u n it ie s t h at k e e p p r e s e nt ing th e ms e lv e s ."
Sercin Kutucu E UROPEA N U N I O N L AW EXPERT & L E CT U RE R - T U RKE Y "I h av e p ut a lot of t im e a n d e n e r g y o n m y c a r e e r a n d I wa nt to m a k e t h e b e st o ut of it . P utt i n g myse lf o ut t h e r e is g iv in g m e t h e l ev e ra g e to s p e a k my t r ut h a n d cr e at e m o r e s p a ce a n d fr e e do m a s i t i s o p e n in g u p n ew o p p o r t u n it ie s . T h e st rat e g y a n d g u ida n ce o n h ow to do t h is is s o h e l p fu l – I j u st d o a s Sa m a nt h a s ays a n d t h in g s r e a l ly do s h if t a n d w i th e a c h s h ift m y o ut lo o k ex p a n ds - I wil l n ot e n d u p b e in g t h e b e st k e p t s e c r et in t h e wo r ld a nd I tr u ly fe e l l ik e m y vo ice ca n m a k e a r e a l diff e r e nc e n ow. ”
Camilla Carboni S UCCESS COAC H AN D BEST- S E L L ING AU T H O R - CO LO RA D O "Sa m a nt h a’s im p r e s s iv e b a ck g ro u n d u n iq u e ly p osi t io n s h e r to s u p p o r t h ig h - l ev e l wo m e n in sta r ti n g t h e ir own b u s in e s s . Sh e u n de rst a n ds wh at i s ta k e s to l a u n c h a n d a s ca l e a b u s in e s s fro m s crat c h a n d h e r co n fide n ce a n d k n owl e dg e e n s u r e s t h at h er c l i e nts fe e l e q u a l ly co n fide nt a n d s u p p o r t e d o n t he i r ow n e nt r e p r e n e u r jo u r n ey.”
A L L A N A P R AT T I NTIM A CY EX P ERT - CAL I FO R N IA “ T h e r e a r e a lot of ex p e r t s o ut t h e r e t h at a r e mo r e t h a n wil l in g to p ut yo u o n r et a in e r fo r m o nth s w h i l e yo u wa it fo r r e s u lt s . M y ex p e r ie n ce wit h Sa ma nth a i s t h at s h e r e a l ly wa nt s to e m p owe r co n s c io u s b u si n e ss own e rs to s u cce e d in m a k in g t h e b ig g e st i mp a c t t h ey ca n . Sh e’s t e a ch in g m e to wo r k s m a r t n ot h a rd , e ff e ct iv e ly b u st in g m y t h s of wh at’s wo r t h my ti me e n e r g y a n d m o n ey a n d wh at’s n ot , wit h fo c u se d r e a l ist ic g u ida n c e of wh at wil l t r u ly s u p p o r t my b u si n e s s h e r e a n d n ow! ”
IF YOU WANT TO DO
big
things
surround yourself with people doing big things. you can’t bring out your
if you think you are ordinary. if you are around ordinary people it is costing you your
destiny
-ROBIN SHARMA
I invite you to get to know howI can help you
Yo u c an fi n d a full li st wi t h det a i led pro gra m descr i p t i o ns o n
samanthawhittaker.com/work-with-me o r yo u ca n ema i l
[email protected] to sc h e du l e a t i me t a lk a b o ut yo ur spe c i fi c n e e ds a nd ways t hat I ca n h e l p yo u exp a nd yo ur b usi ness.
SUPPORTING WOMEN IN BECOMING FRESH, FIERCE AND FIRST CLASS ENTREPRENEURS
IF YOU ARE ALWAYS TRYING TO BE
normal,
you will never realize how
you can be - M AYA A N G E LO U
Who is Samantha Whittaker?
Hel lo, I’m Sam antha W hi ttak e r – Ent r e p r e n e u r , P u b li c i ty A fi c i on ado and Coach fo r s u cces sf u l wom e n . I’v e been an ent r epr eneu r for t h e p a st e i g ht y e a rs a n d I’ ve wor ke d i n the pub l i c r el at i o ns indu st r y for m or e t h a n 1 5 y e a rs . I currently s u ppo r t pas s io nat e wom e n i n t h e i r 3 0 ’s a n d 4 0 ’s w h o want to qu i t thei r 9- 5 j o bs a n d st a r t t h e i r ow n b u s i n e s s e s s o t h ey can com mand t heir days , do wor k t h at ex c i t e s t h e m a n d li ve a nd work f rom any w her e i f they c h oos e . I do this b ecau s e I bel i ev e m or e wom e n n e e d to stop p utt i n g a l l t heir eggs i n o ne bas ket and n e e d to le a r n h ow to c r e at e op t i ons so t hat they can l i v e a first cl as s li f e on t h e i r ow n t e r m s . In 20 10, I fo u nded m y agency F r e s h Im a g e P u b li c Re lat i on s a n d by 2014 , I had grown Fr es h I m a g e P R to b e com e on e of t h e m ost s ought after pu bl i c r el atio n s fi r m s i n t h e En g li s h s p e a k i n g C a r i bb e a n – with cl ients rangi ng f ro m F IFA , Coc a - Cola , Sa m s u n g a n d M a st e rCard Worldwide and had o ffi c e s i n t h e C ay m a n Is la n d s a n d M i a mi, Florid a. And in 20 16 I co m pl et ely clos e d t h e d oors of m y p u b li c r e lat i on s agency and to ld m y co r po rat e c li e nt s t h at I cou ld n o lon g e r wo rk w ith them and I m ov ed to Lon d on En g la n d a n d a m c u r r e nt ly t rav e l ling al l ov er Eu ro pe. I now coach wo m en i n the cor p orat e wor ld w h o a r e h e s i t a nt a b out starting thei r ow n bu s ines s . A n d I s h ow t h e m h ow to b u i ld a b u siness and pro m ote that bu s i n e s s s o t h ey c a n b e s u c c e s sf u l i n b usiness and l i v e l if e o n t heir ow n t e r m s a n d m a k e c h oi c e s t h at f e e l good to them . W hen women wo r k w i th m e t h ey i n c r e a s e t h e i r con fi d e n c e , t h ey begin to s ee m o r e o ppo r t u n i t i e s a n d t h ey le a r n h ow to att ra c t i n business hel pi ng them to f e e l e m p ow e r e d , r e d u c e wor k st r e s s a n d liv e a m ore enj oyabl e l i f e. P l ease tak e a m o m ent to r e a d t h rou g h t h e follow i n g p a g e s a s t h is w il l giv e yo u an idea of m y s e r vi c e s .
The clients I work with are: •Between the ages of 30 – 45 •Women who are either working in the corporate world or who have recently left the corporate world and have a desire to build their own successful businesses. •Women sick of using their talents to further someone else's dreams •Women who no longer want to work 70 hour weeks and be too tired to do anything else •Women that are willing to step outside the box and do the work to get where they want to be •Women who have a vision for themselves but need help with their strategy •Women who know they need someone to keep them accountable
Services
I o ff e r va ri ous l eve ls of co a c hing a nd co ns ultin g se rv ic e s to me et d iff e re nt n e e d s an d l ev e l s.
THE FOUNDATION AN ELITE 90 DAY COACHING PROGRAM FOR ASPIRING FEMALE ENTREPRENEURS WHO ARE STILL WORKING DAY JOBS Whet h e r you ' re t ir e d of t he co r p o rat e g r ind an d in d e spe rate n e e d of a c h an ge , sic k of spin n ing your wh e e l s t ry i n g to m ov e yo u r b u sine s s p a st h o bby-status o r yo u just n e e d h e l p un cov e rin g w h at it is t hat you l i ke to d o a nd how to t u r n t hat into a busin e ss – Th e Fo un d atio n Co ac h in g Pro gram Is Fo r You. This stru c t ure d 3 m o nt h p ro g ra m he lp s yo u b u ild a suc c e ssful busin e ss fo un d atio n fro m d o in g so mething you lov e a n d h e lp s yo u to c r e at e O PT IO N S fo r yo urse lf. We’l l cov e r min d set, busin e ss startup systems and st ru ct ure s and a lso w he r e to find yo u r first c l ie nt, so th at yo u get starte d o n yo ur busin e ss jour ney wi th s ol i d foot i n g .
VIP INTENSIVES WANT TO FAST TRACK YOUR SUCCESS WITH A FULL DAY OF BUSINESS STRATEGIZING? At t h i s l ev e l we m e et fa c e to fa c e a nd eval uate yo ur busin e ss co n c e pt, pl an an d pac kage yo u r ser v i c e s , n a i l d ow n yo u r t a r g et m a r k et , dis c uss yo ur bran d in g, iro n o ut yo ur me ssagin g an d c r eate a bran d i n g a n d m a r k et ing p la n fo r yo u to fol low.
Packaging Yourself For Premium Prices SIX MONTH GROUP PROGRAM FOR ENTRREPRENEURS WHO WANT TO UPLEVEL THEIR BRAND AND ATTRACT IN PREMIUM LEVEL CLIENTS T h i s s i x m ont h co a c hing p ro g ra m w ill s how yo u h ow to get c l e ar o n w h at yo ur bran d is an d w hat it is th at you wa nt to st a nd fo r. I t he n wa lk yo u th ro ugh h ow to up l ev e l an d fin e tun e th e lo o k an d feel of you r b ra n d a n d t he n how to st rat e g ic a lly positio n yo ur bran d so th at it gets n otic e d by pre miu m level aud i e n c e s . T h i s p ro g ra m is a b o ut leve ra g in g yo ur bran d so th at yo ur bran d starts to brin g yo u opport un i t i e s .
Signature 1:1 Publicity Coaching and Training HIGH LEVEL ONE ON ONE PUBLICITY TRAINING PROGRAM FOR THE ESTABLISHED ENTREPRENEUR WHO IS READY AND PREPARED TO BE SEEN IN REALLY BIG WAYS If you a re a n e st a b lishe d f e m a le co a c h, con sultant o r se rv ic e - base d e ntre pre n e ur an d yo u k n ow your bus i n e s s a n d yo u r indu st r y a nd yo u a r e r eady to l e arn h ow to be co me th e most pow e rful advocat e for you r b us i n e s s a n d st e p into t he m e dia's s potl ight to grow an d expan d yo ur d re am furth e r th e n t his high leve l p u b l i ci ty co a c hing p ro g ra m is fo r yo u .
All p rog ra m s a re list e d o ut in det a il o n w ww.samanth aw h ittak e r.co m/wo rk-w ith - me
HOWEVER BEAUTIFUL THE
strategy,
you should occasionally look at the
-WINSTON CHURCHILL
Corporate Client Portfolio
A few of the corprate clients I’ve worked with
“F re s h I m a ge P R prov ide d ex cellent ser v ices to CO N CACA F in t h e are as of to u r na m e nt s, m edia ser vices a nd inst it ut iona l communic ati ons. They su c c e ssfu lly execut ed ma ny t imely a nd imp or t a nt proj e ct s a c ross t he C a r ib b ea n r eg ion, ea ch t ime demonst rat ing a com m i t m e nt to qu a l ity a nd out st a nding ev ent ma na g ement sk il ls.”
- Felicitas Colombo CON CA CA F
“W he n yo u a re wo rking fo r your own or g a nizat ion it is a lways helpful to hav e a n o ut side re s our ce come in a nd offer a new p ersp ecti ve a nd F re sh I m a ge P R is g r et at g enerat ing idea s a nd I would de fi nit e ly re co m mend t hem to a ny or g a nizat ion.”
- Trina Savage CAYMA N IS LA N DS TOU R I S M AS S OC I AT I ON
“Ve ry ha ppy w it h c ho osing Fr esh I ma g e Pub l ic Relat ions to r ep res e nt c aym a he dge fu nds.com. I found t he t ea m to b e ver y ha rd work i ng a nd c re at iv e in promot ing my web p ub l icat ion a nd r ecomm e nd t he m 100% to a nyo ne look ing for a p rofessiona l p ub lic r elat ions consult a nt .”
- FREDERICK WILKS CAYMA N HE D G E F U N DS . COM
“The Fr e sh I m a ge t e a m ar e r ea l ly p rofessiona l a nd a joy to wor k wi th. W he n t hey say t hat t hey a r e g oing to do somet hing t hey do it and t hey a lways co m e u p wit h some r ea lly cr eat iv e sol ut ions to t h e t a sks at ha nd.”
- NICOLE GORDON CA LEDO NIA N G LOBA L F I N A N C I A L S E RV I C ES
Results HERE ARE A FEW ACHIEVEMENTS FOR CLIENTS: • In t hr ee m ont h p e r i od de l i v e re d a 17 2% i n cre a s e in p re s s covera ge ac ros s t h e C a r i b b ea n for th e Con fe de rati on of N orth, C ent ra l A m e r i c a n a n d Ca ri b b e a n As s oci ati on Footb a l l (CO NCACAF ) • D evelo p e d a p u b l i c r e l ati on s strate g y to e n h a n ce re p utation of T he C a l e d on i a n G rou p to attra ct n ew i nv e stors . W i th in a y ear t he co m p a ny wa s b ou g ht out a n d un de r n ew own e rs h ip a nd cha nged i t s n a m e to C a l e don ia n G lob a l F in a n cia l S e rv i ce s. • H elped to se c u r e $3 0 0 , 000 in s p on s ors h ip fun di n g to h ost the fi rst eve r Cay m a n I nv i t at ion a l Tra ck a n d F ie ld Me et i n 2012. C r eat ed f u l l p rom ot i on a l ca m p a ig n for ev e nt – attra cte d 3,000 pers o ns i n st a d i u m (Cay ma n Sta dium ca p a city is 3, 5 00) a nd r eco rd e d 8 , 0 0 0 on l i n e stre a m in g v iewe rs of ev e nt. Post event news pla c e m e nt s w e r e s e cure d on ES PN . com , S p orts Il l ustrated . co m , T h e Ass oc i at e d Pre s s , Th e Wa s h in g ton Post a n d the C hi cago T r i b u n e . • Incr ea s e d Cay m a n H e d g e Fun ds . com da ily we bs i te tra ffi c by avera ge of 1, 5 0 0 a d d i t i on a l cl i ck th roug h s to we bs ite p e r day t hro ugh u s e of soc i a l m edia . • E x ecut e d f u l l m a r k et l a u n ch of Li q uid N itro En e rg y Dri n k to t he C a r i b b e a n m a r k et . T h e e n e rg y drin k sta rte d a s a n un k nown brand i n t h e Ca r i b b e a n an d doub l e d in s a l e s with in 6 m onths.
Case Study
2014 fifa world cup trophy tour CAYMAN IS LANDS, BRITISH VIRG IN ISLANDS, AND US V IRGIN ISLANDS A CTIVATION (O CTO BER 20 13)
OVERVIEW Every fo ur ye a rs, fo otb a l l fa n s a round t he globe come toget he r wit h Coc a -Cola to celebrate th e ir lov e of th e sp or t at t he FIFA Wor ld CupTM . The FIFA World Cu p Trophy Tour is a n e ig ht m o nth g lobal tour t hat t ake s t he FIFA Wor ld Cup T rop hy on a glo bal to u r across 88 co u ntrie s t hat unit e s foot ball fans around t he world and gives fan s th e o p p o rtu n ity to se e t he r e al t rophy pr ior to t he FIFA Wo rld Cu p ga mes.
need To successfu l ly su p p o rt th e To u r stops in mult iple count r ie s, FIFA , Coc a-Cola a nd t he P ublic Re l atio n s Firm fo r th e Tour ne e de d to collaborat e wit h var ious PR firms around the g lo b e to h e l p sp re ad me ssaging and consist e nt happine ss to more t han 1.5 millio n p e o p l e aro u n d th e wor ld. Fr e sh Image Public R e lat ions was r ecruited to p rov id e activatio n a nd me dia news dist r ibut ion suppor t for Ca ri bb ean tour sto ps in th e C ay m a n Isl ands, Br it ish V ir gin Islands and t he US V ir gi n Is l a n ds.
RESULTS Fresh I mage P R m an ag e d th e p ress r e le ase c ir c ulat ion, me dia inquir ie s and coordin ated fo r se l e ct m e d ia re p re s e nt at ive s to be guide d onto t he FIFA World Cu p T rophy Tour airp l a n e a n d h av e o ne -on-one int e r views in e ac h count r y. The one d ay to ur stop activatio n s a cross the t hr e e islands was att e nde d by mor e tha n 1 , 000 n atio n al s an d g e n e rate d ove r 100 or ganic news stor y me nt ions ac ross the t argeted co u ntrie s.
Case Study
Samsung Mothers Day Appreciation Campaign BARBADOS MARKET ACTIVATION
OVERVIEW Sa msung wa s lo o k in g to d ev e lo p a consume r promot ion in Bar bados to ali g n with Moth er’s Day. Th e p ro m otio n was to be a d irect pro motio n th ro u g h Sa m su ng along wit h on- island aut hor iz e d Sams u ng mo bile ph o n e p artn e rs L IM E Co mmunic at ions.
need Fresh I mage P R was co m m issio n e d to deve lop a consume r cont e st in par tners hip with LI M E (p h o n e se rv ice p rovide r in t he Car ibbe an) . One t hat would st rengthen b ra n d re co g n itio n among loc al consume rs, he lp posit ion t he Sa ms ung brand as a l e ad e r in in n ovat ion and dr ive mome nt um among consum ers to increase awa re n e ss a n d fo ot tra ffic to LIM E stor e s.
Case Study Cont. APPROACH A co o rd i n ated m a rketing eff o rt was n eeded to get t h e word out to t h e loca l m a r k et . W e utiliz ed the fo llow i n g tools:
SO CIA L M E DI A We co o rd i n ated a s o c ia l m ed ia “Se lfie” compet i t i on t h at en couraged p er s o ns to p ost p hoto g ra p hs that h ad cert ai n cri t e ri a onto spe ci fie d socia l m e d ia si t e s a nd have p ers o ns vot e for post ed ph otos duri n g a preset ti m e w ind ow.
RA DIO We co o rd i n ated a ra dio p a rtnersh i p wi t h a radi o st at i on group to rai se awa r e n e ss of the “ Mothers Ap preci at i on ” campai gn effort s. Th e radi o com p o ne nt of the p ro m otio n co ns ist ed of radi o ads broadcast i n g speci al L IM E In- Sto r e d ea ls fo r Mothers , a lon g wi t h on -ai r me nt i on s of soci al medi a p ro m ot io n d eta ils a nd s p ec ia l on -ai r an n oun ce ment s of pri ze gi veaway w inne rs.
PR ESS REL EASE A ca m p a i g n la unc h p res s release was draf t ed an d ci rculat ed to me di a o ut l et s a cros s B a rb a d os .
M A GA ZIN E L AYO UT A d o u b l e p a g e Sa m s ung Mothers Appre ci at i on spre ad was also coord i n ated
RESULTS T h e a b ov e a c tivities res ulted i n a $40, 000 Ret u rn on Invest ment for Sa m su n g i n B a rb a dos .
What a Few of Our Coaching Clients Have Said
A few of the Coaching ClientsI've worked with c a r m e n l i l ly STYL E CO N SULTAN T & C EL EBRIT Y ST Y L IST - NE W YO RK C IT Y “ B e fo r e wo r k in g wit h Sa m a nt h a , I wa s ju st g o i n g w i th t h e flow a n d I didn't r e a l ly t a k e a st rat e g ic a p p ro a c h to h ow I wa s p ro m ot in g m y b u s in e s s . But Sa ma nth a t a u g ht m e t h e im p o r t a n c e of t a k in g a st rate g i c a p p ro a c h to m y p u b l ic ity e ff o r t s a n d s h e h a s sh ow n m e h ow to c r e at e a n d fo l low t h ro u g h o n t hat strate g y. I'v e b e e n wo r k in g wit h h e r fo r 7 m o nt hs so fa r a n d e a ch we e k I'm b lown away by t h e n u m b e r of a m a z in g o p p o r t u n it ie s t h at k e e p p r e s e nt ing th e ms e lv e s ."
Sercin Kutucu E UROPEA N U N I O N L AW EXPERT & L E CT U RE R - T U RKE Y "I h av e p ut a lot of t im e a n d e n e r g y o n m y c a r e e r a n d I wa nt to m a k e t h e b e st o ut of it . P utt i n g myse lf o ut t h e r e is g iv in g m e t h e l ev e ra g e to s p e a k my t r ut h a n d cr e at e m o r e s p a ce a n d fr e e do m a s i t i s o p e n in g u p n ew o p p o r t u n it ie s . T h e st rat e g y a n d g u ida n ce o n h ow to do t h is is s o h e l p fu l – I j u st d o a s Sa m a nt h a s ays a n d t h in g s r e a l ly do s h if t a n d w i th e a c h s h ift m y o ut lo o k ex p a n ds - I wil l n ot e n d u p b e in g t h e b e st k e p t s e c r et in t h e wo r ld a nd I tr u ly fe e l l ik e m y vo ice ca n m a k e a r e a l diff e r e nc e n ow. ”
Camilla Carboni S UCCESS COAC H AN D BEST- S E L L ING AU T H O R - CO LO RA D O "Sa m a nt h a’s im p r e s s iv e b a ck g ro u n d u n iq u e ly p osi t io n s h e r to s u p p o r t h ig h - l ev e l wo m e n in sta r ti n g t h e ir own b u s in e s s . Sh e u n de rst a n ds wh at i s ta k e s to l a u n c h a n d a s ca l e a b u s in e s s fro m s crat c h a n d h e r co n fide n ce a n d k n owl e dg e e n s u r e s t h at h er c l i e nts fe e l e q u a l ly co n fide nt a n d s u p p o r t e d o n t he i r ow n e nt r e p r e n e u r jo u r n ey.”
A L L A N A P R AT T I NTIM A CY EX P ERT - CAL I FO R N IA “ T h e r e a r e a lot of ex p e r t s o ut t h e r e t h at a r e mo r e t h a n wil l in g to p ut yo u o n r et a in e r fo r m o nth s w h i l e yo u wa it fo r r e s u lt s . M y ex p e r ie n ce wit h Sa ma nth a i s t h at s h e r e a l ly wa nt s to e m p owe r co n s c io u s b u si n e ss own e rs to s u cce e d in m a k in g t h e b ig g e st i mp a c t t h ey ca n . Sh e’s t e a ch in g m e to wo r k s m a r t n ot h a rd , e ff e ct iv e ly b u st in g m y t h s of wh at’s wo r t h my ti me e n e r g y a n d m o n ey a n d wh at’s n ot , wit h fo c u se d r e a l ist ic g u ida n c e of wh at wil l t r u ly s u p p o r t my b u si n e s s h e r e a n d n ow! ”
IF YOU WANT TO DO
big
things
surround yourself with people doing big things. you can’t bring out your
if you think you are ordinary. if you are around ordinary people it is costing you your
destiny
-ROBIN SHARMA
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