Packaging printing in Russia

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Moscow Polygraphic Union

October 2005

Russian market of gravure printing

Russian market of gravure printing

The presentation plan 1. 2. 3. 4.

Common information about Russia Common situation in the economy of Russia Situation on the printing industry market Market of gravure printing and packaging consumers

2

Russian market of gravure printing

3

Common information about Russia Russia is located in northern hemisphere, the area of the country makes up 17,075 mln. sq.km. The western part of Russia (1/4 area of the country) is within the limits of the Eastern Europe. The territory, located to the east of the Urals (3/4 area of the country) is the Asian part of Russia . The basic part of land of Russia is located between 70 and 50 degrees NL . Approximately 18 % of territory of Russia are behind Northern Polar circle. Russia borders on 14 countries on land. The general extent of borders makes up 58,5 thousand km, (nearby 17 thousand km - overland, from above 40 thousand km - sea).

Russian market of gravure printing

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Regional development The population of Russia makes up 143,1 mln. In Russia there are 13 cities with over 1 mln population (Moscow, S.Petersburg, Novosibirsk, Nizhny Novgorod, Ekaterinburg, Samara, Omsk, Kazan, Chelyabinsk, Rostov-onDon, Ufa, Volgograd, Perm).

These cities are also large industrial centres. The basic volume of industrial outputs is in the European part of Russia where the basic population of the country is concentrated.

Russian market of gravure printing

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Situation in Russia Year

Society

Economy

Polygraphy

1991-1993

Collapse of the USSR, fight for power

chaos, half criminal development of economy, privatization

Crisis of the postsovjet system of polygraphy

1994-1995

Forming of the new political system

Development of private business, the beginning of arrival of the foreign companies to Russia

Private printing houses begin to develop

1996-1998

Forming of the oligarchic system

Dependence on import, stagnation, crisis of 1998

Beginning of active introduction of new technologies. Growth of the number of private printing houses

1999-2001

Change of the country leaders, strengthening of the role of the state

Rapid growth of internal manufacture due to import substitution

Reduction of import of printed production from 70 % - up to 30 %. Rapid growth of printing houses

2002-2004

Power centralization

Export-raw model, decrease in rates of growth

Delay of rates of growth in polygraphy, growth of import 40 %.

Russian market of gravure printing

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The volume of import of print production in natural expression was stabilized. Without distinct policy of the state regarding customs rates on import of finished goods the situation considerably will not change 500 400

000 tons

300 419

200 334 100

290

289 170

345

355

410

194

0 1997 1998 1999 2000 2001 2002 2003 2004 2005

Russian market of gravure printing

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Growth of import of the print production The last years import of print production is growing faster, than internal manufacture (on official data). This year the situation should be leveled. 170% 149%

150% 130%

119%

114% 125%

110%

118% Import printing productions

103%

98%

114% 87%

107% 100%

90%

102%

2004

2005

92%

89%

70%

102%

59%

50% 1998

1999

2000

2001

2002

2003

Internal printing

Russian market of gravure printing

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The growth of import of printed matters Since 1999 we can see the growth of import of printed matters - that speaks about growth of the polygraphic market. However data on import of paper and cardboard are not correlated with data of Goskomstat about growth of the market. The significant part of the market is in the shadow. 1000 900 800 700 425

600 500

301 90 152

200 100

Import paper

330

Import printing productions

241

400 300

530

290

000 tons

185

170

194

1999

2000

289

345

355

2001

2002

2003

419

410

2004

2005

0 1998

Russian market of gravure printing

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The polygraphic market is not shaped yet USA

18.000 printing houses (1 printing house for 15.000 people)

Germany

12.500 printing houses (1 printing house for 7.000 people)

Russia

~ 6.000 printing houses (1 printing house for 25.000 people)

Growth of incomes of the population will necessarily lead to growth of quantity of orders Development of economy can affect only the fact, how quickly it will occur

Russian market of gravure printing

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The market of flexible packaging In Russia about 250 companies work having the equipment for press of flexible packaging (flexo and machines of gravure printing). In 1992 the market of packaging was made nearby with 20-30 thousand tons a year, and practically all was imported. Till 1998 there was a formation of the market due to increase of culture of consumption, however the significant share of printed flexible packaging was imported. Rates of growth of market capacity of flexible packaging of Russia in 19992001 made about 20 % a year. In 2002 they were slowed down, as effect of the import replacement, caused by crisis of 1998, practically has been completely settled.

Russian market of gravure printing

The market of flexible packaging The market distribution in printed matters

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Russian market of gravure printing

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The market of flexible packaging Dynamics of development of the market of flexible packaging (including import). Internal manufacture in 2005 - about 96 thousand tons.

110 100 90 80 70 60 50 40 30 20 10 0

000 tons

39

47

54

1999

2000

2001

76

80

2002

2003

88

2004

96

2005

Russian market of gravure printing

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Market of cigarettes 13%

Without the filter With the filter

2005 year

87%

100 90 80 70 60 50 40 30 20 10 0

without the filter with the filter

2000 2001 2002 2003 2004 2005

Russian market of gravure printing

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Market of cigarettes The last years rates of growth of the Russian market of cigarettes were estimated in some percent a year, in the further stagnation in natural expression is predicted, however "Cost" of the market increases for 15 % a year. Now manufacture is at a level more than 380 billion cigarettes a year, and nearby 5.5 $ billion in cost expression. Thus manufacture of cigarettes with the filter grows, and cigarettes without the filter falls. Leaders of the market: Philip Morris, BAT, Gallaher, JTI, the Balkan Star, the Don Tobacco, Imperial Tobacco, a cumulative share about 90 % of the market. The international concerns supervise 75 % of the tobacco market.

450 128.3 374 121.3 341 115.4

400 350 300 250

388 110.3

383 105.1

270

382

98.1

390

390

390

140

390

120 99.8

102

100

100

100100

80

210

200

60

150

40

100 50

20

0

0 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Production, bln.sigarets

Growth, %

Russian market of gravure printing

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The market of confectionery The market of confectionery products keeps the steady tendency of growth. Consumer ability also grows, thus the steady tendency of switching of consumers on better, and consequently, more expensive production was outlined.

115

3000 2500 2000 1500 1000

1377

2451 2380 110 2240 109.1 108.8 108.6 108.4 2096 107 1952 106 1790 105 103.4 1635 103 1496

100

95.7

8%

7% 9%

42%

95

500

90

0

85 1998

Segm ent Share %

1999

2000

2001

2002

Production, 000 tons

2003

2004

2005

34%

2006

Growth, %

Cookies

Caramel

Chocolad sweets

Chocolad

others

Russian market of gravure printing

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The beer market The basic manufacturers of beer in Russia are the foreign companies which have bought up and buying up the Russian factories. General dynamics of structure of the beer market in 2005 reflects the steady tendencies which have generated in 2003-2004. The most expressed from them are: increase in a share on volumes of "cheap" beer; loss of the share in the market of beer in glass container, a mouth of share PETF of packaging; leading of glass container in a rise in prices that can serve one of the reasons of reduction of a share of this segment of packaging in the market. 1200

80%

11.7

1000

122.1 120.4

107.8 110.1

800

702

757

842

115.5 880

980 970 120 915 106 105 104 101

100

627

60

432 339

40

200

20

0

0 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Production, mln. decaliter

13.7

34.6

38.4

39.7

54.8

52.5

48.7

46.5

40% 20% 0% 1 half 2003 Glass

2 half 2003 1 half 2004 2 half 2004 PET Alum. Ken Alum. Keg 5l.

Production share % others; 32.1%

Baltika; 21.7%

80

549

600

0.1

33.4

60%

140 127.1 127.3

400

100%

Segment Share % 0.1 0.1 12.8 12.8

0.1

Growth, %

Krasny Vostok; 5.3% Moscow Efess; 5.6%

Yarpivo; Heineken 6.4% Russia; 5.8%

Sun Interbrew ; 16.4% Ochakovo; 6.7%

Russian market of gravure printing

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The chewing gum market The total amount of the Russian market of chewing gum is estimated in 60 million at cost and 20 thousand tons on weight. Basic players Wrigley (Wrigley, Orbit) and Dirol-Cadbury (Stimorol, Dirol), 49 % borrowing accordingly and 38 % of the market. The market shares in two segments: adult’s (chewing-gum) and children's (bubblegum). The adult segment concerns more than 87 % of sales, it’s completely supervised by Wrigley and Dirol-Cadbury. In a children's segment companies JoyCo (Boomer), Wrigley (Huba-Buba), KF "Menshevik" (Life is life, "Chew-¬á"), Perfetti (Center Shock) are in the lead - their cumulative share of 83 %. The greatest consumer demand use Wrigley Orbit - 38.3 % of sales, Dirol-Cadbury Dirol - 29.4 %, Dirol-Cadbury Stimorol - 15.9 %, Wrigley Airwaves - 5.7 %. All the above mentioned marks are made in Russia. Now the market experiences stagnation, growth occurs only due to increase in the price of production. Only a segment bubble gum has the potential for growth. Occurrence of new large participants of the market of a chewing gum is improbable.

Russian market of gravure printing

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Russian GAP volume > $ 3,2mlrd Quality Advertising 458

Gravure printing 60 Gravure printing 50 Gravure printing 120

Magazines 528 Labels 191

Adhesive labels 98 Packaging 400

Special 27

Books 413

Others 85

Newspaper 378 Flexible packaging 720

Information from:

National Statistical Committee Russian Book Chamber RPRG Custom House information Appraisal «Heidelberg CIS»

Gravure printing 380

Russian market of gravure printing

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Market of gravure printing Volume of Russian market of gravure printing makes up over 600 mln USD a year. Till 2000 over 90 % of packaging with gravure printing was imported. Nowadays the import makes up 60%.

Russian market of gravure printing Company

City

20 Market

Turnover 2004, mln.USD

Amcor Rentsch Novgorod

Great Novgorod

Cigarettes

120

A&R Carton

Timashevsk

Cigarettes, Chewing-gum, Confectionery

50

Multiflex

Leningradskaya oblast

Chewing-gum

40

Nordenia-Slavnika

Pereslavl-Zalessky

Chocolate

20

Westvaco Eatsprint

Moscow

Cigarettes

16

Limaton Packing

Moscow

Chocolate, Water

15

Most-1

Moscow

Cigarettes, Chewing-gum

6

F.G.Packagin

Podolsk

Chocolate

7

Eksimpak-Rotoprint

St.Petersburg

Dairy products

4

Interplast trade

Moscow

Spam

4

Artplast

Moscow

No

3

Haendler&Natermann

St.Petersburg

Beer

2

“Applique 2000” (Polstar Group)

Moscow

Cigarettes

5

Kurskaya KPF

Kursk

Cigarettes

N/A

Chehovsky PK

Chehov

N/A

N/A

Savushkin&K

Pereslavl-Zalessky

Cigarettes, Tea

N/A

Conflex SPb

St.Petersburg

Chocolate, dairy products

N/A

Russian gravure printing market

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CJSC «Okerlund & Rauzing Раузинг Кубань» (Krasnodarsky region) •

The flexible packaging factory has been established in 1989 in Timashevsk, Krasnodarsky region.



The main products of «Okerlund& Rauzing Кuban» are flexible packaging materials.



The package produces by flexography or gravure methods.



The main customers are enterprises of food, tobacco, chemical and pharmaceutical industries.



The purchase of 10-section gravure press is planning in the nearest future.

Russian gravure printing market

CJCS «Multiflex» (Моscow) •

The company has been established in 1993.



It is the leading Russian producer of flexible packaging materials made by gravure method, what ensure the most multicolor and sharp image.



CJSC «Мultiflex» has the full technological chain of flexible packaging materials production.



The printing production consists of the most modern gravure and flexography equipment.



The multiple capacity store creates a safe base.

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Russian gravure printing market

CJSC « FG Packaging» (Podolsk) •

The FG Packaging company is the producer of flexible package, polymeric film with full- color image, intended for food staff and household chemistry package.



The FG Packaging company is highly modern equipped with 7color gravure high speed press Schiavi (Italy).



The company also produces packaging materials, based on one- or multiple coated films and foil for pastry and grocery products, tea, coffee and household chemistry.

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Russian gravure printing market

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The gravure printing development outlook in Russia «+» There is a lack of domestic production capacity and big orders are placed abroad. «+» The current volume of flexible packaging market allows to

forecast stable development growth, because Russia still didn’t reach consumption key figures of development countries. «+» Continuing consumer welfare growth together with positive

macro economical figures in the country. «-» To start production with gravure equipment and get profit is quite difficult due to very expensive prepress.

Russian gravure printing market

Thank you for attention!

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