Moscow Polygraphic Union
October 2005
Russian market of gravure printing
Russian market of gravure printing
The presentation plan 1. 2. 3. 4.
Common information about Russia Common situation in the economy of Russia Situation on the printing industry market Market of gravure printing and packaging consumers
2
Russian market of gravure printing
3
Common information about Russia Russia is located in northern hemisphere, the area of the country makes up 17,075 mln. sq.km. The western part of Russia (1/4 area of the country) is within the limits of the Eastern Europe. The territory, located to the east of the Urals (3/4 area of the country) is the Asian part of Russia . The basic part of land of Russia is located between 70 and 50 degrees NL . Approximately 18 % of territory of Russia are behind Northern Polar circle. Russia borders on 14 countries on land. The general extent of borders makes up 58,5 thousand km, (nearby 17 thousand km - overland, from above 40 thousand km - sea).
Russian market of gravure printing
4
Regional development The population of Russia makes up 143,1 mln. In Russia there are 13 cities with over 1 mln population (Moscow, S.Petersburg, Novosibirsk, Nizhny Novgorod, Ekaterinburg, Samara, Omsk, Kazan, Chelyabinsk, Rostov-onDon, Ufa, Volgograd, Perm).
These cities are also large industrial centres. The basic volume of industrial outputs is in the European part of Russia where the basic population of the country is concentrated.
Russian market of gravure printing
5
Situation in Russia Year
Society
Economy
Polygraphy
1991-1993
Collapse of the USSR, fight for power
chaos, half criminal development of economy, privatization
Crisis of the postsovjet system of polygraphy
1994-1995
Forming of the new political system
Development of private business, the beginning of arrival of the foreign companies to Russia
Private printing houses begin to develop
1996-1998
Forming of the oligarchic system
Dependence on import, stagnation, crisis of 1998
Beginning of active introduction of new technologies. Growth of the number of private printing houses
1999-2001
Change of the country leaders, strengthening of the role of the state
Rapid growth of internal manufacture due to import substitution
Reduction of import of printed production from 70 % - up to 30 %. Rapid growth of printing houses
2002-2004
Power centralization
Export-raw model, decrease in rates of growth
Delay of rates of growth in polygraphy, growth of import 40 %.
Russian market of gravure printing
6
The volume of import of print production in natural expression was stabilized. Without distinct policy of the state regarding customs rates on import of finished goods the situation considerably will not change 500 400
000 tons
300 419
200 334 100
290
289 170
345
355
410
194
0 1997 1998 1999 2000 2001 2002 2003 2004 2005
Russian market of gravure printing
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Growth of import of the print production The last years import of print production is growing faster, than internal manufacture (on official data). This year the situation should be leveled. 170% 149%
150% 130%
119%
114% 125%
110%
118% Import printing productions
103%
98%
114% 87%
107% 100%
90%
102%
2004
2005
92%
89%
70%
102%
59%
50% 1998
1999
2000
2001
2002
2003
Internal printing
Russian market of gravure printing
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The growth of import of printed matters Since 1999 we can see the growth of import of printed matters - that speaks about growth of the polygraphic market. However data on import of paper and cardboard are not correlated with data of Goskomstat about growth of the market. The significant part of the market is in the shadow. 1000 900 800 700 425
600 500
301 90 152
200 100
Import paper
330
Import printing productions
241
400 300
530
290
000 tons
185
170
194
1999
2000
289
345
355
2001
2002
2003
419
410
2004
2005
0 1998
Russian market of gravure printing
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The polygraphic market is not shaped yet USA
18.000 printing houses (1 printing house for 15.000 people)
Germany
12.500 printing houses (1 printing house for 7.000 people)
Russia
~ 6.000 printing houses (1 printing house for 25.000 people)
Growth of incomes of the population will necessarily lead to growth of quantity of orders Development of economy can affect only the fact, how quickly it will occur
Russian market of gravure printing
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The market of flexible packaging In Russia about 250 companies work having the equipment for press of flexible packaging (flexo and machines of gravure printing). In 1992 the market of packaging was made nearby with 20-30 thousand tons a year, and practically all was imported. Till 1998 there was a formation of the market due to increase of culture of consumption, however the significant share of printed flexible packaging was imported. Rates of growth of market capacity of flexible packaging of Russia in 19992001 made about 20 % a year. In 2002 they were slowed down, as effect of the import replacement, caused by crisis of 1998, practically has been completely settled.
Russian market of gravure printing
The market of flexible packaging The market distribution in printed matters
11
Russian market of gravure printing
12
The market of flexible packaging Dynamics of development of the market of flexible packaging (including import). Internal manufacture in 2005 - about 96 thousand tons.
110 100 90 80 70 60 50 40 30 20 10 0
000 tons
39
47
54
1999
2000
2001
76
80
2002
2003
88
2004
96
2005
Russian market of gravure printing
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Market of cigarettes 13%
Without the filter With the filter
2005 year
87%
100 90 80 70 60 50 40 30 20 10 0
without the filter with the filter
2000 2001 2002 2003 2004 2005
Russian market of gravure printing
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Market of cigarettes The last years rates of growth of the Russian market of cigarettes were estimated in some percent a year, in the further stagnation in natural expression is predicted, however "Cost" of the market increases for 15 % a year. Now manufacture is at a level more than 380 billion cigarettes a year, and nearby 5.5 $ billion in cost expression. Thus manufacture of cigarettes with the filter grows, and cigarettes without the filter falls. Leaders of the market: Philip Morris, BAT, Gallaher, JTI, the Balkan Star, the Don Tobacco, Imperial Tobacco, a cumulative share about 90 % of the market. The international concerns supervise 75 % of the tobacco market.
450 128.3 374 121.3 341 115.4
400 350 300 250
388 110.3
383 105.1
270
382
98.1
390
390
390
140
390
120 99.8
102
100
100
100100
80
210
200
60
150
40
100 50
20
0
0 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Production, bln.sigarets
Growth, %
Russian market of gravure printing
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The market of confectionery The market of confectionery products keeps the steady tendency of growth. Consumer ability also grows, thus the steady tendency of switching of consumers on better, and consequently, more expensive production was outlined.
115
3000 2500 2000 1500 1000
1377
2451 2380 110 2240 109.1 108.8 108.6 108.4 2096 107 1952 106 1790 105 103.4 1635 103 1496
100
95.7
8%
7% 9%
42%
95
500
90
0
85 1998
Segm ent Share %
1999
2000
2001
2002
Production, 000 tons
2003
2004
2005
34%
2006
Growth, %
Cookies
Caramel
Chocolad sweets
Chocolad
others
Russian market of gravure printing
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The beer market The basic manufacturers of beer in Russia are the foreign companies which have bought up and buying up the Russian factories. General dynamics of structure of the beer market in 2005 reflects the steady tendencies which have generated in 2003-2004. The most expressed from them are: increase in a share on volumes of "cheap" beer; loss of the share in the market of beer in glass container, a mouth of share PETF of packaging; leading of glass container in a rise in prices that can serve one of the reasons of reduction of a share of this segment of packaging in the market. 1200
80%
11.7
1000
122.1 120.4
107.8 110.1
800
702
757
842
115.5 880
980 970 120 915 106 105 104 101
100
627
60
432 339
40
200
20
0
0 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Production, mln. decaliter
13.7
34.6
38.4
39.7
54.8
52.5
48.7
46.5
40% 20% 0% 1 half 2003 Glass
2 half 2003 1 half 2004 2 half 2004 PET Alum. Ken Alum. Keg 5l.
Production share % others; 32.1%
Baltika; 21.7%
80
549
600
0.1
33.4
60%
140 127.1 127.3
400
100%
Segment Share % 0.1 0.1 12.8 12.8
0.1
Growth, %
Krasny Vostok; 5.3% Moscow Efess; 5.6%
Yarpivo; Heineken 6.4% Russia; 5.8%
Sun Interbrew ; 16.4% Ochakovo; 6.7%
Russian market of gravure printing
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The chewing gum market The total amount of the Russian market of chewing gum is estimated in 60 million at cost and 20 thousand tons on weight. Basic players Wrigley (Wrigley, Orbit) and Dirol-Cadbury (Stimorol, Dirol), 49 % borrowing accordingly and 38 % of the market. The market shares in two segments: adult’s (chewing-gum) and children's (bubblegum). The adult segment concerns more than 87 % of sales, it’s completely supervised by Wrigley and Dirol-Cadbury. In a children's segment companies JoyCo (Boomer), Wrigley (Huba-Buba), KF "Menshevik" (Life is life, "Chew-¬á"), Perfetti (Center Shock) are in the lead - their cumulative share of 83 %. The greatest consumer demand use Wrigley Orbit - 38.3 % of sales, Dirol-Cadbury Dirol - 29.4 %, Dirol-Cadbury Stimorol - 15.9 %, Wrigley Airwaves - 5.7 %. All the above mentioned marks are made in Russia. Now the market experiences stagnation, growth occurs only due to increase in the price of production. Only a segment bubble gum has the potential for growth. Occurrence of new large participants of the market of a chewing gum is improbable.
Russian market of gravure printing
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Russian GAP volume > $ 3,2mlrd Quality Advertising 458
Gravure printing 60 Gravure printing 50 Gravure printing 120
Magazines 528 Labels 191
Adhesive labels 98 Packaging 400
Special 27
Books 413
Others 85
Newspaper 378 Flexible packaging 720
Information from:
National Statistical Committee Russian Book Chamber RPRG Custom House information Appraisal «Heidelberg CIS»
Gravure printing 380
Russian market of gravure printing
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Market of gravure printing Volume of Russian market of gravure printing makes up over 600 mln USD a year. Till 2000 over 90 % of packaging with gravure printing was imported. Nowadays the import makes up 60%.
Russian market of gravure printing Company
City
20 Market
Turnover 2004, mln.USD
Amcor Rentsch Novgorod
Great Novgorod
Cigarettes
120
A&R Carton
Timashevsk
Cigarettes, Chewing-gum, Confectionery
50
Multiflex
Leningradskaya oblast
Chewing-gum
40
Nordenia-Slavnika
Pereslavl-Zalessky
Chocolate
20
Westvaco Eatsprint
Moscow
Cigarettes
16
Limaton Packing
Moscow
Chocolate, Water
15
Most-1
Moscow
Cigarettes, Chewing-gum
6
F.G.Packagin
Podolsk
Chocolate
7
Eksimpak-Rotoprint
St.Petersburg
Dairy products
4
Interplast trade
Moscow
Spam
4
Artplast
Moscow
No
3
Haendler&Natermann
St.Petersburg
Beer
2
“Applique 2000” (Polstar Group)
Moscow
Cigarettes
5
Kurskaya KPF
Kursk
Cigarettes
N/A
Chehovsky PK
Chehov
N/A
N/A
Savushkin&K
Pereslavl-Zalessky
Cigarettes, Tea
N/A
Conflex SPb
St.Petersburg
Chocolate, dairy products
N/A
Russian gravure printing market
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CJSC «Okerlund & Rauzing Раузинг Кубань» (Krasnodarsky region) •
The flexible packaging factory has been established in 1989 in Timashevsk, Krasnodarsky region.
•
The main products of «Okerlund& Rauzing Кuban» are flexible packaging materials.
•
The package produces by flexography or gravure methods.
•
The main customers are enterprises of food, tobacco, chemical and pharmaceutical industries.
•
The purchase of 10-section gravure press is planning in the nearest future.
Russian gravure printing market
CJCS «Multiflex» (Моscow) •
The company has been established in 1993.
•
It is the leading Russian producer of flexible packaging materials made by gravure method, what ensure the most multicolor and sharp image.
•
CJSC «Мultiflex» has the full technological chain of flexible packaging materials production.
•
The printing production consists of the most modern gravure and flexography equipment.
•
The multiple capacity store creates a safe base.
22
Russian gravure printing market
CJSC « FG Packaging» (Podolsk) •
The FG Packaging company is the producer of flexible package, polymeric film with full- color image, intended for food staff and household chemistry package.
•
The FG Packaging company is highly modern equipped with 7color gravure high speed press Schiavi (Italy).
•
The company also produces packaging materials, based on one- or multiple coated films and foil for pastry and grocery products, tea, coffee and household chemistry.
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Russian gravure printing market
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The gravure printing development outlook in Russia «+» There is a lack of domestic production capacity and big orders are placed abroad. «+» The current volume of flexible packaging market allows to
forecast stable development growth, because Russia still didn’t reach consumption key figures of development countries. «+» Continuing consumer welfare growth together with positive
macro economical figures in the country. «-» To start production with gravure equipment and get profit is quite difficult due to very expensive prepress.
Russian gravure printing market
Thank you for attention!
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